Dentsu Aegis Network Appoints Carat Global President

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July 19, 2018

Dentsu Aegis Network Appoints Carat Global President — Christine Removille, new Carat Global President

Dentsu Aegis Network announced the appointment of Christine Removille, one of the founders of Accenture Interactive, as Carat Global President. Removille joins Dentsu Aegis Network from Accenture where she has been a senior executive for 20 years.

Most recently, Removille launched and built Accenture Interactive in Europe and was Managing Director Europe, Latin America and Africa. Before Accenture, Christine began her career at Leo Burnett and Carat as Senior International Account Director, based in the US, UK, Germany and France.

New Carat Global President experience

Removille brings very strong expertise in digital transformation and executive-level international client relationships. She will play an important leadership role in supporting clients as they put consumers at the heart of their businesses for the digital economy and delivering Dentsu Aegis Network’s vision of ‘Innovating the Way Brands are Built’. Christine starts her formal executive Carat responsibilities on 3 September.

Peter Huijboom, CEO Media Brands & Global Clients said, ‘I am delighted that Removille is joining Dentsu Aegis Network to lead Carat, our largest media agency. She is an energetic, transformative leader and brings a wealth of experience in building media and digital services and a deep passion for innovation and product development. I look forward to working with her as we support our clients as they continue to transform for the digital economy.’

Removille said, ‘I am thrilled to become part of Dentsu Aegis Network to lead the next wave of transformation with Carat. My decision to join was driven by their unique people-based data platform, the integrated operating model and completeness of marketing services. It is an exciting time and consulting talents combining business acumen, analytics and technology will add value in the agency landscape.’

DENTSU AEGIS NETWORK
+27214425600
HelloSSA@dentsuaegis.com
www.dentsuaegisnetwork.co.za

Colorzenith Creates 3D Life-Sized Car

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July 19, 2018

Italy based print provider, Colorzenith, used a Massivit 1800 printer to create a 3D life-sized replica of the classic Italian car, Lancia B24, for the Don Pasquale opera – performed in Europe’s largest opera house, La Scala in Milan.

The set designers, Davide Livermore together with GIҠFORMA, required a lightweight car for an iconic scene where soprano, Rosa Feola, descends from the ceiling to the stage while sitting in the car.

Car dimensions

The 4.23m long and 1.3m high (13.88ft x 4.27ft) car was 3D printed in four parts in under four days.

Once printed, the car was sanded and strengthened with an internal metal frame to withstand the month-long performance. The team also glued headlights, mudguards and door handles to create a more life-like appearance and provide a whole new immersive experience for theatre audiences.

Colorzenith Creates 3D Life-size Car 2 — The car before sanding and strengthened with an internal metal frame to withstand the month-long performance

‘Massivit 3D printing was the perfect solution to produce a lightweight replica of the car. Considering the tight production timeframe, it was impossible to realise this with another technology,’ said Florian Boje, Founder of GIҠFOR

COLORZENITH www.colorzenith.it

MASSIVIT 3D www.massivit3d.com

M&C Saatchi Abel And 10X Investments Scoop Apex Award

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July 19, 2018

M&C Saatchi Abel And 10x Investments Scoop Apex Award

M&C Saatchi Abel and 10X Investments’ #StopDaylightRobbery campaign was awarded a bronze award in the Change category at the 2018 Apex Awards, which took place on 16 July 2018 at the Sandton Convention Centre.

The Apex Awards place significance on creative effectiveness. An award is afforded to entrants who demonstrate success in both strategic and creative spheres of a campaign. The awards are a testament to creativity’s power to affect a business’s bottom line, with winners being able to directly correlate campaign success to commercial client results.

#StopDaylightRobbery campaign

As a challenger financial services firm, 10X Investments’ effort to creating awareness in an industry that sees them largely outspent by competitors was lauded. The content-led campaign used nothing more than a simple, but immensely impactful, video series to show, rather than tell, what was happening to people’s investments in a manner they could relate to. The result was a 228% year-on-year increase in brand awareness and a 55% decrease in cost per client acquisition.

CEO of 10X Investments Steven Nathan noted, ‘At 10X we are building something that customers will love to buy, not something brokers will love to sell.’

South Africans responded positively to 10X’s message and the brand’s partnership with M&C Saatchi Abel Cape Town. Their bold creative thinking led to strong brand awareness and tangible company growth, making 10X Investment’s first Apex Award win well deserved.

Founding Partner and Head of Strategy at M&C Saatchi Abel, Robert Grace said, ‘As an agency, we strive to create beautifully simple solutions in an increasingly complex world. 10X, being a challenger brand, allowed us the opportunity to bring this to life using robust thinking and brutal simplicity to highlight the message in a lighthearted, impactful and honest way. We’re really pleased with not only the creative but the effect that the campaign has had on their bottom line.’

