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Primedia Outdoor Enables OOH Campaign

Primedia Outdoor Enables OOH Campaign

Primedia Outdoor recently announced its commitment to South African children in need of reconstructive surgery. The company’s donation of R350,000 worth of outdoor advertising will allow the Smile Foundation to run an educational Rank TV OOH campaign to reach out to parents of children in need of reconstructive surgery.
Over the past 17 years, the Smile Foundation has helped more than 2500 children and has grown from being active in only one academic hospital in Gauteng to operating from 11 academic hospitals across five provinces.

Said Hedley Lewis, CEO for the Smile Foundation, ‘Our mission is to positively transform children’s lives by assisting as many children as possible in need of reconstructive surgery. Our strategy with this campaign is to create awareness within the communities and encourage parents/guardians to step forward and contact us so that we can assist them. We are trying to reach out to people who are not on medical aid, people who need our help. RANKTV is an incredible medium for reaching the masses and creating much needed awareness.’

Rank TV is a South African outdoor commuter channel with large LED (and LCD) screens situated in over 12 sites, nationally. With a viewership of around two million a month and programming aimed specifically at the day-to-day public commuter, the platform operates as a channel for the people, through vibrant local content that is relevant to a specific community.

‘We are delighted to be able to help the Smile Foundation to reach members of the community who might not know that this kind of assistance is available to them,’ said Dave Roberts, CEO at Primedia Outdoor. ‘RANK TV is an incredibly powerful medium to get a message across in communities and we feel positive that the Smile Foundation will achieve their aim with this campaign.’

PRIMEDIA OUTDOOR
+27114751419 
jorja@primeoutdoor.co.za
www.primediaoutdoor.co.za

Last Chance To Enter FESPA Awards 2018

Last Chance To Enter FESPA Awards 2018

We call upon printers from Africa to enter the FESPA Awards, which recognise printers and sign makers from around the globe who have produced quality projects with technical expertise relevant to the application. Entrants for all categories in the FESPA Awards 2018 will be required to submit their work by 26 January 2018. Judging will take place from 28 February-2 March by an independent panel of industry experts.

South African printer Screenline won a bronze award for its branded table cloth in the Point of Purchase Products – Plastic Category at the most recent FESPA Awards, held in Hamburg earlier this year. Director Nico de Greef stated that the company will use the award to motivate the team to keep striving towards printing excellence.

Christian M Walter, managing director of 2017 winner, Taller de Serigrafia, stated: ‘There is no better publicity for a print studio than winning a prize as prestigious as a FESPA Gold Award. Anybody who is entirely convinced to have done something extraordinary should send their submissions, as these awards are a major showcase for a printer´s work and skills.’

The FESPA Awards are open to all print service providers and signmakers anywhere in the world, with categories spanning the full spectrum of the industry from commercial, packaging and wide format print to customer service and cross-media.
Entries will be judged on technique, colour, appearance, image definition, job complexity, use and creativity. The full list of awards criteria and judging deadlines can be found at www.fespaawards.com.

The full list of the 2018 categories:
– Point of Purchase Products: printing on paper and board, including paper banners and backlit papers.
– Point of Purchase Products: printed on all types of plastics, including plastic banners and backlit plastic plus lenticular, plastic printing in sheets, flexible or rigid.
– Posters: single sheets and multi-sheets.
– Original Serigraphies: giclees and fine art reproductions, books, brochures etc.
– Decals, printed labels, fleet marking, window decals etc.
– Special effect: screen printed over offset, digital or screen printed images and other innovative applications.
– Special effects on T-shirts and other garments: embroidery, additions of pearls, metal, circuitry etc.
– T-shirts and other garments: direct printing, transfers and roll-to-roll.
– Roll-to-roll printed textile: decoration and pennants, banners, tapestries, draperies and other textile products (e.g. bags, scarves, ties, etc.)
– Glass, ceramic, metal and wood products: tableware, tiles, glasses, mirrors curved and flat, direct printing, decals, glass and ceramic, metal and wood products, signs and objects.
– Direct printing on three dimensional products: bottles, mugs, skis, packaging etc.
– Non-printed signage: channel lettering, neon signs, signwriting, etching, engraving and dimensional signage, acrylics, non-printed vinyl etc.
– Functional: compact discs, credit and phone cards, automobiles, IMD, fascias, dials, nameplates, signs, gauges, printed circuits and membrane switches, hybrid circuits, RFIDs, solar cells etc.

Outside of the application-led categories, there are three separate categories: Young Star, Best in Show and People’s Choice. The Young Star award is open to an employee or student in a print related discipline aged between 16 and 25 years old. Best in Show is decided by the judges, across all the shortlisted entries, for the piece of work that offers the most outstanding example of print. And the People’s Choice award is voted online by the FESPA print community. Voting will open on the 5 February 2018 and close on 5 March 2018.

‘Winning a FESPA Award offers significant credibility to a print business providing the perfect platform to showcase their skill and expertise, which enables printers to instill confidence in their customers and support new business ventures,’ said FESPA head of events Duncan MacOwan.

