Primedia Outdoor Celebrates Valentine’s Day With #PrimediaBigLove Campaign


This year Primedia Outdoor once again celebrated Valentine’s day with their unique #PrimediaBigLove campaign. The campaign invited the public to send their loved ones, whether a partner, family, friend or colleagues, a love message on Twitter or Facebook and then have their message flighted instantaneously onto Primedia Outdoor’s roadside and mall digital screens nationally.  

The socially driven Digital Out-of-Home (DOOH) campaign delivered a new way for people to share sentiment with loved ones and participants were rewarded with their public declaration of love posted onto the big screen.

Read the top 5 stories weekly on WhatsApp or sign up to our newsletter