LATEST NEWS
Loeries 2020 Awards Judging Commences
More than 175 regional and international judges will be judging more than double the submissions received when compared to the previous year for the...
Husqvarna Partners With ‘The Beast’ In First Ever Brand Campaign
As South Africans begin to emerge from one of their most challenging periods to date, Tendai ‘The Beast’ Mtawarira offers them an empowering message...
Industry Interview: Michael Gullan On Growing Up With An Extreme Love Of Advertising
In our exclusive Modern Marketing Industry interview series, the founder and CEO of G+G Digital and G+G Advocacy, Michael Gullan, discusses his 31-year long career...
New ABSA Campaign Inspired By The Distinctly African Way To Get Things Done
ABSA Retail and Business Banking (Absa RBB) has launched its new retail TV commercial (TVC) campaign, inspired by the distinctly African way to get...
How Do You Engage Customers Through To Point Of Sale And Beyond?
According to Dev Naidoo from New Media and Leo Redelinghuys, Content Marketing Institute research indicates that B2B marketers are doing well when it comes...
Use The Right Tools To Understand How Different Channels Lead To Conversion
Grant Lapping, Managing Director at DataCore Media, says it is easy to fixate on the wrong data, to misinterpret what the data means, or to...
Tips For Creating Engaging Content
Zubeida Goolam, co-founder and creative partner at Brandtruth//DGTL, discusses the apps and other technologies available to create engaging content.
With well over 100 days of a...
Steps To Improve Customer Engagement Through Marketing Automation
According to Filip von Reiche, Senior Vice President, Enablement Services at Acceleration, automating your marketing processes enables you to reduce the time your team...
Brand Price Versus Customer Relations
In this piece by Louise Hefer, Business Unit Manager at The MediaShop, she says that consumer needs and decision-making processes don’t vary from when the...
Pushing The Virtual Boundaries Of Brand Experience
Shaune Jordaan, Hoorah Digital CEO, says the time is now to think and to prepare accordingly, or risk being left behind in a world...
MASA Recognises Nedbank IMC 2020 As Approved Course
The Marketing Association of South Africa (MASA), the SAQA registered professional body for the marketing industry, has created an online course from the Nedbank...
Jerusalema’s Lessons For Marketers And Brand Managers
Siya Metane, Founder and CEO, SlikourOnLife, says there have been many highlights for Master KG and his collaborator Nomcebo since Jerusalema was released in November 2019...
Agencies Are Pivoting To Digital
Desirée Gullan, co-founder and Executive Creative Director of G&G Digital, discusses how digital came to the rescue when the pandemic struck. The scale of...
Matrix Group Acquires Majority Stake In Boutique Agency
The Matrix Communications Group (Matrix Group) identified IntegerHotspot (a through-the-line boutique agency) as an ideal agency to invest in. Matrix Group will tap into the...
How The POPI Act Could Change The Parameters Of Direct Marketing
Livia Dyer, partner, and Nadine Mather, Senior Associate, at Bowmans, state that direct marketing refers to the practice of approaching an individual, either in...
A Closer Look At Purpose-Led Marketing
Dylan Fortune, Head of Innovation at MetropolitanRepublic, says there are two perspectives of purpose-led marketing currently in the mainstream consciousness of companies.
One is that...
New Broadcast Platform To Reboot Travel And Tourism Throughout SA And Africa
The collaboration for a new broadcast platform between Red Carpet Creative (RCC) a PR, marketing and production agency for the luxury travel and hospitality...
Marketing Achievement Awards Extends Entry Deadline
The Marketing Achievement Awards have extended the entry deadline to 30 September 2020.
The awards celebrate excellence in the science and art of strategic marketing,...
Liberty Announces Brand Refresh
With a new a pay-off line 'In it with you' Liberty says that the time to rely only on just its innovative heritage is...
Aluvin Partners With Firejuice For Marketing Strategy Services
Aluvin, a supplier of security seals and bags in Southern Africa, has appointed Firejuice to provide outsourced marketing management and marketing strategy services.
‘Working with Aluvin would always be...