Collective Of Professionals Create Pan-African Agency To Enhance Continent’s Reputation

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March 16, 2021

Shereen Michelle Hunter, Commercial Director; Dionne Collett, Operations Director and Natalia Rosa, Managing Director, African Brand Architects.

African Brand Architects (ABA) is a collective of specialist communications, marketing, PR and Business development professionals who support organisations which want to market to a pan-African audience or to market African innovation and excellence to the world.

The collective of divergent thought leaders in the marketing and communications sector on the African continent have joined forces to support organisations who want to reach a pan-African audience as well as those organisations promoting African innovation and excellence to the world.

The product of lockdown, African Brand Architects brought together competitor agencies and professionals who collaborated on a on a pro-bono basis to support the tourism sector at a time when the industry was in dire need of their collective specialist expertise.

‘Bound together, not by bricks and mortar, but an intrinsic need to support, that is the spirit that drives this dynamic collective that has become African Brand Architects,’ explained African Brand Architects MD Natalia Rosa. ‘We are invested in fostering communities that deliver meaningful results – support, change, reconnection and respect across multiple sectors.’

African Brand Architects delights in shining a different lens on Africa by moving perception and by highlighting the continent’s excellence. Populated with the world’s most youthful population and with huge potential for growth, the African continent is an attractive business and investment destination, with a unique way of solving challenges and doing business.

Africa Brand Architect’s mission is to foster an empowered African business community that develops strong, supportive global linkages attracting business interest, growth and investment for job creation as well as sustainable commerce guided by the UN Sustainable Development Goals.

To achieve this, African Brand Architect’s approach is to design, develop and implement practical communications, marketing, reputation and business development strategies with measurable tactics, delivering an impact for brands across Africa and beyond. ‘Our team of Africa brand experts are seasoned business owners in their own right who are passionate about the untapped opportunities within Africa,’ said Rosa.

‘We combine all the strategic thinking, communications and marketing skills and experience of this passionate collective of Africa-brand specialists to create market linkages that grow businesses and create jobs and opportunities. We see so much potential in what Africa has to offer the world.’

‘Driving the team at African Brand Architects is the desire to see Africa through a different lens and to harness its great potential – a continent that delivers an exciting prospect for brands wanting to reach a dynamic continent, and a dynamic continent that wants to reach the world to showcase its innovative spirit,’ concluded Rosa.

AFRICAN BRAND ARCHITECTS
www.africanbrandarchitects.com

How To Address Social Media Brand Fallouts

By

Modern Marketing

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March 16, 2021

Victor Dlamini, 48H.

One controversial topic to be addressed on the 29th of July during the Nedbank IMC Conference is what to do when you are a brand in crisis. The global pandemic has resulted in the need for brands to be extra vigilant on social media. The perception that a brand is not portraying the appropriate levels of empathy is one of the key causes of brand criticism online.

In South Africa, we have also seen crises rapidly escalating based on massively misjudged advertising. Failure to understand cultural context has resulted in public outrage and substantial reputational and financial damage. Inappropriate comments, product fails and employee errors are also a source of potential social media brand fallouts.

Despite the danger of brands finding themselves in a social media firestorm, a HubSpot survey revealed that only 45% of marketers admit to having a documented crisis communications plan.

New social media crisis consultancy 48H, led by industry gurus, Victor Dlamini and Mike Stopforth, is bringing real-world solutions to clients in crisis or who wish to plan for or avoid a crisis. ‘We bridge the gap between traditional media and agencies and what the client really needs in times of crisis. It’s not only about how many likes you get or how effective an influencer programme is but rather how well the brand can listen and respond in real-time during a crisis,’ said Dlamini.

Dlamini and Stopforth will be delivering a hard-hitting talk at the Nedbank IMC Conference this year entitled how to avert a brand crisis on social media in 48 hours. ‘As a business facing a crisis on social media, the first 48 hours are the most critical, and it’s during this critical period that brands need to think fast and act smart,’ added Dlamini.

