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Openfield And Vodacom Bag Best Campaign At The Hollard Sport Industry Awards

By
Modern Marketing
-
Openfield and Vodacom team members at the Hollard Sport Industry Awards 2019.

On Friday, 22 November 2019, attendees saw the very best work behind the business of sport awarded at the annual Hollard Sport Industry Awards, held in Johannesburg, with Vodacom and their marketing agency Openfield bagging the coveted win for Best Campaign for 2019.

Vodacom and Openfield were also awarded Best Sponsorship of an Event or Competition for this same campaign. These two Hollard Sport Industry wins recognise the passion, creativity and sheer genius for this campaign, which saw the Vodacom Bulls (Captain America), Cell C Sharks (Black Panther), DHL Stormers (Thor) and the Emirates Lions (Spider-Man) transformed into Marvel superheroes with specially designed team jerseys.

This not only opened Super Rugby to a much wider audience, but also saw substantial spikes in merchandise sales, an increase in television exposure of 115%, and increased ticket sales across the board. Above all else, the fans loved it, as did Vodacom’s customers. Besides bespoke rugby events being arranged for customers, the first 2000 customers to sign a Vodacom Red contract were also guaranteed a Marvel rugby jersey.

Michelle Van Eyden, Executive Head of Sponsorship at Vodacom said, ’As the sponsors of Super Rugby, Vodacom’s partnership with Marvel and SuperSport brought the world’s favourite big-screen superheroes to its customers, in an epic Vodacom Super Rugby blockbuster. This injected a new super-charged energy into rugby and took the game to a whole new audience. Everybody played their role, from the Marvel superheroes, to the players as heroes on the field, to the fans’ heroic support, and the Childhood Cancer Foundation South Africa (CHOC) children as the greatest heroes of all.’

Added to this marketing first was Vodacom’s support of CHOC, which allowed their customers to get behind the ‘real’ heroes of the campaign that resulted in R1 million being raised and R15 million worth of media value for this charity. CHOC supports the well-being of children and teenagers diagnosed with cancer or life-threatening blood disorders and their families around South Africa.

The results speak for themselves: 92,904,468 million opportunities to see this campaign on social media, an increase in PR value of R22 million, a sold-out 55,000 strong crowd at the pre-season double Superhero Sunday and an incredible 296% average increase of entries for Vodacom’s Red Reward events. Added to this, the four rugby unions involved in this campaign sold on average 60% more Marvel jerseys than the Vodacom Super Rugby jerseys sold in 2018.

OPENFIELD
+27113471300
info@openfield.co.za
openfield.co.za

Influencer Marketing Best Practices

By
Haveyouheard
-
Image source: www.searchenginejournal.com

Ryan McFadyen, co-founder and strategic head at HaveYouHeard, outlines his vision of influencer marketing best practice.

Integrated thinking is key

Don’t treat influencer marketing as a tactic or inconsequential add-on to a campaign. What works today is integrated thinking and integrated execution. Use influencer marketing with purpose and based on insight so that it can add value to the over-arching campaign.

Drop the one-size-fits-all mentality

Influencer marketing succeeds in myriad ways for myriad reasons. As complex and varied as our personal human relationships are, so too are the relationships we have with influencers.

Identify the right influencer

This is key. Even more important is knowing how reliable they are when it comes to output, how ‘safe’ they are for the brand and where they are in their own product life cycle – are they growing in influence, stable or declining?

Always profile the audience

We engage an influencer because of the influence she or he has over others. Who those others are is paramount to the success of the campaign because it informs the idea, the tone, the treatment and the mechanics.

Unpack and clarify the ‘why’

Understanding why you have opted to utilise influencer marketing is vital because this has a direct impact on his or her role and output. For example, if the ‘why’ is to drive sales, the influencer’s outputs would be markedly different to those if the objective is to build awareness. Consider the influencer’s role and output for the following as a start; you may add others as you spend more time using influencer marketing:

  • Awareness (know about something to tell others about).
  • Attendance (be somewhere to get people somewhere).
  • Creation (create or co-create a form of content, experience, product or brand).
  • Credibility (change a brand perception or build brand equity).
  • Endorsement (advocate, align and become an ambassador).
  • Sales (drive direct purchase).

