LATEST NEWS
Kantar Releases BrandZ Top 100 Most Valuable List
The BrandZ Top 100 Most Valuable Global Brands 2020 have increased their total brand value by 6 percent, adding $277 billion over the past...
TBWASouth Africa Announces Sting Video Content Production Unit
Africa has seen explosive growth in consumption of video content with the rise of short video platforms and faster connectivity and, with this in...
Best UI And UX Tools For Designing A Website Or App
Bluegrass Digital CEO Nick Durrant says it takes a number of engagements to reach a final design. Additionally, preparing wireframes and mock-ups consumes a...
D&AD Reveals 2020 New Blood Award Pencil Winners
D&AD revealed the Pencil winners for this year's New Blood Awards, the organisation's annual awards programme which celebrates emerging creative talent.
The announcement coincided...
Local Media Organisations Need To Evolve To Keep Up With Global Competition
Roman Magis, Principal Director of Video, Advertising and Content for Accenture Africa, states that the world has experienced enormous disruption in the broadcasting arena.
As...
Strategic Data And Genuine Relationships Can Lead To More Business
According to Lizelle McConnell, Head of Sales at Tractor Outdoor, data is now almost a basic passport to getting the deal.
Data is undoubtedly...
SACSC Awards Recognise Exceptional Shopping Centre Designs And More
The annual South African Council of Shopping Centres (SACSC) Retail Design and Development Awards (RDDA) identify and award outstanding design and economic success of shopping...
AI Is An Opportunity To Hyper-Personalise Advertising On A Big Scale
According to Natascha Torres, digital strategist at DataCore Media, one of the most exciting opportunities an age of big data and artificial intelligence (AI) holds...
Making The Advertising Industry More Accessible For Young Creatives
45% of South Africans are under 25 years old and employment for those of working age is scarce. But there is one bright career...
Consumers Support Brands That Advocate Radical Change
Havas’ Global Prosumer Study, ReACT, done at the beginning of the year across 28 diverse markets, shows that more than three in four prosumers...
Chicken Licken Ad Campaign Pays Homage To Everyday Lockdown Entertainers
Together with their brand and communications agency, Joe Public, Chicken Licken created a brand film that honours South Africa's everyday entertainers and are fuelling...
Adobe Workshop Empowering Attendees To Deliver Professional Designs
The Adobe Creative Cloud 2020 workshop for beginners – presented by Modern Marketing LIVE – empowers participants in their unique creative scenarios, giving them...
Industry Interview: Steph van Niekerk On Presenting and Packaging Ideas That Engage People
In our exclusive Modern Marketing Industry Interview series, we feature Steph van Niekerk, a Creative Director at Grey Advertising who discusses creating insightful campaigns...
OneOff Launches Customised T-Shirt Design, Order and Deliver Website
OneOff’s new T-shirt design website allows users to select their own design and order online anywhere, anytime, from any device. Users can select a...
Tips For Influencers To Package Themselves Better For Marketing Campaigns
TT Ndhlovu, Founder and Director of NuWave Communications, states that marketers have grown to understand influencer marketing very well and can be rightfully finicky when...
Crafting Shareable Online Content
To help overcome consumer fatigue, Abhishek Borah, INSEAD Assistant Professor of Marketing, and his co-authors launched a research study to explore the potential for...
Opportunities For Brands In Gaming, eSports And Content Creation
According to Neo Mtshatsheni, Media Strategist at The MediaShop, platforms like Instagram and Facebook Live have certainly proved their worth over the past few months.
Moving...
2020 South African Digital Customer Experience Reports Vital Behavioural Changes
Responses from 2000 consumers in the 2020 South African Digital Customer Experience Survey revealed that digital customer experiences have held steady since 2019. This...
Nedbank IMC 2020 Virtual Conference Features World-Class Line-Up
The Nedbank IMC 2020 conference will be screened live via green screen studios in Johannesburg, Cape Town and London. The format remains the 15-minute...
Machine_ Uses StoryStackr Platform For Sanlam Digital Experience Content
Machine launched a digital experience content platform titled StoryStackr and Sanlam Group is the first of Machine’s clients to use the platform to energise...