Jameson Caskmates IPA Edition is aged in IPA barrels to enhance the smooth taste of Jameson with a fresh, citrusy finish. HaveYouHeard kicked off the activations in Cape Town.
The first activation, at Tigers Milk in Kloof Street earlier this month, will be followed by other pop-up activations at select city spots in both Cape Town and Johannesburg through November and December. These will include opportunities for thirsty participants to acquire limited editions of Jameson Connects tote bags designed by illustrators Jason Marz and African Ginger, and are linked to promotion on social media.
Judith Middleton, CEO of DUO Marketing + Communications, discusses why LinkedIn is key to effective B2B digital marketing. She unpacks why LinkedIn is different to other platforms and mentions that it continues to grow in South Africa and will likely surpass Twitter.
According to We Are Social’s Digital in 2019 report, the number of active social users grew by five million to a total of 23 million between January 2018 and January 2019. These new users are increasingly mobile, with their device being their primary means of access to the internet.
South African companies are now using a wide variety of digital marketing platforms to reach out to existing and prospective customers, but with advertising increasingly becoming a costly affair, they are having to prioritise rather than spread their budget around if they are to secure the best result. This has been accompanied by an increase in consumption of visual media such as video, with the average length of videos watched increasing steadily.
However, this boom for South Africa comes at a time when social media platforms have long been decreasing the organic reach of content from companies. Apart from looking to this as a lucrative revenue stream, there has been a growing call from some sections of users to make their feeds more personal again. In response, platforms are now giving preference to content from friends over those from organisations.
B2B digital marketing
This has created pressure on the cost of advertising, and companies with smaller budgets often cannot afford to promote their content across multiple platforms with the aim of finding the right target audience. They now have to prioritise their spending, and this depends on who exactly they are looking to reach.
Of course, dealing with B2C and B2B is very different, both in terms of traditional and digital marketing. Whereas the regular consumer is often looking for the best price, the business customer is looking for education, credibility and reliability before committing to investing in a new product or solution for their organisation. Here it is about building trust, showcasing industry expertise and directing them to content that can do this.
In addition, B2C is about reaching out to the person who has disposable income and is able to commit to a purchase at that moment. In B2B, it is not enough to just reach out to someone who has an interest in your product or solution, but they further have to be in a position of influence, or be the purchasing decision-makers themselves.
The social business platform
This is where LinkedIn is different. It focuses not only on the demographics or interests of the users, but their education and workplace. And with high numbers of people making use of the platform as their online CV, it ends up being quite accurate too. Despite being aimed at professional users, the platform continues to grow in South Africa, with a total of just under 7 million users, with male users in the slight majority. It is the fifth most popular social media platform behind YouTube, Facebook, Instagram and Twitter, and continues to register user growth, which will likely see it surpass Twitter.
The targeting features offered means that companies can aim specific, personalised campaigns at users based on location, industry sector, company name and size, job title and seniority, and more. This helps reach the influencers as well as the key decision-makers within your target market, in a far better manner than relying on demographics and adding keywords and interests.
However, this does not mean that there is no place for other social media platforms when it comes to reaching out to a B2B audience, but this requires that the proper digital fundamentals be put in place first. Platforms such as Facebook offer highly competitive and cost-effective advertising, and companies can turn to these more ‘personal’ platforms for remarketing, which ensures that your brand remains top of mind.
Zambia Institute of Marketing awarded Lafarge Zambia for Most Creative Outdoor Advert and Most Creative TV Commercial (TVC) for its outdoor adverts and TVC created by Boomtown’s creative team.
The Zambia Institute of Marketing is a professional marketing Institution that was established by Act of Parliament No. 14 of 2003 to regulate, promote, uphold and improve the standards of training, practice and professional competence of persons and organisations engaged in marketing and advertising in Zambia. The Institute is also the sole examiner and certifier of three professional marketing programmes namely, the ZIM Certified Professional Marketing Programme, the ZIM Professional Diploma in Marketing and the ZIM Postgraduate Diploma in Marketing in Zambia.
The outdoor advertising campaign and heartwarming TVC were made to mark Lafarge Zambia’s 70-years celebration. The outdoor advertising campaign highlighted the landmarks that Lafarge Zambia has helped to construct, such as the Kariba Dam and the University of Zambia – structures built for the people that ensure the ongoing progress of Zambia.
