LATEST NEWS
Nominations Are Open For IMM Institute Excellence Awards
South Africa’s best marketers and supply chain professionals are called to enter the IMM Institute Excellence Awards. This year’s IMM Institute Annual Gala Dinner,...
PR Needs To Reclaim Its Strategic Mandate
Kwame Senou, Executive Director at THOP, says before we rally against Sir Martin Sorrell’s recent claim that 'PR no longer exists; it has morphed...
Study Shows That Brands Can’t Afford To Ignore Creator-Led Strategy
The Institute of Practitioners in Advertising’s (IPA) study analysed 220 campaigns from 144 brands across 28 markets and represented over £133 million in influencer...
Dentsu Creative SA Ranks #5 In Official Loeries Ranking
As reported in the official Loeries ranking, Dentsu Creative South Africa has steadily strengthened its creative standing over the past three years, ranking into...
Checkers Is Number One In Quarterly Buzz Rankings
The Quarterly Buzz, powered by YouGov's BrandIndex platform, continuously tracks public sentiment across more than 200 brands in South Africa. KLA, the exclusive partner...
We Need To Stop Treating Programmatic As The Better Way Of Buying OOH
Richard Lord, a freelance media specialist, asks the controversial question: is programmatic digital OOH (pDOOH) a gimmick in its current state? Is it more...
VML’s Future 100 Report Introduces An Emerging Cultural Ethos: Dystoptimism
South Africans have long been recognised for resilience. Now, it appears the world is catching up. As 2026 unfolds amid global challenges, VML’s 12th...
Five Consumer Trends That Will Impact FMCG In 2026
According to Zak Haeri, MD for South Africa at NIQ, a perfect storm of economic volatility, new consumer expectations and rapidly evolving lifestyle choices...
Woolworths Recognised At International Content Marketing Awards
Woolworths South Africa has been recognised on the global stage at the International Content Marketing Awards (ICMA) in London, receiving the Grand Prix Gold...
Real Brand Growth Is Built Through Strategic Consistency, Not Rushed Reinvention
As the 2026 calendar year begins, the corporate world once again feels the pressure of the so-called 'January Reset', a belief that brands need...