‘As marketers we have all considered the terrifying price of a social media brand crisis,’ said Dale Hefer, Nedbank IMC CEO, ‘and we need a serious contingency plan up our sleeves’.

This year’s Nedbank IMC Conference will be tackling real-life issues affecting brands right now. Thanks to the stellar line-up of both local and international speakers, the conference has been touted as the benchmark in virtual conferencing and Africa’s premier marketing event. This year the theme is ‘Marketing. The Movie.’ Modern Marketing is a proud media partner of the event.

NEDBANK IMC
+27 10 592 1888
dale@imcconference.com
www.imcconference.com

Online Shopping Platforms Need To Meet The Expectations Of Customers

By

Modern Marketing

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March 15, 2021

Online Shopping Platforms Need To Meet The Expectations Of Customers

A study conducted by research and insights company BMi Research in 2020 surveyed six online e-commerce stores, with each store evaluated by 10 experienced online mystery shoppers. The study has shown that online retailers continue to face challenges that undermine the customer experience.

These challenges include ensuring sufficient stock, transaction and delivery issues and unclear refund practices. The study forms part of BMi Research’s launch of the CX Online tool, an online customer experience solution that measures and provides insights to help companies improve their customers’ online shopping experience.

South Africa’s e-commerce market has traditionally lagged behind global trends. The Covid-19 pandemic, however, accelerated the growth of online shopping in South Africa with more consumers willing to try online shopping. According to Nielsen, online shopping has jumped 9% to 44%. In order to capitalise on this trend, a growing number of retailers have introduced an e-commerce offering with varying degrees of success.

The CX Online tool takes traditional mystery shopping solutions focused on in-store evaluations a logical step further, given the accelerated penetration of e-commerce and online shopping. It measures the overall experience from the perspective of the online customer including the online shopping experience, the transaction process and the delivery experience, allowing retailers to adapt their offering in order to ensure an optimal customer experience.

‘Same day delivery is key to remaining competitive in the online shopping space,’ said Jenni-Ruth Coggin, General Manager for Consumer Behaviour and Business Insights at BMi Research. ‘To be successful, online platforms need to meet the expectations of customers. Consumers that have a disappointing online experience tend not to give those retailers or brands a second chance, which is why it is so important to ensure a positive overall experience each and every time.’

The registration process new shoppers must complete could be a barrier as this is their first experience of the brand in an online shopping environment. ‘When it comes to online shopping, first experiences count,’ says Coggin. ‘Registration should be as simple as possible both to lower the barrier to entry and in order to make the barrier lower than the next competitor. Encouragingly, most shoppers found the registration process easy to moderately easy to navigate, while 60% of shoppers found the websites easy to navigate.

In terms of the visual appeal of websites, and how engaging and user friendly they were, shoppers reported that there was room for improvement in the pharmacy sector. Only 70% of shoppers in pharmacy and retail sites were shown the correct product after a search, indicating an area that needs to be addressed.

While overall promotional offers were easy for shoppers to find, only 55% of promotional items were in stock. A third of shoppers on retail sites were informed that items were out of stock only as they were checking out. ‘Ideally, this information should be given during the shopping process,’ said Coggin.

All the online shopping sites reviewed do well at communicating payment options and order confirmations. However, the study found that all categories need to provide shoppers with more assurances that their transactions are safe and secure with email and SMS communication that is sent immediately at payment.

Coggin added that once the order is placed and paid for, trust in the online shopping experience is either built or lost at the point of delivery. However, the study revealed that online delivery booking systems are weak, with just over a third of respondents not receiving their delivery at the arranged date and time, while 20% did not receive the correct items they had ordered. There also appears to be confusion over the refund process for products missing from the order. Ultimately, only 50% of shoppers found the overall delivery experience to be excellent.

Dean McElwee, the Integrated Commercial Lead, e-commerce for Europe at The Kellogg Company, pointed out that speed is of the essence when it comes to online shopping. ‘The customer wants to get the product as soon as possible so the whole online process needs to be speed up,’ he said.