Glen Meier, Boomtown Strategic Director said, ‘By using the line Building Dreams, we reference the dreams of Zambians. It gives Lafarge a greater purpose because, yes, they are constructing buildings, dams, monuments and houses, but all of these structures began as a dream in the mind of a Zambian. Once built, these dreams create a stronger, better Zambia, for future generations.’
Boomtown partnered with local teams in Zambia, resulting in collaboration with a local activation company, a TV production company and local actors to produce a high-quality final product that is genuinely Zambian.
Raymond Smit, Head of Paid Search at Reprise Digital South Africa.
The challenge ofchannel allocation is often exacerbated for smaller clients because they can often only afford to run marketing tests in selected channels and only on a small portion of inventory available within those channels, states Raymond Smit, Head of Paid Search at Reprise Digital South Africa.
Advertisers are spoilt for choice when it comes to selecting digital marketing channels in order to encourage visitors to their website and ultimately, drive sales. Often it’s a daunting task to find the optimum digital channel mix because of the size and breadth of the channels and the numerous targeting options available within each.
My advice is that the channel mix brands opt for depends on the size of their business, the goals the advertiser wants to achieve and the area of the marketing funnel they want to focus on. A smaller online retailer with a limited budget wanting to grow sales could consider a search driven marketing approach and capitalise on search queries where users are actively looking for the products carried by the business.
Medium sized retailers should expand their search marketing efforts to all available search queries where a positive return on investment can be made. Paid search channels can then be supplemented with organic search, maximising their total coverage on all products that are selling well online. It’s a good idea to leave a small portion of marketing budget available to test different channels and events (such as Black Friday, Christmas or a product launch) because stores will most likely experience different sales peaks and valleys throughout the year.
Before embarking on any new marketing campaign: start with a win or learn mindset before implementing a test and adopt a low risk, high probability marketing approach to discover the channels and products that will drive sales. Agencies and advertisers then gain access to the data for better decisions to be made in the future. Ultimately, we learn through our data, but first, that data must be earned.
Larger retailers should focus on a full omnichannel strategy to get the most out of their digital channels to drive maximum customer lifetime value. At this stage, it’s vital for the advertiser to have a full tech stack integrated into the business, a complete understanding of the value of their own customers throughout their buying lifetime and a firm grasp on how different marketing channels affect their revenue. This is easier said than done as some channels function better as support to others, driving assisted sales rather than direct revenue.
Ultimately, different sized businesses will each have unique performance metrics they need to focus on. As the business matures, so should the metrics, goals and objectives. Allow your overarching strategy to dictate your channel approach and the performance within those marketing channels will crystalise and shape your budget allocations for you over time.
FCB Joburg’s campaign, created by Executive Creative Director Tian Van Den Heever; Designers Jonathan Wolberg, Janine Kleinschmidt and Tsholofelo Masiye; and Copywriter Paul Frade – comprises numerous elements, including a 40-second TVC and two cut-downs, multiple executions for Toyota’s social and digital channels plus 4 10-second feature cut-downs and 5 6-second feature-based videos, and print.
The campaign communicates Toyota South Africa’s cloud-based Internet-connected intelligence platform aimed at providing in-mobility WiFi connected services.
The brief to FCB Joburg was to deliver a piece of content that best encapsulated the true spirit of the Toyota brand and communicated what the Toyota Connect experience offers. The team needed to find a simple yet catchy way of communicating a product that is actually quite complex with many features and aspects to it.
The solution was to put the messages to music but using real-life scenarios to visually unpack them in just a few seconds. It acquired the mechanical rights to My Sharona by the Knack, and wrote lyrics that talk to Toyota Connect’s features. The band singing the track ‘swoops in’ on four different scenes showing how the new platform enhances the Toyota driver’s life.
Charles Stuart, Entertainment and Media Partner, PwC South Africa during the Outlook presentation.
On 12 November, Modern Marketing attended the launch of PwC’s tenth Entertainment & Media Outlook: 2019-2023 – An African perspective, a comprehensive source of analyses and five-year forecasts of consumer and advertising spending across five countries. The findings were presented by Charles Stuart, Entertainment and Media Partner, PwC South Africa.
The Outlook report focuses on South Africa, Nigeria, Kenya, Ghana and Tanzania as well as 14 segments: Internet, data consumption, television, cinema, video games, e-sports, virtual reality, newspaper publishing, magazine publishing, book publishing, business-to-business, music, out-of-home (OOH) and radio.
