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JCDecaux Expands African Footprint With Nigerian Collaboration

JCDecaux Expands African Footprint With Nigerian Collaboration

JCDecaux Africa entered the Nigerian market in partnership with Grace Lake Partners (GLP), an indigenous investment and advisory firm based in Lagos, Nigeria, with a philosophy of creating shared value.

JCDecaux will operate in the outdoor advertising industry in Nigeria through an exclusive partnership and licensee agreement between JCDecaux and Horizon Outdoor Advertising Limited, a wholly Nigerian owned subsidiary of GLP. Horizon is Advertising Practitioners Council of Nigeria (APCON) certified and a member of the prestigious Outdoor Advertising Association of Nigeria (OAAN).

The partnership between JCDecaux and Grace Lake has commenced work with the installation of four city-wide public service programmes, all at no cost to the citizens of Lagos. The programmes cover the installation, operation and maintenance of:
• A Traffic Information System (LATIS): a network of 94sqm digital traffic arches designed by Marc Aurèle providing real-time traffic information to commuters at strategic driving decision points across Lagos.
• A high-quality advertising street furniture programme: a network of advertising bus shelters designed by Lord Norman Foster, which have solar-powered roof panels and are 100% energy self-sufficient.
• A self-cleaning automatic public toilets programme, designed by Patrick Jouin, located at the city’s busiest bus stations and which are free to use.
• A network of 92 sqm billboards for the stations under construction of the upcoming Lagos cable car system (LCCT), which will link the key hubs of the economic capital (Lagos Island, Mainland and Victoria Island).

This partnership gives JCDecaux a foothold in Nigeria, the most highly populated country in Africa, with 190 million people (a population which will double in the next 30 years). The partnership will also help maximise the economic potential of Lagos, Africa’s biggest city, and the economic capital of the country. With nearly 21 million people, it is a market with huge potential for advertisers and media agencies.

Considered as one of the most gridlocked cities in the world, Lagos is planning to install urban infrastructure that will provide a high-quality public service and accelerate its transformation into a smart city pioneer on the African continent.

With the LATIS project, the new JCDecaux Grace Lake partnership delivers a solution that gives drivers real-time information on traffic, through digital traffic arches at key junctions across the city and via a mobile app designed and built by Nigerians. This traffic information system, a first for the group, has been designed to meet Lagos’s needs and help ease traffic flow in the city by suggesting alternative routes and estimating times of arrival.

JCDecaux Grace Lake is also contributing to the modernisation of public transport and improvement of passenger services by installing a network of solar-powered bus shelters and automatic public toilets in the main bus terminals. These facilities will help meet environmental and social commitments by encouraging mobility, easing road traffic, developing solar power, promoting hygiene on the public highway, creating sustainable skilled jobs and encouraging the training of a local workforce.

Jean-Sébastien Decaux, CEO, Southern Europe, Belgium and Luxembourg, Africa and Israel, said, ‘In line with our unique model of organic development, we are delighted to be entering the Nigerian market and particularly Lagos, a thriving city in many respects. We will put our capacity for innovation, particularly digital, at the service of one of the most dynamic cities in sub-Saharan Africa. We have developed a unique service to bring Lagos the best of our expertise in street furniture and an unprecedented traffic information system, a first for Africa and for JCDecaux.’

JCDECAUX AFRICA
+27115141400 
wandile.setlhodi@jcdecaux.com
www.jcdecauxafrica.com

Season’s Greetings From Practical Publishing

Season's Greetings From Practical Publishing

Practical Publishing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed from 14 December 2018 and will reopen on 11 January 2019. Thank you for your support throughout the year!

Be sure to add our Modern Marketing expo dates to your 2019 calendar:
• Cape Town: 8-9 May 2019, Cape Town International Convention Centre, hall 2.
• Johannesburg: 11-13 September 2019, Gallagher Convention Centre.

PRACTICAL PUBLISHING (+27 11) 450 1650 dyelan@practicalpublishing.co.za www.practicalpublishing.co.za

How To Use The Five Senses To Craft, Improve And Spice Up Digital Signage

How To Use The Five Senses To Craft, Improve And Spice Up Digital Signage
Image source: Digital Signage Today

Ellyce Kelly, client relationship manager at Visix, discusses how companies can appeal to the five senses with digital signage.