McElwee, an e-commerce expert with more than 18 years of experience across both emerging and developed markets across multiple channels, was the guest speaker at the launch of CX Online. ‘Succeeding in the online space is very different to succeeding in the offline space,’ he added. ‘The reality is that online shopping uses different spaces and has different constraints to an offline shopping environment. Not only does it have eyeball constraints given that search narrows the number of items seen, it has resource constraints and it has size relativity constraints.’

Online, he concluded, is significantly more complex than anticipated, requiring businesses to get all three components right: convenience, price and speed of delivery. Critically important is to test your online offering in order to refine and improve the online shopping experience.

The CX Online pilot study was conducted in Q3 in 2020, by experienced BMi Research mystery shoppers who were also active online shoppers. The study included 60 mystery shops across four industries.

CX ONLINE
Jenni-Ruth Coggin +27 76 170 6989
https://www.bmi.co.za/cx-online/

Why Self-Service Matters For Customers

By

Modern Marketing

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March 11, 2021

Why Self-Service Matters For Customers — Greg Gatherer, Account Manager at Liferay.

Greg Gatherer, Account Manager at Liferay, says strategic customer experience leaders recognise that customer-facing solutions, like web portals, must include self-service elements to be a truly effective and valuable tool. In fact, research shows that 69% of consumers first try to resolve their issue on their own, showing just how important self-service is.

Additionally, Gartner estimates that 85% of all customer service interactions will start with self-service by 2022. Despite that, less than one third of companies offer self-service options such as a knowledge base. That suggests a deficit of understanding when it comes to the advantages self-service portals afford the user, and how to implement them correctly.

Why self-service matters

It is not difficult to see why so many customers prefer self-service options either. Self-service customer support is often more convenient, faster and more flexible with respect to customers’ unique time, energy and resource availability.

Because customer self-service channels tend to require much lower customer effort inputs than other customer service channels, users are drawn to them. People are always likely to choose the option that requires the least amount of energy on their part. This is actually far from the cliché of ‘just wanting to speak to a human’, as most would rather solve a problem themselves.

But customer preference isn’t the only reason to invest in a self-service portal. Well-implemented self-service can provide long-term benefits such as:

– Decreased number of support calls.
– Faster support response times.
– Greater volume of support handled.
– Increased customer satisfaction.

But self-service can only provide those benefits if it is, indeed, well-implemented.

The right kind of implementation

Since customer portals (such as websites and apps) should already be a customer-facing channel businesses are actively using, adding self-service is the most obvious and advantageous tactic to provide additional value for customers and to enhance the existing tool. Many businesses actually already have the knowledge and services to support self-service, they just need a focused strategy to bring everything together in an effective customer-facing solution.

The first step in creating such a solution is for the organisation to assess the content it already has available. Since self-service is designed to equip customers to find the information they need without any assistance, the knowledge content – whether that be articles, videos, or images – must be ready first. The organisation should also have a full understanding of current customer journeys. That means finding the answers to questions such as:

– How many customers use the customer portal multiple times a week?
– What information are customers looking to find in the customer portal?
– Where are the points of conflict during a typical customer journey when a customer will reach out for help?
– What questions do customer service representatives find themselves answering over and over again?

Having established the answers to these questions and created content in line with them, organisations can start adding functionality to their customer portals. So, for example, they might include knowledge bases that include a browseable and searchable database of topics, articles, tutorials and other relevant information or forums, which encourage knowledge exchange between customers and promote open discussions.

Organisations should also include features that make it easy for users to manage their accounts, which can include editing personal information, notification preferences as well as allow them the option to close accounts. Digital assistants such as chatbots will also be critical in providing instant self-service to customers. Especially with the advancements in AI, these digital assistants will only become more effective.

Beyond building

Of course, organisations can’t just build self-service functionality into their customer portals and hope that people will start using it. They also need to put effort into ensuring that customers are aware of the benefits of self-service and that it is available as an option.

