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Screenline Celebrates 50 Years In The Branding And Printing Industry

Nico and Neil De Greef, Screenline.

Screenline is celebrating its 50th anniversary, having grown from a small operation established in 1971 out of a home garage to its current highly advanced facilities in Newlands, Johannesburg.

‘We have grown in leaps and bounds over these years, during which we have faced many challenges, and especially now with Covid-19, but we did not let these deter us,’ said the company’s marketing director Nico de Greef. ‘The challenges encountered have only made us stronger and more versatile as we adapted to market changes and became a leading printing and branding company.’

Founder Dick de Greef in the company’s early days.

‘Not only do we want to thank the founder Dick de Greef for his vision and hard work when he kick started Screenline, but without the support of our excellent team, the company would never have been this big. Every one of them plays a very important role in the development of our company. It’s the enthusiasm, support and dedication that have brought us to these heights.’

De Greef also said the company is grateful to its clients and customers, who trusted in them to provide immaculate services and products: ‘Their demands, challenges and feedback have pushed us to forge ahead, improve vigorously and keep up with technology. We look forward to the next 50 years.’

SCREENLINE
+27 11 477 2286
screenline.co.za

Marketing Achievement Awards Announces Winners

Marketing Achievement Awards Announces Winners

The Marketing Achievement Awards (MAAs), which took place on 31 March, featured live musical stylings from DJ Ready D and was hosted by MC Napsta, who brilliantly drove the evening’s theme of ‘Abo Genius’ as he announced the extraordinary men and women who are never out of touch with culture and are constantly seeking new and innovative ways to connect with consumers and move brands forward.

Each year, the calibre of marketers and brands who have best exemplified the art and science of marketing increases. This is a strong testament to the vision behind the MAAs platform to propel constant improvements within the discipline, set a high benchmark for the industry, raise the bar for local marketers, and bring the art and science of marketing to life.

12 such winners were selected from across the categories as a result of a rigorous judging process. This year’s judging panel included 60 industry experts and professionals to ensure a wide range of even and unbiased feedback. These judges followed a methodologically-sound adjudication process to review 180 entries, spending several hours in lengthy debates and intense deliberations to ensure that the selections were fair and robust. Moreover, the judging process was overseen by the Marketing Awards Council who have been unwavering in their commitment to make certain that the Awards are an honest and true reflection of the integrity of the MAAs.

Mohale Ralebitso, Chairperson of the Marketing Awards Council, being interviewed by Napsta.

Mohale Ralebitso, Chairperson of the Marketing Awards Council, said, ‘While it was certainly an arduous task for our esteemed judges to sift through the entries for each category and select the winners from an impressive list of finalists, there is no doubt in my mind that this has been a rewarding time, enabling us as a Council to become more acutely aware of the tremendous talent that we have growing right here in our own country.’

None of this would be possible, however, without the support of key partners and sponsors from among the country’s biggest, dynamic, and most well-loved brands. These sponsors have provided invaluable insights and financial support, including The Marketing Association of South Africa, SABC, Nando’s, Provantage Media Group (PMG), Accenture Interactive, Google, ABSA Group, Brand South Africa, Kantar, Unilever and The Blue Train together with media and monitoring partners BizCommunity, Modern Marketing and Newsclip.

Surajh Surjoo was the lucky audience winner who was selected for the spot prize of two tickets aboard The Blue Train.

2020/2021 MAA Winners are:

Leadership Awards:

– Rising Star of the Year: Serisha Pillay, Discovery Limited.
– Marketing Person of the Year: Bernice Samuels, MTN Group.
– Marketing Organisation of the Year: Nando’s.

To view the full list of winners and finalists for each category, please visit:
https://marketingawards.co.za/winners2021

MARKETING ACHIEVEMENT AWARDS 
marketingawards.co.za

GroupM’s Expanded GradX Programme Aims To Nurture New Generation Of Media And Marketing Experts

GroupM’s Expanded GradX Programme Aims To Nurture New Generation Of Media And Marketing Experts

GroupM has expanded its Academy GradX programme to more African markets and has appointed a subcommittee to manage growth in Sub-Saharan Africa (SSA).