Some of the highlights from Outlook include the rise of increasingly personal and personalised media interaction fuelled by technology and evolving customer behaviour, which is gaining momentum. Consumers are using an array of connected devices to organise, curate and discover their own unique worlds of media.
In response, companies are designing their offerings to revolve around personal preferences, using data and usage patterns to pitch their products not at audiences of billions, but separately at billions of individuals.
These profound shifts are taking place against a background of ongoing global growth in entertainment and media (E&M) revenues. By 2023, total E&M revenue in South Africa is expected to reach R170.5 billion, up from R128.9 billion in 2018. Consumer spend on Internet access is a major contributor to growth, accounting for 61% of the overall rise in E&M revenue. Total Internet access is forecast to increase at an 8.2% CAGR over the forecast period and reach R77.7 billion in 2023.
Stuart said, ‘The advent of 5G networks will also impact the entire technology, media and telecommunications value chain over the next decade. 5G will impact virtually every industry, but E&M companies will be among the earliest to incorporate 5G into their offerings and business models. It will also enhance the customer experience further and accelerate growth for many sub-sectors within the E&M industry, from video games to high-definition video streaming of sporting events.’
Annual revenue growth continues in the E&M industry
Although Internet access growth in the share of overall E&M revenue will reduce by 2023, its 46% share of the total in that year will exceed the global average of 33%, indicating that many South African consumers find access alone provides sufficiently compelling and free entertainment experiences.
The growing segments of VR, AR and mixed reality (MR) will also accelerate as a result of 5G. The potential use cases from this mobile revolution will be seized by the most agile and innovative E&M companies to create new revenue streams stretching into, and fundamentally changing, the future.
South African consumer revenue is set for a 6.4% CAGR between 2018 and 2023, increasing from R99.4 billion to R135.6 billion. Although print-exposed segments are proving a drag on growth, there are many pockets of positivity here, with gaming, video and music revenue all performing strongly. Although Internet revenue takes a major proportion of overall revenue, it is positive to note that three other sectors – video games, e-sports and virtual reality – have stronger CAGRs than Internet to 2023. Music and podcasts are also other good sources for consumer revenue, as is television.
Media delegates at the PWC Entertainment & Media Outlook launch.
Advertising revenue in South Africa rose by 2.8% year-on-year in 2018, reaching a total of R29.5 billion. Further, reasonably consistent rises at a CAGR of 3.4% will see the total reach R34.9 billion in 2023. South Africa enjoyed 24.2% year-on-year growth in 2018 in total Internet advertising revenue. Whereas globally Internet advertising has already become the biggest advertising medium by revenue, in South Africa it still trails behind TV advertising. International evidence, however, suggests that Internet advertising will continue to catch up rapidly. Over the forecast period, its revenue will increase at 12.4% CAGR, doubling to R8.7 billion by 2023. This fast growth will see Internet advertising overtake TV advertising in 2022.
Differences in growth rates at the segment levels
Looking at specific E&M segments, the video games market in South Africa will continue to see growth over the next five years, with total revenue rising from R3.5 billion in 2018 to R5.4 billion in 2023. Social/casual gaming represented 56.6% of total video games revenue in 2018 and is set to increase significantly to 68.4% in 2023.
Digital music-streaming providers continue to gain traction among consumers. Consumers have an array of music-streaming providers to choose from. Digital music streaming revenue reached R325 million in 2018, up almost 57% year on year. Streaming revenue is set to increase at a 20.1% CAGR to total R815 million in 2023.
South Africa continues to be the largest TV market on the African continent. Despite a challenging macroeconomic environment and political uncertainty in recent years, the TV industry has shown growth and will expand at 3.9% CAGR to R40.5 billion in 2023. TV advertising will grow at 1.8% CAGR but will account for a smaller proportion of the market in 2023.
Virtual reality (VR) remains a niche category, but the industry is slowly overcoming certain challenges such as content availability, comfort, compatibility and affordability. This sector continues to attract significant investment from major media and technology companies that are eager to seize a share of this fast-growing market.
E-sports’ popularity in South Africa is indisputable. Total e-sports revenue is forecast to reach R138 million in 2023, a 24.7% CAGR rise from the R46 million recorded in 2018. Radio continues to have a solid listener base in South Africa, with 47% of listeners tuning in for more than 20 hours in a given week. All being well over the next five years, total radio revenue has the potential to edge towards the R5.0 billion mark, totalling R4.8 billion in 2023.
