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Kantar Announces 2018 Top 20 Best Liked Ads

Kantar Announces 2018 Top 20 Best Liked Ads

Kantar’s Best Liked Ads list celebrates South Africa’s favourite TV ads. These are the ads that have been rated as the best liked by the South African audience, who Kantar believes to be the most important critic – the people who ultimately choose to buy your brand or not.

So who is getting it right? 

Nando’s distinctive creative approach takes a light-hearted jab at life in South Africa, giving us occasion to laugh at ourselves. It’s this unique creative style and the way that Nando’s risks it all – walking a fine line between appropriate and inappropriate – that has landed the ‘We can fix our S#*t’ ad in first place. It is a great example of understanding and engaging the South African consumer. Nando’s ranked #6 in the 2018 BrandZ Top 30 Most Valuable South African Brands report.

Number 2 is Nike’s ad ‘Just do it: Caster Semenya’ that also won a bronze Glass Lion at the recent Cannes Festival of Creativity. The ad is hugely emotional and tells an engaging story that creates a strong, emotional and meaningful impression in consumers’ minds. Purposeful advertising at its best, the ad sparks further debate on inclusion and equality, putting #FairnessFirst squarely in the spotlight. The ad reflects on the controversy surrounding Semenya, but shows that none of it is going to stop her: ‘That’s too bad,’ said Semenya of her dubious critics, ‘because I was born to do this’, inspiring consumers to ‘just do it’ too. 

Number 3 is Bernini’s ‘Press for sparkle’ ad by Singh & Sons. The champagne flute (also recently used by Appletiser in their ad), creates an aspirational feel – playing in the emotive territory of the girl’s night out, setting a beautiful, glamourous and luxurious backdrop for their drink. 

Full list of all the winners

1 Nando’s “We can fix our S#*t” M&C Saatchi Abel
2 Nike “Just do it: Caster Semenya” Wieden + Kennedy Amsterdam
3 Bernini “Press for sparkle” Singh & Sons
4 Debonairs Pizza “Big Nyana” FCB Joburg
5 Steers “Phanda ribster meal” McCann1886
6 Protex bar soap “Hands together” Red Fuse Communications
7 Kia Sportage 4×4 “The Harrisons” Old Friends Young Talent
8 VW Polo “Red flashy thing” Ogilvy Cape Town
9 Mrs Balls Chutney “Everybody loves Mrs” FCB Joburg
10 Shoprite “Hustle” 99c
11 Old Mutual “The time is now” Publicis Communication
12 Domestos “Geneva” (Ad not currently available online) Mullen Lowe South Africa
13 KFC “Travellator” Ogilvy Johannesburg
14 KFC “Keep rolling” Ogilvy Cape Town
15 KFC “Stop it! I like it” Ogilvy Johannesburg
16 ClearScore “Get your money sorted” Big Rock Media
17 ACC 200 Tablets “Sick of the snotties” LeftRight Advertising
18 Voltaren Emulgel “Linesman” Saatchi & Saatchi
19 Assupol Funeral Plan “Red light” M&M Pictures
20 Sanlam Wealthsmiths “Bright idea” King James


Rocket Creative Launches Titan Spin ’n Win Wheel For Brands

Rocket Creative Launches Titan Spin ’n Win Wheel For Brands

The new Titan Spin ’n Win Wheel is a range-topping edition fabricated with an ingenious hinged metal sub-structure that contains zero loose components. A rigid rotating wheel is built with pins that locate each widget, and a flexible arrow ‘arm’ connects with the pins when spun to emit the typical fairground spinning wheel noise.

Segment artwork can be portioned into either 4, 6, 8 or 12 panels with a centre mounted logo and base panel also available for maximised brand messaging. Each artwork panel can have optional extra replacement widgets for individual prize information exchange.

The unit product weight is approximately 14,5kg and is packaged into a single large format box of 1300mm x 1100mm x 300mm (h) for compact packaging and cost-effective freighting.


VMLY&R South Africa And Nando’s Take Home Apex Award

VMLY&R South Africa walked away with a bronze win in the launch category, for Nando’s e-commerce platform from the 2019 Apex Awards.

VMLY&R’s e-commerce platform for Nando’s was recognised for meeting and exceeding the client’s KPI of a 3% conversion rate with an actual conversion of 4.4%.  Additional KPIs included R18 million of sales through the platform within 15 months that was exceeded by R9 million. The agency’s self-imposed target of 22 718 downloads from launch actually reached 56 000 and e-commerce orders have been 20% higher in value than those placed through the call centre.