M&C SAATCHI ABEL
+27112686388
alan@mcsaatchiabel.co.za
www.mcsaatchiabel.co.za

Red & Yellow Challenging Corporates To Help Change Entrepreneurs’ Lives For Mandela Day

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July 19, 2018

Red & Yellow Challenging Corporates To Help Change 67 Young Black Entrepreneurs' Lives For Mandela Day

The Red & Yellow Creative School of Business is challenging corporates, patrons of education and successful SMEs to contribute to Mandela Day by helping empower 67 young, bright and budding entrepreneurs.

These entrepreneurs are poised for greatness, but lack the financial means, skills, knowledge and know-how to turn great ideas into successful businesses.

On 30 July 2018, Red & Yellow will launch a truly revolutionary, blended-learning Entrepreneurship in Action 10-week online course. The course will give young entrepreneurs and small business owners the tools and insights they need to build sustainable businesses and become employers in their communities. For every deserving student sponsored, Red & Yellow will match it with another.

‘This Mandela Day Challenge is not a quick fix; it is a powerful step in the direction of sustainable and uplifting transformation,’ commented course lecturer Karen Hidden.

RED AND YELLOW SCHOOL OF BUSINESS
www.redandyellow.co.za

Lamar Advertising And Clear Channel Collaborate For DOOH Airport Campaign

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July 19, 2018

Lamar Advertising And Clear Channel Collaborates For DOOH Airport Campaign

Lamar Advertising Company partnered with Wieden-Kennedy, OMA, Clear Channel Outdoor and Wow Media to launch a DOOH campaign for the Los Angeles International Airport.

The billboards use dynamic data from real-time flights and will display the content as passengers leave the airport.

Ian Dallimore, director of digital innovation and sales strategy for Lamar Advertising said, ’In leveraging real-time data that will inform the creative seen on the billboards, we will be able to engage specific passengers as they depart LAX in a highly effective and memorable way. We are excited about the opportunity to work in conjunction with Delta, Equinox and our agency partners to bring a truly dynamic out-of-home campaign to life.’

LAMAR
www.lamar.com

IBASE Launches SI-61S Multi-Screen Signage Video Wall Player

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July 19, 2018

IBASE Launches SI-61S Multi-Screen Signage Video Wall Player

IBASE Technology Inc’s SI-61S ultra-high resolution and highly expandable video wall player was developed for multi-screen video wall signage environments.

It is equipped with Intel’s latest 7th Generation desktop processor and can be integrated with a Matrox, AMD or Nvidia PCI-E (x16) or two PCI-E (x8) graphics cards to play super high-resolution, eye-catching content in different screen layouts to captivate and engage consumers.

The SI-61S with a nine display-output Matrox C900 PCI-E (x16) graphics card can play ultra-high-definition images and videos of up to 6K x 3K resolution. For an ultra-large 6 x 3 video wall requirement, it can be connected with two nine-output PCI-E (x8) Matrox C900 graphics cards for playback of up to 12K x 3K UHD images/videos.

In addition, it can be connected to a single large-screen video wall with a single-output PCI-E (x16) graphics card for playback of 8K super-high-definition images/videos. An external 4K video capture card can also be used to provide live video input.

The system includes two low-profile Mini PCI-E slots with both full-size and half-size slots. WiFi, Bluetooth, 4G LTE or video capture cards can be installed to increase the convenience of network connectivity. It provides flexible video wall configuration and resolution setting modes, as well as the latest IBASE sole iCONTROL smart energy-saving and remote monitoring technology.

Users can take use the technology for energy-saving, auto-scheduling, automatic power resume, low-temperature power-on protection and intelligent OS recovery functionalities.

The SI-61S features remote system temperature, voltage and fan speed hardware monitoring that contribute to lower maintenance costs, enhanced system stability, and a 24/7 long-term stable operation. The system’s product lifecycle is estimated to be more than seven years.

IBASE
www.ibase.com.tw

Absen Supplies LED Displays For World Cup 2018

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July 19, 2018

Absen Supplies LED Displays For World Cup 2018

Absen deployed the A1099, A1699 and C15 LED displays at the Kazan Arena, Rostov Arena and Kalinigrad Stadium in Russia for the 2018 World Cup.

Absen built the A1099 and A1699 with stainless steel screws and locks, aluminium panels and insulated wires to handle the severe temperatures of Russia.

The company also supplied its C15 curved display with a pixel pitch of 15mm. It is 80mm thick, which is 60 percent lighter than conventional outdoor LED displays.

ABSEN
www.absen.com

TBWA Teams Up With Facebook For Regional Creative Agency Programme

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July 19, 2018

TBWA Teams Up With Facebook For Regional Creative Agency Programme

TBWA is entering into a regional programme with Facebook that will be rolled out in Africa, the Middle East, Turkey and Central and Eastern Europe (CEE).

