LATEST NEWS
Starting Your AI Project Journey
Robin Fisher, Senior Area Vice President, Salesforce Emerging Markets, illustrates how users can set their AI projects up for success.
When business leaders come to...
Tribeca Public Relations Welcomes Three New Team Members
Gomotsegang Motswatswe and Noluthando Khumalo join Tribeca as account managers, and Sanele Mashinini joins as an account executive.
Motswatswe joins the Tribeca team that provides...
Email Marketing Continues To Be A Popular Communication Channel In SA
According to the most recent Everlytic Email Marketing Benchmarks, email engagement rates are higher than ever. In the financial industry, 2020 data shows these...
Social Commerce Is Set To Dominate The Way We Shop And Sell
Greg Bailie, Head of Growth and Innovation at the Influencer Division of Nfinity Media, writes that from creators to the metaverse, social commerce is...
A New Business Model For Retailers Where Physical And Digital Realities Coexist
According to the fourth edition of Salesforce's Connected Customers report, 25% of shopping will occur outside of a retailer or brand's website, app or...
Customer Loyalty Is Dependent On Data Quality
In the fourth industrial era, if you want customer loyalty, improve your data quality. For many organisations, when looking for ways to improve customer...
Grey Advertising Appointed As Creative Agency For Rand Merchant Bank
Grey Advertising will be responsible for developing creative and strategic work across media and partnership platforms for Rand Merchant Bank (RMB), working alongside RMB’s...
New Head Of Social Media At Flow Communications Outlines 2022 Focus
During her seven-year tenure at Flow Communications, Thrishni Subramoney has collaborated with colleagues on the team to conceptualise and execute award-winning campaigns for clients...
The Biggest Risk Facing Marketing Leaders In 2022
Outdated data modelling, as well as a sometimes poor understanding and mistrust of data-based decision making, are holding many CMOs back from the rich...
Great Customer Experience Rests On Seamless Communication
Brent Haumann, Managing Director at Striata, writes that just as you can easily use instant messaging to carry on a conversation with a friend...
Tribeca Appointed To Maximise Awareness Of Pernod Ricard Campaign
The R38 million Phakamisa ispirit festive season campaign, in partnership with the Gauteng Department of Economic Development (GDED), sees a portion of proceeds from...
Five Digital Marketing Trends For South African Retailers In 2022
Dr. Ewoudt Cloete, Senior Manager, Digital Operations at Game, outlines where digital marketing is heading for South African retailers in 2022.
2021 was an interesting...
Personalisation Is The Key To Better Engagement For Pharmaceutical Brands
Jennifer Perry, Vice President, Cognitive Intelligence at Wunderman Thompson and Stephen Troncoso, Vice President, Strategy at Wunderman Thompson, outline how to win audience mindshare...
Digital Marketing Strategies Need To Be Dynamic
Digital marketing is constantly changing. For example, in 2021, Facebook alone issued over 40 updates. Fadi Sader, a digital and strategic expert at Wavemaker...
Mark1 Announces New MD
Shannon Delaporte joins at a time when Mark1 and the DUKE group are enjoying extraordinary growth, with a number of exciting new client gains...
BRC Announces Upcoming Digital Audio Release
The Infinite Dial has been published in six countries around the world, and provides broadcasters, online audio publishers, podcasters, advertisers and the financial community...
Bestmed Appoints Tribeca As PR Agency
Tribeca Public Relations (Tribeca) will support Bestmed Medical Scheme (Bestmed) in communicating more effectively with existing and potential members, with an emphasis on simplicity...
RAPT Announces New Group Executive Creative Producer
Sanché van Rensburg, who leaves Avatar where, as Executive Creative Director, she directed all creative and digital operations across the agency’s three offices, will...
Public Relations Industry Trends For 2022
According to a recent Muckrack poll, 73% of PR practitioners believe the term ‘public relations’, as it is currently defined, will not adequately reflect...
Ogilvy PR Appoints New Managing Director
Samantha Presbury, an experienced marketing and communications professional, joins Ogilvy as the new national managing director, responsible for both the Cape Town and Johannesburg...