Understand reach and how to measure it

While reach has become a generic term for awareness, it specifically speaks to the volume, depth or distance that any of the above objectives achieve. How much awareness is created? How much credibility is spread? How many sales are achieved? The metrics used to measure these include EMV, impressions, mentions, share of voice, engagement, CPM, CPE, sales figures and attendance etc. These should always be linked back to the objectives of the campaign.

HAVEYOUHEARD
+27112681331
 haveyouheard.co.za

How To Maximise Your Google Ads Campaigns

By
Modern Marketing
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Renier Meyer, Account Strategist, Google Premier Partner - iLEAD et al.

Renier Meyer, Account Strategist at Google Premier Partner, iLEAD et al, discussed how you can maximise your brand campaign reach with Google at the #ModernMarketingTrendCamp. This article highlights key takeaways from his presentation.

Google Searches are growing roughly 45% every year and with more than 3 Billion searches predicted in 2019, so it is crucial to be there when people are searching for your products or services.

Optimising your website for mobile devices are extremely important. Visitors from mobile devices range from 50% to 80% on our clients’ websites, so you need to ensure that the experience is optimised. Speed is also crucial and you can use various tools from Google to test your site speed and optimise it accordingly.

Google Ad account structure is very important. You need to understand the limitations and advantages of campaigns and ad groups and use them strategically. Grouping your products and services into their own campaigns and ad groups allows you to tailor your message to be more relevant to the search query.

With Google’s automation features, you can ensure that you spend your money wisely. By indicating to Google what you want people to do on your website and measuring that, you can get the machine learning algorithms to start to show up for more people that look like those audiences online.

Automated billing 

This allows you to get a lot of clicks and traction. Try selecting maximum conversions – a setting that allows you to get more exposure. It works great with campaigns that have a limited budget as it evenly spreads out your ad spend throughout the day. Even if the position drops, your search still appears. 

Target cost per acquisition

Target cost per acquisition (Target CPA) is a smart billing method you can use after you’ve gathered a lot of data. It helps you get as many conversions as possible at or below the target cost-per-action (CPA) you set. It uses advanced machine learning to automatically optimise bids and offers auction-time bidding capabilities that tailors bids for each and every auction.

Responsive ads

Responsive search ads let you create an ad that adapts to show more text and more relevant messages to your customers. Enter multiple headlines and descriptions when creating a responsive search ad, and over time, Google Ads will automatically test different combinations and learn which combinations perform best.

Website optimisation

Improve the page speed on all your website tabs for better user experience – especially mobile speed. You can test the speed of your site by typing ‘test my site’ on Google and putting in your website. It will then tell you how fast your site is. Fix broken links timeously and get more backlinks. 

Keywords

Use all your keywords – narrow them down so as to not waste money on clicks that don’t result in conversions. Keywords help search engines match users to results that are more relevant to them. Just like a keyword is a single word used as a search query, a keyword phrase is two or more words typed as a search query. Do not use negative keywords.

Highlights of Meyer’s talk at the Trend Camp:

ILEAD ET AL
+27100403819
info@ileadetal.co.za
www.ileadetal.co.za
MODERN MARKETING EXPO 
+27114501650  
www.modernmarketingexpo.co.za

Retail And Pharmacy Trends To Expect In 2020

By
OnShelf
-

The evolution of the pharmaceutical industry is contradictory, as healthcare tries to address new illnesses as well as incorporate different ways of thinking about wellness. These contradictions are not only on the manufacturing side of the pharma industry, there’s also work to be done in retail.

Eben Esterhuizen, General Manager at OnShelf Pharma shared PwC’s Pharma 2020 report that states emerging economies need more medicines while other countries look to prevention rather than treatment. Some parts of the world are wary of wellness innovation, while in others there’s an increase in manufacturing and labelling for Cannabis and alternative non-prescription formulas. 

Here are six pharmacy and retail trends to expect in 2020.

1. 360 degree supply chain  

‘Today, the supply chain has evolved into a critical component of a company’s ability to satisfy customers, drive profitable growth and deliver new innovations to the market,’ said Allan Dow. President of Logility.

Having a 360 degree supply chain will be the way for forward for retailers to lower prices and open up a channel of dialogue with suppliers – showing the process from initial materials used to the end product delivery. 

German pharmaceuticals firm Merck KGaA’s is leading the way by using AI and predictive analytics throughout its entire supply chain. They’re also doing research on analytics software from Aera Technology Inc. to predict demand spikes, identify bottlenecks and alleviate supply shortages for 100 products. 