Additionally, they can’t assume that self-service will work in every instance. When customers have highly complicated or unique questions and situations that require human expertise or if they prefer to speak to representatives instead of searching for the answer online, then the organisation’s support team should be ready to jump in.

An addition, not a replacement

Ultimately, self-service does not give businesses the licence to simply ignore their customers, until it is time to cross-sell or upsell. Self-service is meant to elevate the existing customer service experience, not replace it.

But as customers move towards a fully connected world enabled by technology, the demand for immediacy, connectivity and simplicity in every interaction on their buying journey will only grow stronger. Companies that can provide relevant and agile customer experiences will be the ones that differentiate themselves from their competitors, and a compelling self-service offering is critical to that.

LIFERAY
www.liferay.com

Email Marketing Delivers Results And Influences Buying Decisions

By

InsideData

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March 11, 2021

Email Marketing Delivers Results And Influences Buying Decisions

According to InsideData, if you were considering removing email as a touchpoint in your communication journey, think again. Email marketing not only enables you to stay connected with your customers, but also influence their sale decisions.

According to Hubspot’s latest statistics, email generates an astounding 3800% ROI, making it one of the most effective options available.

More evidence of the effectiveness of email as a communication and marketing tool is revealed in the statistics gathered from various sources:

– The second most common technology B2B organisations use to assist with content marketing is email marketing software. 85% of marketers say they work with these tools (Content Marketing Institute, 2020).
– 87% of B2B marketers say email is one of their top free organic distribution channels (Content Marketing Institute, 2020).
– 90% of content marketers say email engagement is the top metric they track to measure content performance (Content Marketing Institute, 2020).
– 59% of marketers say email has the best ROI (WebFX 2020).
– 61% of shoppers and consumers enjoy receiving weekly promotional emails, and 28% wish they received them more frequently (WebFX 2020).
– It’s 40 times more likely for an email to acquire more customers than Facebook or Twitter (WebFX 2020).
– 80% of business professionals believe that email marketing increases customer retention (Emarsys, 2018).
– 59% of respondents say marketing emails influence their purchase decisions (SaleCycle, 2018).
– You can increase click rates by 300% if you add a video to an email. (WebFX 2020).
– Email open rates can vary by industry, with an average open rate of 17.92% across all sectors studied (WebFX 2020).
– The average email open rate for all industries we analysed is 21.33%. Open rates are one of the best ways to tell whether your email strategy is working (MailChimp 2020).

The statistics above overwhelmingly prove that email communication delivers results and influences buying decisions in the retail industry. Email’s success rate increases with personalisation, video, a striking subject line and adding call-to-action buttons.

According to WebFX, approximately 72% of people prefer to receive promotional offers through email. You can use email marketing to develop relations with current customers, or to reach out to potential customers.

Email marketing allows businesses to keep their customers informed and to customise their marketing messages accordingly. This extremely versatile communication channel is also one of the most cost-effective and conversion-rich forms of digital marketing today. It is potent, persuasive and brings results, from retail and e-commerce to B2B.

INSIDEDATA
+27 11 611 5000
www.insidedata.co.za

Brands Need To Find Simplicity In Social Content That Cuts Through The Clutter

By

Valiant

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March 11, 2021

Brands Need To Find Simplicity In Social Content That Cuts Through The Clutter

Wayne Flemming, founder and CEO at Valiant, says simplicity still matters more than ever and that nothing can be truer than within our social media itself.

Content overload

We are inundated with consistent feeds, messenger platforms, emails and social content on multiple platforms. With a global trend of people decluttering their lives, it is a complex journey for brands to find simplicity in social content that cuts through the clutter to provide individuals with meaning, value and authenticity. It is about relevancy, personalised and relatable content rather than long-winded, irrelevant sales phrases. In this lies the answer for quality content rather than quantity.

