Primedia Outdoor Unveils Digital LED Billboard At OR Tambo International Airport


The new 3m x 6m cantilever digital billboard at OR Tambo International Airport is currently the only external LED display at this airport. This installation follows the success of the launch of the 5m x 10m digital billboard at the King Shaka International Airport in June this year.

Jorja Wilkins, Marketing and Marketing Services Executive of Primedia Outdoor said, ’Digital Out-of-Home is a growing medium globally and we are committed to expanding our digital footprint in South Africa and Rest of Africa, to deliver dynamic quality platforms for our clients and their brands. We are extremely pleased to now offer a digital network in the airport environment that reaches millions of influential travellers.’

Airport advertising plays a pivotal role and is a key touchpoint in reaching highly influential, and powerful purchase decision makers in an environment when they are most susceptible to receive brand messaging. The new digital billboard at OR Tambo International Airport is located at the domestic drop off zone for all passengers travelling to regional airports, as well as all traffic from the international drop off zone. This cantilever gantry is positioned over the road and creates dominant visibility for brands wanting to target this market. 

Primedia Outdoor now offers six different digital networks across South Africa to target different markets and environments, ensuring brands are positioned to the right audiences. These include: Urban Digital Network; Freeway Digital Network; Township Digital Network; Airport Digital Network; Rank TV Network and Mall Digital Networks.