To meet the needs of an expanding market, GroupM SSA has extended the GroupM Academy GradX programme established in South Africa in 2020 to Kenya and Nigeria with plans to add other markets in the future. Furthermore, GroupM’s newly appointed steering committee for SSA will harmonise processes across owned offices and affiliates.

According to Federico de Nardis, GroupM Sub-Saharan Africa CEO, ‘GroupM has had a strong and direct presence in all key markets in SSA for a long time. With this market expansion, we’ve recently taken a number of decisions to strengthen our focus on three strategic pillars of people, data and technology to help our clients grow their businesses.’

In its first year, GroupM Academy’s 11 graduates have been absorbed internally at GroupM and the intention is to position future available graduates to clients and affiliate partners in the region. Speaking about the Academy, Serah Katusia, GroupM and Mediacom MD East and Central Africa commented, ‘The aim of the programme is to nurture the new generation of media and marketing experts of the future. In Sub Saharan Africa, media talent is limited and we want to drive this agenda from the front. We believe that strengthening our teams as well as those of our clients and partners in emerging media markets sets us apart in the continent.’

The steering committee includes all senior leaders from GroupM and the agency networks Mediacom, Mindshare and Wavemaker in the key markets, namely Serah Katusia and Hemang Doshi from East and Central Africa; Seni Adetu from Nigeria; and Ashish Williams, Lwandile Qokweni, Zia Namooya and Derek Sim from South Africa. The committee will be chaired by de Nardis. The steering committee will leverage all the important data and technology investments done by the group at global and regional level to benefit local and international clients in Sub-Saharan Africa.

GROUPM AFRICA 
www.groupm.com/africa

Mediology Celebrates 15 Year Milestone

Ana Carrapichano, CEO of Mediology.

In 15 years, Mediology has experienced many defining moments – from opening its doors in 2006, to winning a major contract in 2009, and becoming the first media agency to start a digital division. It won its first AdReview Hotshop award in 2009, opened a branch in Cape Town in 2013 and was named Financial Mail’s Media Independent of the Year in 2019. It bought the building it occupied, now Mediology House, and appointed a GCFO in 2017 and a Group MD in 2020.

Ana Carrapichano, CEO of Mediology, shares some insights into their journey, lessons learnt and the values they embrace. Having previously held executive positions at multinationals such as Saatchi & Saatchi and McCann-Erickson, Carrapichano had a solid foundation of skills and experience under her belt. But then her new role as the mother of twins became her focus and she paused her career to raise them. She took on freelance work and found that clients wanted her to manage their accounts, so she built up a small client base, hired her first employee, and Mediology was born.

Carrapichano’s purpose for the business was to provide strategic focus and business results for her clients. ‘I wanted to create a magic space where clever media thinking could thrive – to build a media company founded on love, creativity and passion and to unleash the full potential of delivering magic. We call it #WhereLogicMeetsMagic.’

Mediology now employs 50-plus creative thinkers. Their offering includes traditional media services, a broad-spectrum digital marketing and media service and an array of analytic and reporting tools, with integrated traditional and digital solutions. The company also subscribes to thenetworkone, a global network for independent agencies.

Any great leader would agree that a company’s most valuable assets are its people. ‘A great agency is great talent. We have a lot of smart people at Mediology whom I love and respect. Our new CEO Chats with all employees are aimed at getting to know what makes them happy and what they want for their future. I don’t want people to be disengaged, dissatisfied and frustrated at work,’ said Carrapichano. She also has great respect for her management team, whom she credits with making the agency what it is.

Carrapichano is a media veteran who has experienced the industry over several decades, and the radical changes that have shaped it. ‘From old-school direct marketing and sales promotion, to digital, e-commerce, media fragmentation, social content and ad tech, the agency model has completely transformed. I’ve been around for 30 years, so you can imagine the speed at which we do things now compared to the late ’80s,’ she said. ‘What hasn’t changed is that I still work as hard as I did then and I still get a kick out of coming up with a great idea.’

Adapting to industry changes is essential for survival. ‘The beauty of being independent is that we are agile and can adapt to market needs,’ said Carrapichano. ‘Our monthly #WhereLogicMeetsMagic strategy sessions are all about evolving and inspiring creative and integrated media campaigns. Our latest evolution is the full automation of the agency and the adoption of one of the world’s best media and marketing methodologies.’

