Creative agency I See A Different You (ISADY’s) founding members, Fhatuwani Mukheli and Vuyo Mpantsha, are changing negative misconceptions about Soweto – primarily through photography – and were highly involved in the conception and making of Scottish Leader’s new Soweto Heart whisky, which is exclusive to South Africa.
Scottish Leader invited the duo to visit Scotland and meet with the Scottish Leader blending team, headed by Dr Kirstie Maccullum. Said Mukheli, ’Scotland was a mind-blowing experience. How the mixing of all the elements comes together to make a Scottish Leader whisky is incredible; it is, in fact, both an art and a science. The team at the distillery were nothing but edifying and welcoming. We told them about some of our favourite flavours back home and the wonderful memories they conjure, which they captured beautifully.’
Although Scottish Leader Soweto Heart was crafted in Scotland, it is inspired by South Africa, with tasting notes of milk chocolate and toffee to satisfy the South African sweet tooth. The label and carton design also reflect the collaboration between Scotland and South Africa. The result is a fusion of the renowned Scottish tartan and a more contemporary South African pattern, brought to life with vibrant colours and textures.
‘We at Scottish Leader are thrilled to share this new variant with South African whisky lovers. While we have had the pleasure of working with ISADY on previous projects, this is definitely the most exciting venture for all of us. ISADY has welcomed us into their world, and we wanted to extend the same courtesy by welcoming them to our home in Scotland,’ said Lynsay Sampson, marketing manager: whisky and white spirits at Distell.
‘ISADY embodies the Scottish Leader philosophy that magic can be found simply by taking a different view on the world around you. They have been instrumental in dispelling long-held negative perceptions about Soweto, and showing instead the pride of Sowetans, their sense of style, their love of art, and the vibrance and energy of the township,’ continued Sampson.
To celebrate the launch of Soweto Heart and showcase its namesake’s origin and heritage, ISADY will be visiting and documenting a few of Soweto’s diverse neighbourhoods over the next few weeks. These will include Pimville, the real home of ISADY; Dube, made famous by Moroko Swallows; and Mfulo, best known for having the first movie house in Soweto – Eyethu Bioskop.