The print-exposed newspapers, books and consumer magazines segments have the worst forecasts through to 2023, with revenues projected to suffer declining or constrained CAGRs of -2.3%, 0.3% and 1.1% respectively
Nigeria
In Nigeria, E&M revenue is set to rise at 19.3% CAGR to reach US$10.8 billion in 2023 from US$4.5 billion in 2018. Nigeria’s E&M revenue is dominated by Internet access in 2018, and the figure will rise to 81% in five years’ time. Although the Internet dominates much of the revenue, there is still room for improvement in service. Outside of Internet access, TV and video will push towards US$1 billion in revenue by 2023 after adding US$172 million over the five years.
Kenya
Kenya’s E&M market is set to see growth at 10.3% CAGR over the next five years, reaching nearly US$3.0 billion in 2023. In 2018, the market rose by 13% year-on-year to reach US$1.8 billion. Internet access is integral to this revenue and growth, but not quite to the extent that it is in Nigeria. TV and video are also major contributors to overall revenue, responsible for 17% of Kenya’s total in 2018.
Ghana
Ghana’s E&M industry is set for the fastest growth of any of the countries considered in the Outlook report, forecast to rise at a 19.8% CAGR to reach nearly US$3 billion by 2023. This comes after the country’s E&M market rose 36.3% year-on-year in 2018, to reach US$1.2 billion. TV and video are the largest contributors in terms of nonaccess revenue. Over two-thirds of Ghana’s TV industry is attributable to advertising revenue, with the subscription TV market limited and struggling for growth.
Tanzania
Tanzania’s total E&M revenue rose 17.2% year-on-year in 2018, reaching US$598 million. A CAGR of 18.3% will see the market stand at US$1.4 billion by 2023. Between them, the five countries considered in the Outlookwill add US$13.1 billion in revenue over the next five years, a CAGR of 11.9%. This is indicative of the still-strong capacity for organic growth, across the countries with many millions of consumers seeing improvements in their discretionary incomes over the next five years that will enable them to enjoy E&M experiences.
‘The breakneck pace of technological progress is the catalyst for growth, as Internet access revenue rises drive overall revenue forward. But away from this, trends and norms differ greatly by country, with markets firmly resisting easy characterisation. All of this means that companies that want to position themselves for a successful future will have to focus intently on consumers, innovate and experiment continually and be prepared to make significant investments,’ stated Vicki Myburgh, Entertainment and Media leader for PwC Southern Africa included.
Johannesburg Pride recently partnered with Joe Public United’s Joe Public Shift (the brand design team) and Joe Public Connect (the digital team) to reposition the iconic Johannesburg Pride brand under a new banner, ‘The Pride of Africa’.
As Africa’s longest-running LGBTQ+ME pride event, Johannesburg Pride has received significant support and attendance from the community across the continent in recent years. In addition to the far-reaching appeal of the event, its location has come to be seen as a safe space for individuals to express themselves freely and escape some of the negativity they may face back home.
This strategic shift, which coincides with the event’s 30th year, is intended to usher in a new era for the brand, making it more inclusive and relevant to the entire African LGBTQ+ME community. As part of this, the repositioning seeks to turn the brand into a year-round platform, taking a much broader, positive stance in terms of the community’s rights and needs across the African continent, underpinned by a new tagline, ‘Proudly African. Authentically you.’
Joe Public Shift developed the master brand strategy for Pride of Africa, providing a strategic blueprint to inform all subsequent visual and verbal manifestations of the brand. ‘As the brand design team, we were challenged to redefine the scope and purpose of the brand so that it can live beyond the physical borders of just the parade. Instead, it seeks to give members of the community a platform that will ultimately allow them to live life proudly, freely and authentically,’ said Managing Partner, Terri-Leigh Cassel, Joe Public Shift.
Joe Public Connect supported and amplified the newly launch positioning through a 4-month social media campaign, digital billboards and website redesign. Capturing the intention, collaboration and strength of Pride of Africa is its newly created visual identity, which represents equality and acceptance in a proudly and authentically African manner.
At the forefront of this new identity is a custom-designed symbol of liberation and unity: a flag inspired by all 54 African countries. This new flag represents the diversity of Africa’s LGBTQ+ME community – a rainbow flag that says you are accepted, you are welcome, and you are safe as it celebrates both communities and individuals without borders. This spirit informed the recent Johannesburg Pride event on 26 October, where the flag featured prominently in the actual celebrations.