Mediology has exciting plans for the next five years. ‘We have an awesome machine ready to take on the world – we are opening our first office in North America later this year, and will continue to focus on expanding our network in Africa.’

Mediology will be launching an ‘adopt an entrepreneur’ programme, which will soon be announced. For entrepreneurs with dreams of starting their own media agency, Carrapichano said, ‘Believe in yourself, work hard, stay on top of your finances, find a mentor and don’t give up too easily.’

MEDIOLOGY
https://www.mediology.co.za

Eskort Campaign Broadens Reach With Wall-Murals, Spaza Shop And School Signage

Eskort Campaign Broadens Reach With Wall-Murals, Spaza Shop And School Signage

Eskort’s repositioning brand campaign launched with an ongoing Out-of-Home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication that previously excluded the growth segment of the company’s target audience.

By strategically selecting prime locations relevant to South Africans from all walks of life, using real insights tailored in a lexicon apt for each location and its people, product proximity and message relevance, the campaign delivers on creating a true connection with people from every corner of our nation.

The main purpose of the approach is not only to increase sales but to earn Eskort a place in the hearts of every South African, by having an open conversation with Mzansi about their product. The brand believes that every influential South African brand has to be in continuous conversations with consumers across all walks of life, regardless of their socio-economic status.

Eskort Campaign Broadens Reach With Wall-Murals, Spaza Shop And School Signage

Created by MetropolitanRepublic, the campaign purposefully uses wall-murals, spaza shop and school signage across the country, as opposed to traditional billboards. This was done to ensure that schools, entrepreneurs and community members residing in the local townships are targeted by communicating the brand message in an efficient way that resonates with them. Currently, these Out-of-Home communications span across Braamfontein, Baragwanath, Khayelitsha, Alexandra, Heidelberg and Sea Point. All sites were picked strategically with great consideration of the people in each location’s surrounding area, insights relevant to them, messaging, language used and product proximity.

According to Eskort’s Group Marketing Manager, Marcelle Pienaar, the brand’s current marketing communication is grounded in a need to ‘make pork great again’. ‘When it comes to protein, pork is a distant third choice in the market beaten out by beef and chicken. It’s just not getting enough attention, status or love. But we know that, if we can change this, we can grow the category and grow our brand,’ she said.

‘We believe there is a significant financial opportunity for the brand who leads the charge in this regard and creates a strong competitive advantage in the marketplace. To do so, however, we – Eskort and MetropolitanRepublic – realised we had to speak to all South Africans and not just those who consume pork. To do that, we needed the broadest possible reach, hence our focus on television and digital, complemented with Out-of-Home targeting a market that, to be honest, Eskort had not reached out to in the past.’

The work, which follows the look-and-feel created for the relaunch campaign, in-store and new packaging, walks and talks as a true iconic South African brand should. Bold and colourful, and using bespoke typefaces and iconography and illustrations, it resonates with the tapestry that is modern-day South African culture.

METROPOLITAN REPUBLIC
info@metropolitanrepublic.com
metropolitanrepublic.com

FoxP2 Appoints Strategic Planning Director

Sello Leshope - Strategic Planning Director - FoxP2
Sello Leshope, Strategic Planning Director, FoxP2.

FoxP2’s newly appointed Strategic Planning Director, Sello Leshope, joins FoxP2 from Ogilvy Africa, where he was previously the Regional Strategic Planning Director for the group and Deputy Managing Partner and Head of Strategy for Geometry, its shopper marketing agency.

Leshope is an industry veteran with many years of strategy development and business management experience as well as Loerie and Apex Awards wins to his name for both copywriting and strategy.

FoxP2 was recently ranked as South Africa’s most creative medium-sized agency on the Loeries Official Rankings 2020 for the second year running. ‘I’m excited to join FoxP2 and be part of their narrative,’ said Leshope. ‘I’ve always admired them for their remarkable creative work but it’s been amazing to see them mature into the well-balanced powerhouse they are today while not only retaining, but sharpening their creative edge. Joining them is an honour because it’s not just a job, it’s about being part of a living legacy, especially when your partners are the founders of the business.’

