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Breaking AI Down Into Ingredients

Starting Your AI Project Journey

Robin Fisher, Senior Area Vice President, Salesforce Emerging Markets, illustrates how users can set their AI projects up for success. When business leaders come to...
Tribeca Public Relations Welcomes Three New Team Members

Tribeca Public Relations Welcomes Three New Team Members

Gomotsegang Motswatswe and Noluthando Khumalo join Tribeca as account managers, and Sanele Mashinini joins as an account executive. Motswatswe joins the Tribeca team that provides...
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Everlytic Report Reveals Email Marketing Is On The Rise

Email Marketing Continues To Be A Popular Communication Channel In SA

According to the most recent Everlytic Email Marketing Benchmarks, email engagement rates are higher than ever. In the financial industry, 2020 data shows these...
Social Commerce Is Set To Dominate The Way We Shop And Sell

Social Commerce Is Set To Dominate The Way We Shop And Sell

Greg Bailie, Head of Growth and Innovation at the Influencer Division of Nfinity Media, writes that from creators to the metaverse, social commerce is...
Marketing Achievement Awards-media partner
The Emergence Of A New Business Model For Retailers Where Physical And Digital Realities Coexist

A New Business Model For Retailers Where Physical And Digital Realities Coexist

According to the fourth edition of Salesforce's Connected Customers report, 25% of shopping will occur outside of a retailer or brand's website, app or...
Customer Loyalty Is Completely Dependent On Data Quality

Customer Loyalty Is Dependent On Data Quality

In the fourth industrial era, if you want customer loyalty, improve your data quality. For many organisations, when looking for ways to improve customer...
Nedbank IMC conference
Grey Advertising Appointed As Creative Agency For Rand Merchant Bank

Grey Advertising Appointed As Creative Agency For Rand Merchant Bank

Grey Advertising will be responsible for developing creative and strategic work across media and partnership platforms for Rand Merchant Bank (RMB), working alongside RMB’s...
New Head Of Social Media At Flow Outlines 2022 Focus

New Head Of Social Media At Flow Communications Outlines 2022 Focus

During her seven-year tenure at Flow Communications, Thrishni Subramoney has collaborated with colleagues on the team to conceptualise and execute award-winning campaigns for clients...
Loeries-Media Partner
The Biggest Risk Facing Marketing Leaders In 2022

The Biggest Risk Facing Marketing Leaders In 2022

Outdated data modelling, as well as a sometimes poor understanding and mistrust of data-based decision making, are holding many CMOs back from the rich...
Seamless Versus Fractured Communication

Great Customer Experience Rests On Seamless Communication

Brent Haumann, Managing Director at Striata, writes that just as you can easily use instant messaging to carry on a conversation with a friend...
Tribeca Appointed To Maximise Awareness Of Pernod Ricard Campaign

Tribeca Appointed To Maximise Awareness Of Pernod Ricard Campaign

The R38 million Phakamisa ispirit festive season campaign, in partnership with the Gauteng Department of Economic Development (GDED), sees a portion of proceeds from...
Five Digital Marketing Trends For South African Retailers In 2022

Five Digital Marketing Trends For South African Retailers In 2022

Dr. Ewoudt Cloete, Senior Manager, Digital Operations at Game, outlines where digital marketing is heading for South African retailers in 2022. 2021 was an interesting...
Personalisation Is The Key To Better Engagement For Pharmaceutical Brands

Personalisation Is The Key To Better Engagement For Pharmaceutical Brands

Jennifer Perry, Vice President, Cognitive Intelligence at Wunderman Thompson and Stephen Troncoso, Vice President, Strategy at Wunderman Thompson, outline how to win audience mindshare...
Digital Marketing Is Constantly Changing

Digital Marketing Strategies Need To Be Dynamic

Digital marketing is constantly changing. For example, in 2021, Facebook alone issued over 40 updates. Fadi Sader, a digital and strategic expert at Wavemaker...
Mark1 Announces New MD

Mark1 Announces New MD

Shannon Delaporte joins at a time when Mark1 and the DUKE group are enjoying extraordinary growth, with a number of exciting new client gains...
BRC Announces Upcoming Digital Audio Release

BRC Announces Upcoming Digital Audio Release

The Infinite Dial has been published in six countries around the world, and provides broadcasters, online audio publishers, podcasters, advertisers and the financial community...
Bestmed Appoints Tribeca As PR Agency

Bestmed Appoints Tribeca As PR Agency

Tribeca Public Relations (Tribeca) will support Bestmed Medical Scheme (Bestmed) in communicating more effectively with existing and potential members, with an emphasis on simplicity...
RAPT Announces New Group Executive Producer

RAPT Announces New Group Executive Creative Producer

Sanché van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across the agency’s three offices, will...
Trends In 2022 For The Public Relations

Public Relations Industry Trends For 2022

According to a recent Muckrack poll, 73% of PR practitioners believe the term ‘public relations’, as it is currently defined, will not adequately reflect...
Ogilvy PR Appoints New Managing Director

Ogilvy PR Appoints New Managing Director

Samantha Presbury, an experienced marketing and communications professional, joins Ogilvy as the new national managing director, responsible for both the Cape Town and Johannesburg...
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