Since inception by the ACA in 1995, an APEX Award has been considered the profession’s highest – and only – award for communication campaign performance excellence, with the criteria to win is based on an entrant’s ability to prove that their campaign achieved a measured return to a client’s bottom line

Head of Strategy at VMLY&R SA, Ismail Jooma commented, ‘When considering cannibalisation at a rate of 20%, the project has already paid for itself one-and-a-half times. We’re always thankful for clients like Nando’s who trust us with their valuable brands and allow us to do what we do best and we’re always thrilled to demonstrate real results.’
Nando’s in South Africa launched its e-commerce platform during the second half of 2018. While the brand’s PERi-PERi ingredients have not changed, the world has, and it became evident that Nando’s was lagging behind in e-commerce with global and local competitors eating into the brand’s market share.

‘We had to answer the questions of how could Nando’s make it even easier for South Africans to get their hands on their favourite PERi-PERi chicken while at the same time offering the same experience as visiting a Nando’s restaurant,’ commented Jooma.

The platform offers deep customisation and intelligent search functionality that recognises natural language, voice recognition and the cheeky Nando’s tone. The result is:
• Orders can be placed via voice or text.
• Search is easy with the system recognising menu options by name, localised synonyms and/or nicknames.
• Autoconfiguration capabilities so a customer can ask for a ‘Hot chicken burger meal with fries and coke’, and it configures the order accordingly to be added to the basket with one click, ready for checkout.
• An ability to remember favourite orders for one-touch delivery based on user behaviour.
• Customers can plan their day by ordering for delivery ASAP or a specific time in the future on that same day.
• Orders can be collected in-store or delivered to a location of choice.
• Delivery can be tracked with the same Nando’s brand of humour South Africans love.
The final result is an award-winning e-commerce platform unique to Nando’s; slick, smart, funny that has produced 160 000 orders – that’s more than 700 orders per day – in less than a year.
‘The Nando’s win is a huge step in recognising the contribution of technology in aid of creativity and business effectiveness. This is a proof point for our philosophy of orchestrating Connected Brands,’ concluded Jooma.


Apex Announces 2019 Award Winners

The annual Apex Awards were held on 11 July in Johannesburg, where the Association for Communication and Advertising (ACA) hosted the NeXt Level of Thinking Masterclass in the morning followed by the APEX Awards Ceremony in the evening.

Marketing moguls and brand barons gathered at The Venue at The Houghton to attend a historical day as the ACA announced that this, the 24th edition of the APEX awards, would be the last.

To great fanfare, Mathe Okaba, CEO of the ACA, announced that with effect from 2020 the ACA would be hosting the very first African edition of the Effie Awards – Effie South Africa. The Effie Awards are known by advertisers and agencies globally as the pre-eminent award in the industry and recognise any and all forms of marketing that contribute to a brand’s success.

Ogilvy South Africa and Kimberly-Clark received the top honours for 2019 with a Gold APEX and the GRAND PRIX for their ‘Making them Move to Huggies’ campaign. A second Gold APEX on the evening also went to Ogilvy South Africa and KFC South Africa for their ‘KFC Make A Meal of It’ campaign.

Added to this, and to celebrate 24 years of campaigns that have delivered tangible and measured results, the APEX Committee resolved to award the most effective of all GRAND PRIX Awards announced over the last decade. A Lifetime Grand Prix was awarded to 2014 APEX Grand Prix winners DDB South Africa and FNB for their ‘FNB Switch – Beating the Beep out of Beep Bank’ campaign.

APEX categories

The APEX awards recognise communications campaigns’ performance excellence across three key categories:

  1. Launch – sponsored by Vodacom, for brands or services that are less than 12 months old with no significant history of advertising.
  2. Change – sponsored by Provantage Media Group, for new campaigns from previously advertised brands that resulted in significant short-term effects on sales and/or behaviour (short term i.e. 18 months).
  3. Sustain – sponsored by Kantar, for campaigns that benefited a business by maintaining or strengthening a brand over a long period, i.e. 36 months.

Additionally, this year the jury awarded a special award, sponsored by Kantar, for an entry that demonstrated the most ingenious response to limited advertising or research funds.