According to the Retail TrendsPlaybook2020, ‘The software collects supply chain data from Merck KGaA’s different planning systems and, after the data is uploaded to Aera’s cloud infrastructure, is analysed by machine learning algorithms.’ The algorithms then give suggestions such as supply adjustments or ask for forecasts.

2. A world without walls

‘The concept of a wall-less, omnichannel retail world underpins many of the drivers, trends, and strategies that will evolve by 2020,’ according to Kantar. In Retailing 2020: Winning in a Polarized World, Kantar Retail and PWC outline how successful retailers of the future will focus on three things:

1.       Transparency
2.       Preservation.
3.       Purpose. 

Creating a retail environment ‘without walls’ speaks to the point of transparency with the consumer. Where this is relevant to pharmacy is in having the customer able to see into all aspects of the 360 degree retail supply chain and be reassured by the product’s availability and authenticity. Using tracking technologies like Radio Frequency Identification (RFID) can help with seamless checkout and let customers’ see everything from product origin to brand legitimacy at the touch of an icon on a handheld device.’

3. Employee technology and training

’83% of the retail decision makers and 74% of the store associates surveyed agreed that shoppers will have better experiences when associates are equipped with technology,’ according to a Global Shopper Study by Zebra Technologies.

A fine example of a business integrating employee technology and training to great benefit is Walmart and with $514 billion in annual revenues, they’re doing okay. In many stores, their staff have mobile technology with a specifically designed suite of apps (like Downstock), keeping them updated with real-time information, for instance, shipments, out-of-stocks and product locations.

Walmart is also committed to training their employees, one of their well known programmes being Pathways, which instils ‘long-term, transferable skills’. They’ve reported a 10% improvement in retention among the more than 400,000 workers who have graduated from the programme.

4. Free shipping and service

‘Amazon bought the one company in the space that all the PBMs and other pharmacy businesses were threatened by,’ said Yumin Choi, Health-Tech Investor at Bain Capital Ventures.

Yes, Amazon is officially in the pharmacy game – buying PillPack in June 2019 for $US753million. This move has changed the pharmacy retail landscape forever and the immediate response sent the share prices of US retail pharmacy companies like Rite Aid and Walgreens down. 

According to Healthdive, Amazon is in talks with JPMorgan and Berkshire-Hathaway about plans to lower employer healthcare costs. This is another game-changer with the retailer pivoting to support and improve employee healthcare. As Amazon’s private label healthcare offerings grow, so will the global trend to try to match and improve their innovation.

5. Pharmacy and masstige retail

‘Masstige is a class of products that are affordable for the general consumer but positioned as luxury goods,’ – Definitions.net.

Masstige retail is a combination of mass and prestige with a mid-market positioning, but aimed at the higher end of the mid-market – or as Wikipedia puts it, ‘prestige for the masses’.

The merging of pharmacy and masstige is something we’re seeing local retailer Clicks doing well. Clicks opened its 700th store in August 2019, ending the year on 704 stores, and it has increased its pharmacy network to 545 pharmacies. Clicks also reported an increase share of the retail pharmacy market from 23.9% to 24.9% in August 2019. 

It’s largely through their health and beauty sales (increased by 10.5%) driven by differentiated product offers (think masstige) that Clicks’ success has been noteworthy. The masstige positioning of beauty and (more than ever) wellness products will be a trend increasing footfall into pharmacy and retail, helping to drive sales.

6. Not a youth market

‘The global population is expected to cross 9.3 billion by 2050 and around 21% of this population is expected to be aged 60 and above representing large customer base for pharmaceuticals products,’ – marketwatch.com 

As FastCompany said, ‘Ads geared toward older consumers tend to be condescending at best, offensive at worst.’ It’s the same with many pharmacy retail options for the older generation – although growth in healthcare is largely because of us living longer. Local retailer Dis-chem is getting this right as they stock products for the elderly such as surgical wheelchairs and walkers – plus their online store has many more of these type of products. Successful pharmaceutical retailers of the future will have (in stock and online) products needed by sixty-year-olds and above.

ONSHELF 
opportunity@onshelf.co.za
www.onshelf.co.za

Synergising Technologies For The Survival Of Your Business During 4IR

By
Reporter
-
Noah Khan, Regional President of Digital and Innovation for Central East Europe, Middle East and Africa at TBWA and Digital Arts Network (DAN).