‘We could not have been more excited to work on such an iconic project which plays a part in reshaping the way society perceives the LGBTQ+ME community, in a positive and accepting way, while advocating for real change to the current status quo,’ concluded Managing Director, Mpume Ngobese, Joe Public Connect.
The Huawei Open Advertising ID (OAID) is a platform that supports advertising solutions and features tracking, monetisation, security, personalisation and advertising identifier benefits for advertisers and marketers alike.
It has a key user privacy data protection feature that highlights the online security commitment by Huawei Mobile Services (HMS), whose Huawei Ads Kit features the OAID solution. In the era of big data, driven by mobile internet, user privacy protection has become a legal and moral priority.
Over 20 million South Africans now use mobile devices. With the increase in the business and personal use of these smartphones, most advertisers are now using mobile advertising solutions as they have a comparatively wider reach. The popularity of mobile advertising solutions is anchored in the basis that they are very effective, as they can be personalised. This allows advertisers to reach people who are very likely to be interested in a product or service.
The OAID is a non-permanent device identifier that helps advertisers to identify unique users. OAID assists third-party advertising platforms in delivering personalised ads and third-party monitoring platforms for seamless ad conversions, as ads are directed to the right users. Below are some of the benefits of OAID for advertisers.
1. OAID enables advertisers to track user activity
In mobile applications, there are no cookies that track user activity to aid the provision of bespoke advertising. But in order for mobile advertisers to get insight into the user’s preferences for marketing purposes, they need user-resettable identifiers. With Huawei OAID, mobile advertisers can track users’ activity in one application and create a better advertising experience for users by showing adverts relevant to them.
2.OAID allows marketers to conduct conversion attribution analysis
There are certain actions that users perform that indicate their intent to purchase advertised products or services, such as clicking on the price of an advertised product. This is called conversion attribution, as a purchase can be made after clicking, which means the purchase is attributable to the click action. Huawei OAID partners with the likes of Appsflyer and Adjust, which can provide advertisers with conversion attribution analysis. Attribution allows advertisers to determine which channels and messages had the greatest impact on the user’s decision to purchase a product.
3. User data and privacy is protected
The protection of user information is central to OAID. In South Africa, where cybercrime such as debit order fraud is rife, the data security feature is essential. Unlike the IMEI identification (the unique number assigned to every mobile phone), which is permanent, the OAID is generated as soon as the device is started. Users can reset the advertisement identifier in the device settings to generate a new OAID. This way, there will be no association between the device identifier and user information, making the device anonymous on the mobile internet.
The OAID provides personalised advertisements for users while respecting their privacy and guarding their personal data. This feature protects advertisers from possible fines related to the Protection of Personal Information (POPI) Act of South Africa. Under the POPI Act, advertisers who process a lot of personal information risk hefty penalties if they compromise the information that they collect.
4. Ads are personalised
Advertising platforms can obtain the OAID and the Enable Ads Personalisation switch value through the open APIs of Huawei. Advertisers can use this feature to provide relevant adverts to users who are actually interested in the products or services, based on their activities.
5. OAID monetises apps on the advertising platform
By integrating the Ads Software Development Kit (SDK) of an advertising platform that supports OAID into developer apps, marketers can deliver personalised ads and convert traffic into revenue via Huawei mobile phones. In order to monetise their apps, advertisers or marketers need to integrate the OAID-enabled Ads SDK provided by the advertising platform and connect to the advertising platform in compliance with the required process. This feature has a positive impact on an advertiser’s bottom line.
6. OAID enables access to data analytics and insights
Data form the basis of advertisers’ marketing decisions and provide a better understanding of ad campaigns. For this reason, Huawei has forged partnerships with industry-leading mobile marketing analytics and attribution companies, such as AppsFlyer and Adjust, to jointly provide advertisers with useful data analytics and insights. Appsflyer and Adjust are some of the top 3rd party mobile analytics platforms and have more than 90% market share. This dynamic guarantees advertisers access to an omni-present tracking platform.
Dr Wang Wei, General Manager of AppsFlyer in China said, ‘As a world leader in mobile marketing analytics and attribution that accounts for more than 70% of the global market, AppsFlyer fully supports OAID-based monitoring and will ensure that customers can obtain the same accurate data and user experience with future ad purchase and placement. AppsFlyer will continue to focus on the openness and development of Huawei’s HMS Core ecosystem in the future.’
