LATEST NEWS
Move Beyond Transactions To Create Brand Love Affairs Through Storytelling
Renowned writer and director, Robert McKee, says persuasion happens when you mix ideas with emotions. Imagine a story so good, as studies have shown,...
JiVE’s Summer Campaign Celebrates Nicknames Of The Cape
DUKE has unveiled JiVE's Summer campaign, 'Jive With …' launched at an event hosted at the historic Castle of Good Hope. The Western Cape,...
Hollard Held 2023 Sports Industry Awards
The 2023 Hollard Sport Industry Awards were held at the Turffontein Racecourse on the 23 November. The awards recognised the groundbreaking initiatives, visionary campaigns...
SAB Announces 20 Assegai Awards Wins Across Numerous Categories
Winning an Assegai Award is a 'mark of victory in integrated marketing excellence' according to the organisers of the event, with the ultimate goal...
Sojern Report Explores Effective Marketing Strategies For Engaging Travellers
Based on insights from nearly 300 destination marketing organisations (DMOs,) government departments and affiliated tourism entities worldwide, the State of Destination Marketing 2024 report...
Survey Shows That Retailers Should Attract The Big Spenders This Black Friday
Nicola Allen, Senior Retail Analyst, Trade Intelligence, says that South Africans are pretty excited about Black Friday this year, but in a sobering way....
KVD Communications Welcomes Mangodo To Its Portfolio
KVD Communications has expanded its client portfolio with the addition of global software development leader, Mangodo. This strategic partnership marks an exciting milestone in...
Naked Insurance Announces New Digital Ad Campaign
Karl Zenterr (his name is a play on the words ‘call centre’) is a daft but lovable yoga teacher who will help people 'Namaste...
Consumer Consent Is A Fundamental Principle Of Data Control
In today's ever-evolving digital landscape, the concept of consumer consent has taken centre stage for companies. For those companies who handle consumer data, consent...
Content Creator Or Influencer: Who Is Best At Humanising Brands?
Casey Mantle, Head of Chatterbox at 8909 Digital, discusses the difference between content creators and influencers in advertising.
An influencer can be a content creator,...
Wunderman Thompson SA’s Group Strategy Director Honoured With Strategic Planner Of The Year Award
Wunderman Thompson South Africa's Group Strategy Director, Parusha Partab, has won the 2023 Strategic Planner of the Year Award at the Global Women in...
Out-Of-Home-Led Omnichannel Approaches Create Immersive Brand Experiences
Shamy Naidu, Executive Director, Provantage and Outdoor Network, says that an omnichannel strategy empowers brands to create holistic and immersive brand experiences for their audiences.
Following...
Mobius Digital Announces Head Of Growth And Product Development
Digital maverick, Shaneel Singh, has joined Mobius Digital as its Head of Growth and Product Development to redefine the digital agency landscape while propelling...
The Loeries Calls For Support For Deserving Young Brand Communications Talent
While the Loeries Creative Future Scholarship has achieved remarkable success, its impact can be amplified with increased support from sponsors. Tuition has been fully...
McCann Joburg And L’Oréal Paris Partner For Inspirational Video Series
Over the years, L'Oréal's 'Lessons of Worth' initiative has seen contributions from notable figures such as Viola Davis, Kate Winslet, Helen Mirren, and Kendall...
Stardust Global Consultancy Opens In Johannesburg
Positioning itself as an outsourced marketing department, Stardust Global aims to redefine marketing by offering chief marketing officer and manager-level consultants to scaling companies....
Competition Commission Of SA Investigating Practices Of Digital Platforms Like Meta And Google
South Africa has launched a probe into how tech giants profit from news. The Competition Commission of South Africa has initiated an extensive 15-month...
Joe Public Celebrates Winning 45 Awards At The Pendorings
Joe Public has been ranked number one at the 2023 Pendoring Awards for the third consecutive year. The agency was also recognised as agency...
Design Thinking Is A Powerful Tool For Uncovering Purpose
According to Terri-Leigh Cassell, Managing Director at SHIFT Design Agency, says design thinking is a powerful tool for uncovering purpose and creating an action...
How To Ensure Your Corporate Gifting Strategy Is Appropriate
Barron shares tips on how to ensure that your corporate gifting strategy is on point, appropriate and does justice to your intent to thank...
