LATEST NEWS
Iconic Collective Signals Commitment to Continued Growth With Rebrand To Point Iconic
Iconic Collective has announced its official rebrand to Point Iconic. This strategic move combines the strengths of both brands to create a more powerful...
Is SEO Really Dead?
Nadia Moore, head of marketing at Flow Communications, says search engine optimisation (SEO) is not dead in 2024. It’s just different. Traditional SEO practices...
UJ And Razor PR Partnership Will Address Future Skills Needed By Strategic Communications Graduates
Razor PR and the University of Johannesburg (UJ) have cemented a first of its kind strategic partnership geared at delivering on the future skills...
AAXO Partners With Event Greening Forum For Sustainable Event Management
The Association of African Exhibition Organisers (AAXO) has partnered with the Event Greening Forum (EGF) to drive sustainable practices across the industry.
As the African...
Customer Relationship Management Data Improves Marketing ROI
Big data analytics is vital to gaining that much-needed edge in challenging economic conditions. Those businesses who invest in this are projected to increase...
Famous Gamers And Streamers Partner With Knorr On Latest Campaign
Research conducted by Knorr found that in many games, meat-based items are often chosen for quick healing during main quests, while fruits and vegetables...
VML South Africa Announces New Chief Strategy Officer
New Chief Strategy Officer, Parusha Partab, was named Strategic Planner of the Year at the Global Women in Marketing Awards in 2023, one of...
With Consumers In The Driving Seat, Retailers Need To Establish A Competitive E-Commerce Edge
Zak Haeri, MD for NIQ and GfK, an NIQ Company, in South Africa, says South African retailers have arrived at an e-commerce crossroads.
South Africa’s...
TikTok: What Music Usage Bans And Privacy Concerns Mean For Content Creators In SA
Nick Corbett, Content Lead at Red & Yellow Creative School of Business, discusses the privacy concerns and the ban on music usage on TikTok...
Leagas Delaney Group South Africa Expands With New Cape Town Office
The launch of Leagas Delaney's Cape Town office is a result of steady growth and evidence of its commitment to tapping the best talent...
MTN Group Appoints M&C Saatchi Abel And Group Of Companies As New Marketing Services...
MTN Group is embarking on a new era of innovation with M&C Saatchi Abel and group of companies as its global marketing partner across...
Explore The Expansive Realm Of Digital Commerce At Converge Africa
Converge Africa 2024 (formerly ECOM Africa) is Africa’s leading Digital Commerce event. The 10th iteration of the conference and exhibition is taking place from...
TikTok Ad Awards Now Open For Submissions
The TikTok Ad Awards will showcase some of the most inspiring advertising campaigns that have brought authenticity, creativity and joy to the platform while...
Point Iconic Wins Awards For Ultra Liquors Campaign
The Smarties Awards celebrate mobile marketing excellence. Campaigns entered must demonstrate power over the medium. Winning campaigns effectively bring together a great idea, compelling...
