LATEST NEWS
Interview: Tseliso Rangaka On Telling Unique South African Stories Through Advertising
As part of its exclusive industry interview series, Modern Marketing spoke with Tseliso Rangaka, Chief Creative Officer (CCO) of FCB Joburg and Hellocomputer, who...
#LightSAred Campaign Supporting The Events Industry
On 5 August 2020 from 18:00–20:00, the South African technical production and live events industry, under the LightSARed movement, lit various parts of South...
Gawk Celebrates International Award Win For TRIGA Go Modular Textile Display System
The prestigious European Product Design Award features 21 categories, and TRIGA® Go, engineered and patented in South Africa, took top honours in the ‘Event Supplies/Exhibition and...
Tips On Hosting A Successful Virtual Or Hybrid Event
Kim Taylor, Head of Collide, a Creative Business Unit of Eclipse Communications, mentioned that while some physical events will take place towards the end...
DUKE Group Appoints Executive Creative Director
DUKE Group has appointed Suhana Gordhan as the new Executive Creative Director. Gordhan is an award-winning advertising industry heavy-weight who has worked at agencies such...
RECMA Honours The MediaShop
Global research company RECMA, which evaluates the performance of media agencies around the world, has identified The MediaShop as number nine on its Top...
The Future Of Design In The New Normal
Edward Herridge, Finishing Artist at Grey Advertising, states that design must attract attention in order to expand the legend (brand) of an agency’s clients....
New Sonata Audiences Technology Provides Brands With Insights Into Consumer Behaviour
As consumers are thrust into a more digital lifestyle by the restrictions put in place to curb the pandemic, TAPTAP Digital announced its Sonata Audiences...
Ways To Promote A New Product Or Service Online
Kristen McCormick, Content Marketing Manager at WordStream, states that you could be offering the best new product or service around, but if you don’t promote...
HelloFCB+ And City of Cape Town Launch #MyCovid19 Diaries Campaign
HelloFCB+ and City of Cape Town’s campaign, My Covid-19 Dairy, showcases Vuyokazi Nqayi, a 35-year-old mother of two from Langa, Cape Town. Every day,...
Scan Display Designs And Builds Largest Temporary Covid-19 Hospital In Africa
South African exhibition, events and display company, Scan Display, was commissioned by the Western Cape Department of Health to transform four exhibition halls at...
Measuring The Effectiveness Of Public Relations
According to Liesl Simpson, MD at Evolution PR, for any corporate, stakeholder support is crucial. However, in order to achieve this, the organisation needs...
Integrated Marketing Conference Hosts First #NedbankIMC2020 Virtual Event
Nedbank IMC media partner, Modern Marketing, virtually attended the 2020 Nedbank IMC Conference, which took place on 24 July 2020 under the theme #MarketingWorks....
Sun Circle Group Gathering Survey Statistics To Help The Event Industry
The Sun Circle Group states that the technical production and live events industry in South Africa has been one of the hardest hit under...
Modern Marketing Expo Postponed To 2021
The Modern Marketing expo, co-located with Sign Africa, FESPA Africa and Africa Print expos, and scheduled for 9-11 September 2020 at Gallagher Convention Centre...
Sign Africa Live Presenting Free CorelDRAW Power Half Hour
Sign Africa LIVE and CorelDRAW Master Mo Jogie will present a free CorelDRAW Graphics Suite Power Half Hour online filled with bonus content on...
Prismaflex Launches LED Screens
Prismaflex's Prismatronic LED screens have been redeveloped and re-launched as Prismatronic BBM2. The company's Billboard Monitoring System has been redesigned as a simpler and...
Effective Adoption Of Digital Media Technologies Will Unlock Value
According to Accenture, local content alone will not be enough to stimulate more growth in the South African media market. The local media industry...
Modern Marketing Digital TrendCamp: Tips For Building An In-House Agency
Our Modern Marketing Digital TrendCamp video features Shaune Jordaan, CEO of Hoorah Digital, who discusses how the advertising industry has changed, especially the movement of going...
Reshaping Messaging To Engage Different Coronavirus Consumer Groups
Kantar states that governments around the world are slowly reopening societies and economies, but in South Africa we are still facing the eye of...