Print Impact's stand at the Modern Marketing Expo.
Print Impact exhibited branded banners, flags and exterior wall signs for maximum brand reach at the Modern Marketing Expo, which took place from 11–13 September 2019 at Gallagher Convention Centre.
The company brands banners and flags and builds lightweight, sturdy and transportable systems using high-quality branding on all types of material. Their branding products include, but are not limited to, Gazebos, Gazebo Walls, Gazebo Canopy, Banner Walls, Photography Backdrop, Sharkfin/Teardrop Flag, Telescopic Flag, Fly Banner Flag, Indoor Signage and Outdoor Signage, LightBoxes, 3D Channel Letters, Aerial Banners, Billboards, Building Wraps and PVC Banners.
FCB Joburg’s team of Creative Directors Nobantu Sibeko and Khanyi Mpumlwana, Art Director Naledi Manama and Copywriter Shannon Koor wanted to show how the Easy Waves Moroccan Oil haircare range gives users bouncy, loose curls that they can style every day. As such, they created a campaign with an above-the-line focus.
Amka Brand Manager Shaylene Ramlakan, explained, ‘The current trend is for Black women to keep their hair in its natural form or wear weaves. However, going ‘au naturel’ is not for everyone and there are women who want to have natural-looking hair but find their own textures difficult to maintain.’
Easy Waves Moroccan Oil.
The FCB Joburg team catered to these consumers by telling the story of a young woman who becomes suspicious when she starts seeing her friend’s boyfriend with ‘different women’. As a private eye would, she begins trailing him and building her case. When she has enough photographs, she confronts ‘the other woman’ but – to her surprise – it’s been her friend all along. Thanks to the Easy Waves Moroccan Oil range, she’s been able to restyle her hair and unwittingly dupe her friend.
Shot by Director Kit of Hey Darling Films over one day in Parktown, the 30-second TVC is flighting on ETV, SABC, Home channel, MTV Base (Via-Com), DSTV, ENCA and VIA Channel from September this year. It will run for 12 months in this format, supported by a 10-second cut-down and print campaign.
Meta Media was recognised at the 11th annual MOST Awards in two categories: the prestigious Full Service Media Agency award and overall Media Agency of the Year sector – only eight months since opening its doors.
‘We are absolutely thrilled to be awarded Top 3 in very difficult categories,’ said Kagiso Musi, Group Managing Director, Meta Media. ‘There are so many full-service agencies that are doing really good work. The cherry on top, however, is being recognised in the Top 3 in our first year, up against a record number of agencies we admire.’
Celebrating excellence in the media industry, it was a really good evening for Park Advertising companies at the MOST Awards, with both its agencies taking all three top spots in the Full-Service Media Agency category and the overall Media Agency of the Year.
Richard Lord, Media Director at Meta Media Johannesburg added, ‘As an 8-month-old agency, to be ranked third in these two categories is incredibly humbling. To be recognised at this level by our media owner partners is a testament to the incredible efforts made by our awesome team. Without them and our clients, this would not have been possible.’
The team at Meta Media would like to pass hearty congratulations to all the MOST Award winners including; fellow group company The Media Shop, Primedia Broadcasting, eTV, Ster Kinekor, Relativ Media, AdColony, Ads 24, AdDynamo and Media 24. A special congratulations to the ladies and a gentlemen, who received very well-deserved accolades too.
‘We thank all our media owner partners for voting for us with such a positive show of force and we look forward to walking this journey together, as we have in the last 8 months,’ concluded Musi.
IAB SA has partnered with the Marketing Association of South Africa to endorse theNedbank IMC Conference 2020. The conference, set to take place on 19 March 2020, is themed ‘Marketing Works. Work It!’ It will explore why marketing is last on the agenda of every conference call and the first to have to tighten its belt when it comes to budget cuts.
IAB SA’s CEO, Paula Hulley said, ‘The IAB SA is thrilled to endorse the Nedbank IMC. With our 2020 objective to empower the media and marketing industry to thrive in a digital economy through increased collaboration and partnership, we have partnered with the Marketing Association of South Africa to endorse the Nedbank IMC and to host our 12th Annual Bookmark Awards that evening at the same venue.’
