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Modern Marketing Keeping You Connected During COVID-19
These are unprecedented times. COVID-19 is having a major impact on our way of life, with governments around the world introducing nationwide lockdowns. We...
Event Industry Hosting Going Viral – Marketing in a Pandemic Digital Discussion
Going Viral, Marketing in a Pandemic, is an online discussion set to take place on 31 March 2020, moderated by radio personality and top...
Keeping Your Brand Relevant
Offlimit Communications stressed the fact that the Coronavirus is affecting brands and the marketing industry as a whole. As the virus outbreak spreads, the...
Advertisers Need To Consider Their Messaging During COVID-19
Jane Ostler, the Global Head of Media, Insights Division at Kantar, says advertising faces an uncertain time during the COVID-19 pandemic. There are a few...
One SA Movement Launches #TogetherWeCanWin Campaign To Help Prevent Coronavirus Spread
On 21 March 2020 in commemoration of Human Rights Day, Mmusi Maimane alongside The One South Africa Movement (Osa) activists distributed 5000 litres of...
The Future Of Work Is Now
Wayne Flemming, Founder and Managing Director of Brandtruth//DGTL says that with the outbreak and rapid spreading of COVID-19, the entire world seems to have...
VMLY&R South Africa Scoops 14 IAB Bookmarks
VMLY&R South Africa was honoured with 14 awards, including a gold at the 2020 IAB Bookmark Awards online show.
The IAB Bookmarks is considered the...
FCB Joburg Introduces Toyota’s New Creative Platform
Toyota’s new platform highlights the three unique product offerings within the Corolla range, while challenging consumers to view the range in a new light....
Ensuring Brand Consistency In A Remote Workforce
According to Paula Sartini, founder and CEO at BrandQuantum, technologies have been gearing us up for the remote workforce for years, providing solutions that...
Malls Should Make In-Store Shopping As Convenient As Online Shopping
Shopping malls must innovate, reinvent their spaces and connect with shoppers in ever deeper ways if they want to avoid becoming casualties of technology...
Communication Strategies For Times Of Crisis
According to Sandra Gordon, CEO of Stone Soup PR, any crisis calls for strong leadership, delivered with clear, concise communications. Failure to address the...
Proofing Your Website To Attract Customers During The Recession
Saskia Schuldig from 1-grid states that the 2020 budget speech raised concerns for various sectors upon the announcement of South Africa’s third recession since...
Modern Marketing COVID-19 Response
It is crucial that events around the globe are cancelled or postponed to slow down the spread of COVID-19. The following events have taken...
Industry Interview: Neo Mashigo On Creativity As A Force For Good And Changing How...
Neo Mashigo, Chief Creative Officer of the M&C Saatchi Group, is very humbled to have received the 2019 AdFocus Industry Leader of the Year...
What Sets Omnichannel Marketing Apart?
Richard Mullins, director for Europe, Middle East & Africa at Acceleration, says cross-channel marketing simply means continuing engagement with a customer or prospect in...
2020 Prism Awards Cancelled Due To COVID-19
The awards committee alongside the Public Relations Institute of Southern Africa (PRISA) have taken the decision to cancel the 2020 Prism Awards event, amid...
The Evolving Retail Consumer
According to the South African Council of Shopping Centres (SACSC), we must create products and experiences with and for specific consumer audiences if we...
Rocket Creative Launches New Website
Rocket Creative Design & Display has launched a new website that keeps customers up to date and is fast and user-friendly.
Managing Director and Head Creative, Richard...
PRC And BRC Give Media Planners Access To Household Statuses
The Publisher Research Council (PRC) and Broadcast Research Council (BRC) have opened up access to its Socio-Economic Measure (SEM) to allow media planners to...
The Effects Of Load Shedding On Advertising
Sinenhlanhla Jalibane, Digital Campaign Manager at The MediaShop, reckons that we are all wishing that Eskom had a competitor or that they worked there...