Friday, July 1, 2022

LATEST NEWS

Identify The Opportunities To Personalise Your Service

Identify The Opportunities To Personalise Your Service

Now, more than ever, it is vital to be able to personalise the customer experience, in order to increase your company’s wallet share. Facing a...
Taking Control Of Your Data Connectors

Taking Control Of Your Data Connectors

Francois Jooste, Digital Campaign Manager at +OneX, outlines why Structured Query Language (SQL) skills are becoming essential to digital agencies in a cookieless world. Browse...
Wunderman Thompson Commerces Research Report Indicates Consumer Trends

Wunderman Thompson Commerce’s Research Report Indicates Consumer Trends

Research, commissioned by Wunderman Thompson South Africa as part of Wunderman Thompson Commerce’s Future Shopper Report 2022, reinforces how online shopping sites, shopping apps,...
Digitas Liquorice Appoints New Executive Creative Director

Digitas Liquorice Appoints New Executive Creative Director

Over many years, Luke Apteker has built up a reel of award-winning work including Red Bull music documentaries, Adidas street culture content and Mercedes...
Future-Proofing Retail Businesses With Social Media

Future-Proofing Retail Businesses With Social Media

Zuko Mdwaba, Area Vice President, Salesforce South Africa, writes that over the last few years, social media’s role in the retail industry has become...
How Bursaries Can Benefit Corporates And Students

How Bursaries Can Benefit Corporates And Students In The Marketing And Communications Space

The appeal for corporate support has grown among students over the past few years. Now more than ever, many young people entering the working...
Joe Public Shift Announces Rebrand

Joe Public Shift Announces Rebrand

Driving the move for specialist design firm Joe Public Shift to SHIFT is a transformation of its offering from brand design to the design...
SAB Announces Appointment Of Marketing Vice President

SAB Announces Appointment Of Marketing Vice President

The South African Breweries (SAB) has appointed Vaughan Croeser to VP of Marketing for South Africa. For almost two decades, Croeser dedicated his career to...
30 Top Marketing Thinkers Will Dissect Marketing Relevance At The 2022 Nedbank IMC

30 Top Marketing Thinkers Will Dissect Marketing Relevance At The 2022 Nedbank IMC

The Nedbank Integrated Marketing Conference (IMC) 2022 is bringing the power of the collective to over a thousand delegates. Thirty thought leaders (eight of...
FCB Joburgs Coca-Cola Campaign Wins Silver

FCB Joburg’s Coca-Cola Campaign Wins Silver At Cannes Awards

FCB Joburg and Coca-Cola’s BeatCan consumer-led engagement campaign sought to celebrate the youth by connecting them through music and to encourage them to continuously...
Machine_ Collaborates With Internationally Renowned Education Solutions Business

Machine_ Collaborates With Internationally Renowned Education Solutions Business

Setanta Institute, which originated in Ireland, offers services for undergrads and postgrads in the area of human performance, through blended learning. Machine_ is diversifying...
Think Creative Africa Creates Campaign For Flying Fish Seltzer

Think Creative Africa Creates Campaign For Flying Fish Seltzer

The campaign, which runs for five months, will deliver a genuinely lighthearted and original concept whilst educating the South African audience about alcoholic seltzer...
RAPT Creatives Jameson Campaign Shortlisted For Gerety Awards

RAPT Creative’s Jameson Campaign Shortlisted For Gerety Awards

Named for Frances Gerety, the copywriter who coined the slogan 'A diamond is forever', the prestigious global advertising Gerety Awards judging panels comprise only...
RogerWilco And Survey54 Produce Township CX Report

Research Report Provides Insights Into Township Economic Growth

Almost half of South Africa's urban population lives in townships, representing hundreds of billions of rands in spending power in the vibrant and growing...
Branding Lessons Learned From Barbie's Evolution

Branding Lessons Learned From Barbie’s Evolution

Emma Cox, Marketing Manager at Irvine Partners, writes that Barbie®’s ‘innovation’ was initiated after Mattel, Inc. conducted an in-depth consumer research piece in 2014,...
TAMS Panel In Good Health Despite Changes In SA's Television Market

TAMS Panel In Good Health Despite Changes In SA’s Television Market

The Broadcast Research Council of South Africa (BRC) is a non-profit industry body which operates as an independent entity. Its goal is to provide...
Win One Of 20 Tickets To The Nedbank IMC Conference

Win One Of 20 Tickets To The Nedbank IMC Conference

The theme of the 2022 Nedbank Integrated Marketing Conference (IMC) is 'Marketing Relevance, Unpacked and Interrogated'. You could win one of 20 tickets, worth...
New Audience Origin Global Data Service Provides Deep Understanding Of The Human Mindset

New Audience Origin Global Data Service Provides Deep Understanding Of The Human Mindset

A first in Africa, Audience Origin is a revolutionary audience product, uniquely designed to be globally consistent, locally relevant and future-proofed by enabling...
One Club To Mint NFTs For Special Awards Winners

One Club Is The First Industry Awards Show To Mint NFTs For Special Awards...

In addition to offering its iconic physical One Show 2022 Pencils to this year’s winners, The One Club for Creativity will be the first...
FCB Joburg And Toyota South Africa Collaborate On Latest Starlet Campaign

FCB Joburg And Toyota South Africa Collaborate On Latest Starlet Campaign

Building on from the launch of the first-generation Toyota Starlet in 2020, the new Toyota Starlet is not only big on space, but on...
This is Modern Marketing