Catch me if you can

Attention spans are shorter and content consumption is faster than ever. Steve Stout said that when information is cheap, attention is expensive. Ask yourself, how many times have you scrolled past a post because it did not captivate you in 1.7 seconds? A key learning triggered by social media in the fourth industrial revolution is that attention and engagement is challenging to achieve. In order to do, this brands have to find clarity, simplicity and connection with the audience through using various formats, durations and executions. It is about inviting the consumer to connect with your recognisable content before they scroll along.

Meaningful engagement

Now that your content has grabbed the attention of the consumer, it is time to capitalise on engagement. Deliver content that is snackable and intriguing, that lands the brand’s meaning upfront. Less text, less information and more visual, more video and more digestible messages.

Close the loop

Whether it is a paid-for ad unit or an organic content piece, make sure that the content map and consumer journey is fulfilled with clear, concise and simple call-to-actions. It could be a swipe-up, a retweet-to-win, a snap, a purchase now or a sign-up, but remember to keep the user journey simple with clarity on where you would like to direct them – whether a homepage, a contact form or a sales platform. Make sure that the content, the call-to-action and the place where you would like to take them to is relevant with continuity in the messaging, the brand experience and the content.

Simplicity is a choice

We believe that in finding simplicity in this complex speed-of-the-scroll world, it creates a safe space for your audience to connect and engage with your brand. This includes how you use multi-platforms and channels to tell a collective story to take the user on a content journey, and in turn make them fall in love with your brand. So, while the world redesigns itself to become simpler in practice, your approach to social media should follow.

VALIANT
+27 10 001 2531
hello@valiantagency.com
www.valiantagency.com

Maintaining Consistent Marketing Efforts Is Critical

By

Modern Marketing

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March 11, 2021

Maintaining Consistent Marketing Efforts Is Critical — Fabio Longano, CEO and founder of TouchFoundry

Fabio Longano, CEO and founder of TouchFoundry, says to create something successful you need to make sure there is an aspect of longevity and it is critical to maintain consistent marketing efforts. This means you need to keep engaging and reengaging with your audience to stay top of mind and ahead of the competition.

As a result, a huge amount of pressure falls to the marketing team to produce high-end, engaging content that keeps the customers coming back to your platforms for more. Studies show that the majority of sales can be tracked back to a specific campaign, which means that a company’s bottom line is directly impacted by every cent that is invested in their marketing efforts.

Due to the current economic landscape, you constantly need to be updating your online platforms, as this is where most customers are being exposed to brands on a daily basis. This means that a company needs to constantly be creating visually-gripping mailers, updating microsites, developing campaign tools and implementing innovative CRM workflows and sales funnels.

However, these tasks often fall outside of an internal marketing team’s scope of work or expertise. As a result, businesses often turn to hiring specialised staff on a freelance basis rather than training departments every time there is a new requirement, which can be expensive.

So, what does this mean for your business? And how can you ensure that you are optimising your marketing team’s abilities and staying up to date with necessary processes while still minimising expenses?

Firstly you need to choose a marketing tool that works for your company. I have learnt from my time in the industry that, yes, we have all our pieces laid out, but the business needs are forever changing. The opportunities to improve, reduce costs and increase the deliverables are usually found in unlikely forms.

I believe that the term ‘supercharging’ will become more common as the marketing and digital landscapes continue to grow and become more complex. Supercharging refers to a service that is offered to marketing agencies and in-house marketing teams, it basically serve as an external ‘tech plug-in’. A continuous cycle of briefing, check in, delivery and grooming for improved output will result in continuous exponential growth.