‘As the most effective creative agency in South Africa, according to Scopen, our fierce belief in powerful insights that can transform business and unlock consumer attention is why we’re hiring someone who’s the real deal,’ said FoxP2 Creative Partner and MD Grant Jacobsen.

‘Someone whose view on our industry is progressive and whose talent is razor sharp. Someone who knows how to find the narrative in the data and exploit the gap in the market. Someone who is as comfortable sparring with Grant Sithole as our Executive Creative Director, as he is holding a boardroom full of CEOs. Someone whose experience across both decades and the continent tempers his passion with wisdom and pragmatism. Leshope is that someone,’ Jacobsen said.

Leshope’s experience as lead of a cross-functional strategy team overseeing disciplines including shopper, brand, digital and consumer insights across multiple markets and categories is impressive.

A specialist in brand, shopper, trade, customer experience and behavioural change disciplines and campaigns, he has worked on global and regional campaigns in Financial Services, FMCG, retail and telco sectors as well as on social campaigns addressing gender-based violence, malnutrition, HIV/ Aids and Covid-19.

Not only has Leshope worked on a number of single-market blue-chip accounts such as: SABMiller, Diageo, Distell, Unilever, British American Tobacco South Africa, Volkswagen South Africa, Safaricom, WWF Kenya, Mondelez, P&G, Old Mutual South Africa and Capfin, his regional planning experience includes a multi-market portfolio across East, West, Central, Southern Africa and Francophone Islands, working on Coca-Cola, Airtel, British American Tobacco East Africa, NCBA Bank, Ecobank, Hygiene and Behaviour Change Coalition, Population Services International as well as Africa CDC amongst others.

FOXP2
www.foxp2.com

True Convenience Helps You Better Serve Your Customers

True Convenience Helps You Better Serve Your Customers
Megan Walker, Senior Media Strategist at The MediaShop.

Megan Walker, Senior Media Strategist at The MediaShop, says true convenience helps you better serve your customers, and the easier it is for them to get much needed information and complete a purchase with you, the happier they will be.

Consumers want more, better, faster, cheaper and can we have it now please? These recurring themes are popping up more and more in everyday life. After fetching one child from school to drop off at an extra mural recently, he asked to grab something to eat in-between. We drove straight to a local fuel station five minutes away that has a very good mini store and a great selection of ready foods in the forecourt.

As we were pulling up to park, I noticed not one, or two, but three Mr D delivery scooters and their drivers parked while having a break and a chat in between deliveries. At the same time there was a Courier Guy van parked next to me in the parking – clearly the ready foods options were good and the location convenient.

But I digress, as this picture in front of me was hitting home I happened to focus on the store window to the right of the entrance and noticed a number of convenient, on-the-go specials being advertised there. A selection ranging from a pie and energy drink, to a healthier option of sandwich and water were being promoted. The caption on the poster said ‘For the love of convenience’. I regret that I did not take a picture of the scene, because the symmetry of all of these elements together in one frame was not lost on me. I started thinking of just how much I personally have started using ‘convenience channels’ of all shapes and forms more and more.

Today’s consumer continues to favour speed and convenience. No longer just a luxury, speed and convenience have quickly made the transition from being a ‘nice-to-have’ to a ‘need-to-have’ across all industries. Life demands that we get things done at speed and facilitated with ease, and as marketers and service providers take note and meet our increased needs for this, the bar for what qualifies as extra convenience continues to rise.

Smartphone apps have changed the way consumers connect with taxi alternatives, how we make a reservation at a restaurant or even arrange a date. Entertainment can be streamed to a TV or a phone in seconds. Spurred on by banking innovation, consumers favour new technology such as mobile banking apps, peer-to-peer transfer services and online banking — all responses to a consumer base that is perpetually impatient for convenience.

The desire for prepared meals delivered to your door via food delivery apps, or healthy packaged foods that you can purchase in minutes by popping in and out of a store are not the only aspects of convenience food that is seeing growth. Meal kits such as those offered by UCook are also increasingly popular. The gratification of cooking a tasty restaurant quality meal with an easy step by step process with all ingredients supplied in the exact quantities is next level convenience.

