LATEST NEWS
AAXO Youth Chapter Committee Will Share Their Perspectives On The Industry
The Association of African Exhibition Organisers (AAXO) is excited to announce the selected Committee of the AAXO Youth Chapter for 2024/2025. This new initiative...
Crowdstrike Incident Highlights The Key Role Of Culture In Business
Ronelle Bester, founder and account director at Red Ribbon Communications, says an update to CrowdStrike’s Falcon Sensor software, a sophisticated Endpoint Detection and Response...
Cinema Attendance Increase Is Driven By Top-Performing Content
The recent surge in cinema attendance, on the back of strong content, has seen average weekly cinema attendance more than double over the past...
NielsenIQ Enhances Cloud-Based Platform’s Ability To Help Brands And Retailers
NielsenIQ has integrated Consumer Panel and Retail measurement data into its NIQ Discover platform, providing clients with a powerful connected user experience.
NIQ Discover enhances...
IAB South Africa Opens Call For Nominations Of Its Second Front Row Initiative
Building on the success of its Front Row Initiative launched in 2023, the Interactive Advertising Bureau (IAB) South Africa Education Council has opened nominations...
Tractor Outdoor’s New Solution Measures Attribution Across Various Campaign Formats
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both on and offline. Relying on simple attribution models that...
Competitor Media Monitoring Helps Agencies Attract New Clients
In today's competitive market, staying ahead is essential. Competitor media monitoring offers agencies vital insights into market dynamics, helping them attract new clients. Joe...
Joe Public’s Provocative Newspaper Ad Uses World’s First Printing Ink Made With Human Faeces
The only thing more sickening than the newspaper ad by Amnesty International South Africa, in partnership with Joe Public, is the truth it uncovers:...
Marketers Need To Return To The Fundamentals
Decades ago, when marketing first emerged as a coined phenomenon and went on to become a major profession, the aim of the discipline was...
The Secret Ingredient To Design Success
Design projects and jobs are becoming increasingly complex, presenting businesses and creatives with problems that cannot always be effectively solved by just one person....