Noah Khan, Regional President of Digital and Innovation for Central East Europe, Middle East and Africa at TBWA and Digital Arts Network (DAN), suggests that rather than having a pessimistic attitude to new technologies, we need to instead get a grip on understanding all the moving parts and then look for synergies and the opportunities they present. 

Most organisations need a better understanding of the implications of the Fourth Industrial Revolution (4IR) for their business and exactly what it entails. Too many people have got caught up in the hype, veering between an overly optimistic view and doomsday predictions. 

Artificial intelligence (AI) for instance, will profoundly change the way we work and requires a vastly different skills-set. What it won’t be doing, is making humanity obsolete.

Every business and organisation will need to plot their own path towards the future and upskill their people accordingly. Those with the ability to learn, unlearn and relearn will become valued employees. Businesses will need to ascertain where their future talent will come from and how they will be integrated into the business.

It will become more important than ever that employee bases are diverse. Young audiences, for instance, are driving conversations around platforms like the video-sharing app TikTok, which is quickly dominating when compared to both Facebook and Instagram. It’s vital therefore, that business employ people who understand these kind of platforms because it’s only when you live in that space that you are able to effectively resonate with audiences. 

Already technology is allowing us to share and contribute in a way we’ve never been able to do before. It’s making it possible for businesses to deliver work 24 hours a day and opening up supplier bases to freelancers, contractors and collaborators around the world. The imminent arrival of 5G will increase the speed of communication exponentially. Inevitably, technology will be playing a bigger role going forward. However, despite its growing influence on the world of work, the human touch and human insight will remain crucial to effective advertising and communication.

Staying in touch with culture will become increasingly important in this new 4IR world. We’re moving to a world where consumers are choosing convenience and relevance over a brand-specific space. For their part, brands need to build affinity with consumers and the only way to do that is through culture and by understanding what resonates most with them in order to engage them. 

Sustainable businesses of the future won’t try to recreate every discipline in order to own particular spaces. Instead they will collaborate with experts who complement their offerings. They will look outside of their own spaces for expertise. Partnering and collaborating with experts outside of our own disciplines will allow the industry to provide disruptive and meaningful work. 

Companies that successfully harness the power of 4IR technologies in tandem with upskilling strategic creative thinkers, staying in touch with culture and collaborating with experts outside of their discipline will be the big winners in the future. 

TBWA
www.tbwa.co.za

The Benefits Of Managing Marketing Internally For Small To Medium Businesses

By
Bernard Jansen
-
Image source: blog.smarp.com

Firejuice founder, Bernard Jansen, explains how small to medium businesses will benefit from managing their marketing internally as well as who should be in charge of the marketing function.

Research conducted by Firejuice amongst entrepreneurs shows that only 24% of businesses do marketing internally while the other 76% don’t employ a marketing person for the business.

Benefits of internalising marketing

The most important reason to consider doing your own marketing, is because marketing is a business function and it should sit inside the business for this very reason. You manage your finances, your procurement, your sales – and so you should manage your (own) marketing too. This way, marketing can be a truly integrated business function.

Secondly, you can take ownership of how you spend your marketing and what effect it has. The ball is in your court and you need to make your marketing work. When managing your own marketing, there are far fewer secrets – you know what you are doing, and you can see the results or lack thereof, directly. 

Who should head up the marketing function?

Marketing, at its core, is a strategic function and should be guided by no one other than the CEO. Think about it: choosing target markets, deciding how to position against competitors and selecting appropriate messaging is something that the most important person in the business should be actively involved in. 

Despite this, very few business owners have studied marketing. They don’t know the theory behind customer segmentation, target marketing, brand positioning and marketing messaging.

The role of marketing consultants

It is vital for strategic marketing consultants to assist company executives over a short period to align the marketing function to the business strategy and then leave them to manage it themselves.

Marketing consulting should start as a business discussion on the company vision and growth ambitions and then filter down into marketing strategy, communication tactics and eventually sales execution.

As a business owner, you should stop daydreaming about employing a senior marketer in your business. You are that person. The real trick is to know that marketing, like any other field of business, has decades of history behind it and sometimes it helps to rope in outside help for a limited time to get things on-track. You don’t need a marketing director, just a marketing consultant. 