491 creatives submitted high powered, energetic and impactful art for Roland’s design competition. Entrants were asked to light their fellow creatives’ spirit and celebrate Roland’s 32 years of liberating creatives to take charge of their destiny. The logo and theme needed to be designed around and embody the theme: ‘Born Free…Stay Free! Live Free or Die.’
The winners, as well as Roland’s birthday, were celebrated at a function held on 12 September at Da Vincenzo in Kyalami.
Special Mentions – Logo: Connor Smith, Doron De Coombes, Ansah George, Nzuzo Mthemba, Marius du Toit, Tlholo Modiba, Craig Wells, Wesley du Plooy, Lorna Morrel, Joe Pieterse; Reece Pillay and Debbie Jardin.
Special Mentions – Spirit: Wesley Du Plooy; Johaan Alison; Brandon Hong; Catherine Potgieter and Belinda Potgieter.
Speakers from top left to bottom right: Mo Jogie, Gilbert Kumpukwe, Kagiso Musi, Anne Dolinschek, Tholoana Qhobela, Renier Meyer, Kirsty Dugmore and Andrew Human.
Delegates saw presentations from industry experts, covering branding, new-age marketing, technology and campaigns across the marketing and branding industries at the first #ModernMarketingTrendCamp, which was held at the Gallagher Convention Centre on 11 and 12 September.
#ModernMarketingTrendCamp delegates.
Mohammed Jogie, Strategy and Design at MSD, presented insights into creative problem solving with the help of ground-breaking research from around the world.
Gilbert Kumpukwe, Senior Campaign Manager at Version Eight, elaborated on the product recognition degree by consumers through brand management and strategy development, and considered consumer behaviour and managed the advertisement of the brand.
Kagiso Musi, Group Managing Director at Meta Media, discussed why data is a big buzzword at the moment and focused on data from a traditional media perspective that can be used to create insight-rich media campaigns.
Renier Meyer, Account Strategist at iLEAD et al (a Google partner) showed delegates how they can maximise their brand campaign reach with Google by using effective PPC campaigns, Google ads, website optimisation and social media.
Anne Dolinschek, Founder and Chief Strategist at Nfluential, presented research that revealed why influencers are an important channel. If the right types of influencers are used in the right way, they can bring immense value to brands. She highlighted the difference between consumers loving or hating a brand or choosing competing brands based on influencers.
Tholoana Qhobela, Chief Strategy Officer at Havas South Africa, discussed how brands can forge a meaningful relationship with their target audiences through the work that they create.
Kirsty Dugmore, Chief Growth Officer of SugaSpice, explained how marketers can use the disciplines of Behavioural Economics, Observed Consumer Behaviour and Neuro-marketing to better understand consumers’ purchasing and brand decisions and gave readings on these disciplines.
Andrew Human, CEO of the Loeries Africa and Middle East, illustrated his favourite Loerie award-winning campaigns and went on to show innovative campaign strategies that brought new and fresh thinking and how the campaigns were relevant to the brand, target audience and medium used.
The first Modern Marketing Expo, co-located with Sign Africa, FESPA Africa, Africa Print and Africa LED, and which was held last week at Gallagher Convention Centre, attracted 6850 visitors in total, with 5923 unique visitors and 927 revisits.
The expo was an opportunity to see the most innovative promotional, display and marketing products. Visitors got to interact with advertising and marketing professionals who could help them deliver on their brand objectives and campaigns.
Power Africa’s stand at the Modern Marketing Expo.
Pop Up Products’ stand at the Modern Marketing Expo.
Exhibitors had positive feedback about the event:
Jacqueline Les from Stelle Group said, ‘This is the first time we were promoting our marketing side of all three of our companies. We saw a diversity of visitors, and we had a great response with positive leads. The visitors we had were here for a reason – they were looking for branding and marketing solutions, not just passing by.’
Jason Smith from Print Impact said, ‘The show was quite good for us, we have had a lot of guys from marketing companies and corporates. On the second day, we already received some orders that were sent to our office and have had more leads than we normally have so the future of our business is already looking better.’