Some of the 2019 APEX Award winners:

Vodacom Launch Category
APEX Submission Name Client Name of Agency Award
Toyota Rush Launch Toyota SA Motors FCB Johannesburg Bronze
Newlands Spring – Not That Newlands ABInBev King James Group Bronze
A Wedding Party of One Million, SA’s Biggest Online Wedding Showmax Showmax Internal Creative Agency Bronze
Hatching Nando’s E-Chicken Nando’s South Africa VML South Africa Bronze

Provantage Media Group Change Category
APEX Submission Name Client Name of Agency Award
IndieFin “Responsible, yet Selfish” IndieFin FoxP2 Bronze
Audi Q Range Campaign Audi South Africa Ogilvy South Africa Bronze
When the Craving for Creativity’s Got You, It’s Got You Chicken Licken Joe Public United Bronze
Can One Extra Swipe be Worth a Billion Absa FCB Johannesburg Bronze
Wimpy Grill Up Fill Up 2018 Wimpy FoxP2 Bronze
Vodacom Summer Vodacom Ogilvy South Africa Bronze
Get It Back Castle Milk Stout Joe Public United Silver
Mahindra Tough Guys Mahindra South Africa Joe Public United Silver
Wimpy Summer 2018 Wimpy FoxP2 Silver
Rethink Freedom Hyundai South Africa FoxP2 Silver
Taking a Brand Stand ABInBev Ogilvy South Africa Silver
KFC Make A Meal of It KFC South Africa Ogilvy South Africa Gold
Making them Move to Huggies Kimberly-Clark Ogilvy South Africa Gold  

For the list of winners click here

Said Okaba, ‘Winning an APEX is the ultimate accolade because it is a testament to the importance of investing in advertising and communications when building a successful brand or business. The winners and finalists were showcased as the best of breed in the profession.’

The 2019 APEX events kicked off early in the morning with the PMG NeXt Level of Thinking Masterclass at which an esteemed line-up of speakers unpacked effective marketing and advertising within the African continent in line with the 2019 APEX theme of AFRICA: The Revolution.

This year’s line-up and topics included:
• Thebe Ikalafeng, Founder and CEO Brand Leadership Group: African Brands Revolt (How global brands dominate Africa and the brands that are challenging them).
• Jane Ostler, Global Head of Media Insights Division Kantar: The Power of Connection (How marketers can develop successfully connected, multichannel campaigns that build brands and avoid the pitfalls of fragmentation).
• Tbo Touch, CEO Touch HD and Marketing: The Township Economy.
• Refilwe Maluleke, MD Yellowwood: Africa and the female revolution (How on the African continent businesses need to consider how prepared they are for the female revolution).
• Stan Slap, CEO SLAP: The Hungry and the Hunted. Slap, a New York Times bestselling author and renowned thought leader on business culture, looked at how employee and customer cultures really work and how to really cause them to brand a company.

In bidding farewell to APEX, together with a warm Mzansi welcome to Effie South Africa, a special award was handed out to the individuals that have been responsible over the years for building and elevating the APEX programme to the level it has reached today. Seven individuals were thanked for the tireless effort, passion and energy put into the awards programme over the years. A Legend of APEX award was awarded to the following: Andy Rice, Gareth Leck, Ivan Moroke, Michael Gendel, Neil Higgs, Nina De Klerk and Odette van der Haar.

‘Without these incredibly passionate supporters of the ACA and the APEX Awards programme over the years, we wouldn’t have had the opportunity to look back on over two decades of celebrating marketing and communications effectiveness in advertising in South Africa. We pay homage to them and thank them for their most valuable and effective contribution to the success of APEX,’ noted Okaba.

While APEX is about effectiveness, it is also a programme that supports education, specifically within the context of the industry. It was announced at the 2019 APEX awards ceremony that eight bursaries were being awarded to deserving students from the AAA School of Advertising. This brings the total number of APEX bursaries awarded since the programme launched in 2010 to 88. Four bursaries were awarded to students from the AAA School’s Johannesburg campus and four to students from the Cape Town campus.

‘It is with honour and privilege that we applaud the winners, finalists and bursary recipients of the 2019 APEX awards – an opportunity made possible through the investment, generosity and support from APEX key partners Provantage Media Group, and sponsors Vodacom and Kantar. And to all our partners, sponsors and contributors over the past 24 years, thank you,’ she concluded. ‘This programme reinforces and continues to bring credibility to, and confidence in, the business of advertising and communications.’


Google Introduces Initiative To Help Small Business Owners Grow

Google Shares Introduces Google For Small Business To Help Owners Grow

According to Kim Spalding, Global Product Director of Small Business Ads at Google, small businesses make a big impact on our communities – creating jobs, treating customers like family, and often defining what makes a town unique. Over the years, they’ve built a range of tools to help these businesses use the web to grow and thrive.

