Ogilvy And Egg Films Conceptualise Gumtree’s New Ad Campaign


Ogilvy Cape Town and Egg Films collaborated on the latest ad from Gumtree South Africa. The advert takes a harmless jab at the current generation’s Insta-Fomo and offers Gumtree as a wallet-friendly solution.

The campaign was conceptualised by the Ogilvy team, consisting of Taryn Scher, Melissa Attree, Robyn Phillips, Daniel Fisher and Paul Fulton and directed by Egg Films’ newly recruited director, Robin Adams.

The advert illustrates how it is getting harder and harder to be happy with what you’ve got when your timeline is filled with celebs and influencers living their best lives. But what if you could live that life too? Or at the very least a life that (vaguely) resembles ‘The Life’.

‘Adams’ attention to detail really comes through in these spots. Not just with the gorgeous cinematography and art direction, but even how the voice-over landed the quirky humour and concept. He is obsessive in the best way possible,’ said Ogilvy’s creative director, Taryn Scher.

Read the top 5 stories weekly on WhatsApp or sign up to our newsletter.