There are a number of benefits to ‘supercharging’ a team in this way:

• Access to experts: there is no need to worry about recruiting freelancers or additional staff, as the business will have direct access to seasoned specialists that will optimise pipeline outputs.
• Knowledge share with the existing marketing team: as the teams work together, knowledge will be shared with the marketing team. The goal is to find gaps in the workforce and build a system of constant analysis and improvement.
• Flexible contracts that adapt to budgets: some tasks/issues arise sporadically and each new challenge requires a unique skillset, leaving room for redundancy and overstaffing. It is more cost-effective, therefore, having a ‘tech plug-in’ that helps roll out material and manage content flow.
• Direct support communication channels: through a project management system all updates, changes, work done and comments are updated live. Roles can be assigned, project timelines set and tasks prioritised, so there is never a moment when a team member is unsure of where they stand in the greater process.
• Exponential value return with every campaign launched: by continuously developing a cycle of briefing, check-in, delivery and grooming for improved output, the value that is provided as a cohesive unit is continuously growing.
• Tried and tested product development processes: there is continuous improvement in the development process and testing out new processes.

TOUCH FOUNDRY
hello@touchfoundry.co.za
https://touchfoundry.co.za

Modern Marketing Digital TrendCamp: Principles On Building A Successful Brand Online

By

Modern Marketing

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March 10, 2021

Our Modern Marketing Digital TrendCamp video features Adam Jayes, Head of Digital at Havas, who discusses how to build a successful brand online.

The video is live on our YouTube channel – don’t forget to subscribe to the channel for more videos on advertising, branding and marketing trends and topics.

Send a 3-4 minute audible video of yourself at home or at the office. The video should be about a general advertising/ branding/ marketing trend topic (not a product or company promotion).

To submit your video and for more information, please contact meggan@practicalpublishing.co.za

HAVAS SOUTH AFRICA
+27115493600
info@havas.co.za
www.za.havas.com

The One Show Honouring Marketers For Their Impact On A Brand’s Business

By

Modern Marketing

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March 10, 2021

The CMO Pencil addresses and recognises the fast-growing brand-side of the creative community. This year marks the first time The One Show will have a standalone in-house discipline and dedicated jury of brand-side peers to judge in-house creative work.

The One Club for Creativity announced the first group of leading global brand marketers who will serve on the jury for The One Show’s prestigious 2021 CMO Pencil award, honouring the marketer behind the world’s single most impactful idea on a brand’s business from the past year.

Esteemed marketers confirmed for the jury to date are:

– Nadja Bellan-White, Global CMO, VICE Media Group.
– Jessica Burns, VP, Brand Marketing and Creative, GrubHub.
– Morgan Flatley, SVP, Chief Marketing and Digital Customer Experience Officer, McDonald’s.
– Fernando Machado, Global CMO, Restaurant Brands International, The One Club Board member.
– Ivan Pollard, SVP, Global CMO, General Mills.
– Michelle St. Jacques, CMO, Molson Coors.
– Nick Tran, Head of Global Marketing, TikTok.
– Dara Treseder, SVP, Head of Global Marketing and Communications, Peloton.
– Deborah Wahl, Global CMO, General Motors.

The CMO Pencil jury will first review the 30 highest-scoring entries in The One Show 2021 — all of them Best of Discipline and multiple Gold Pencil winners, as determined by the 250 agency and brand creative leaders from 42 countries on this year’s One Show jury — and then recognise the CMO responsible for the one piece of work they feel had the greatest impact on moving a brand forward

In accordance with The One Show judging rules, jury members abstain from voting on work done by or for their own company. Additional CMOs will be named to the jury shortly. ‘It’s a tremendous honour for a CMO to be recognised by their peers with this prestigious award,’ said Kevin Swanepoel, CEO, The One Club. ‘This jury of global marketing leaders will look for work that takes an innovative, bold stance and has the greatest positive impact on a brand and its bottom line.’

He added that the honour is unique for The One Show in that all its other awards are given to the creative team, agency or brand, whereas the CMO Pencil is presented to the individual responsible for recognising and shepherding great work to life.

Past CMO Pencil winners include Kathleen Hall, Chief Brand Officer, Microsoft for Xbox ‘Changing the Game‘ by McCann New York; David Rubin, CMO, The New York Times for ‘Truth is Worth It‘ from Droga5 New York, and Stephen Tisdale, CMO, State Street Global Advisors for ‘Fearless Girl‘, also by McCann New York.