These tools make it easier for small business owners to find and connect with customers and run their businesses. ‘I’ve had the opportunity to get to know many small business owners and the challenges they face. Most of them tell me that they need help saving time at work, or that they need easy tools to help them promote their business. The internet has created new opportunities for small businesses, but it can be hard to know where to start,’ said Spalding.

For International Small Business Day (27 June), Google launched Google for Small Business – a new Grow with Google initiative to help small business owners find the right Google tools and services to reach their business goals. The website has:

• Personalised plans: tell them your business name, answer a few questions about your business, and select a goal. You’ll then receive a step-by-step, tailored plan of recommended products to help you stand out online, reach more customers, and work more efficiently. The recommendations will include products to help with all three, but with a special focus on the goal that’s most important to you.
• In-person workshops: locate free Grow with Google workshops happening near you for hands-on help.  
• Latest news: stay updated on Google’s small business-focused tools and services.


One Lady & A Tribe Celebrates 10th Anniversary Of Mandela Day

One Lady & A Tribe Celebrates 10th Anniversary Of Mandela Day

One Lady & A Tribe have played a role in creating The Nelson Mandela Foundation (NMF) campaigns and are encouraging individuals and corporates to become involved in community projects and more recently, to focus specifically on poverty.

Mandela Day 2019

It is the 10th anniversary of Mandela Day in 2019 and the NMF are setting 10 goals for the next 10 years. They are moving away from implementing the campaigns to focus on creating sustainable models that government, corporates and individuals can become stakeholders in. This is to ensure that the issues that need urgent addressing and resolving become the responsibility of both the government and society at large.

There are 5 main focus areas:
• Education/literacy.
• Food and nutrition.
• Shelter.
• Sanitation.
• Citizen activism.

How it Works

The campaign is being launched with a call to action from a leading South African. A manifesto of change. A challenge set to the Rainbow Nation. At the end of the manifesto, people are guided to the website where they can accept a daily, weekly, monthly or even a yearly challenge. 

The website is to be a portal of challenges set by NGOs, private citizens and ourselves. Each challenge has a start and end date, a location, a brief spec of what is needed and an ‘Accept Challenge’ button. Visitors can then choose which challenge to accept  – it could be a small one, like painting a school hall. Or a big one, like helping someone pay for varsity. ‘Challenge Accepted’ is a phrase that denotes ACTION. A positive response to Madiba’s request. But it’s bigger than that. It’s a promise by South Africans from all walks of life to accept his challenge, and live it every day.

The company and the foundation want to inspire action in all South Africans, young and old. Everyone is invited to live Mandela Day, every day. Each of us can make every day a Mandela Day by choosing to do something sustainable that will help South Africa eradicate poverty and ensure we each realise the ideal of a dignified life. It’s time for us all to accept his challenge.


Point And Iconic Media Group Form Partnership To Improve Consumer Experiences

Point, a procurement, consultation and management of end-to-end marketing solutions company, has teamed up with Iconic Media Group to create a unique and fully integrated package for clients that promises to deliver efficient production and expertise with effective creative work, at any point in the consumer experience, across Africa the Middle East, and the UK. 

The move has seen The Iconic Media Group rebrand to the Iconic Collective, an integrated agency that offers seven divisions of expertise including; digital, shopper marketing, animation and post-production, technology and activations. This new agency will service their clients from three offices in South Africa, together with offices across Africa and the UK including Kenya, Egypt, Dubai, and London. 

This announcement follows the partnership agreement with the Customer Marketing Group. ‘Creative and production used to be done in one house but there was no transparency between the two and hence they were separated,’ said Gary Davies, Group CEO of Point. ‘This then forced agencies to move their specialist skills into completely different companies. In line with international trends, the two skills are merging once again and we strongly believe this relationship will work. We will continue to provide the transparency clients have always wanted, with strong creative skills the Iconic Media Group bring.’

‘The Iconic Media Group is five years old and offers specialised skills across the full spectrum of creative services. They have always held the vision of developing our business into not only a truly integrated agency but to also provide our clients with on-site hybrid offerings that further deliver better efficiency and effectiveness. The partnership with Point achieves that.

‘We believe that there are better ways to work with our clients. We are able to place insight-driven consumer experience strategies at the heart of everything we do. To take a creative campaign and roll it out at any stage of the shopper experience with production know-how positions our business to make a real difference to our clients. This partnership will enable us to strategically develop, conceptualise and create a final product that can be implemented at any point of the consumer’s journey. We believe this will separate us from the rest of the competition,’ Davies added.