There are definitely examples of winners that have picked up work from both the exposure they’ve received for winning the award and also through people feeling reassured by the work that they’ve done and the recognition it’s received.’

‘All of the entrants also receive feedback from the judges about what they like and what they could improve on. It is a great way to inspire our global print community and to motivate other printers to push the boundaries of print,’ he concluded.

All shortlisted entries will also be displayed at the Messe Berlin during FESPA 2018, from 15-18 May, and the winners will be announced in front of an elite audience of global industry experts at FESPA’s Gala Night. Details of the award ceremony and gala night will be revealed soon.

Addresses to drop off your entries, packaged by entrants and ready for courier:

South Africa:

Step one: entrants will need to complete their entry online at https://fespa.awardsplatform.com/. In order to enter at no charge, Printing SA members can use the code FApsa18 online https://fespa.awardsplatform.com/. Please complete the online entry form no later than the 26th January 2018.
Step two: drop off your packaged entries, ready for courier at the Printing SA offices by 29th January 2018.

The Printing SA addresses are:
– Johannesburg: 575 Lupton Drive, Halfway House, Midrand, 1682.- Durban: No 2 Afriscan Park, 21 Qashana Khuzwayo Road, New Germany, 3610.- Cape Town: Block A Unit 8, N1 City Mews, N1 City, Cape Town, 7463.
Please contact Zama Zulu at Printing SA on (+27 11) 287 1160 for more information.

Nigeria:

WHERE To Print magazine18, Adekunle Fajuyi Way, GRA – Ikeja, Lagos Nigeria 2341Contact: Joju +234 803 862 9114 or wheretoprint@yahoo.com.

Printers Digest44 Abeokuta Street, Anifowoshe-Ikeja, Lagos, NigeriaContact: Norah +234 (0) 909 613 5149 or dcsintegratedmedia@yahoo.com.

FESPA AWARDS
www.fespaawards.com

Vizeum SA Appoint Business Unit Heads

Vizeum SA Appoint Business Unit Heads
Marvin Kgasoane, Kelvin Storie and Sthanda Manciya

Vizeum South Africa appointed Sthanda Manciya and Marvin Kgasoane as the new business unit heads. They will be responsible for managing core clients.

They equally boast over 20 years of media experience, having worked with clients such as Unilever, DSTV, MTN, McDonald’s and the Brandhouse. Manciya and Kgasoane will be reporting directly to Kelvin Storie, Group Managing Director for Vizeum SA.

Kgasoane and Manciya hold a National Diploma in Advertising and a BA in Communications Science degree respectively.

Storie said, ‘I’m very pleased to welcome Manciya and Kgasoane to the senior leadership team at Vizeum Johannesburg. Vizeum has experienced a great amount of growth over the past few years and now is the time to build up the leadership team to support staff and myself in helping drive the evolution of Vizeum.

‘Both new joiners come with a wealth of knowledge and respective learnings, which will complement the team. Our value as an agency is people, and I’m looking forward to their contribution towards the Vizeum culture. Vizeum’s position in the market is ‘Accelerating Business Growth Through Media’. The need for strong, self-starters is even more prevalent and I have no doubt that both Manciya and Kgasoane will delight our client base.’

Although the main purpose of the job is strategic, in their new roles, Manciya and Kgasoane will be responsible for ensuring the quality of work across media strategies and media implementation output on a portfolio of clients, with a strong focus on building and maintaining client relationships. Through innovative and brilliant solutions, they will be able to deliver business value to clients, while focusing on financial targets and growing agency profitability.

Manciya stated, ‘The team is amazing and I’m excited to be working with some of the greatest minds in the business and I look forward to learning and contributing considerably to a winning team. My commitment will be deliberate with a view to make a substantial impression that impacts our clients’ businesses.’

Kgasoane stated, ‘I am excited to be part of a diverse team of individuals who share the same vision – and that is accelerating our clients’ businesses through media. In joining Vizeum, I hope to contribute to its success over the years and elevate the business to new heights.’

VIZEUM AFRICA 
+27115079000 
www.vizeum.com

 

 

 

HP Unveils New Printed Interiors Collection

HP Unveils New Printed Interiors Collection

HP Inc. recently unveiled a new collection of digitally printed interiors in designer curated rooms, each serving a specific purpose. The company also introduced HP Indigo Wallpaper, an HP Indigo 20000 Digital Press solution for wallpaper manufacturers to transition from analogue production to a digital colour printing process with gravure quality.

In collaboration with a team of designers led by Jennifer Castoldi, each concept room at HP’s Heimtextil booth tells a story that comes to life using HP Latex and HP Indigo décor printing technology. The designs tackle contemporary issues such as aging, sustainability, global warming and endangered species in interior settings including a living room, bedroom, bathroom, kitchen, and dentist’s office.

‘With HP digital décor printing, interior design applications have amazing possibilities. Any idea of any size can come to life anywhere, on wallcoverings, printed flooring, textiles and furniture,’ said Castoldi, CEO and Chief Creative Director, Trendease International. ‘This technology is a creativity enabler, providing new opportunities to designers.’

