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The WARC Creative 100 Reveals World’s Most Awarded Campaigns And Companies For Creativity

The WARC Creative 100, the independent global benchmark of the world’s most awarded campaigns and companies for creative excellence, has been released. The creative...
Two South African Creatives Named As Winners In The Global Next Creative Leaders Competition

Two South African Creatives Named As Winners In The Global Next Creative Leaders Competition

Sands Mathura, associate creative director at Sands Mathura in Cape Town, and Lauren Mitchell, group creative head at Accenture Song in Johannesburg, are among...
Audi South Africa Announces AI-Powered Advertising Campaign

Audi South Africa Announces AI-Powered Advertising Campaign

Audi has partnered with advertising agency Ogilvy SA and local AI experts Monkey Donkey to launch a campaign that seamlessly merges creativity with cutting-edge...
Visa Announces Football Legend As Its New Brand Ambassador

Visa Announces Football Legend As Its New Brand Ambassador

As one of the most electrifying football players in the world, Mohamed Salah's stellar performances for Liverpool Football Club and the Egyptian national team...
Workbench Creates Integrated Campaign For Halfway Group

Workbench Creates Integrated Campaign For Halfway Group

The Halfway Group tasked Workbench, its lead integrated communication agency, to develop a multifaceted, consumer-facing communication campaign. This campaign aimed to further generate hype,...
Pernod Ricard Unveils Second Phase Of Campaign Aimed At Gen Z

Pernod Ricard Unveils Second Phase Of Campaign Aimed At Gen Z

In response to the growing concern of excessive drinking among young adults, Pernod Ricard has launched the 'Drink More Water' campaign to promote responsible...
Take Your Marketing And Creative Strategies To New Heights With The #NewGenTrends In Marketing Conference

Take Your Marketing And Creative Strategies To New Heights With The #NewGenTrends In Marketing...

In this fast-paced world of marketing, staying ahead of the game is essential for success. With an exciting new era emerging in this field,...
How To Craft The Perfect Pitch

How To Craft The Perfect Pitch

Keneilwe Motshabi, account manager at Tribeca Public Relations, discusses how to navigate the media maze from pitch to published. As public relations (PR) continues to...
South Africans Recognise Iconic Tiger Brands

South Africans Recognise Iconic Tiger Brands

Eleven brands in the Tiger Brands portfolio received top places across 19 categories in the recent Ask Afrika Icon Brands 2024 survey, with consumers...
Mscsports Announces Contribution To Grassroots Cricket Development

Mscsports Announces Contribution To Grassroots Cricket Development

Mscsports is celebrating the successful Betway SA20 cricket 'Catch 2 million’ campaign by contributing to grassroots cricket development through a heartfelt initiative inspired by...
Red Ribbon Communications Celebrates 21st Anniversary

Red Ribbon Communications Celebrates 21st Anniversary

Red Ribbon Communications is celebrating 21 years of PR prowess. In an era where the digital landscape undergoes rapid transformations, enduring for over two...
Influencer Marketing Is Not A Gamble, Its A Science

Influencer Marketing Is Not A Gamble, It’s A Science

In the mix of marketing strategies vying for a slice of your revised budget, influencer marketing stands tall. It’s not just a matter of...
Incubeta Announces New Global CEO

Incubeta Announces New Global CEO

Following his positive contribution as non-executive board director, Jacques van Niekerk has stepped up to lead Incubeta’s international operations as the new Global CEO. Van...
Outdoor Networks Rotating Digital Billboard Network Now Spans All Nine Provinces

Outdoor Network’s Rotating Digital Billboard Network Now Spans All Nine Provinces

Outdoor Network’s innovative rotating digital billboard network has gone national, maximising reach, impact and ROI for advertisers. The company launched an additional rotating site...
BRC Announces Presentations On The New Innovative RAMS Amplify Modelling Update

BRC Announces Presentations On The New Innovative RAMS Amplify Modelling Update

Last year, The Broadcast Research Council of South Africa (BRC) released the new Radio Audience Measurement (RAMS) AMPLIFY™ Reach and Frequency data. The data...
New Independent Agency, Boundless, Launches

New Independent Agency, Boundless, Launches

Roanna Williams, ex CCO Network and current Chair of Creative Circle; Paul Jackson, ex CEO of Grey for 10 years; and Stuart Walsh, ex...
Entries Are Open For The 2024 Loeries

Entries Are Open For The 2024 Loeries

The Loeries, Africa and The Middle East’s premier brand communications festival, has opened entries for 2024. The entry eligibility period is for work that...
Marketing And Advertising Agencies Should Commit To Advancing Female Talent

Marketing And Advertising Agencies Should Commit To Advancing Female Talent

Loyiso Twala, Chief Creative Officer, McCann Joburg, says a few months have passed since the Loeries awards ceremony took place in October 2023. Hundreds...
TDMC Named Google Premier Partner For Third Consecutive Year

TDMC Named Google Premier Partner For Third Consecutive Year

The Digital Media Collective (TDMC) is thrilled to announce that it has been named a Google Premier Partner across Southern Africa for the third...
Carling Black Labels Latest Campaign Inspired By A Challenge On X

Carling Black Label’s Latest Campaign Inspired By A Challenge On X

Carling Black Label is embarking on a hero’s journey to affirm its status as the 'World's Most Awarded Beer,' sparked by a tweet from...
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