Using sight and sound to craft pleasing digital signage

Claude Debussy said, ‘Beauty must appeal to the senses, must provide us with immediate enjoyment, must impress us or insinuate itself into us without any effort on our part’. Our senses tell us what is real and what is not, and we rely on them for information about the world around us. They also trigger emotional responses.

We know the five physical senses – sight, hearing, touch, taste and smell. Digital signage mainly focuses on sight, which makes sense since over 80 per cent of the information we take in comes to us through our eyes. But what about the other 20 per cent? Can our other senses be leveraged in a way that creates a lasting impression and is emotionally satisfying to an audience? Here are some tips on how to create immersive experiences to engage your audience, whether you are a restaurant using a menu board or a retailer with a simple LCD:

Visual

The first thing is to create beautiful content — if it’s appealing, people will stop to look at your screens. Motion draws the eye, which is why video is so effective on digital signs. Information like weather, date and time, news feeds and local traffic also grab attention.

Yet visuals should be secondary to the actual information being conveyed. If too much visual information is presented at once, digital signage messages become clunky and can be irritating to look at or even confusing. Plus, the more text there is for your audience to read in a message, the longer that message needs to be on screen. Which means it can take a long time for a particular message to cycle back through your playlist.

Auditory

We get around 10 per cent of our information using our hearing, but think about how important it is to comprehension. A little audio to attract attention, if used correctly, can enhance digital signage impact. If your digital signs show a streaming newscast, it’s always better to have the sound on – otherwise, people are left watching a talking head without knowing what’s being discussed. If you can’t use sound to go with your newscast, be sure to show closed captioning so people can follow the story. In this case, show the stream full screen (going back to visual), so the eye doesn’t get confused.

Music can evoke emotions in people (we all know about calming ambient music being piped into hospitals and airports), as well as draw their attention and reinforce your brand. A study by Mood/Sacem shows that 76 per cent of customers in financial institutions felt time passed more quickly when music was playing in the background, and 56 per cent felt more comfortable discussing confidential information when there was ambient music playing.

Most sounds we like fall into the 300-3000 Hz range (which is also the range of the human voice), while sounds we find unpleasant are often in the high-frequency 2000-5000 Hz range.

A study at Newcastle University found that the most pleasant sounds for humans are:
applause; a baby laughing; thunder; water flowing; a crackling fire; rain; a champagne cork popping; a vibrating cell phone; certain sports sounds, like a baseball cracking on a bat, a basketball going through a hoop and a golf ball dropping into a hole; walking on snow and food cooking (especially a steak on a grill).

How to use scents and touch to improve your digital signage
Olfactory

Smell conveys around three or four percent of information. And we know from psychological studies that smell is deeply connected with memory. There are even a few scientists who postulate that smell was our first primary sense and that the brain grew larger in order to extend smell’s capabilities (until sight and hearing eclipsed it).

Scent marketing is on the rise, especially in the food industry and in public spaces like shopping centres. In terms of organisational communications, smell, like audio, needs to be used rarely and judiciously. All the caveats about sound apply doubly to smell. Simple, non-complex scents used once in a while might have a positive impact on your audience, but too much too frequently is almost certainly going to confuse them at best and annoy them at worst. Smell should never be distracting or overwhelming, and you want to give any previous scents time to disperse before introducing a new one into an environment.

There have been numerous studies conducted about scents, and some of the smells people like best are: freshly baked bread; bacon; freshly cut grass; coffee; the sea; fresh laundry; flowers; Christmas trees; vanilla; wood fires; lemon; babies’ heads; chocolate and old books.

Tactile

Touch accounts for one-two per cent of the information we receive from the world around us, but again the emotional impact is far greater than that. Touch is already incorporated into smartphones and tablets with haptic responses – slight vibration when a finger touches the screen. People who use haptics on interactive screens are more accurate with where they touch, and feel like they are accomplishing something more than if they just feel smooth glass under their fingers.

Touch elements are also useful when creating and deploying gamified digital signage campaigns. Whether your screen is used for a game, a survey, a quiz or some other gamified element, you can include haptics to give your audience instant tactile feedback on their responses.

How to use taste to spice up digital signage

Last but not least is taste. It may only give us around one percent of the information we get from the world, but it’s a powerful sense. It’s linked to smell – in fact, around 80 per cent of our sense of taste is actually smell (as an experiment, taste something with a strong flavour, like coffee, while holding your nose, and then without holding your nose). The sense of taste has evolved to let us know, among other things, which things are probably good for us and which things we should avoid.

