LATEST NEWS
Tractor Outdoor Joins IAB SA To Grow Awareness Around DOOH As An Exciting Advertising...
Tractor Outdoor has become the first specialist out-of-home (OOH) media owner to join the Interactive Advertising Bureau (IAB) of South Africa. Tractor Outdoor is...
Loeries Now Accepting Entries For 43rd Edition Of Its Brand Communication Awards
The Loeries encompass every area of brand communication, and winning a Loerie is considered a testament of excellence. Entries are now open for the...
HMD Global Partners With Writers Across The Globe With Short Moving Stories Campaign
HMD Global, the Home of Nokia phones, partnered with George The Poet and other poets, authors, writers and artists across the world to create a...
Is Disruptive Innovation A Strategic Error Or Best Practice?
According to Mark Barden, partner at eatbigfish, not understanding whether you are creating a long-term, defensible business model could be a strategic error that...
Valiant Expands Digital Services With Brand Relaunch
As a 51% black female-owned digital-first agency, the partners have reshaped BrandTruth//DGTL as Valiant, and the newly named company has an even deeper layer...
Products Become Brands When Consistency Is Ensured
According to Johan Kruger, Head of Context at Consulta, a brand promise happens on a subconscious level when someone or something becomes trusted by...
Career Paths To Consider In The Digital Marketing Space
The job landscape is constantly evolving and often seems unpredictable. Jobs that appear to be commonplace now did not exist five years ago, while...
HaveYouHeard Grows Network With STIR Merge
HaveYouHeard has merged with KwaZulu-Natal digital hotshop STIR, which was started by Kirsty Bisset nine years ago and which will trade as HaveYouHeard Durban.
HaveYouHeard...
MetropolitanRepublic Refreshes Eskort’s Corporate Identity
MetropolitanRepublic’s design team, led by Liam Longland, relied on classic design principles and proven techniques to navigate the brand refresh journey. They opened their...
Joe Public Cape Town Appoints Business Unit Director
Joe Public Cape Town's new Business Unit Director Lizanne Peters has over 16 years’ industry experience across various sectors such as FMCG, insurance, investment, banking,...
Why Buy-In From The Highest Level In Business Is Essential For Marketers
Themed 'Marketing. The Movie', the Nedbank IMC 2021 is taking place virtually on 29 July 2021 and one of the performances of the day...
HelloFCB+ Announces Creative, Strategy And Social Thought-Leadership Hub
HelloFCB+ has reorganised its creative department by bringing creative, strategy and social into one centralised thought-leadership hub, and has made some key hires to...
Ontec YOUtility Appoints CWDi As Its Through-The-Line Marketing Agency
Specialist utility management solutions provider Ontec YOUtility has appointed the CWDi team as its through-the-line marketing agency. CWDi will use its creativity to bring reach and...
Creating Unique Ways To Involve Shopping Mall Tenants In Marketing Strategies
According to Amanda Rabinowitz-Muller, director and founder of JellyBean Concept Events, shopping mall marketing teams, together with events agencies, are creating new and unique ways...
Watch The Webinar On Building A Culture Of Wellbeing In The Workplace
Printing SA, in partnership with Health Squared and Agility, hosted a free and informative webinar that addressed how to prioritise overall health and wellbeing in the...
The Human Element Enhances Communication Between Brands And Audiences
According to Zubeida Goolam, Chief Creative Officer at Valiant, the adoption of new technologies should only eliminate communication barriers between the brand and its...
The Future Of Publishers And Advertisers In A Third-Party Cookieless World
Colleen Rose, Consulting Director at Acceleration, a Wunderman Thompson company, states that while welcomed by privacy advocates, the looming demise of the third-party cookie...
UpBeet Digital Partners With HelloTARS To Offer Conversion Rate Optimisation Tool In SA
UpBeet Digital is now an authorised South African partner for HelloTARS and can offer a revolutionary conversion rate optimisation tool to South Africa, in the...
Combining Traditional And Digital Media To Serve More Market Segments
According to Sikota Suuya Bones, media director at Dentsu Zambia, the general assumption is that the appetite for digital media has grown exponentially. Are clients ready...
Trend Forward Launches Interactive Virtual Retail Showrooms
Trend Forward has created realistic 3D environments that can be viewed on any device and even by using VR goggles. These environments are fully...