LATEST NEWS
King James Group Is Now Part Of Accenture Interactive
Accenture has completed the acquisition of King James Group. Financial terms of the transaction, which was announced on September 7, were not disclosed.
Founded in...
Four Ways Your Brand Can Leverage Influencer Marketing This Festive Season
Greg Bailie, Head of Growth and Innovation at Nfinity Media, says consumers are gearing up to spend their hard-earned cash, but instead of idly...
Grey Advertising SA Recognised At Financial Mail AdFocus Awards
Grey Advertising SA has won the medium Advertising Agency of the Year accolade at the 2021 AdFocus Awards.
'For us, it is proof that our...
New Campari Campaign Features Afrobeats Legend And Internationally Awarded Musicians
Campari is championing passion and creativity in a brave campaign launched in Nigeria. Conceptualised and implemented by HaveYouHeard, the campaign puts Campari in the hands...
Great Customer Loyalty Programmes Reward Engagement And Offer Exclusive Experiences
Richard Mullins, Managing Director EMEA, Marketing Transformation, and Chinasa Uyanna Business Consultant at Wunderman Thompson, discusses driving customer centricity with a modern loyalty programme.
Traditional...
2021 Marketing Takeaways
South Africa’s back to work momentum is gaining traction as optimism to open up the country’s sectors and regain 2020 losses has become more apparent....
Black Friday 2021 Highlights Shift In Consumer Behaviour
PayFast has released their 2021 Black Friday data, highlighting an increase in online sales compared to 2020. Spending on big-ticket electronic items – like...
Haas Advertising Merges With Switch Cape Town
Serial entrepreneurs, Glynn Venter and Tarryn Burton, are the dynamic duo heading up a new Cape Town agency, HAASXSWITCH, born from a merger between...
M&C SAATCHI Group South Africa Announce FM AdFocus Award Wins
M&C SAATCHI Group South Africa was the only agency in South Africa to be shortlisted as Top 3 finalists for six award categories –...
Hoorah Digital Introduces Bain’s Whisky To Younger Audience In Latest Campaign
Hoorah Digital has 'sonically remastered' whisky in a new campaign for Bain’s. Infusing a more traditional brand that is well-known and respected with a...
How To Ensure Better Results With Your Influencer Campaigns
Natalie Mulvaney, Influencer Relations Director at Positive Dialogue Influence, discusses five reasons why your influencer campaigns might not be seeing the success you are...
Customers Don’t Adhere To Linear Journeys
Brent Haumann, Managing Director, Striata, says customers don’t adhere to linear journeys. Instead, they go on tangents, make mistakes, take breaks from a process,...
Marketing Achievement Awards Recognising Rising Star and Marketer of the Year
Nominations are now open for the 2021/2 Marketing Achievement Awards’ Rising Star and Marketer of the Year.
Between now and 17 December 2021, marketing professionals...
Hollard Sport Industry Awards Recognise Creative Marketing, Advertising And Sports Campaigns
Campaigns showing true grit, resilience and exceptional creativity spanning marketing, PR, virtual events, sponsorship, advertising, community investment, social media, production and branding were recognised...
BRC Announces Minor Amendment To The Latest RAMS Amplify Dataset
The Broadcast Research Council of South Africa (BRC) has announced that a minor amendment to the latest RAMS Amplify™ dataset was made on 3...
Razor Public Relations Named South Africa’s Best PR Agency By The Financial Mail
The FM AdFocus Awards has announced Razor PR as South Africa’s Public Relations Agency Of The Year, shortly after being named best new agency...
Innovocean Awarded Exclusive Advertising Rights For V&A Waterfront
Innovocean, a new joint venture between media owners Tractor Outdoor and Reveel, is set to change the face of the Victoria & Alfred (V&A)...
Brands With The Right Digital Strategy Can Grab Attention This Black Friday
Black Friday, which falls on 26 November this year, is an opportunity for businesses everywhere to boost their revenue and reach out to a...
Companies Need To Engage With Customers Rather Than Spy On Them
Paula Sartini, founder and CEO at BrandQuantum, discusses how to gather customer data effectively to create great customer experiences.
Customer privacy is a term that...
FCB Joburg Collaborates With Toyota On Latest Campaign
FCB Joburg and Toyota South Africa have launched a boundary crossing campaign for Toyota’s new SUV - the Corolla Cross.
The Corolla Cross has been...