FIREJUICE
bernard@firejuice.co.za
www.firejuice.co.za

2020 Graphic Design Trends

By
One Lady And A Tribe
-
Image source: www.redoniondesign.co.uk

Tribe Leader of One Lady & A Tribe – Sheila McGillivray – thinks of graphic design as the corporate sister of art and says great design always flies a bold brand flag, telling the consumer it is unique and trustworthy. She discusses five graphic design trends she predicts seeing more of in 2020.

1. Break-the-rules palettes

’Colour is a power which directly influences the soul,’ – Wassily Kandinsky.

Due in large part to 3D animation and wildly responsive website design, the old rules about colour and matching palettes has flown the coop. As Full Stack Developer, Olga Stashenko said, ‘It has long been no secret that colours play a big role in creating the impression of a project. But right now this fact is beginning to be used to the full.’ We’ll see uber-bright and colourful elements popping up in 2020 – from logo design to websites. Scroll down Apple Music’s site for example, and see how the shades of ‘It hits all the right notes’ mesh – from shocking pink to purple to blue.

2. Bespoke typography

’Typography is the craft of endowing human language with a durable visual form,’ – Robert Bringhurst.

If, as Neil Postman said, ‘Typography fostered the modern idea of individuality’ – 2020 and beyond will be stratospheric in terms of bespoke brand fonts. What better way to stand out than to have your own customised typeface. Graphic Mama goes into detail with her typeface predictions, saying design will be, ‘decorated with beautiful flowers, geometric shapes, and more creative elements. Artistic typography is certainly the perfect solution to nail the attention.’

An example of using storytelling through both typography and logo design can be seen in the work with the Nelson Mandela Foundation celebrating Madiba’s Centenary in 2018. In homage to the great man, the avatar is a combination of his own drawings and the unique font was created from Mandela’s handwriting and took some seven months to craft from letters he had written.

3. Personalised emojis and more

‘My idea was to create emojis that Africans can relate to,’ – O’Plerou Grebet from Ivory Coast.

In our selfie-obsessed world, it follows that design trends will become equally personalised or at the very least more inclusive than six shades of skin tone. For example, O’Plerou Grebet, a 21-year-old from Ivory Coast, has created more than 350 downloadable emojis with West African cultural references. Closer to home, check out proto-Joburger and design guru Bradley Kirshenbaum’s Instagram feed for a series of selfie emojis. It’s only a matter of time before the emoji goes corporate and becomes incorporated into more brand design.

4. Storytelling websites

‘Every great design begins with an even better story,’ – Lorinda Mamo.

I love these words by Mamo – however far down the rabbit hole we go with interactive design, good design will always relate to a story. As humans, we innately respond to something with we can connect – something which sparks our imagination. Using a storytelling mechanism is becoming particularly trendy on websites – where better to harness the power of a brand or personal journey?  Awwwards has a gorgeous selection of websites on their Storytelling Awards page for anyone looking for some creative inspiration. 

5. Authentic images

‘I don’t trust words. I trust pictures,’ – Gilles Peress.

In a world of fake news, we crave realism and there’s a reason why Instagram has one billion monthly active users and looks set to overtake Facebook in 2020 – people love photos – the more authentic the better. While there will be amazing integration of photos with 3D design, images give an underlying authority to design.  

In closing, something Alex Bigman predicts, ‘By 2033, stock photographers will have staged every humanly conceivable natural circumstance, so there will no longer be any need to have photographers.’ Could this be true? There were a trillion photos taken last year, so in a way, it just might be. But there’s no stock footage capturing my grandchildren growing up or my garden after the first Spring rain. Ditto any brand worth its salt using real-time authentic images.

ONE LADY AND A TRIBE
+27112442160 
www.oneladyandatribe.com

UM Africa Appoints Managing Director

By
Modern Marketing
-
Kevin Ndinguri, new Managing Director at UM Africa.

UM Africa has strengthened its local leadership team with the appointment of Kevin Ndinguri as Managing Director. Ndinguri has a decade of media strategy and digital experience.

He seamlessly moves into his new role with the full support of his colleagues and clients after he spent last year at UM Africa as Client Managing Partner.

Brad Smale, Managing Director of IPG Mediabrands, said Ndinguri was the natural choice, ‘As a Group we have watched him take on more responsibility and confidently lead his team to great success over the last 12 months, culminating in new client wins and greater business growth. We’re excited to see him elevate UM even more with the Group’s full backing in this new venture.’

