LATEST NEWS
Kalideck Releases Water-Resistant Poster For Outdoor Marketing Campaigns
Kalideck’s new Displayline Print SAPINO is an environmentally friendly and cost-effective all-weather solid board solution for highly effective retail displays, point of sale (POS)...
The One Club Announces South African Judges For The One Show 2021
More than 250 top creatives from 42 countries will judge work for The One Show 2021 from around the world. Seven of The One...
Migration To Digital Media And Channels Creates Exciting Opportunities For Marketers
According to Grant Lapping, Managing Director at DataCore Media, getting the full value from consumer data may require a mental shift for some marketers....
Brands Should Target People’s Hearts
Isla Prentis, Head of Tirisano Consulting at The MediaShop, says behavioural science shows that people are led by their hearts. Even when we think...
Marketing Tips For 2021
Stephanie Heitman, managing editor of the LOCALiQ blog, states that it is time to get to work. The holidays are over, your marketing plan is ready...
Content Creators Improving Digital Content Quality To Attract Audiences
According to Siya Metane, CEO of SlikourOnLife, 2021 is the year we are going to see a considerable shift in creators becoming deliberate content creators...
Top-Performing Adverts On YouTube ZA
YouTube announced a list of the top-performing advertisements on the platform in South Africa for 2020, with Sensodyne’s Take Control with Sensodyne Sensitivity and...
2021 Social Media Megatrends
Social Media 101's managing director, Leandri Janse van Vuuren, and Sabrina Andreucci, strategic director, look at the social media megatrends for this year, and what...
Creating Content That Stands The Test Of Facebook Time
Pieter Geyser, Head of Digital PR and Marketing at Irvine Partners, says the sheer volume of content being shared globally has meant that over...
Consumers Are Willing To Spend Money On Brands That Truly Listen
According to Madelain Roscher, Managing Director of PR Worx, global trends increasingly show that consumers will spend their hard-earned money on brands that are...
Retail Tech Playing A Key Role In Customer Experiences
According to Kenne Loubser, Head of Marketing at Payflex, the unprecedented digital disruption experienced in retail last year has made the industry increasingly digital and...
Marketing Achievement Awards Opens Entries And Nominations For Leadership Categories
The Marketing Achievement Awards (MAA) has introduced three Leadership Awards to its catalogue of accolades. These exciting additions include: Rising Star of the Year...
Owning Customer Data Can Be A Liability
Owning personal information and customer data is a liability – that is, until you find useful mechanisms to create value. Then you need to...
Digital Signage Improves Customer Experience
According to Grant Kruger, Business Lead ID/IT at LG Electronics South Africa, customer experience – something that everyone should be focused on these days...
FCB Joburg Builds An Emotive Consumer Connection With New Tastic Campaign
Created by FCB Joburg creative director Bonolo Modise, copywriter Junior Mokoma and art director Motlagole Nthite, the new Tastic TV commercial (TVC) builds awareness...
Valiant’s Chief Creative Officer Selected To Join IAB Transformation Council
Zubeida Goolam, Valiant's Chief Creative Officer, was selected to join IAB South Africa’s newly elected members of the Transformation Council.
As a founder of a proudly 51%...
Season’s Greetings From Modern Marketing
Modern Marketing wishes all its readers a joyous festive season and a prosperous New Year. Thank you for your support throughout the year!
Industry Interview: Boniswa Pezisa On Communicating Activism Through Creativity
In our exclusive Modern Marketing Industry Interview series, Group Chief Executive Officer (CEO) of Net#work BBDO, Boniswa Pezisa, discusses how she has always been...
Modern Marketing Industry Interviews 2020 Recap
Our exclusive Modern Marketing Industry Interview series features industry legends such as: Preetesh Sewraj, Ipelegeng Thibedi, Mpume Ngobese, Steph van Niekerk, Fran Luckin, Tseliso Rangaka,...
VMLY&R South Africa Wins Vodacom Account And Aims To Focus On Brand Based Fresh...
VMLY&R South Africa won the full Vodacom advertising account. The agency will forge a strong partnership with the brand based on fresh insights, collaborative...