The HP Indigo Wallpaper launch is yet another example of the growing HP print technology portfolio for décor. For high-volume endless printing or a new design every metre, the new HP Indigo 20000 Digital Press Wallpaper solution is capable of producing endless printing at 1515sqm per hour with a 74cm width.

The industry-proven HP Indigo 20000 is digitally programmed for repeat, frameless printing, making it ideal for repeated pattern wallpaper applications and more. Wallpapers for the press are available to HP customers through suppliers such as Felix Schoeller and Van Merksteijn.

HP also recently announced a new range of durable textiles certified for HP Latex printers to produce soft signage and décor applications, combining durability and outstanding print quality with the benefits of water-based HP Latex technology. The new textiles from select media vendors expand possibilities for durable HP Latex printing for soft signage and also enable new décor applications, including curtains and blinds, cushions, lampshades, and bags, on materials made from 100% cotton, cotton linen or polyester. Some of the new textiles can also achieve washability with a heating process after printing.

HP Latex water-based inks have also received ECO PASSPORT Certification from Oeko-Tex, for textile applications. Key benefits of Latex printing technology are print quality and sustainability benefits.

HP
www.hp.com

JCDecaux’s Wall Subsidiary Signs Berlin Contract

JCDecaux’s Wall Subsidiary Signs Berlin Contract

JCDecaux recently announced that its Berlin-based German subsidiary Wall signed a new 15-year exclusive contract. This is for all back-lit and digital advertising street furniture excluding bus-shelters following a competitive tender.

This new contract includes at least 700 2sqm panels, 900 4sqm panels and 330 9sqm panels which will be either back-lit static, scrolling or digital. This franchise will commence on January 1 2019, by replacing all existing structures with new ones specifically designed for Berlin.

The 4500 advertising bus-shelters in Berlin which are operated by Wall (West Berlin until 31/12/2018 and East Berlin until 12/03/2020) will be subject to a separate tender from Berlin Transport Authority.

Jean-François Decaux, chairman of the executive board and co-CEO of JCDecaux, said in Berlin on signing, ‘Berlin with 3.6 million people is the most important city in Europe’s largest advertising market. We are very pleased to continue to be Berlin’s exclusive partner for all back-lit and digital advertising street furniture which is one of the fastest growing segments of the overall advertising market in Germany where OOH now represents more than 6% of advertising spend.

‘This new contract will pave the way for increasing the digitisation of our asset portfolio across all formats (2sqm, 4sqm and 9sqm) which will further enhance the attractiveness of our OOH/DOOH network for national, regional and local advertisers.’

JCDECAUX
www.jcdecaux.co.uk

Mall Ads Partners With SA Corporate Real Estate Fund

Mall Ads appointed non-GLA partner service provider for SA Corporate Real Estate Fund

Alternate or non-gross lettable area (non-GLA) spaces are fast becoming top revenue generators for property developers and mall managers. Mall Ads has recently been selected to partner with the SA Corporate Real Estate Fund to fulfil the role of non-GLA service provider. SA Corporate has contracted Broll to manage the property portfolio of the JSE-listed fund, which was the third-best performing property stock in 2016.

Carmen Collison, retail asset manager at SA Corporate said, ‘Focusing our non-GLA efforts with partners that can drive growth in this area is paramount. As with anything, a focused approach ensures that we are able to understand the operational dynamics, revenue streams and where the growth opportunities lie within this space. The non-GLA scope is diverse and cuts across all areas of our core business. It is refreshing to partner with a team that sees beyond the traditional scope of non-GLA and we look forward to pioneering new concepts and initiatives that will see our revenue growing in this area.’

Mzukisi Deliwe, deputy CEO of Provantage Media Group, believes the five-year contract will bear significant fruit, ‘PMG has a credible track record of managing property owners’ rights and associated revenues, having won media rights from PRASA, ACSA, Vukile and Anaprop. Our award-winning team is looking forward to extending its know-how and skill set into the commercial and landlord space, where we will focus on innovating and extracting maximum revenue from the available assets.’

‘When considering proposals, Mall Ads was found to be the only potential service provider that presented beyond mall media and could fully comprehend the scope of non-GLA revenue generation within the retail property environment,’ said Andile Rapiya, Broll national marketing manager, SA Corporate Portfolio.

Deliwe said Mall Ads aims to unlock business opportunities across the group and create additional value for property owners. ‘It is refreshing to be working with an award-winning property owner and a management company that are keen to innovate the approach to non-GLA management as one of collaboration and teamwork,’ he said.

Deliwe further stated, ‘We are excited and honoured to be working with SA Corporate and Broll. Our aim is to look beyond media sales, with an emphasis on value-added services and digital IT infrastructure. We intend to focus on growth strategies that will provide holistic solutions for landlords and property owners, extracting maximum revenue from their assets through innovation while creating fresh, exciting new content platforms for blue-chip brands and traders alike.’

MALL ADS
john@provantage.co.za
www.provantage.co.za

 

 

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