LATEST NEWS
Gear Up To Acknowledge Global Exhibitions Day
Global Exhibitions Day (GED) 2020 will be held on 3 June 2020. Considering the current times that we face, this year’s GED2020 message that...
Modern Marketing Digital TrendCamp: The Power of Automation
Our Modern Marketing Digital TrendCamp video features Karyn Strybos, Marketing Manager at Everlytic, who discusses the power of automation.
The video is live on our YouTube channel – don’t...
Reinventing Customer Experience Through Digital Transformation
According to Bluegrass Digital CEO Nick Durrant, since the global lockdown, millions of people have turned to digital tools and methods for work, entertainment...
The Riverbed Agency Takes Home 12 PRISMS
The Riverbed Agency has won 12 PRISM Awards, including the South African Campaign of the Year Award 2020 for the Association for Alcohol Responsibility...
Eclipse Communications Scoops Public Relations Consultancy Award
Eclipse Communications won Best Large PR Consultancy at the 2020 PRISM Awards. The PRISMs recognise the achievements of individuals, consultancies and companies that have...
Creating A ‘New Normal’ In SA Media And Advertising
According to Amanda Rogaly, Chief Mommy at the online parenting platform, BabyYumYum, while advertising spend is set to decrease significantly both locally and globally...
PRISM Awards Announce 2020 Winners
In a first for the awards, the communication and PR industry was invited to be part of the online experience by tuning into the...
Brands Shifting Focus Towards Digital Channels
Ed Flower, Chief Commercial Officer at Acceleration, mentions that businesses, from big-brand, high-street retailers, to the personal trainer at the local gym, are needing...
What To Do When Your Brand Is Impacted By A Negative Event
According to Reinard Krüger and Bianca Balt, Spoor & Fisher South Africa, none of us has a crystal ball. This is why a business,...
Using Relatable And Authentic Content To Market A Brand
The Aromat Comedy Club is a YouTube series created by Unilever, Oliver, and the cream of South Africa’s rising comedy stars.
When research indicated Aromat...
PRISMs Recognise Havas PR With Three Awards
Havas PR received three PRISM awards for two campaigns done for Right 2 Read in Limpopo and Gauteng. The awards ceremony was hosted virtually...
HaveYouHeard Study Shows That South Africans Expect Brands To Remain Active Amid Lockdown
According to Haveyouheard’s Head of Strategy, Ryan McFadyen, the overall expectation of the 780 respondents to the survey is that brands should be active...
Take Part In Our Modern Marketing Adobe Workshops Survey
Modern Marketing is conducting a survey on running a series of in-depth skills development Adobe workshops. Please participate in the quick survey and give...
Modern Marketing Digital TrendCamp: Embracing Creativity During The Lockdown
Our Modern Marketing Digital TrendCamp video features Pepe Marais, Founder and Group Chief Creative Officer of Joe Public United, whose video highlights embracing and enhancing creativity during...
Engaging With Consumers Through Outdoor Advertising In Uncertain Times
With the levelled lockdown that commenced on 1 May, movement has gradually started to return to the outdoor arena, providing Out-of-Home (OOH) media owners...
Retailers And Businesses Can Use Digital Signage For Effective Covid-19 Communication
Moving Tactics says several experts are predicting that societies will need to social distance until 2022. How do you get business done in this...
Digital Transformation Can No Longer Be Delayed
Andrew Dabbs, Digital Media Strategist at The MediaShop, says that business has been caught out more than ever before and the companies that held...
Nurturing Customer Engagement While Social Distancing
According to Willem S Eksteen, Chief Executive at Stone, this pandemic demands social distancing, so now more than ever, well-thought-out communication engagement is critical...
Association For Communication And Advertising Announces Guidance And Assistance Initiatives
The Association for Communication and Advertising (ACA) has identified three key areas in which its member agencies may require assistance, such as pitch guidelines...
Working Remotely – The New Normal
Amanda Mitton, Head of Talent Acquisition and Talent Magnet, states that while there’s no certainty about when lockdown regulations will be relaxed, the reality...