To help consumers make better insurance decisions with less effort and more confidence, Hippo has invested significantly in a new and improved customer and digital experience accompanied by a refreshed brand identity and punchy TVC.
Finding the right insurance cover isn’t always easy. It’s a lengthy, complicated and costly process at a time when many South Africans are trying to make every rand count. Often, ‘you don’t know what you don’t know’, or, as UFC champion Dricus du Plessis would say, ‘hulle weet nie wat ons weet nie’.
New And Improved Customer And Digital Experience
‘Our platform now offers a modern, mobile-first experience with simplified navigation and a more intuitive customer journey. Enhancements such as one-click quotes, secure OTP verification and smarter comparison tools reduces friction, making it easier to quote, buy and re-buy insurance,’ said Mark Goosen, Head of Marketing for Hippo.co.za.
Goosen notes that feedback from consumers helped shape Hippo’s new platform. One of the most significant changes is that Hippo will no longer contact customers after they have compared quotes. Instead, only the insurer selected by the customer will make contact at a pre-arranged time to help finalise cover, reducing unwanted calls and creating a more streamlined experience.
The enhanced platform also offers consumers more choice than ever before, with 13 car insurance partners and a network of more than 50 partners across Hippo’s product range. This broader partner ecosystem gives consumers access to a wider range of options, making it easier to compare, choose and secure cover that best meets their needs.
Refreshed Brand Identity
The upgraded platform is only one part of Hippo’s broader evolution. To reflect a simpler, smarter and more confident experience, the brand has also refreshed its visual identity. The updated look builds on Hippo’s established brand equity rather than replacing it, retaining its familiar green and charcoal palette while modernising and brightening the colours, refining the logo and typography, and introducing additional colours to support easier navigation and usability.
Dricus du Plessis Enters The Hexagon
Hippo’s evolution is being brought to life through a new campaign fronted by Dricus du Plessis. In the TVC, Dricus helps land the campaign message in a way that is memorable and distinctly South African, reminding consumers that during moments of uncertainty, they don’t have to figure it out alone.
‘South Africa’s largest insurance aggregator is now, to quote another Dricus tagline – built different, reinforcing Hippo’s position as the perfect starting point for smart insurance shopping,’ concluded Goosen.
HIPPO.CO.ZA
www.hippo.co.za