Don’t wait

All this may seem like something from science-fiction, but the tech is already developed and being improved at a rapid pace. Communicators for all types of organisations can start using these techniques to craft rich experiences for audiences and differentiate their messaging.

These multi-sensory communications create neural connections in the brain that in turn associate the positive experience with the brand making it possible. But make sure your visuals, sounds, scents, haptics or flavours are high quality. Low-quality images, irritating sounds, and smells or tastes that are unpleasant will have the opposite effect from what you’re trying to achieve and leave a negative impression of your communications efforts.

Even if you only add in just one of the sense suggestions here, it will greatly enhance the impact of your digital signage. In a world of constant distraction and information overload, engaging more than just one sense is an effective way to cut through the noise and get your messages noticed. If you’ll pardon the pun, using the senses just makes sense.

This article was sourced from: digitalsignagetoday.com

Brands Should Consider Gender Balancing In Their Marketing

Brands Should Consider Gender Balancing In Their Marketing

Kantar’s ‘What Women Want?’ research states that brands promoting gender-balanced marketing are worth around R13 trillion (£774 billion) more. The new study says that brands across the UK are risking their customer relationships and impacting their brand value by failing to correctly reflect, represent and champion women in their marketing and advertising efforts.

The report states that despite an increased focus on equality driven by movements like #MeToo, major brands are still not effectively acknowledging women’s priorities, or communicating with women in an empowering manner at every step of the customer journey. Key findings from the study, which was commissioned as part of the What Women Want? exhibition celebrating the centenary of female emancipation in the United Kingdom, include:

Brands are missing a major revenue opportunity by failing to accurately represent real women and their values in campaigns.

• Brands that are gender balanced or even slightly ‘female-skewed’ outperform ‘male-skewed’ brands. They are 4% healthier than male-skewed brands and 6% healthier than strongly male-skewed brands.
• Two-thirds of women would skip ads if they felt that they were negatively stereotyping women, and 85% said film and advertising does a poor job of depicting real world women.
• Most brands are failing to equally engage with male and female audiences.

The research asked consumers the role they thought 40 brands played in building self-esteem, with those identified as being ‘for me’ (a score nearer 100) making a positive contribution and those ‘against me’ (nearer zero) making a negative contribution revealing:

• Brands contribute more to those with high self-esteem, suggesting that it is relatively easier for brands to endorse self-esteem than it is for them to ‘create’ it.
• Men favour brands traditionally associated with male spheres of influence such as cars or financial products, compared to women who feel a more meaningful connection with brands associated with day to day purchases such as beauty and clothes.
• A small number of brands are getting the balance right – in particular, Amazon, Boots and Dove.

The five self-esteem contributors that brands must promote to connect with customers: financial autonomy, freedom of thought and expression, sexual and body autonomy, accessibility/visibility and social connections and networks. Sexual and body autonomy is more important to women with 27% citing this as the main contributor to their self-esteem, compared to 23% of men who place a higher value on financial autonomy (22% vs 17% of women).

There are wide gaps between how different sexes and generations view their levels of self-esteem:

• Almost a third of women rate their self-esteem as ‘below average’, compared to 38% of men who feel that their level of self-esteem is higher than the average person.
• The gulf is widest among millennials (those aged 18-34): less than a quarter of millennial women identified their self-esteem as above average, compared to more than half of millennial men (52%).
• 55% agree that movements like #MeToo have made gender equality a more prominent issue. But only 37% of women and 43% of men thought that gender equality had improved versus 12 months ago.

Making 80% of household purchase decisions, women present an essential group of consumers, but they are not being listened to or seeing themselves reflected in brands. Responding to the ‘What Women Want?’ study, Bart Michels, UK country leader for Kantar, commented, ‘Our research shows the work is not over for addressing feelings of inequality. By engaging with women meaningfully and understanding their priorities, brands will not only contribute to their commercial success, but to society as a whole. Making tokenistic efforts that don’t feel authentic, will mean brands missing out on a very significant business opportunity, and they simply won’t be part of the new society women are building for themselves.’

Download the report here.

KANTAR MILLWARD BROWN www.millwardbrown.com

Primary Colours Unveils Smart Lighting Architectural Installation In Rosebank

Primary Colours Unveils Smart Lighting Architectural Installation In Rosebank

Opposite the Gautrain station on the Oxford Road thoroughfare, the iconic Rosebank Link building features a unique collaboration between Paragon Architects, Redefine Properties (the building owners) and Primary Colours.