Grant Yang from Power Africa said, ‘The show was very good. Visitors to our stand were looking for new ways of marketing and getting their brand out there, not just walking around. I am happy with the quality of people I interacted with as they were buyers. It was a well-organised show – well done to the organisers.’
Stephan Koekemoer from Cut2Size said, ‘We had a manageable number of people coming through to our stand and we were happy that we could have conversations with them all as they were people who knew what they wanted. It was the right set of people – business people who were here to look and buy the solutions.’
Cindy Mynhardt from Tali Digital Branding Solutions said, ‘We have had a lot of positive feedback and lots of enquiries.’
Yusuf Laher from Lahers said, ‘The show was great, we had great number of leads. It was an overall productive show.’
Greg Heyne from OCD Marketing said, ‘We had good quality visitors, most of which were potential resellers of the marketing and branding solutions that we have – so those were a lot of business owners.’
Lelanie Clark from Mnandi Signs said, ‘It was the first time we were promoting the branding side of our business. We have had a lot of hits which need to follow up on.’
Terrence Govender from Pinnacle Digital Solutions said, ‘We liked the expo set up and the vibe altogether. We had a mixture of visitors from students who were learning more about the industry and business owners who were looking for supplies and to expand their businesses.’
Eugene Dacache from Excel LED said, ‘We had a good show. We got some enquiries and a lot of interest, the visitors were very receptive.’
Celeste McIntyre from Ad Outpost said, ‘The expo was good in terms of business and innovation side of things as our clients are always looking for ways to be innovative. From the operations side we have connected with a few suppliers. The visitors we got coming through to our stand were a good mix – decision-makers, technical and marketing people. Most of them thought Ad Outpost’s offerings were phenomenal. We would consider exhibiting again as we have had a lot of positive leads and sales made thus far from the show.’
A We Do Pro representative said, ‘The venue was amazing and so were the people. They knew what they wanted and asked relevant questions, so we had a lot of leads to follow up on.’
Power Africa Hologram fans at the Modern Marketing Expo.
PI Image Printer’s stand at The Modern Marketing Expo.
Judges visited each stand at the expo and judged the stands according to criteria based on design, staff friendliness and professionalism. The results are as follows:
Medium Stand Space Only
First place: Print Impact
Print Impact’s stand at the Modern Marketing Expo.
Second place: Stelle Enterprises
Stelle Enterprises’ stand at the Modern Marketing Expo.
Small Stand Space Only
First place: Expo Guys
Expo Guys’ stand at the Modern-Marketing-Expo
Second place: Cut2Size
Cut2Size’s stand at the Modern Marketing Expo.
Small Shell Scheme Package
First place: Pinnacle Digital Solutions and Print Monkey
Piinnacle Digital Solutions’ stand at the Modern Marketing Expo
Print Monkey’s stand at the Modern Marketing Expo
Second place: Ad Outpost
Ad Outpost team on their stand at the Modern Marketing Expo.
T-shirt design competition
Mzwakhe Booi was crowned the winner of the 2019 Modern Marketing T-shirt Design Competition. Booi won a cash prize of R3500, runner-up Tanita de Lange won R1750 and the second runner-up, Deshmir Moodley, won R1000.
Entries at the Modern Marketing Expo reception, which were up for the public vote.
Designers were invited to post their ‘Explosion of Possibilities’ themed T-shirt design on the Modern Marketing Facebook page. Entrants were required to get as many likes as possible for their design to be printed and showcased at the Modern Marketing Expo. The top 15 designs were printed and displayed at registration for the public to vote.
The expo also featured a successfully packed #ModernMarketingTrendCamp where delegates saw presentations from industry experts, covering branding, new-age marketing, technology and campaigns across the marketing and branding industries.
The King James Group created Sanlam’s new TVC and through-the-line campaign, which collages together a symphony of incredible innovations and precious human moments to remind us to see the good.
The advert edits together footage of political speeches, talk shows, Ted Talks, news clips and more, to voice the nostalgic ‘Whole New World’ track we all know and love.
The world of investing has dramatically changed. And that can either be something that’s terrifying or amazing. It all comes down to perception. Sanlam Investments believes there’s never been a better time to invest. With the rise of technology comes an abundance of innovation. But it’s also about human connection and an innate optimism to make the world a better place.
