LATEST NEWS
Tata Consultancy Services Announces New ‘Building on Belief’ Brand Statement
Tata Consultancy Services (TCS) has embarked on a new brand direction to power its next horizon of transformation-led growth. ‘Building on Belief’ articulates its...
SA Agency RAPT Creative Opens Satellite Offices In The UK And Ukraine
On the back of substantial new business won in Europe at the end of 2020, RAPT Creative has opened satellite offices in the United...
Momentum Launches #ForcesOfMomentum Brand Campaign
The #ForcesOfMomentum brand campaign kicked off with a TV advert where we meet Alice and Matt, two individuals who have impacted each other’s lives...
Delivering Quality Content To Email Subscribers Will Be The Cornerstone Of Any Successful Campaign
According to JD Engelbrecht, Managing Director of Everlytic, marketers know that the success of email campaigns comes down to the total number of engaged...
Debonairs Pizza and FCB Joburg Campaign Celebrates SA’s Passion For Food, Soccer And Family
Developed by FCB Joburg, the advert is reminiscent of the backyard two-goal post soccer matches among the uncles and bachanas just before dinner kicks...
Boomtown’s Campaign Highlights The Impact Of Iconic Maxeco Range
Boomtown’s new campaign for Maxeco celebrates 30 years, and 10 million pairs, of iconic safety footwear. The campaign was conceived and created by Boomtown’s...
The Youth Are Most Likely To Follow Brands That Have A Strong Digital Presence
Khethi Ngwenya, CEO of SchoolMedia, says Covid-19 has changed the way in which brands communicate with their target market. When it comes to youth...
Research Company KLA Rebrands
It is rare that a rebrand happens at the end of a journey of reinvention. Seldom is a new brand required to ensure that...
Elevator Agency Rebrands To Become The South African Chapter Of IMA
Elevator Agency, which has partnered with the global Intermarketing Agency (IMA), will join the IMA global network of creators headquartered in Leeds (UK) with...
Screenline Celebrates 50 Years In The Branding And Printing Industry
Screenline is celebrating its 50th anniversary, having grown from a small operation established in 1971 out of a home garage to its current highly...
Marketing Achievement Awards Announces Winners
The Marketing Achievement Awards (MAAs), which took place on 31 March, featured live musical stylings from DJ Ready D and was hosted by MC...
GroupM’s Expanded GradX Programme Aims To Nurture New Generation Of Media And Marketing Experts
GroupM has expanded its Academy GradX programme to more African markets and has appointed a subcommittee to manage growth in Sub-Saharan Africa (SSA).
To meet...
Mediology Celebrates 15 Year Milestone
In 15 years, Mediology has experienced many defining moments – from opening its doors in 2006, to winning a major contract in 2009, and...
Eskort Campaign Broadens Reach With Wall-Murals, Spaza Shop And School Signage
Eskort's repositioning brand campaign launched with an ongoing Out-of-Home tactical approach to outdoor advertising to bridge the gap between conventional marketing communication that previously...
FoxP2 Appoints Strategic Planning Director
FoxP2's newly appointed Strategic Planning Director, Sello Leshope, joins FoxP2 from Ogilvy Africa, where he was previously the Regional Strategic Planning Director for the group...
True Convenience Helps You Better Serve Your Customers
Megan Walker, Senior Media Strategist at The MediaShop, says true convenience helps you better serve your customers, and the easier it is for them...
SABC Announces Partnership With Marketing Achievement Awards As Presenting Partner Until 2023
The SABC’s involvement in the Marketing Achievement Awards (MAA) programme places it at the forefront of the transformation of marketing in South Africa, supporting...
Sanlam Launch New Brand Positioning
Sanlam’s new positioning, 'Live with confidence', is not simply a new pay-off line, but a maxim they are seeking to live by, and restructure...
Wunderman Thompson Achieves ‘Leader’ Status In Gartner’s Magic Quadrant For Global Marketing Agencies 2021
Wunderman Thompson has achieved ‘Leader’ status in Gartner’s Magic Quadrant for Global Marketing Agencies every year since being established as an agency brand in...
Marketing Research Foundation Announces Limited Release Of MAPS Wave 1 Data To All Users
The first wave of the Marketing All Product Survey (MAPS) data encompasses the six-month period of July through to December 2020. The sample size...