The Rosebank Link has a dramatic full-colour LED video screen that has been custom-designed and engineered to be an integral part of the building’s fabric, and to contribute to the edifice’s striking appearance. This ‘smart lighting’ has a total length of 226 metres and stretches across 15 floors of the building.

Not only is Primary Colour’s Rosebank screen one of the largest LED screens in South Africa, it is also the country’s largest operational example of a strip screen display. The building’s exterior lights – which, like the screen content, can be controlled and manipulated remotely, are not made of individual lights but are in fact narrow strips of video screen.

Primary Colours directors Ashendra Singh and Grant Neill explained, ’Using this new DigiLED technology, we’ve been able to create an exceptionally flat screen that offers maximum viewing angles to both pedestrians and drivers using this major city artery. With no off-angle colour shift, this new screen offers advertisers a unique way to tell their stories in the most impactful way possible.’

With HD 720 resolution and the ability to display 16 million colours, the complete screen measures 18 metres wide and 7 metres high (1728 pixels wide x 745 pixels high). Geometric-pattern cladding was used to underline the fact that the screen is an authentic part of the building’s fabric.

While the screen itself represents cutting edge technology, it is arguably the building’s strip lighting (attached to the Rosebank Link via watertight perforations in the building façade) that is the most exciting aspect of this project. Most impressive when viewed at night, the ribbons of coloured video displays are designed to reflect from the building’s edges, giving a more harmonious ‘wash’ effect.

PRIMARY COLOURS primarycolours.co.za

SPARK Media Digital Announces Advertising Partnership With Private Property

SPARK Media Digital Advertising Partnership With Private Property

SPARK Media announced its digital advertising partnership with Private Property. Advertisers can access audiences that are primed to engage with products and services that relate to the buying or selling of homes.

‘In our continued efforts to connect advertisers with relevant audiences, we partnered with Private Property to bring a unique opportunity to our agency and brand partners,’ said Marc du Plessis, Joint CEO of Spark Media. ‘While it may not be intuitive to think of a property portal as a prime audience for anything but homes and property financing, users on the site are however primed to engage with many other categories, such as home appliances, furniture, schools, tech for the home and many more.’

‘We pride ourselves on tactical solutions for both advertisers and customers,’ concluded du Plessis. ‘Pairing one of South Africa’s top property platforms with our interest-based and location targeting capabilities gives advertisers a comprehensive advertising solution.’

SPARK MEDIA
+27104928391
info@sparkmedia.co.za
www.sparkmedia.co.za

Samsung Launches UHD Signage Video Wall Panel

Samsung Launches UHD Signage Video Wall Panel

Samsung’s new 65” panels comprise of ultra-narrow bezels for digital signage applications with its bezel measuring only 3.7mm.

Yang Oh-seung, head of LCD marketing at Samsung Display said, ‘Although UHD products for digital signage have been introduced in other segments, Samsung’s new UHD displays with their 3.7mm, ultra-narrow bezel is the first in the video wall segment and are expected to transform advertising and information messaging in large format signage. Four 65” electronic display panels, featuring 8.3 million pixels, will comprise the most impressive 2 × 2 video wall on the market today.’

One of the key video wall segments to benefit from Samsung Display’s cutting-edge advancement is the 46” 3×3 full HD installation, which now accounts for the largest number of commercial installations. With this transformation to 2 x 2 65” UHD panels, customers will be able to provide consumers with a greater sense of immersion, while materially improving the uniformity of colour and quality of images. They will also gain significant installation cost savings since only four braces will be required for 65” panels, rather than the nine braces for 3 x 3 set-ups with 46” panels.

SAMSUNG www.samsung.com

Outdoor Network Runs Halls Own The Moment Campaign

Outdoor Network Runs Halls Own The Moment Campaign

Halls took to the streets of Johannesburg to drive awareness of its ‘Own the Moment’ campaign, promoting the online competition and social engagement, and encouraging Google searches.

Halls achieved this by partnering with Street Network, which saw the roll-out of an innovative creative execution across eight bus shelters in Johannesburg, targeting daily commuters and with a specific focus on millennials ‘on the go’.

