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Nakeds Campaign Invites Consumers To Embark On A Wait Loss Journey

Naked’s Campaign Invites Consumers To Embark On A ‘Wait Loss’ Journey

Conceptualised by Naked’s in-house advertising team and creative studio, the Lose Wait campaign covers a range of digital media, radio and outdoor executions. The...
The Effects Of Three Apples On The Rising Phenomenon Of Social Commerce

The Effects Of Three Apples On The Rising Phenomenon Of Social Commerce

From the garden to the orchard to the Apple store, this trinity of apples has converged in the rising phenomenon of social commerce. Their...
Submit Your Loeries Entry By 31 May

Submit Your Loeries Entry By 31 May

The Loeries entry deadline closes on 31 May. Don't miss out on this incredible opportunity to showcase your creative excellence. Modern Marketing is a...
Radio Still Has The Ear Of South Africas Mid To Top Income Earners

Radio Still Has The Ear Of South Africa’s Mid To Top Income Earners

Low-tech and data-free, radio has managed to firmly hold its ground, while the rest of its traditional media siblings have slipped into the digital...
Eurovision 2024 Blunders A Cautionary Tale For PR Practitioners When Managing A Brand Image

Eurovision 2024 Blunders: A Cautionary Tale For PR Practitioners When Managing A Brand’s Image

Chantal Riley, MD of Midnight Fox, looks at the lessons to be learnt from Eurovision 2024 and PR blunders to avoid when managing a...
Why You Should Integrate SEO Strategies With Search Generative Experience Principles

Why You Should Integrate SEO Strategies With Search Generative Experience Principles

Mbudzeni Neluvhalani, SEO Specialist at Nerdware, says in an age where information is abundant and attention spans are passing swiftly, the search for efficient...
Offlimit Communications Celebrates 20th Anniversary

Offlimit Communications Celebrates 20th Anniversary

As Offlimit Communications (OLC) commemorates this significant anniversary, it reaffirms its dedication to exploring new horizons in through-the-line (TTL) marketing by offering innovative solutions...
Mediamark Digital Announces Partnership With In-Game Audio Advertising Offering

Mediamark Digital Announces Partnership With In-Game Audio Advertising Offering

Mediamark Digital has partnered with gaming industry leader, Odeeo, on an innovative new offering, introducing South African brands to an innovative way of connecting...
Levergy Announced As A Finalist At The WARC Awards

Levergy Announced As A Finalist At The WARC Awards

Levergy and Telkom are leading South Africa at the WARC Awards. Levergy has been announced as a finalist at the WARC Awards for Effectiveness...
How Politicians And Marketers Can Learn Valuable Persuasion Techniques From Each Other

How Politicians And Marketers Can Learn Valuable Persuasion Techniques From Each Other

Dr Elaine van Wyk, IMM Graduate School, says all over the world, and especially in the US and UK as they face elections, the...
Nedbank IMC Conference Boasts World-Class Marketing Conference Agenda

Nedbank IMC Conference Boasts World-Class Marketing Conference Agenda

Africa’s biggest marketing conference, the Nedbank IMC Conference, will feature five international speakers on its world-class marketing conference agenda. Modern Marketing is a proud...
South African Agency Wins Silver In Global ADC 103rd Annual Awards

South African Agency Wins Silver In Global ADC 103rd Annual Awards

Agencies, studios, and independent designers in the Middle East and Africa won seven Cubes and five Merits at the ADC 103rd Annual Awards ceremony,...
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