Primedia Outdoor launched a highway LED billboard along the M4 Southern Freeway in Durban, KwaZulu-Natal. This colossal digital network positions the company as a robust media partner in the OOH landscape.
Following the success of its Freeway Digital Network in Gauteng, Primedia Outdoor’s brand new 4.5m x 18m LED billboard delivers impressive audience impacts of 3,327,782 over 4 weeks (ROAD 15/16/17 SM, KZN Adults 15+). Audiences travelling from the southern suburbs towards the Durban CBD will be met with this powerful LED billboard, delivering dynamic, flexible, high-quality digital messaging 24 hours a day.
Jorja Wilkins, Marketing Services Executive of Primedia Outdoor said, ‘The addition of this superb new freeway LED marks a key step forward in our advancement with our DOOH growth strategy in South Africa and the rest of Africa. We are committed to deliver dynamic quality platforms for our clients and their brands. We are dedicated to offering advertising solutions that are impactful and engaging, allowing clients and agencies to develop significant DOOH campaigns that positively influence purchase behaviour.’