The partnership with Street Network allowed Halls to stretch its creative muscles and select strategically-located shelters that talked to the target market and provided the perfect canvas on which to communicate a compelling message. The ‘Own the Moment’ campaign encouraged people from across the country to share their ‘happy moments’ via the Halls website for the chance to win R250,000, and these moments were brought to life across the city with the help of creative studio Mrs & Mr Luke, who were engaged by Saatchi & Saatchi Cape Town on behalf of Halls SA.

‘We wanted to take the digital realm and bring it into the physical space, and the Out-of-Home (OOH) medium was perfect for this,’ said Tyrone Beck, Creative Director at Saatch & Saatchi Cape Town. ‘Also, what we found that, as a result of the hype around the OOH pieces, the campaign developed its own ecosystem. Our target audience was driven to our social channels and then onto the microsite either by seeing them physically or via the artists’ posts on their social pages.’

Halls wanted to work with local artists to create a series of public works of art in Johannesburg, as part of the broader campaign to ‘Own the Moment’.

Mrs & Mr Luke were given a ‘moment’ as the inspiration behind each bus shelter, which they then needed to interpret in their own styles. These moments took on themes such as: ‘Waking up at 5 to fulfil my dreams’, ‘Forgot my bus ticket’, ‘Moved to the City of Gold’ and ‘Making time to make things happen’. Mrs & Mr Luke were given free rein to re-imagine each bus shelter, with the purpose of creating an all-encompassing experience, inside and outside.

This involved wrapping the bus shelters in bright, solid colours, which immediately created interest from regular commuters and passers-by. One shelter was even designed by artist Isabeau Joubert using a ‘yarn-bomb’, which is a type of graffiti or street art that employs colourful displays of knitted or crocheted yarn or fibre, rather than paint or chalk. This street furniture campaign was effective in reaching over 850,000 people and delivering 5.5 million impacts with an average frequency of 7 (ROAD2015/16/17C).

Jonathan Everest, Head of Sales for Street Network said, ‘This platform allowed for creative expression in a way that no other medium would have been able to. Commuter shelters also allow for flexibility in terms of the size of a campaign, from directional branding on a single commuter shelter through to creating an outdoor art installation on a limited number of sites. The location also plays a vital role, and as such the opportunities for street furniture are endless, limited only by the imagination and ability of the creative to deliver an effective message.’

In partnering with Street Network, Halls SA and Saatchi & Saatchi displayed how an effective and well thought out street furniture campaign can elevate a brand and captivate commuters in targeted high-traffic locations, using a unique creative execution and enhancing and complementing activities on social media and mobile.

OUTDOOR NETWORK
+27861776826
info@on.co.za
www.outdoornetwork.co.za

LG Hausys HI-MACS Used In Moscow Concert Hall Project

LG Hausys HI-MACS Used In Moscow Concert Hall Project

LG Hausys used HI-MACS’ acrylic solid surface in architectural project the Zaryadie Concert Hall in Russia. There are several themes in the architecture of the concert hall, but they are not divided. Although they are arranged in space with a certain sequence, they are actually intertwined.

The hall has been dubbed as a ‘generator’ that receives plastic energy from music in its core: streams are generated around, like electricity on a coil of copper wire, or like the magnetism of a large celestial body. On the border of the hall energy does not disappear, it splashes in the foyer with white protuberances of stair railing and balconies, whose asymmetrical fluid movement is emphasised by light lines and randomly scattered dots of lamps, somewhat similar to stars. The grid of measured rhythm of the vertical walls of the hall and the façade, stitched with curves of balconies and railings, is connected with them as closely as rhythm in music is associated with melody.

When creating the interior, much attention was paid to the finishing material, which in addition to aesthetic properties, had to satisfy several requirements that take into account the social nature of the space, such as fire and wear resistance, ease of maintenance and further operation. The architects chose the HI-MACS composite material for cladding the surfaces of balconies and staircases. The total surface area created with HI-MACS is about 6000sqm. This non-porous material is easy to clean, wash and remove scratches by polishing. There are bar counters of two cafes on the balcony of the second tier and countertops in the toilet rooms made by HI-MACS.

One of the main requirements for the material is the ability to create seamless surfaces of a large area, including curvilinear ones. Due to its special properties, HI-MACS is often used to create objects designed using parametric modelling. The continuity of the lines of extensive parapets of balconies and stair railings flowing into each other, the graphics of the slats hiding the ventilation system and the finishing of thin columns of the second tier are the result of accurate modelling and flawless production. In addition to curvilinear fences, a grooved finishing of the cashier’s office area was created using 3D moulding, continuing the theme of the wooden ribbed surface of adjacent wardrobe walls.

