Primedia Unlimited has consolidated its retail offerings to become Primedia Retail. According to Primedia Retail’s CEO JD Henderson, the move has come on the back of vigorous sales in the FMCG and pharmaceutical retail sectors over the last few years – but especially in 2020.
‘Demand for turnkey targeted and in-store promotion and advertising solutions – particularly in the last mile, while the customer is in the buying frame of mind – has been high. Rand for rand we can show significant return on investment,’ he said.
Primedia Retail’s growth in 2020, which accounts for a significant contribution of Primedia’s turnover, counters Covid-19’s negative impact on many industry sectors including retail. Businesses retained within Primedia Retail include: Primedia Instore, X/procure Software, XP Digital, XP Liquor and TLC Media.
Henderson attributes the business success to a singular focus on marketing and advertising in and around retail environments, slick customer service, excellent mix of retail clients, prime locations, and unique success-measurement and reporting tools.
Primedia Retail’s partners include the largest and most respected in the country namely Pick ‘n Pay, Clicks, Dis-Chem and Spar.
Primedia Retail’s advertising platforms are positioned in areas with high frequency of visits, coupled with high frequency, high dwell time such as dispensary queues, washrooms, gyms and checkout areas.
‘Our platforms not only cover the last mile but also the last yard, giving advertisers the opportunity to engage with the consumer at multiple touch points,’ Henderson said.
Commenting on Primedia Retail’s performance and prospects, Phumzile Langeni, Acting Chief Executive Officer of Primedia Group, said, ‘Primedia Retail has shown continued resilience during a challenging period. Our performance has been underpinned by focus, innovation and an obsession to consistently deliver to our clients and partners. We strongly believe that the partnership model we have harnessed and refined over the years is key to our sustainability and longevity as a business.’
While the claims of many are that the future of retail is largely online, Henderson believes otherwise. ‘We are confident that there will always be a place for bricks-and-mortar stores. Consumers have shifted to online for basics and commodities, but the retail experience is still highly desirable.’ Primedia Retail has also adapted its solutions to meet the needs of retailers’ online platforms.
‘As the relaunched and reinvigorated Primedia Retail, we are excited about our unique offering and we will continue to work hard to continue to add value to our clients and partners and to enhance the value of our offerings,’ Henderson concluded.