The demand for time-saving convenience has made many grocery retailers rethink delivery options. Checkers launched their 60Sixty delivery app and service to limited stores in 2019, but lockdown propelled them to accelerate the roll out.

‘During the pandemic, necessity has truly been the mother of invention,’ said David Cohn GM of IT Shoprite Group. The Group scaled up its e-commerce and delivery services via Checkers Sixty60 and Checkers Food Services, effectively ‘vaulting five years in five weeks’ as it accelerated its e-commerce, virtual voucher and online order fulfilment initiatives. The massive increase in users experienced has also seen the elderly, frail and low-income customers taking to shopping online for the first time.

Innovation for convenience has always been around, there are many examples of progress made over the decades in the name of making our lives easier. Electricity, cars, bikes, moving assembly lines, canned drinks, ready meals, digital cameras, smartphones, portable Wi-Fi and social networking platforms are just a few examples.

But the speed of this innovation has increased disproportionately, spurred on by a pandemic and the need for businesses to pivot fast under the changing circumstances. Brands have had to focus more on ensuring they have a customer centric approach, and while many things can make your business more customer-focused, few are more important than the convenience you offer to consumers.

According to a UK report, ‘Customer engagement – the road to 2020’ (commissioned by West Unified Communications Services) 74% of consumers find it frustrating when customer service is only available during working hours. And nearly half of respondents want more customer service options tailored towards their mobile phones so they can deal with issues when out and about. Consumer expectations around quick and convenient brand responsiveness in general are very high. The favoured acceptable time for customer service responses for each channel are: voice: 1-5 minutes; live chat: 1-5 minutes; social media: 30 mins-1 hour; text/SMS: 30 mins-1 hour; web form: 1-5 minutes and email: 30 mins-1 hour.

In the race for loyalty and share of wallet, convenience has the potential to determine whether your business is surviving, thriving or limping.

THE MEDIASHOP
+27112584000
www.mediashop.co.za

SABC Announces Partnership With Marketing Achievement Awards As Presenting Partner Until 2023

SABC Announces Partnership With Marketing Achievement Awards As Presenting Partner Until 2023

The SABC’s involvement in the Marketing Achievement Awards (MAA) programme places it at the forefront of the transformation of marketing in South Africa, supporting the communication, advertising and marketing sectors and elevating marketing as a profession. This year the two entities will join forces to celebrate Marketing Genius and all of their achievements for the year 2020/21.

The Marketing Achievement Awards celebrate excellence in the science and art of strategic marketing. This year the awards acknowledge the finest minds in the marketing profession by raising awareness for the creativity and originality of effective marketing while showcasing the successes of marketing teams and individuals who will be measured against, and recognised by, their peers. The MAA continues to set a benchmark for excellence and drive constant improvement in the discipline by promoting the value of marketing in strategy and business growth.

‘These awards would not be possible without the guidance and support of our partners. As an industry initiative, the MAA relies on the relationships formed with organisations who wholeheartedly believe in the platform’s values. It’s more than financial support – these partners provide invaluable insight and encouragement from their understanding of the vital role that marketing plays in business strategy and, significantly, how the profession can be counted on to drive much needed economic resurgence,’ said Mohale Ralebitso, Chairperson of the Marketing Awards Council.

The Group Chief Executive Officer of the SABC, Madoda Mxakwe, stated, ‘This partnership comes at the opportune time for us as we intensify our efforts to rebuild the SABC corporate image and enter into strategic partnerships that will assist in positioning our organisation favourably in the market. We are confident that this partnership presents us with great exposure to business, aligns us with industry trends and exposes us to partner insights and thought leadership. We are delighted to be associated with the Marketing Achievement Awards, whose aim resonates with ours to continuously create opportunities to grow the industry, develop talent and offer value to marketers across all industry sectors,’ added Mxakwe.

