LATEST NEWS
Loeries Honours 2020 Grand Prix Winners
Modern Marketing attended the Loeries Grand Prix gathering at Rockets in Bryanston on 12 May. The gathering, which featured a small group of selected...
Marketing Achievement Awards Winners Discuss Consumers And Brands
Select Marketing Achievement Awards (MAA) winners share what excites them about the times we are living in, including customer-centric approaches, brands showcasing their roles...
How To Digitally Transform And Enhance Your Customer Retail Journey
Ndagi Job Goshi, GM Liferay Africa, says customers want an enjoyable, fast and effective shopping experience. Businesses need to ensure that they digitally transform...
Sanlam’s Brand Reboot Kicks Off With Bolder Purpose And Team Of Inspirational Coaches
Sanlam’s brand reboot has kicked off with a bigger, bolder purpose and team of inspirational coaches, including world-renowned coach José Mourinho, to empower South...
Wonder Agency Enters South Africa’s Marketing Landscape As An Innovative New Player
Industry heavyweights Gareth McPherson (ex-Virgin Active Chief Marketing Officer and both Managing Director and Chief Creative Officer at Publicis Machine for close to eight...
Three Young SA Creatives Given Opportunity To Shine With Global Brand KFC
Three young creatives from film production house Senses have witnessed huge success with KFC South Africa’s latest Mother’s Day advert. This comes after recently...
Brands Should Optimise Visual Assets To Gain A Prime Position In Search Query Results
For brands to achieve maximum online visibility of their products and services, they need to optimise their website and refine and implement an effective...
Sea Monster Launches Brand Engagement Gaming Platform
Sea Monster’s new white-label digital marketing platform, Lighthouse, enables brands to connect with their customers, linking digital and real-world behaviour in a highly innovative...
Hill+Knowlton Strategies South Africa Announces New Head Of Digital Marketing
Hill+Knowlton Strategies (H+K) South Africa has appointed Adelaide Tshabalala as the Head of Digital Marketing.
Jennifer Leppington-Clark, Managing Director, said, 'Tshabalala joined H+K in June...
ACA Conducting Review Of Financial Services Provider And Current Insurance Policies And Issues RFI
The Association for Communication and Advertising NPC (ACA) has issued a Request for Information (RFI) for the provision of preferential insurance rates to the...
Nedbank IMC 2021 Line-Up Includes Exciting International Keynote Speakers
Marketing’s A-list stars will feature in the forthcoming attraction 'Marketing. The Movie' - the title of this year’s virtual Nedbank IMC conference, taking place...
Bursary Awarded To Recipient Pursuing A Career In Marketing And Communications
The Nnete Modise Bursary was created after securing funding from Vodacom’s Head of Brand Communications and Sponsorship, Abey Mokgwatsane, to administer a bursary on...
MAA Winners Share Marketing Insights
In the first part of this video series, select Marketing Achievement Awards (MAA) winners share what they are most looking forward to in the...
Agencies Should Be Like Swiss Army Knives: Adaptable And Creating A New Set Of...
Craig Naicker, Group Managing Director at CWDi, says most agencies have had to realign their business to adapt to the current and future landscape,...
Supa Quick Announces Updated Brand Positioning
Supa Quick's new look-and-feel is coupled with an updated brand positioning and a fresh approach to customer relations. Around 200 fitment centres are expected...
OneDayOnly ODOmeter 2.0 Gives Insight Into South Africa’s Online Consumer Behaviour
Last year local e-tailer OneDayOnly launched an index to better understand South Africa’s online consumer behaviour. The index was focused on identifying areas the...
See Gaming As A Strategic Brand Priority
Shaune Jordaan, co-founder and chief commercial officer, Hoorah Digital, says there are currently 2.7 billion gamers worldwide, who spend an average of 6.5 hours...
Online Retailers Should Focus On Consumer-First Shopping Experiences
Jonathan Hurvitz, Teljoy CEO, says a pertinent question to ask is what exactly does innovation and agility entail, and how does it work to serve...
Tips On Vlogging
The beauty of vlogging is that anyone can get started, whether you are someone who simply wants to share your life with others or...
A Diversified Mix Of Digital Channels Is Key To Maximising Reach
Shaun Frazao, Head of Digital and Content at Wavemaker South Africa, says digital channels offer great reach. However, everything you know about digital reach...