LATEST NEWS

Integrated Marketing Conference Hosts Successful #NedbankIMC2019 Event

Integrated Marketing Conference Hosts Successful #NedbankIMC2019 Event

Modern Marketing recently attended the 2019 Nedbank IMC Conference, which took place at The Fox Junction in Johannesburg under the theme #MarketingGetsNaked. Pepe Marais, Group...
Online Advertising Tactics You Can Apply In Your Campaigns

Online Advertising Tactics You Can Apply To Your Campaigns

Most advertisers don’t spend enough time optimising their accounts, and that often leads to poor ad performance. Wordstream found that half of small businesses...
Print Impact Feb 2019
The Challenges Behind Digital Trends That Were Meant Be A Hit

The Challenges Behind Digital Trends That Were Meant To Be A Hit

Max Askwith, Global Digital and Innovation Director at Vizeum, spoke about how 2018 was supposed to be Virtual Reality’s (VR) big year, but then...
M&C Saatchi Announces Chairman's Departure

M&C Saatchi Announces Chairman’s Departure

Jerry Mpufane, Chairman of the M&C Saatchi Johannesburg Group, will be taking up the position of Hub Head in the Americas (New York) for...
ModernMarketing Expo banner 700×93
Measuring The Success Of A Digital Signage Project

Measuring The Success Of A Digital Signage Project

Bradley Cooper, Technology Editor for Digital Signage Today, gives tips on measuring the success of your digital signage project, including your KPI's, creating content and more.  1....
The Mediashop Developing Young Media Practitioners Within The Advertising Space

The MediaShop Committed To Developing Young Media Practitioners Within The Advertising Space

The MediaShop has been running an effective internship programme for a number of years and also tries to employ all of these interns on...
WeDoPro-Long
How Does Your Marketing Make You Look?

Read Your Marketing From The Perspective Of Your Marketplace

Small business marketing often contains a subtext, similar to one of the following: 1. Pushy - I want people to buy my stuff, and I...
FCB Cape Town, Hellocomputer And Netflorist Run National Drought Relief Fund Campaign

Netflorist Campaign Delivers Real Impact On Business And Drought Relief Fund

According to Managing Director at Netflorist, Ryan Bacher, the old adage, 'Nothing says I love you quite like flowers' just didn’t hold water when...
JCDecaux Launches Airport Audience Measurement

JCDecaux Launches Airport Audience Measurement

JCDecaux’s Airport Audience Measurement (AAM) will strengthen the scientific approach to terminal deployments around the world, enrich data planning tools and customer reports thanks...
Three Ways To Rank High On Search Engine Results Pages

Three Ways To Rank High On Search Engine Results Pages

The Digital School of Marketing states that the goal of most companies is to be top of Google's Search Engine Results Pages (SERPs) for...
DAZN Media Announces Global Media Partnerships Entity

DAZN Media Announced As New Entity Responsible For Global Media Partnerships

DAZN Media is to be the new entity responsible for global media partnerships. The creation of DAZN Media follows the realignment of DAZN Group, formerly...
Successful Blogging Space Topics

Successful Blogging Space Topics

Yvette Gengan, Digital Media Manager at The MediaShop, says that if you are anything like her, then blogging is no Friday night 'Netflix and...
The Power Of A Story When Building A Brand

The Power Of A Story When Building A Brand

Great brands start with great stories and great stories leave a lasting impression. According to Fast Company, our memories thrive off storytelling. The publication stated,...
Avance Media’s Survey Recognises Good Things Guy As Fourth Most Influential South African

Avance Media’s Survey Recognises Good Things Guy As Fourth Most Influential South African

Founder of South Africa’s Good Things Guy, Brent Lindeque, has been named the category winner of ‘Social Enterprise and Philanthropy’ and the fourth most...
South Africans With A Passion For Digital To Converge At IAB Summit19

South Africans With A Passion For Digital To Converge At IAB Summit19

In only five years, the IAB Summit has become known as the place to network, engage with leading digital thinkers and get a glimpse...
2019 Nedbank IMC Conference To Host Watch Party

2019 Nedbank IMC Conference Being Made More Accessible Through Live Streaming

The 2019 Nedbank IMC Conference kicks off on 14 March 2019 and is set to be the biggest IMC conference to date with over...
Considering Employees As A Marketing Channel

Considering Employees As A Marketing Channel

Most executives would agree that the single biggest asset of their organisation is their people, their employees and management. Employee Advocacy - the promotion...
Fundamentals Of Relationship Branding

Fundamentals Of Relationship Branding

Companies can create greater engagement, differentiation and loyalty when defining a brand’s particular kind of relationship. This is especially true regarding areas of digital...
New Mimaki Simple POP Software Addresses Retail Market

New Mimaki Simple POP Software Addresses Retail Market

Simple POP design software, aimed at boosting in-store decoration creativity, enables retailers to produce in-house advertising materials, as well as to widen...
Dent & Scratch Repairs Go Street Networking

Dent & Scratch Partners With Street Network For Latest Campaign

Johannesburg panel beaters Dent & Scratch Repairs opted for a focused approach when partnering with Street Network as they recognised the value and impact of a...
This is Modern Marketing