LATEST NEWS
2020 Digital Landscape Trends
According to Hoorah Digital CEO, Shaune Jordaan - understanding which metrics matter to your business is more crucial than ever before. When...
Assegai Awards Recognise Ads24 In The Experiential Media Category
The Assegai Awards acknowledge exceptional results in the field of integrated marketing and score the entries on: Strategy 30%, creativity 30% and...
The Riverbed Agency Scoops Two Assegai Golds
Riverbed took home two Gold Assegai awards for its Aware.Org One on Nicol campaign in both the Face-to-Face Activations/Field Marketing and Social Media (Social...
Provantage Media Group Relocates Head Office
The new Provantage Media Group (PMG) building is 6,500m2 made-to-fit Head Office situated at the corner of York and Bond Streets in...
The Role Of Technology In Brand Security
Paula Sartini, founder and CEO of BrandQuantum mentions that while technology is a key challenge for data breaches and fraud, it also...
The Matchmaking Model In Agency Selection
Marketing directors know the drill: every three to five years, they start a formal tender process to choose new marketing service providers....
Standard Bank Picks Wunderman Thompson
Standard Bank selected Wunderman Thompson in a five-way pitch where the scope of the work covers the full digital remit beyond campaigns,...
Six Points To Consider When Creating Content For Your Brand Campaign
According to Zubeida Goolam, Co-Founder and Creative Partner at Brandtruth/DGTL, trust is built by a brand’s credible and constant visibility. It is...
I See A Different You And Scotch Leader Collaborate On Soweto Heart Whisky
Creative agency I See A Different You (ISADY's) founding members, Fhatuwani Mukheli and Vuyo Mpantsha, are changing negative misconceptions about Soweto -...
Brands Can Enhance Customer Engagement Through AI
The main reasons organisations turn to Artificial Intelligence (AI) and Machine Learning is that they dramatically improve efficiency, can reduce errors and...
FCB Joburg Takes Home 12 Pendorings
FCB Joburg scooped three Gold, five Silver and four prestigious Craft Awards for ‘contagious’ work for there iconic brands and design at...
Toyota And FCB Joburg Campaign Celebrates Indomitable Human Spirit
Toyota SA’s brief to FCB Joburg required uniquely creative South African content for local and global platforms within the wide-reaching ‘Start Your...
Primedia Outdoor Unveils Digital LED Billboard At OR Tambo International Airport
The new 3m x 6m cantilever digital billboard at OR Tambo International Airport is currently the only external LED display at this...
TBWA Africa Conference 2019 Highlights Podcast Content Creation And More
Modern Marketing attended the annual #TBWAAfricaConference under the theme #Disrupt at Katy’s Palace and Bar in Johannesburg on 1 November. The conference...
Meta Media Reviews 2019 RWC Top-Line TV Viewership Figures
Margie Knap, Client Lead at Meta Media, says that at least 48% of all TV viewing adults 15 years + were glued...
Grey Advertising Africa Appoints Managing Director
Louise Johnston has been appointed by Grey Advertising Africa as the new Managing Director of its South African operations. She has held...
Ads24 Runs Activation To Introduce Six Brand Tribes
On 30 October 2019, Ads24 ran a door-to-door activation campaign where it delivered a magnet-locked box. When recipients unlocked the box, six...
SheSays Cape Town Partners With Kantar For Gender Representation In Advertising And Marketing Survey
Women empowerment, gender representation and diversity are some of the key issues that have been trending recently and many brands and companies...
FCB Joburg Creates New uMalume Ad For Debonairs
The TVC was conceived by Creative Director Greg Cameron, Art Director Motlagole Nthite and Copywriter Junior Mokoma off a brief from Famous...
Chicken Licken Travels Through Time With New TVC By Joe Public United
The new Chicken Licken TVC, done in partnership with Joe Public United, stars Sherldon Marema as guy-next-door Thato, who becomes an unsuspecting...