LATEST NEWS
OneDayOnly Unpacks E-Commerce Trends And Online Shopping Consumer Behaviour
Modern Marketing attended the virtual launch of the OneDayOnly annual commerce Odometer - which is released to better understand South Africa’s online consumer behaviour...
Black Friday Market Intelligence And Consumer Insights
Nicolet Pienaar, Head of Market Insights at Growth from Knowledge (GfK) South Africa, provides market intelligence and consumer insights about the trends GfK expects...
Improving User Experience Through Digital Signage
According to LG, digital signage is a standard for most fast-food chains and retail stores. It is a quick, easy and cost-effective way to...
Brands Should Use Cultural Intelligence To Connect With Diverse Groups On A Personal Level
Cheryl Reddy, Managing Partner and Africa Lead at Eclipse Communications, cites Statistics South Africa’s 2020 mid-year estimates, which show that South Africa's more than...
Stay True To Your Brand Principles As You Evolve
Giulia Iorio-Ndlovu, Chief Marketing Officer of Simba, states that today’s brand managers must walk a tightrope between creativity and technology, innovation and empathy.
The role...
FCB Joburg Depicting The Luxury Of Freedom With Toyota Fortuner Campaign
In recent years, the Fortuner’s positioning has been expressed creatively as ‘the luxury of freedom’. Toyota tasked the FCB Joburg team to develop a...
BrandTruth//DGTL Agency Offers Deeper Layer Of Digital Services With Valiant Rebrand
As a 51% black female-owned digital-first agency, the partners have reshaped BrandTruth//DGTL as Valiant, and the newly named company has an even deeper layer...
Understanding How TV And YouTube Work Together And Their Brand Impact
Zanele Hlatshwayo, YouTube lead at Google Africa and Ciarán Whitaker, FMCG Industry Manager at Google Africa, state that there are 24 million South Africans...
Hoorah Digital Appoints Chief Innovation Officer
Hoorah Digital has announced that Mark Tomlinson has joined their team as Chief Innovation Officer.
Tomlinson started his first digital agency in 1999 - going...
The Loeries Induct Industry Guru Into Hall Of Fame And Announce Marketing Leadership and Innovation Award
Boniswa Pezisa, Net#work BBDO’s Group Chief Executive, is this year’s Loeries Hall of Fame inductee. Chicken Licken’s Managing Director and Chief Marketer, Chantal Sombonos-Van...
Online Shopping Is Shifting Purchasing Habits Forever
Claire Herman, Media Operations Manager at The MediaShop, stated that one good thing that came out of lockdown was her introduction to online shopping....
How Brands Can Connect With Consumers Who Are Re-Evaluating Priorities
According to Karena Crerar, Advisory Lead at Edelman Africa, before the pandemic brands were able to plan and prepare for potential crises based on...
SAIMM Set To Better Serve Markets With Firejuice Appointment
At its core, the Southern African Institute of Mining and Metallurgy (SAIMM) is a professional institute with local and global links aimed at assisting members...
The Business Of Belonging At #Loeries2020
Jess Weiner, CEO of Talk to Jess, was one of the speakers at the #Loeries2020 Creative Week. Her presentation was based on the business...
Visceral Creativity At the #Loeries2020
Katherina Tudball, creative director at Superunion London and one of the speakers on the first day of the #Loeries2020 Creative Week, addressed visceral creativity....
Facebook And Red & Yellow Support Young Talent Through #Loeries2020 Partnerships
Red & Yellow Creative School of Business in Cape Town, joins forces with Africa and the Middle East’s premier award as the official education...
Nike Appoints Wunderman Thompson South Africa To Elevate E-Commerce Customer Experience
The Wunderman Thompson South Africa appointment scope by Nike includes customer experience, strategy, creative, user experience (UX) and user interface (UI) design for all Nike products on Sportscene,...
One Show 2021 Announces Fee Reduction For Agency And Brand Entries From SA
Notable changes by The One Club for Creativity have been made to help agencies and brands who continue to be affected by the global...
AKQA And Grey Launch New Network Model For Brand-Building At Global Scale
Grey is renowned for creative storytelling and global brand-building at scale, while AKQA is celebrated for its world-class innovation and design skills. With heightened...
Loeries Announces 2020 Award Winners During Creative Week
The Loeries called on the brand communications industry to create work that changes things and makes a difference, in line with their theme #CreateChange....