The TBWA Facebook Foundry is a programme focused on Inspiration, Learning and Creativity. As part of this partnership, more than 1500 TBWA employees will benefit from a custom-built Facebook Blueprint learning initiative that combines online courses, in-person training and the option for certification on Facebook and Instagram campaign implementation and measurement.

Facebook’s Head of Agencies in Middle East and North Africa, Ian Manning said, ‘In today’s competitive digital environment, the Facebook Foundry programme offers a differentiated and reliable platform to measure and hone a creative agency’s competencies. We’re pleased to work together with TBWA’s regional offices on this programme and are confident that each and every session will further empower the teams to enhance their digital creativity.’

Cem Topcuoglu, President, TBWA\ CEE, Middle East and Africa said, ‘Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and CEE markets. This initiative could not have come at a better time as we pave the way for new and impactful campaigns.’

Noah Khan, Regional Head of Digital and Innovation, CEE, Africa and Middle East, TBWA & DAN said, ‘Our partnership with Facebook will facilitate deeper, meaningful conversation between our clients and their target audiences. This initiative further signifies our commitment to collaborate with our partners and our collective vision of creating incredible disruptive work. It also further enforces our belief in training and cultivating the incredible talent of people we have at TBWA.’

Sean Donovan, Group CEO, TBWA\South Africa said, ‘It’s really gratifying to formalise this partnership as Facebook have been a very enthusiastic partner over the past year. Our partnership unlocks the ability to bring further strong data-driven insights into the strategic and creative processes.’

TBWA
www.tbwa.co.za

Scan Retail Exhibits Fabric Pop-Up System

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July 18, 2018

Scan Retail Exhibits Fabric Pop-Up System

The Fabric Pop-up System has collapsible frames that quickly and easily pop open to form sturdy structures. The fabric graphics slide into silicon edging built into the frames, concealing the structure under smooth, seamless prints. There is no need for tools or specialised skills.

Benefits of the Fabric Pop-up System:

– It’s an affordable, durable and re-usable product that carries huge potential savings in the long-term.
– The simple set-ups need minimal time and labour.
– The folded away system is compact and lightweight, making it easy to transport and at a lower cost.
– The system’s modular design and versatile connection options allow users to assemble the parts into different configurations. Users can mix and match them like Lego bricks – a few structural parts can create many different designs.
– Although the fabric prints are re-usable, new prints are also very affordable. Users can update the marketing message, or look and feel, as needed.
The system includes many parts and accessories, such as walls of varying sizes, bulkheads, counters, LED backlighting behind the fabric graphics, mounted screens and shelves.

Justin Hawes, CEO of Scan Retail (Scan Display’s sister company) said, ‘The system is suited to a range of retail environments where displays need to be updated often, such as showrooms or in-store promotional displays, and where they need to be easily moveable, such as mall activations and pop-up shops.’

SCAN RETAIL
+27114921079
justin@scanretail.co.za
www.scanretail.co.za

Sign Africa And FESPA Africa Expo 2018 Announces Range Of Educational Features

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July 13, 2018

Sign Africa And FESPA Africa Expo 2018 Announces Range Of Educational Features

Sponsored by Roland, the Sign Africa and FESPA Africa Expo, taking place from 12-14 September 2017 at Gallagher Convention Centre, delivers world-class exhibitors and distributors and allows you to add value to your visit by attending one of the free educational and inspirational features.

Speed Wrap Challenge

The Speed Wrap is a national, live wrapping competition. The event is brought to you by platinum sponsor Roland, vinyl sponsors Grafiwrap (distributed by Maizey Plastics) and expo sponsors FESPA Africa and Sign Africa. The Speed Wrap Challenge will take place on all three days of the expo. The first round will be at 10am. The final round will take place on Friday 14 September. Enter your best wrapper.

Textile Print Experience

Visit this hands-on workshop where printers can learn different techniques all taught by Charlie Taublieb, who has been in the screen printing industry since 1976, and heads up Taublieb Consulting in Greenwood Village, Colorado, a company specialising in technical screen printing consulting for textile printers.

T-Shirt and Bag Printing Workshops

These are free demonstrations by local experts on T-shirts and bags with speciality printing techniques, direct to transfer and screen printing. Pop into hall 1 during the 3 expo days and get tips and tricks. There’s also an opportunity to ask our local experts questions about techniques and processes. This will help you streamline processes; save you time and money and increase your profits.

Business Opportunities Programme

Business opportunities will be showcased on exhibitor stands at the Sign Africa, FESPA Africa, Africa Print and Africa LED exhibitions. Opportunities for start-ups or those looking to grow their businesses will be showcased in daily 30 minute sessions on the hour. A range of topics relating to all aspects of the signage, vehicle wrapping, wide format and digital printing industry will be covered.

For more information about the expos and to register online, visit: www.signafricaexpo.com

Modern Marketing