Point currently has operation bases across the entire African continent and reaches into the Middle East. With their new relationship, Point believes they’ll be filling a niche gap in the market across the continent.  

‘In the African and Middle Eastern market, having on-the-ground experience is key. When we talk about shopper experiences in individual African markets, creative is normally supplied without actually knowing the consumer journey on the ground. This means that the creative executions often miss the mark when presented along the consumer journey. We see a need in the Fast-Moving Consumer Goods (FMCG) space for an agency that can provide strategic production advice in conjunction with relevant consumer experience strategies and a full-service creative offering. This partnership will allow us to offer relevant and tailor-made solutions to those markets,’ said Davies.


Fusion Digital Celebrates 10 Year Anniversary

Fusion Digital Celebrates 10 Years
The Fusion Digital team at their 10 year milestone celebration.

Fusion Digital hosted an event at the Glendower Country Club in Modderfontein on 5 July to celebrate their 10 year milestone. With an equally dedicated and dynamic team, Fusion Digital has grown exponentially since opening its doors and is now a partner of the Caxton and CTP Publishing group of companies.

The company has been in the business of large format digital printing since 2009, and while it may still be considered a ‘young’ company, founders James Johnston and Reshma Ramlugan have both been in the printing industry for well over two decades.

Managing Director Ramlugan commented on how they’ve managed to reach this milestone: ‘At Fusion Digital, we are truly passionate about what we do – we have ink in our veins. We try to make things as easy as possible for our clients, so they trust us to produce the best results on the most effective substrates while turning out the most vibrant colours. We have long-term relationships with most of our clients, but also treat new clients with the respect all clients deserve. We go the extra mile, have no problem working long hours and making sure deadlines are always met.’

Fusion Digital Celebrates 10 Years
Fusion Digital celebration cake.

‘James and I have been lucky to have an exceptionally understanding working relationship The partnership worked from the get-go. We complement each other’s strengths and weaknesses, which results in a seamless execution at the end,’ added Ramlugan. ‘We have also been able to handpick staff who have a great team spirit and who share in our vision. We occasionally fell on hard times, as all businesses do, but Fusion Digital has managed to pull through these tough times and come out stronger on the other side. Being part of House of Print, CTP Caxton has certainly helped. It’s always nice to have a big brother to guide and support you.’


HoloPundits Launches Total Augmented Reality Digital Display Solution

HoloPundits Launches Total Augmented Reality Digital Display Solution

HoloPundits Inc’s Total Augmented Reality (TotalAR) digital display solution allows end-users to overlay AR content over dynamic content. A customer can then interact with the AR content using a smartphone.

Vinod Vega, CEO HoloPundits, said that TotalAR is aimed at democratising AR for all marketers by providing the freedom to add AR to existing materials. ‘Organisations can harness and integrate dynamic digital content to static materials from actual products, to packaging, brochures, coupons, pamphlets, business cards, user manuals, signage, displays and much more. It lets organisations create, target and measure relevant content for their customers.’

HoloPundits built TotalAR to deliver better customer conversion rates through customised, captivating and compelling marketing and branding campaigns.

HOLOPUNDITS www.holopundits.com

Primedia Outdoor Introduces Video Wall In Nigeria

Primedia Outdoor recently unveiled a new 3m x 12m LED video wall in Ikeja City Mall, the largest shopping mall in Lagos, Nigeria to continue the drive of bringing the best branding opportunities to the rest of Africa.

Surrounded by over 100 stores and restaurants, this landscape LED video wall offers a powerful communication platform, allowing unlimited creative executions to boost key campaign messages to the shoppers in the mall. Located in the Shoprite concourse of the mall, this high-definition LED video wall has the opportunity to reach approximately 670,000 shoppers on a monthly basis (Hyprop Investments).

The Ikeja City Mall is a significant consumer hub for the area. 36% of all the business parks and commercial buildings, and 38% of all residential areas in the city of Lagos fall within a 10km radial catchment area of the shopping mall – ensuring that it is a key point of convergence and a go to destination for the people of Lagos.

Tamara van Eeckhoven, Chief Operating Officer of Primedia Outdoor Rest-of-Africa said, ’Digital Out-of-Home is a powerful medium in the mall environment as price and product can be communicated daily to the shoppers and can also deliver on furthering consumer engagement with brands by utilising dynamic capabilities. It’s an exciting space and we look forward to helping brands in establishing stronger presence in a mall environment. We are delighted about the launch of our new eye-catching LED video wall. The screen is strategically placed in a prime location, targeting shoppers in the main concourse of the mall.’

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