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New Campaign Shows Potential Of Programmatic Buying

Tractor Outdoor, together with Posterscope South Africa, recently executed a fully-automated programmatic buying campaign for Mini. Programmatic buying is a well-known concept internationally in...

Brands And Agencies Can Support Local Talent With SA Stock Image Platform

Photie is a new South African Stock Image platform for royalty-free photographs, illustrations and videos, and is the brainchild of marketer and business owner...

Consumers Make Certain Brand Associations With Specific Smells

Dr Roland Goldberg, a senior lecturer in marketing at the North-West University  states that your wallet is more closely connected to your nose than...

Radio And Audio Is Still Relevant To Media Plans In Times Of Crisis

According to Monique Claassen, Client Service Director Media and Digital at Kantar, there is no denying that the Covid-19 pandemic has influenced consumer media...

Advertising In The News Drives Consumers To Act

According to IAB SA, key findings show that advertising in the news is brand safe, increases trust and drives consumers to take action. More...

Riverbed Agency’s Ad Crashers Campaign Elevates SMEs

As the South African economy reopens steadily, and with small to medium business picking up the pieces following the multilevel lockdowns, a diverse group...

How Is Online Ad Viewability Affected?

According to Ad Operations Lead at OleConnect Cape Town, Daniel Schmidt, viewability has been a buzzword in the advertising industry for a number of...

DStv Media Backing The Creative Ecosystem At #Loeries2020

In keeping with the Loeries' commitment to ‘reward, recognise, inspire and foster creative excellence’, DStv Media Sales will be supporting the Loeries Creative Week 2020...

Looking At Post-Pandemic Consumer Behaviours

According to HaveYouHeard’s Head of Insights, Claudia Schonitz, there are a number of significant challenges the post-pandemic South African consumer will have to face,...

Grey Africa’s Campaign Scoops Creative Circle Award

The #SavannaVirtualComedyBar was developed by Grey Africa and launched during the Covid-19 lockdown to support comedians and help cheer up the nation. The agency...

Township And Rural Malls Showing Strong Growth

According to the South African Council of Shopping Centres (SACSC), competition is intense in South Africa, which has more than 25 million square metres...

The Benefits Of Lite Mobile Apps

Zubeida Goolam, Co-founder and Chief Creative Officer, Brandtruth//DGTL, says lite versions of mobile applications or apps have become increasingly popular across Africa and many...

Wavemaker Teenager Report Provides Insights Into Tomorrow’s Trendsetters

Modern Marketing attended the launch of Wavemaker’s Teenage Research Report on 14 October, where Delia Van Staden, Head of Analytics and Insight at Wavemaker,...

Businesses Need Digitally Knowledgeable And Experienced Leadership

David Jenkins, co-founder of Mickey Llew, states that a Board is typically comprised of C-suite executives from similar industries, as well as legal, accounting and...

10X Investments Multiplies The Laughs With New TV Commercials

10X Investments’ new series of television ads turn the frowns upside down and shows us a way to take back our own futures (and,...

The Loeries Partnerships Uplift Next Generation Of Influential Creatives

The Woolworths and Loeries Student Portfolio showcase is an initiative that aims to reshape work experience in the creative sector to meet the needs...

Nedbank IMC White Paper Focuses On Future Of Marketing And More

The Nedbank IMC white paper states two rules: everything has changed so change with your customers and stop calling everybody Millennials. These are just the first...

Using Activations To Win Back The Consumer

Business Alchemist Andreas Smit says brands that are not engaging directly with their customers beyond the realm of traditional media are guaranteed to lose...

Excelling In A Retail Environment Post-Pandemic

Todd Szahun, Senior Vice President of the Consulting Division at Kantar, states that this year in retail will be remembered for many things, from...

Boomtown Creates Thought-Provoking Breast Cancer Awareness Campaign

Boomtown's breast cancer awareness campaign for South African poultry producer, Sovereign, was rolled out on digital platforms and in-store using tactically placed wobblers in...
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