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How Marketers Can Navigate The 'Next Normal'

How Marketers Can Navigate The ‘Next Normal’

The Nedbank IMC 2021 conference paper was developed from the highly successful virtual conference of the same name that attracted more than 1300 delegates...
Boomtown Steers Clients To Adopt A 'Marketing For Good' Approach

Boomtown Steers Clients To Adopt A ‘Marketing For Good’ Approach

Boomtown assisted client National Glass to draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern areas with its ‘The Last...
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Social Media Is Essential For Any Marketing Manager’s Strategy

Social Media Is Essential For Any Marketing Manager’s Strategy

According to Jacques du Bruyn, MD, Flume Digital Marketing and PR, for a while now, social listening has been a topic of discussion. However,...
Does Our Media And Marketing Reflect Our Diversity?

Does Our Media And Marketing Reflect Our Diversity?

Dashni Vilakazi, Managing Director at The MediaShop Johannesburg, says enhancing cognitive diversity has to be intentional to build and hire teams that are not...
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Breaking Down The POPI Act

POPI Compliant Marketing Communications Made Simple

Data breaches are bad news for customers, who are at risk of identity theft and credit card fraud. They are also the reason why...
Marketing Automation As A Solution

Marketing Automation As A Solution

According to Brent Haumann, Managing Director, Striata, to achieve an effective omnichannel approach, many organisations have turned to marketing automation software. The software in...
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Oliver Agency Announces Management Appointments

Oliver Agency Announces Management Appointments

Oliver Agency’s Chief Evangelist for Middle East and Africa Paul van den Berg said that three key role appointments have been implemented for the...
AMC Announces New Vision Amidst Changing Consumer Behaviour

AMC Announces New Vision Amidst Changing Consumer Behaviour

The African Marketing Confederation (AMC) has announced its relaunch, with an updated vision and goals. The Covid-19 crisis has changed consumer behaviour now and probably...
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4.5 Day Work Week And Other Industry-Bending Practices To Reinvent The Agency Model

Happy Friday (formerly CWDi) will be overhauling the traditional agency model this month. A four-and-a-half-day work week (with a view to working towards a four-day...
Sanlam Returns As Loeries Partner

Sanlam Returns As Loeries Partner

Sydney Mbhele, Chief Executive: Brand at Sanlam, said the Sanlam Group is looking forward to its second year of Loeries partnership. The Loeries - Africa...
See Live Demonstrations Of Graphics, Printing And Signage Solutions

Explore The Latest Branding Opportunities At The Graphics Print & Sign Live Demo Expo

Graphics Print & Sign Live Demo expo is a dedicated branding expo. Visitors will have the opportunity to see live demonstrations of the latest...
MOST Awards Winners Announced During Online Ceremony

MOST Awards Winners Announced During Online Ceremony

The MOST Awards celebrate excellence in the media industry – from media owners across print, digital, cinema, broadcast and out of home (OOH) platforms,...
SoulProviders Collective Announces New Managing Director

SoulProviders Collective Announces New Managing Director

SoulProviders Collective (SPC) is majority-owned by the Matrix Communications Group (Matrix Group), with a women-led management team. The board of SoulProviders Collective has appointed Nosipho...
Hook, Line & Sinker Welcomes New Social Media And SEO Specialist

Hook, Line & Sinker Welcomes New Social Media And SEO Specialist

Over the last 12 months, integrated communications agency Hook, Line and Sinker Communications (HLS) has deployed a rigorous growth strategy to accommodate the agency’s...
Digitising The Customer Experience

The Importance Of Improving Customer Experience Through Digital Transformation

Jacques du Bruyn, MD, Flume Digital Marketing and PR, says customer experience as a concept is not new. It has been around since the...
French Mobile Manufacturer Unveils Brand Refresh

Crosscall Unveils Brand Refresh

Launched in 2009 by Cyril Vidal, a French entrepreneur, water sports enthusiast and construction professional, Crosscall’s ‘raison d'être’ was firmly centred around suitability. Crosscall has...
The Continuing Evolution Of Marketing

The Continuing Evolution Of Marketing

According to Murray Legg of Webfluential, with the advent of search engines and social media, brands can pinpoint search terms and who clicks on...
Catering To The Always-Connected Generation

Catering To The Always-Connected Generation

According to Andrew Bourne, Regional Manager, Africa, Zoho Corp, customer engagement entails actively engaging with an audience through messaging that interests, educates or helps...
Businesses Are Recognising In-Housing To Enhance The Customer Value Proposition

Businesses Are Recognising In-Housing To Enhance The Customer Value Proposition

Reagen Kok, managing director Hoorah Digital, said that the move towards in-housing is not a brand new one but as businesses continue to tighten...
Improving Customer Experience With Digital Transformation

Improving Customer Experience With Digital Transformation

According to Greg Gatherer, Account Manager, Liferay, real digital transformation is about shifting mindsets across the organisation, rather than just forcing technology on people....
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