LATEST NEWS
Boomtown Creates TVC To Celebrate Lafarge’s 70 Year Milestone
Boomtown created an emotive commercial for online platforms and local television to emphasise how Lafarge Zambia has been building the nation since...
Generation Alpha – Marketing’s Newest Power Brokers
Sean Sullivan, Business Unit Manager at The MediaShop, says that Generation Alpha is a growing and lucrative consumer market. Collectively, their spending...
New Generation Social and Digital Media Awards Recognise Michelin Tyre
Michelin Tyre Company South Africa’s Passion Experience received a bronze award in the best social media reach category at the New Generation...
Brands And Marketers Should Learn From The Single-Minded Focus Of The Gambling Industry
Single-minded focus is key in an economy that is struggling and brands are fighting to be part of the consideration set. Marketers...
Evolve Your Brand Services And Be Appealing To Tech-Savvy Customers
According to BrandQuantum, customers are become increasingly tech-savvy and have access to brands across a global marketplace. To compete in this market,...
Vodacom SA Partners With DYDX For Agile And Fast-Paced Marketing Eco-System
As Vodacom SA continues its digital transformation drive, a key goal is to increase the pace of commercialisation of ideas into revenue-generating...
A Depressed Economy Is An Opportunity To Revisit Marketing Strategies
Nona Koza, Business Partner at Oliver South Africa, states that during austere times, marketing activities are among the first to be cut...
Brandtruth//DGTL Wins Two Gold New Generation Awards
The 7th annual New Generation Social & Digital Media Awards took place on 4 October 2019 (Montecasino). This year, close to 400 entries...
Improved Online Reviews Contribute To Brand Growth
Ashleigh Wainstein, director of Martech firm Social Places, says that increasingly, consumers are writing and checking reviews from their phones. More than...
Levergy Takes Home Four New Generation Social And Digital Media Awards
The New Generation Social & Digital Media Awards are one of the most celebrated digital media awards in South Africa, honouring members...
Primedia Outdoor Flights ‘Malaria Must Die, So Millions Can Live’ Campaign In SA
The Malaria Must Die campaign began earlier this year where it was championed by David Beckham, launching the world’s first voice petition...
Engaging Customers Through Digital Content
According to Ryno Colyn, Head of Moving Tactics' Digital Content, marketers need to understand their digital signage technologies before planning major marketing...
Flume Appointed As Astron Energy’s Digital Marketing Services Provider
Flume has been appointed by Astron Energy as its new Digital Marketing agency. Astron Energy markets its products under the Caltex master brand.
Flume’s Cape Town...
Kantar Reveals Top 10 Best Liked Ads
The TV adverts that South Africans have chosen as their best liked for Kantar’s Q1 and Q2 demonstrate expertise in all three...
New Generation Social And Digital Media Award Winners Announced
The 7th annual New Generation Social & Digital Media Awards took place at Montecasino on 4 October 2019. This year, close to 400...
Kwambele Celebrates Five Year Milestone
Kwambele Social Marketing hosted an event to celebrate their fifth anniversary, which was amalgamated with a panellist discussion on 3 October 2019...
True Inspiration And Creativity Comes From Beyond The Desktop
According to David Limbert, creative head of Magnetic Storm, moments of inspiration happen at the most unlikely of times and when you...
The Impact Of Social Media On The Art Of Advertising
Andrew MacKenzie, MD of Boomtown, states that there has been a lot of industry talk about the quality and standard of creativity...
SamJane Communications Awarded Public Relations Account For Firejuice
Boutique marketing consultancy Firejuice operates in a highly competitive sector and realised - early on - the need for a marketing agency...
Rugby World Cup 2019: What Do The Numbers Mean For Advertisers?
The Rugby World Cup was first played in 1987 and was co-hosted by New Zealand and Australia. New Zealand walked out the...