Successful businesses understand that marketing is about more than attracting customers, it is about creating assets that generate long-term value.
In this practical session, which will be held during the free-to-attend Modern Marketing Power Hour, Dirk Swanepoel, Team Leader: Commercial Law and Aletia Oberholster, Team Leader: Intellectual Property Law at Barnard, will explore how strong brands, customer relationships, commercial strategy and intellectual property work together to drive growth, profitability and business sustainability.
Attendees will gain practical insights into protecting business value, managing risk, leveraging AI responsibly and positioning their businesses for future growth and opportunity.
Topic: More Than Marketing: Turning Brands, Customers and Ideas into Business Value
Tuesday, 8 September 2026, 14:00-15:00
Book your free slot here.
The event is taking place at the Modern Marketing Expo. The sessions will be held on the Balcony in Hall 3 at Gallagher Convention Centre.
Please register online for free attendance to the Modern Marketing Expo, taking place 8-10 September, 9am-5pm at Gallagher Convention Centre. The event is co-located with: Sign Africa, FESPA Africa, Africa Print and Graphics, Print and Sign expos.
MODERN MARKETING EXPO
+27 11 568 1894
https://modernmarketingexpo.co.za