The translucency of HI-MACS has become another determining factor when choosing material for foyer interiors: light plays an important role in the foyer space, creating a vertical rhythm in the interior, where the horizontal dominates. In the afternoon, shadows on windows and columns draw shadows on the snow-white planes. And in the evening, the surfaces are enlivened with light lines on the balconies and illuminated stepped ceilings. Different colours of LEDs mounted in the design, and the use of dimmers allow a variation in the lighting effects.

LG HAUSYS www.lghausys.com

Examples Of Riveting Ads With The Right Visuals And Messaging

Making Captivating Out-Of-Home Ads
Craig Wallis, Business Unit Manager at The MediaShop.

We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading a post on, ‘How to trim your dog’s nails’. (Yup, a real first world issue). Scrolling through it, I was amazed at the number of ads that literally ‘infested’ the article.

I counted 16 ads that were in the 834 word article, which was three A4 pages long (yes, I checked – I copied the article to Word and came up with those stats). If I used this blog as an example, it means that you would have been exposed to two full adverts by the time you get to the end of this sentence. To me, this is clutter of the highest order.

Little wonder that I gloss over mobile ads every day of my life. I had to have a giggle at the re-targeting I got from an online retailer recently. I bought a heart rate monitor (thanks Discovery Miles!) and lo and behold the same retailer peppered me over the next few days with heart rate monitor ads. Were they hoping that I would buy a second one as I have two wrists? What a waste of ad spend.

Having spoken about the advertising clutter that I encounter, I need to highlight two gems that captivated me. And I mean that literally. I always rant (and lament) about how many advertisers just do not get creative right for Digital Out-of-Home (DOOH) screens.

Every morning on the school run, I drive past a large roadside digital screen. As I am invariably stationary at the traffic light, I have time to critique the ads that are being flighted. I must admit that it is not often that I am impressed by the quality of the creative.

But then it happened: I was amazed (and totally captivated) by a Woolworths ad on this screen. They were promoting their rotisserie chickens. Why was I captivated by it? Firstly, the videography was exceptional. The HD visuals of the roast chicken just oozed succulence. Barely had my cereal gone ‘snap, crackle, and pop’ in my gut and here I was ready to eat some clearly delicious chicken.

The second thing that Woolies got right, is that while the chicken visuals and messaging were playing, they permanently had their ‘W’ logo as well as ‘Woolworths’ in the top corners of the screen. So few advertisers do not utilise this essential awareness tactic on their DOOH ads. If I have a two-second glance up at the screen whilst driving past, I immediately know that I can buy that chicken at Woolies. So, in two seconds Woolies would have pulled the ultimate ‘advertising job’ on me. Kudos. Check their OOH ad here:

My other venue where I do my best to ‘skip this ad’, is my go-to source of entertainment, namely YouTube. I go to great lengths to ensure that my remote’s cursor is over the ‘Skip Ad’ button so that I can do just that. I am mostly very successful in only being exposed to the ad for a few seconds before my next Jonathan Pie/Trevor Noah/John Oliver episode captures my attention.

I was on YouTube a couple of nights ago, and then it happened…I was immediately taken by the content in the pre-roll for a Pratley’s ad. Just like Woolies did, they piqued my interest in a flash with their content and visuals. I was fascinated by their new product called Frogz Eggz. This name, in relation to Pratley’s (Putty) jarred with me, so I was immediately interested in finding out the connection. They also showed the unique properties of the ‘eggs,’ and this too had me riveted to the screen.

What a fascinating DIY product. I watched the whole ad very willingly as I was really being educated. And, imagine to my surprise, the very next ad served to me was a different Frogz Eggz ad which showed me another practical use for this product. (FYI it is a hand mouldable plastic product). I watched three of their ads.

I even went on to their website to learn more about this interesting product. I was not disappointed with their website either. Lots of info and tips were easily accessible. I will definitely be buying some Eggz on my next trip to Builders Warehouse. I guarantee you that very soon it will solve a few DIY issues around my home.

Check it out:

So, just as I have become rather jaded with digital ads, I discovered two gems (at last). The motto of the story is that if you want to get someone’s attention in this day and age, then you have to make sure that your ad is relevant, creative, intriguing, entertaining and informative. If not, then it is meaningless, and will not break through the clutter.

THE MEDIASHOP
+27112584000 
www.mediashop.co.za
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