Having worked on brands across the spectrum, including SA Tourism, Nedbank, Johnson & Johnson, Investec, Pernod Ricard, Blackberry, Renault, Spotify and Emirates, Ndinguri is skilled at switching focuses between categories and is the consummate client guy.

Ndinguri said, ‘I’m grateful to Smale and the IPG Mediabrands leadership team for their continued support and look forward to growing and building one of the best media agencies in South Africa while attracting the best authentic talent that lives and delivers against our proposition of using Better Science and Better Art to drive Better Outcomes for our clients.’

UM AFRICA
+27105945995
umww.com/locations/johannesburg

Standard Bank Embarks On Dynamic Campaign With Airport Ads

By
Modern Marketing
-

The campaign undertaken by Standard Bank Corporate and Investment Banking has seen the brand take ownership of the Heritage Corridor in the International Arrivals terminal at the airport, and partner with Airport Ads to produce dynamic creative that not only is impossible to miss, but takes the form of so much more than a ‘standard’ branding exercise.

The innovative and striking outdoor campaign by Airport Ads looks set to leave a lasting impact on travellers making their way through O.R. Tambo International Airport, generating increased levels of awareness.

This type of campaign is a first for both Airport Ads and Standard Bank Corporate and Investment Banking in an airport environment and positions the latter as a partner for growth. The creative serves to enhance this messaging, thanks to seven 3D ‘spectaculars’ that stand out from the branding, with either a movement sequence, dynamic changing text or tactile content. In the case of the ‘helping communities grow’ execution, some artificial grass frames the text. This, along with the ‘beads’ panel, adds a tactile 3D element to the campaign, as they stand out from the panel in question.

This is a long-term holding, with Standard Bank taking ownership of these zones and really showcasing its creative strength, with a total of 35 ‘faces’ rebranded and the seven 3D spectaculars primed to grab the attention of travellers landing in South Africa from abroad.

Mzi Deliwe, Deputy CEO of PMG and Head of Airport Ads said, ’It’s always encouraging and exciting for us when a client wants to challenge itself creatively and really maximise the opportunities that the Airport Ads bouquet of products offers.’

According to Airports Company South Africa (ACSA), O.R. Tambo International Airport processes approximately nine million international passengers a year, making for an attractive, captive audience and one that sits in the upper LSM segment – a perfect fit for Standard Bank Corporate and Investment Banking.

PROVANTAGE MEDIA GROUP
+27861776826  
enquiries@provantage.co.za
www.provantage.co.za

Primedia Outdoor Erects Roadside LED In Botswana

By
Modern Marketing
-

Situated at the main intersection along the Mogoditshane Road, this is the first high-definition Roadside LED in Botswana – designed to capture the attention of 43,394 residents (World Population Review 2019) and visitors travelling to and from the capital city Gaborone.

The LED is surrounded by various banks, car dealerships as well as fast food and retail outlets, making it a key platform for brands to target commuters traveling in and around Mogoditshane. The screen also offers excellent visibility from a +50m distance, ensuring brand messaging is clear and intense. 

‘We are excited to introduce our latest LED in one of the high-traffic locations in the Republic of Botswana,’ said Tamara van Eeckhoven, Chief Operating Officer of Primedia Outdoor Rest-of-Africa. ‘Considering how the Sub-Saharan African media landscape is growing at a fast pace, it was ideal for us to expand digital branding opportunities for brands to infiltrate the market. This dynamic LED is in a great position to amplify a campaign and provide an enhanced visual experience for residents and travellers.’

In true essence, this LED extends branding opportunities and opens up interactive possibilities for progressive brands to leverage more effectively. With considerable levels of reach, this colossal screen creates a pathway, running dynamic and engaging campaigns that connects with the right audience at the right time.

Primedia Outdoor now offers a dynamic LED network of three roadside digital sites in Gaborone’s commercial hub, including a 3m x 6m LED on Kgale Circle at Game City Shopping Centre and a 5m x 10m LED located prominently on Botswana TV Circle. The screens are in close proximity to all major convergence nodes within the city, delivering brand messages to affluent, mobile consumers travelling to and from the key nodes as well as the surrounding residential areas. 

PRIMEDIA OUTDOOR
+27114751419 
jorja@primeoutdoor.co.za
www.primediaoutdoor.co.za
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