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Will Facebook Remain Relevant In Years To Come?

Will Facebook Remain Relevant In Years To Come?

Kyle Oosthuizen, Chief Operating Officer at Blue Robot does not believe Facebook will go the same way of MySpace and MxIt, notwithstanding more and...
The Five Best Video Marketing Platforms Today

The Five Best Video Marketing Platforms

Calvin Fisher, owner of Pandabomb recommends the best video platforms that businesses can use to market their companies. There’s really no overstating the importance of...
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Nahana Communications Group Launches Small Business Rescue Fund

Nahana Communications Group Launches Small Business Rescue Fund

The Small Business Rescue Fund was made possible partly by using budget previously allocated to enterprise and supplier development, which is a key component...
Critical Lessons On Global Brands

Critical Lessons On Working With Global Brands

Wavemaker’s Business Unit Director, Cheryl Dube, shares five tips on working with global brands, which include making the most of it, learning the landscape,...
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GGi Communications Appointed To Handle Tetra Pak South Africa’s PR And Reputation Management

GGi Communications Appointed To Handle Tetra Pak South Africa’s PR And Reputation Management

GGi International Communications' remit will centre primarily on media relations to entrench Tetra Pak’s standing as a world leading food processing and packaging solutions...
Park Advertising Introduces New Division

Park Advertising Introduces New Division

Park Advertsing has announced a new digital performance unit called Lucid Media, which will be headed by Yvette Gengan. Performance media across search, social and...
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Influencers Have Become Central To Marketing Strategies

Influencers Have Become Central To Marketing Strategies

Pieter Groenewald from Webfluential says influencer marketing is cutting through the content shock of a digital age. Lockdown, the global pandemic and the shift to...
The Importance Of Data-Driven Marketing

The Importance Of Data-Driven Marketing

According to Denise Persson, Chief Marketing Officer at Snowflake, marketers have access to a massive amount of data through multiple channels, both online and...
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67 Logos Designathon Celebrates A Legacy

67 Logos Designathon Celebrates Mandela’s Legacy

The 67 Logos Designathon provides small businesses and entrepreneurs with free and professionally designed logos and business support through participating partners, all in celebration...
New Board Of Directors Of ACA Announced

New ACA Board Of Directors Announced

Wayne Naidoo opened the Association for Communication and Advertising (ACA)'s 74th Annual General Meeting by welcoming all attendees and followed with the Chairman’s Report...
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RAPT Creative Launches Campaign For Music Enthusiasts

RAPT Creative Creates Campaign For Music Enthusiasts

RAPT Creative created the #TasteInMusic campaign to continue engaging with the audience it had built for Jameson earlier in the year. Following the success of...
PR Should Have A Seat At The Boardroom Table

PR Should Have A Seat At The Boardroom Table

According to Magna Carta Reputation Management, government and corporate reputations sink when warnings over smaller acts of maleficence and misdemeanours are treated as cost...
Judges From Africa To Serve On Next Creative Leaders 2021 Jury

Judges From Africa To Serve On Next Creative Leaders 2021 Jury

Now in its seventh year, Next Creative Leaders is a free portfolio competition that identifies, celebrates and gives a global platform to talented women...
New Partnership Announced For Nedbank IMC 2021

Nedbank IMC Announces Partnership With Africa’s First Solar-Powered Media Distribution Channel

Sunshine Cinema is a non-profit organisation that uses solar cinema kits, termed sunboxes, to screen African movies to communities in outlying areas in Africa....
Brands Need Proper Measurement And Success Criteria For Social Media

Brands Need Proper Measurement And Success Criteria For Social Media

According to Richard Lord, Media & Operations Director at Meta Media, during 2020, TV benefitted from a captive, stay-at-home audience with more time on...
Using Digital Communication To Reach Customers Who Aren't Engaged With Your Brand

Using Digital Communication To Reach Customers Who Aren’t Engaged With Your Brand

According to Brent Haumann, Managing Director of Striata, so much of customer experience is about the relationship an organisation has with its customers. You...
Stanford Programme Will Position Flow Communications To Increase Its Social Impact

Stanford Programme Will Position Flow Communications To Increase Its Social Impact

The Stanford Institute for Innovation in Developing Economies (Seed) works towards building thriving, socially conscious enterprises through partnerships with the entrepreneurs it selects in...
How Personalisation Benefits A Marketing Campaign

Smart Personalised Marketing Strategies Reap Benefits For Brands

According to G&G Digital, customer experience, increased revenue and brand loyalty are some of the benefits of a personalised marketing campaign. In 2011, Coca-Cola launched...
MOST Awards Receives Record Number Of Votes

MOST Awards Receives Record Number Of Votes

This year, the MOST Awards will see the merging of the newspaper and magazine categories into a single print category. Similarly, TV and cinema...
African Bank Announces New Chief Marketing Officer

African Bank Announces New Chief Marketing Officer

Sbusiso Kumalo is a seasoned marketing executive and will take over the reins as African Bank’s Chief Marketing Officer and member of the Executive...
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