LATEST NEWS
Will Facebook Remain Relevant In Years To Come?
Kyle Oosthuizen, Chief Operating Officer at Blue Robot does not believe Facebook will go the same way of MySpace and MxIt, notwithstanding more and...
The Five Best Video Marketing Platforms
Calvin Fisher, owner of Pandabomb recommends the best video platforms that businesses can use to market their companies.
There’s really no overstating the importance of...
Nahana Communications Group Launches Small Business Rescue Fund
The Small Business Rescue Fund was made possible partly by using budget previously allocated to enterprise and supplier development, which is a key component...
Critical Lessons On Working With Global Brands
Wavemaker’s Business Unit Director, Cheryl Dube, shares five tips on working with global brands, which include making the most of it, learning the landscape,...
GGi Communications Appointed To Handle Tetra Pak South Africa’s PR And Reputation Management
GGi International Communications' remit will centre primarily on media relations to entrench Tetra Pak’s standing as a world leading food processing and packaging solutions...
Park Advertising Introduces New Division
Park Advertsing has announced a new digital performance unit called Lucid Media, which will be headed by Yvette Gengan.
Performance media across search, social and...
Influencers Have Become Central To Marketing Strategies
Pieter Groenewald from Webfluential says influencer marketing is cutting through the content shock of a digital age.
Lockdown, the global pandemic and the shift to...
The Importance Of Data-Driven Marketing
According to Denise Persson, Chief Marketing Officer at Snowflake, marketers have access to a massive amount of data through multiple channels, both online and...
67 Logos Designathon Celebrates Mandela’s Legacy
The 67 Logos Designathon provides small businesses and entrepreneurs with free and professionally designed logos and business support through participating partners, all in celebration...
New ACA Board Of Directors Announced
Wayne Naidoo opened the Association for Communication and Advertising (ACA)'s 74th Annual General Meeting by welcoming all attendees and followed with the Chairman’s Report...
RAPT Creative Creates Campaign For Music Enthusiasts
RAPT Creative created the #TasteInMusic campaign to continue engaging with the audience it had built for Jameson earlier in the year.
Following the success of...
PR Should Have A Seat At The Boardroom Table
According to Magna Carta Reputation Management, government and corporate reputations sink when warnings over smaller acts of maleficence and misdemeanours are treated as cost...
Judges From Africa To Serve On Next Creative Leaders 2021 Jury
Now in its seventh year, Next Creative Leaders is a free portfolio competition that identifies, celebrates and gives a global platform to talented women...
Nedbank IMC Announces Partnership With Africa’s First Solar-Powered Media Distribution Channel
Sunshine Cinema is a non-profit organisation that uses solar cinema kits, termed sunboxes, to screen African movies to communities in outlying areas in Africa....
Brands Need Proper Measurement And Success Criteria For Social Media
According to Richard Lord, Media & Operations Director at Meta Media, during 2020, TV benefitted from a captive, stay-at-home audience with more time on...
Using Digital Communication To Reach Customers Who Aren’t Engaged With Your Brand
According to Brent Haumann, Managing Director of Striata, so much of customer experience is about the relationship an organisation has with its customers. You...
Stanford Programme Will Position Flow Communications To Increase Its Social Impact
The Stanford Institute for Innovation in Developing Economies (Seed) works towards building thriving, socially conscious enterprises through partnerships with the entrepreneurs it selects in...
Smart Personalised Marketing Strategies Reap Benefits For Brands
According to G&G Digital, customer experience, increased revenue and brand loyalty are some of the benefits of a personalised marketing campaign.
In 2011, Coca-Cola launched...
MOST Awards Receives Record Number Of Votes
This year, the MOST Awards will see the merging of the newspaper and magazine categories into a single print category. Similarly, TV and cinema...
African Bank Announces New Chief Marketing Officer
Sbusiso Kumalo is a seasoned marketing executive and will take over the reins as African Bank’s Chief Marketing Officer and member of the Executive...