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What Keeps A Brand Relevant And Successful Today?
According to Domaine Rautenbach, Senior Brand Manager at Jacobs Coffee, for global brands operating in South Africa and across the African continent, relevance has...
Global Consumer Research Illustrates Future Trends In AI
A study by PHD in partnership with WARC finds that total agent-facilitated consumer spending will triple from $944 billion this year to $3.35 trillion...
What Are The Arguments For And Against Brands Staying Neutral?
Willem Steenkamp, Flow Communications' senior writer and editor, asks: should brands stay neutral in our divided world? Whether or not a brand should take...
Making Loyalty Easier To Use Makes Saving Easier
Byron Rode, co-founder and CEO of Ignis Labs (part of Glynt) illustrates why loyalty rewards are slipping through the cracks. July is Savings Month,...
Data Should Be Rebalanced, Not Abandoned
Tafadzwa Muzuwa, Strategy Director at Machine, discusses looking beyond data, and why growth is still human-led. For the last decade, ‘data‑driven decision making’ has...
Creative Education Has A Broader Responsibility
According to Anthea Whitehead, Cape Town Campus Manager, AAA School of Advertising, across music, fashion, film, design, gaming, and digital innovation, African talent continues...
Why Different Rules Apply To The South African Media Landscape
Nicola Ashe, Strategic Business Director at digital agency TDMC (The Digital Media Collective), and Zandile Dlamini, TDMC’s Strategic Content Partnerships Director, unpack the valuable...
Does The Marketing Industry Formula Still Work?
Pieter Geyser, commercial director at Humanz, has emphasised that roughly 10% of creative work drives approximately 95% of marketing value. You cannot predict which...