Entries to The One Show 2021 are being accepted now, with fees increasing after each deadline period. The regular deadline is March 12, 2021, extended deadline is March 19, 2021, and the final deadline March 26, 2021. In addition, the club will soon hold its inaugural WITHIN: The In-House Creative Conference, streaming live from March 30-April 1, 2021.

THE ONE SHOW
oneshow.org

Free Webinar: How Can Printing SA’s New Member Benefits Help Your Visual Communications Business Succeed?

By

Modern Marketing

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March 10, 2021

Register For Printing SA’s Free Webinar On Its New Member Benefits For The Visual Communications Industry

Celebrate Printing SA’s 110th anniversary with a webinar taking place on 18 March. One of the new benefits the federation is introducing is medical cover for the visual communications industry. Agility and Health Squared have partnered with Printing SA to bring you a one of a kind medical offering for you and your staff that is specifically tailored for the industry.

Although Printing SA is traditionally known for representing the printing industry, print has expanded to include visual communications and print marketing is still very relevant. InsideData recently highlighted an interesting neuromarketing study that was conducted by the US Postal Services and Temple University’s Centre for Neural Decision Making to see how people respond to physical and digital media.

The study had two significant findings:

– Printed marketing material/advertisements triggered a stronger emotional response.

– People are more likely to remember printed marketing material and advertisements even after one week of seeing it.

That being said, the human brain can connect much more easily with printed information compared to online information.

Other Printing SA benefits that will be discussed:

– Productivity SA: The Competitiveness Improvement Services Programme is aimed at improving the competitiveness in the South African print, packaging, signage and visual communications industry as it has to compete against international competitors in the international and domestic markets. It is an investment cost-sharing grant for local entities.
– SASFIN Finance: Printing SA Associate member SASFIN provides a comprehensive range of specialist financial products and services for Business and Wealth clients including equipment finance, forex and guarantees and funding to these entrepreneur groups and companies.
– Members’ Portal: Members now have exclusive access to a host of great online tools from industry research, tenders, RFP’s/Q’s, marketing material, templates and so much more.
– HP, Dell and Apple product discounts.
– The Virtual Safety Officer: in partnership with KBC, Printing SA unveils the Virtual Safety Officer, which is designed for Printing SA members who do not have the resources to manage their occupational health and safety requirements.

Webinar attendees will receive 110 minutes of free consulting as well as a celebratory birthday gift.

Host: Meggan McCarthy, Editor of Africa Print.

Panellists:

– Abisha Katerere, Marketing Manager and B-BBEE Specialist.

– Danielle Arendorf, Western Cape Regional Chamber Manager.

– Elri van Zyl, Central Chamber Regional Manager.

– Jermaine Naicker, KwaZulu-Natal Regional Chamber Manager.

– Kenneth Leid, National Training and Development Director.

– Khanyi Ntanzi: Commercial and Technical Manager.

Date: Thursday 18 March 2021
Time: 11am-12pm SAST

– Free to attend.
– Ask questions.
– Interactive session.
– Get advice.
– 110 minutes free consulting for members and non-Printing SA members that register and attend the webinar (T & C’s apply).

Register for your free seat. Limited seats available.

Don’t have time? Register anyway and you will get sent the recording automatically to watch at a later time.

PRINTING SA
+27 11 287 1160
info@printingsa.org
http://www.printingsa.org

NEDBANK IMC +27 10 592 1888 dale@imcconference.com www.imcconference.com

VALIANT +27 10 001 2531 hello@valiantagency.com www.valiantagency.com

HAVAS SOUTH AFRICA +27115493600 info@havas.co.za www.za.havas.com

NEDBANK IMC
+27 10 592 1888
dale@imcconference.com
www.imcconference.com

VALIANT
+27 10 001 2531
hello@valiantagency.com
www.valiantagency.com

HAVAS SOUTH AFRICA
+27115493600
info@havas.co.za
www.za.havas.com