The SABC joins this year’s partners, including media partner, Modern Marketing:

– Marketing Association of South Africa (MASA): Marketing Person of the Year Award.
– Nando’s: Founding Partner and Sponsor of Brand Positioning Award.
– Provantage Media Group (PMG): Out-of-Home Partner and Sponsor of Integrated Marketing Award.
– Accenture Interactive: Sponsor of the Marketing Organisation of the Year Award.
– ABSA Group: Patron and sponsor of the Marketing Innovation Award.
– Brand South Africa: Supporter and Sponsor of the South African Resonance Marketing Award.
– Google and IAB: Sponsor of Digital Brand Marketing Award.
– Kantar: Sponsor of Purpose-Led Marketing.
– Unilever: Sponsor of Rising Star of the Year Award.
– The Blue Train: Prize Sponsor for Marketing Person of the Year.
– BizCommunity: Media Partner.
– Newsclip Media Monitoring: Monitoring Partner.

MARKETING ACHIEVEMENT AWARDS 
marketingawards.co.za

Sanlam Launch New Brand Positioning

Sanlam Launch New Brand Positioning

Sanlam’s new positioning, ‘Live with confidence’, is not simply a new pay-off line, but a maxim they are seeking to live by, and restructure their entire business around, too. Together with their creative agency partner, King James Group Africa, Sanlam set out to redefine the essence of what makes them tick — and to match this with the inherent challenges and opportunities surrounding them.

How so? By providing more Africans with the knowledge, tools and resources necessary to participate more meaningfully in the mainstream economy. This includes a range of bold initiatives, including new data and AI-led innovations such as a Confidence Coach Chat-bot to upskill financial literacy, an Annual Financial Confidence Index to pinpoint regions where capacity building is imperative, and the launch of the Sanlam Moola-Money Family Game Show, the country’s first ever financial education family TV game show, in April.

‘Instead of simply imploring people to change their financial habits, we’ve set out to practically include them more in the economy and to have a better relationship with money, thereby empowering a greater confidence in all of life,’ said Sydney Mbhele, Sanlam’s Chief Executive of Brand. ‘Sanlam has always had this notion of empowerment at its heart – we’re going back to our roots of empowerment and articulating this in a more purposeful way.’

‘Ensuring the previously marginalised have access to well-functioning financial infrastructure is paramount,’ he continued. ‘By imprinting ‘Live with confidence’ in the DNA of every aspect of our business – from the financial adviser’s meeting with a client to the development of new offerings – we will empower generations to be financially confident, secure and prosperous.’

SANLAM
www.sanlam.com

Wunderman Thompson Achieves ‘Leader’ Status In Gartner’s Magic Quadrant For Global Marketing Agencies 2021

Wunderman Thompson Achieves ‘Leader’ Status In Gartner’s Magic Quadrant

Wunderman Thompson has achieved ‘Leader’ status in Gartner’s Magic Quadrant for Global Marketing Agencies every year since being established as an agency brand in 2019. They have been recognised in the 2021 Quadrant for their strategic and creative services, data-driven customer experience (CX) and commerce.

Key attributes that make Wunderman Thompson stand out in Gartner’s Magic Quadrant include its focus on data-driven experience design to help clients optimise customer interactions at scale; having clients that are both B2B and B2C brands within technology, retail and consumer packaged goods industries; and most recently, the launch of Inspire, their global brand study of 33,000 brands across 183 categories and 45 markets. Inspire helps them better identify opportunities to build growth strategies based on bridging gaps in customer perception.

‘Being named a Leader in Gartner’s Magic Quadrant is proof of the Wunderman Thompson magic that I see in action every single day. We are immensely proud to have been recognised for this achievement,’ said Naomi Troni, Global Chief Marketing and Growth Officer, Wunderman Thompson.

Gartner defines Magic Quadrant ‘Leaders’ as follows:

Leaders possess deep, broad capabilities across all competencies, most notably related to strategic services (which include business strategy and digital business transformation skills). Leaders implement comprehensive, effective solutions that leverage sizable investments in creative talent and marketing technology. They invest their own R&D dollars to set the market direction. As a result, Leaders are the providers to watch in the ongoing evolution and transformation of marketing in a digital world.

Leaders maintain a viable business, regardless of the global economy. Leaders extend their client relationships far beyond marketing promotions, often appearing on competitive bids outside their primary sector (for example, management consulting, product ideation and product development requests for quotations). Leaders help their clients develop digital marketing platforms designed for systemic growth and scale; they do so by harnessing their own significant expertise implementing digital marketing programmes driven by data and analytics.

WUNDERMAN THOMPSON
https://www.wundermanthompson.com

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