The ad flashes through a series of life-changing moments, featuring iconic faces like Nigerian novelist Chimamanda Ngozi Adichie; futurist Stafford Masie; poet Koleka Putuma; theoretical physicist and Mars One Project finalist Dr Adriana Marais; ballet dancer Mthuthuzeli November; inventor Kiara Nirghin; and South African rapper, Rouge. We see a baby smile after receiving a cochlear implant in Johannesburg. We see Tilly Lockey flex her incredible robotic arms. We dive into the ocean to witness the world’s first sea-grown crops. We fly through solar wind farms, celebrate love at a Pride festival and relive that supersonic Stratos freefall.
Jared Osmond, Creative Director at The King James Group said, ‘Negative sentiment is contagious. And the problem is that often there’s no evidential basis for such extreme views of the world. We wanted to step back and see if there were examples of ideas, individuals and opportunities that told a different story. One that bristles with possibility.’
‘The idea was ambitious from the outset, so we were in unchartered territory for 99% of the process. The final edit is 65 seconds long and has 64 shots. That’s a lot for any commercial. But when you consider that our shots had to be stock or found footage to live up to the idea, this became an insane task. Each individual we identified had to represent the avant-garde or cutting edge of their field, which made getting rights and access to their clips very complicated.’
Osmond added that the campaign encapsulates the fact that Sanlam Investment’s offering is currently and will only become more innovative. ‘This comes down to thinking applied to portfolio structuring and the Alphas they’re constantly investigating and evaluating. But when you step out from behind their product curtain for a moment, you also realise that their attitude to the world is itself an innovation.’
Think about impact investing and the desire to sustainably give back. Or investing in the Mars mission to fuel our race to find a new home in space. Or investing in offshore – namely ocean-floor food security. Or investing in buildings +1 km high into the sky to accommodate mass urban dwellers. Or investing in robotics and giving young people like Tilly Lockey bionic limbs.
Nersan Naidoo, Chief Executive of Sanlam Investments said, ‘We know there’s a lot we need to fix. But we also need to recognise all the wondrous, miraculous things happening in this world right now. It’s captured in that baby’s face when she hears her mother’s voice for the first time. As leaders in investments, we wanted to show investors that there’s never been a better time to invest. We’re living in a time of unprecedented opportunity, where there’s a chance to invest in things that potentially have a ground-breaking impact on how we live, heal, give back and connect. It’s a whole new world indeed.’
After 15 years at the helm, during which time the Loeries was transformed into a globally recognised festival and the highest accolade for the advertising and brand communication industry across Africa and the Middle East, CEO of the Loeries, Andrew Human, will be leaving the organisation.
Human said, ’I have decided it’s time to move on to a new challenge and I will be leaving the Loeries at the end of March 2020. Until then, I will be closely involved in the process of leading the Loeries into the new season.’
Human, who believes that ‘if you’re afraid to offend anyone, you’re taking the well-worn road of mediocrity,’ previously worked as a scientist and was a trailblazer of digital media before joining the Loeries. ‘It’s been a wonderful experience and journey, and the Loeries has grown from a small office and award show in those first days to an association that is now recognised internationally.’
Loeries Board has promoted Suzie Bowling to the position of Chief Operating Officer. ‘Bowling has been with the Loeries for many years, and I’m very confident in her ability to continue the journey of this amazing bird,’ said Human.
Chairman of the Loeries and Executive Creative Director at Ogilvy Cape Town, Tseliso Rangaka, believes that Human’s contribution to the growth and international recognition of the Loeries has been enormous, ‘Human has over the years worked tirelessly to make the Loeries a world-class stage for our creative industry to shine. His firm and fair stewardship of this organisation will be greatly missed. I look forward to working with him in the coming months to find a worthy candidate that will help take the Loeries to even higher acclaim. I wish him well and extend the gratitude of everyone who has had the pleasure of serving with him.’
During Human’s tenure, he was voted 2007 Advertising Industry Person of the Year by ‘The Annual’ and 2008 AdReview Advertising Person of the Year in South Africa. He has judged the Epica Awards in Paris, the Gecko Advertising Awards in Namibia, the Footprint Marketing Awards, the AdReview awards, and chaired the Business and Arts South Africa panel for several years. He was also the editor of Migrate magazine. Under his leadership, the Loeries now administers the Pendoring Awards, Creative Circle South Africa, Bookmarks Awards, AMASA Awards, and the Kenyan national advertising awards.
