Kia Motors Russia recently rolled out Scala’s digital signage solutions to boost sales and marketing. At the heart of the new Kia dealerships is Scala digital signage, driving communications through multiscreen video walls, standalone displays and interactive kiosks.
A total of 180 dealerships are now equipped with 540 Scala media players, driving over 500 different sized LG screens connected to the central KiaTV broadcasting system.
The KMR office in Moscow manages the network and can broadcast five different content channels to different screens. The displays can also feature live social media content, as well as corporate and product news.
Pavel Balan, dealer marketing at KMR said, ’The Scala digital signage network allows us to share the latest product, sales, aftersales and brand image information to Kia customers. Scala quickly scaled from driving a small number of passive monitors to allowing us to centrally manage a vast array of passive and touch screens across the whole of the Russian territory.’
New KMR dealerships across Russia are now equipped with a Scala-driven digital signage solution, and it’s a standard requirement for all new dealers joining the network. The entire network is managed from the KMR office in Moscow and broadcasts five different content channels across the dealer network onto screens located in various service areas. In addition, ticker line functionality is used to share social media content via live feeds, combined with corporate and product news.
Denis Savelyev of Scala certified partner Dismart said, ’Scala is the only system that allows us to operate such a mix of screens – video walls, standalone monitors and interactive kiosks as one system. The main benefit of Scala is that it’s not just a product, but a platform that allows us to create whatever we want without limitations.’
‘Scala is delighted to have supported a project of this scale for KMR, who had an innovative vision from the start as to how to use dynamic signage to drive their business,’ concluded Harry Horn, GM EMEA & VP Marketing Global of Scala.
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