On 6 February 2019, marketing professionals gathered at The Park, House of Events on 7 in Hyde Park, for the Marketing In 2019 Event hosted by Suits & Sneakers under the hashtag #SSMarketing19.
During the event, panellists hosted by founder of Suits & Sneakers Mark Sham dissected the best marketing practices for 2019 by sharing some of their thinking, tools and strategies for getting the best out of your marketing this year.
• Mike Sharman – Founder of Retroviral and author of ‘The Best Dick’.
• Lauren Woolf – Former CMO of Ogilvy South Africa + founder of MRS WOOLF.
• Owethu Makhathini – Founder of Makhathini Media.
• Khaya Dlanga – Chief Marketing Officer of rain South Africa.
• Gareth Cliff- Founder of CliffCentral.com.
• Xolisa Dyeshana – Chief Creative Officer at Joe Public United.
Some tips from the panellists:
‘Marketers should experiment at the edges, move fast and be OK with dying as that is a sign of something new to come,’ – Khaya Dlanga.
‘Credibility is far more important than popularity, so be a credible marketer instead of the most popular one. In this day and age, content is decided by the audience, not by the host anymore,’ – Gareth Cliff.
Xolisa Dyeshana stated, ‘Everyone wants to grow but no one knows where the growth will come from, hence we need to consider changing the marketing systems. Be willing to take risks and encourage and participate in a lot more collaboration projects. Go out there, learn, and actually start caring and understanding your target market.’
Lauren Woolf commented, ‘Marketers that choose creativity over conformity are more likely to succeed. I do encourage marketers to tap into the Artificial Intelligence (AI) and Virtual Reality (VR) tech space but do not forget to build the relationship and trust with the people with whom you’re dealing. Always ask yourself: what do you do? Why do you do it? And who cares?’
Owethu Makhathini said, ‘The people who are mostly marginalised are usually the most creative. So we need to brew and nurture marginalised people. Agencies should have space that allows people to be creative even if it doesn’t meet their immediate ROI.’
Mark Sharman concluded, ‘Love and care for your stuff first and let your content feedback be from the stuff.’
Suits & Sneakers is running a survey to understand ‘Which is the best company to work for’. They would like your help by taking the survey. They will be hosting an event to reveal all the details. You can take the survey at: SSBestCompany.