LATEST NEWS
JCDecaux Expands African Footprint With Nigerian Collaboration
JCDecaux Africa entered the Nigerian market in partnership with Grace Lake Partners (GLP), an indigenous investment and advisory firm based in Lagos, Nigeria, with...
Season’s Greetings From Practical Publishing
Practical Publishing wishes all its readers a joyous festive season and a prosperous New Year. We will be closed from 14 December 2018 and...
How To Use The Five Senses To Craft, Improve And Spice Up Digital Signage
Ellyce Kelly, client relationship manager at Visix, discusses how companies can appeal to the five senses with digital signage.
Using sight and sound to craft pleasing...
Brands Should Consider Gender Balancing In Their Marketing
Kantar’s ‘What Women Want?’ research states that brands promoting gender-balanced marketing are worth around R13 trillion (£774 billion) more. The new study says that...
Primary Colours Unveils Smart Lighting Architectural Installation In Rosebank
Opposite the Gautrain station on the Oxford Road thoroughfare, the iconic Rosebank Link building features a unique collaboration between Paragon Architects, Redefine Properties (the...
SPARK Media Digital Announces Advertising Partnership With Private Property
SPARK Media announced its digital advertising partnership with Private Property. Advertisers can access audiences that are primed to engage with products and services that...
Samsung Launches UHD Signage Video Wall Panel
Samsung’s new 65” panels comprise of ultra-narrow bezels for digital signage applications with its bezel measuring only 3.7mm.
Yang Oh-seung, head of LCD marketing at...
Outdoor Network Runs Halls Own The Moment Campaign
Halls took to the streets of Johannesburg to drive awareness of its ‘Own the Moment’ campaign, promoting the online competition and social engagement, and...
LG Hausys HI-MACS Used In Moscow Concert Hall Project
LG Hausys used HI-MACS’ acrylic solid surface in architectural project the Zaryadie Concert Hall in Russia. There are several themes in the architecture of the...
Examples Of Riveting Ads With The Right Visuals And Messaging
We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just...
Grey Africa Appoints Creative Services Manager
Grey Africa appointed Marilyn Houston as the creative services manager of the Johannesburg branch.
With over 20 years of experience in the advertising arena, Houston...
Street Network Generates Awareness For Vodacom Fibre Offering
Street Network and Vodacom partnered to drive awareness of the mobile service provider’s fibre offering in Cape Town.
The campaign follows a best-in-class application of Out-of-Home...
WOW Media Launches Digital Billboards In Los Angeles
WOW Media unveiled four new 111.48sqm (1200 square feet) two-sided 20'' x 60'' digital billboards in Los Angeles, expanding local opportunities for immersive brand...
SignStix And Smart AV Create Captivating Retail Space For Huda Beauty
Huda Beauty approached SignStix partner Smart AV to create a truly immersive digital space for its first ever flagship store in Selfridges, London.
In line...
Kitcast Discusses Five Key Digital Signage Considerations
Founder and CEO at Kitcast, Egor Belenkov, highlights how the understanding of customer retention tactics becomes crucial as digital signage becomes more widespread among...
3D Printed Elephant Created By Massivit 1800
Andesign, a large format print business based in the UK, has created a 3.5m-high x 2m-long (11.5ft x 6.56ft) elephant, using its Massivit 1800...
Superbrands East Africa Honours Alliance Media
Alliance Media sees the recognition received by Superbrands East Africa for the past seven years as a true accolade as it underpins the fact...
Primedia Outdoor Generates Awareness For Twizza’s Summer Fo Sho Competition
Primedia Outdoor branded a large fleet of taxis for a proudly South African soft drink company, Twizza, to raise awareness for its ‘Summer Fo...
APEX 2019 Awards Open For Entries
The Association for Communication and Advertising (ACA) announced that the 2019 APEX awards season is officially open for entry. The annual APEX awards are...
Global OOH Media Upgrades Abuja Roadside Billboards
Global Out of Home Media recently undertook a major refurbishment of its holding in Abuja, Nigeria. The media owner invested in upgrading its entire...