In 2008, Human introduced the CreativeFuture Scholarship, to encourage and enable creativity at grassroots levels, by assisting talented learners from disadvantaged backgrounds. ‘This is an incredible opportunity for youngsters and it covers just about everything a learner requires: fees, study materials, accommodation and living expenses. Plus, it offers mentorship, internship and, ultimately, employment,’ said Human. ‘Without a doubt, this is the part of the Loeries that I’m most proud of, and I feel like all these students who have passed through our programme are part of our family.’
‘I cannot emphasise enough how important the input, experience and guidance of the Loeries Board and Committee have been. We have also enjoyed the incredible support of the industry, wonderful partners and an amazing Loeries team. Without them it would have been impossible to reach the goals we did over this 15-year period. I am grateful to each one of them.’
Hoorah Digital unveiled its newly revamped look and innovative digital marketing solutions at an event held at its head office in Bryanston, Johannesburg. The rebrand represents the massive evolution that the company has made since its founding.
During his welcome, Hoorah CEO, Shaune Jordaan said, ’In an increasingly connected world that’s constantly evolving, people don’t just want personalised experiences, they expect them. We think it’s time to connect the dots and prepare for the future, now.’
Jay Thomson (Hoorah Digital), Wandisile Nkabinde (Nedbank) and Vumani Ncube and Simon Spreckley (Hoorah Digital).
Hoorah Digital was founded in 2018 by four digital marketing veterans to deliver real business value to its customers through people-based marketing. Expansion followed in July 2018 when Hoorah acquired Tenzing Agency, a Durban-based design and development agency, and again in February 2019 when it acquired the creative storytelling agency, Ritual Studio.
Hoorah founders each have a history of working in, and with, some of South Africa’s biggest digital agencies as well as the holding companies which have bought out those businesses over the past decade. These experiences led them to believe that there was a better, more empowering way for brands to represent themselves digitally.
Hoorah Digital management team.
Initially, they did so by presenting themselves as an alternative to traditional digital agencies. They quickly realised, however, that in order to really change the way digital marketing worked in South Africa, they had to help companies fully embrace digital transformation.
‘In a lot of agencies, you’ll be given a creative concept and asked to make it work with the programmatic and data tools at your disposal,’ said Jay Thomson, the chief digital officer at Hoorah. ‘We think that’s the wrong way round. Instead, you should use data to create interesting and unique experiences for your potential customers.’
Hoorah Digital specialises in combining data with creative output, and thoroughly understands performance marketing. It innovates by bringing data and creative together and firmly believes in onboarding the right media technology as its foundation to ensure it establishes strong integrated media roots.
Hoorah Digital team.
‘Most people think of performance marketing as being all about data and dry numbers,’ said Simon Spreckley, Executive Creative Director at Hoorah. ‘But the truth is that data is most powerful when it is combined with world-class creativity and storytelling.’ And with accolades that include 50 Loeries, a Loerie Grand Prix, Cannes Lions, Clios, multiple Bookmark awards, Webby Honorees, and several coveted FWAs, Spreckley knows a lot about both.
Spreckley said that the Hoorah team believes in the power of brilliant creative and real data-driven insights. ‘The days of just servicing our clients as a marketing agency are dead,’ he concluded. ‘We’re excited to work with our partners, offering innovative solutions across their businesses, transforming them digitally, making meaningful change, and growing their bottom line.’
Addressing the audience at the launch, Hoorah’s Head of Paid Media, Vumani Ncube said: ‘Artificial Intelligence in marketing is taking a load off marketers’ shoulders, allowing us to focus on more data-driven strategies. Media marketers can leverage the basic principles of AI in order to understand human psychology and the implications of it in the real world scenario. When Media marketing automation leverages AI, it helps to understand and track multiple aspects of user behaviour. Once we get sufficient visibility on these aspects, we can combine this with past marketing campaign data and then build hyper-personalised marketing messages that are sure to bring success.’