In the era of big data, driven by mobile internet usage, user privacy protection has become a priority for advertisers. The OAID solution addresses information security issues, ensures that users access relevant adverts and assures advertisers of monetisation benefits for their efforts.
Likun Zhao, Vice President at Huawei Consumer Business Group, Middle East and Africa concluded, ‘OAID not only effectively protects user privacy, but also helps developers build a more open and compliant mobile Internet ecosystem. It will play a crucial role in promoting the healthy and rapid development of the mobile industry as a whole. In the future, more and more partners will support Huawei’s OAID. Together, we can jointly build an HMS Core ecosystem for a better-connected, intelligent world.’
Khensani Nobanda, Group Executive Marketing and Corporate Affairs for Nedbank and Marang Nwako, Nedbank IMC Bursary Winner.
Since taking over the conference in 2018, new owner Dale Hefer has been determined to uplift youth in South African marketing and get more young people excited about marketing as a career.
In addition to launching the Bursary Programme together with MSC Education Holdings, Dale has made over R200,000 worth of entry discounts available to young, black marketers for the 2019 and 2020 conferences.
‘I am working hard and loving marketing,’ said Marang Nwako, one of the two winners of the 2019 Nedbank IMC Bursary Programme in which she won a full bursary to study a marketing diploma with MSC Education Holdings.
‘The calibre of this conference is top drawer, including international and local speakers. This makes the conference a big-ticket item which students can rarely afford. Not only does the Nedbank IMC offer legitimate marketing students a discount, but Nedbank also streams the conference live through their Facebook page on the day, enabling access to the content for all,’ said Hefer.
Khensani Nobanda, Group Executive Marketing and Corporate Affairs for Nedbank said, ‘As a purpose led brand, we’ve always supported initiatives that uplift the youth. What we love about the Nedbank IMC Bursary Programme is that it’s giving young people the opportunity to study, begin a career, and change their lives.’
In 2020, two winners will be awarded bursaries to study a two-year National Diploma in Marketing and a 1-year FET Certificate in Marketing through MSC Education Holdings. Cobus Potgieter, CEO and Founder of MSC, said that these bursaries provide the ability to study a fully accredited course for free for the two 2020 winners. ‘MSC’s blended learning style influences the way we deliver our courses; enabling the content to be delivered in an interactive, engaging and fun way, which is what you need to inspire young marketers,’ he said.
Hefer’s mission is to promote the business case for marketing and to uplift the youth. ‘Marketing is Business,’ she said ‘and we need to prove that it works just like our theme for 2020 promises.’
Eligible candidates can apply through the Nedbank IMC 2020 website. To find out more about the course content and to apply to win the 2020 bursaries, clickhere
New chief strategy officer Moagi Bodibe had a media and journalism background before working in strategic marketing and brand consulting. He later joined the client-side in the telecoms space prior to joining Adland, further fostering his telecoms experience by working on the biggest telecoms client on the continent.
Bodibe is excited to join the digitally-led creative agency and begin a new chapter with an agency group whose ambition is to become the preeminent agency in the modern world. He shared, ‘Wunderman Thompson is the largest digital agency globally, and while digital transformation is all the rage in business these days, it has always been at the core of what Wunderman Thompson offers. The agency has continuously evolved its capabilities in response to a changing world; one that requires ongoing innovation. It’s wonderful to be part of this team with a distinct culture of progression. There’s a real sense that we’re building something amazing.’
‘In his role,’ added Unati Moalusi, the agency’s chief people officer, ‘Bodibe is responsible for the agency’s 20-person department, who work with the various business units sifting through the data and information, making sense of it and inspiring creatives and technologists to create experiences that engage with and excite audiences and users. The team operates across traditional ATL, digital and social media communication and marketing. They also work alongside the data and insights specialists who measure the impact of the various digital and social media marketing interventions.’
‘This enabled me to gain insight into how Africans use technology, and how they could get even more utility from technology and innovation in the digital space. I see our role as strategists as one that can help simplify digital transformation and concepts like 4IR for ordinary people through co-creating products and services with our clients to show the true value of technology, whilst helping our clients achieve growth,’ he said.
The agency prides itself on its well balanced and diverse leadership team. Moalusi explained that the agency talent possesses unique skills and expertise, and they work collaboratively to drive business and brand growth. She said, ‘We work in a highly competitive industry, and while we aim to add value in our everyday interactions with our clients, simplify the complexities of a technology-driven world and create work that resonates with audiences and users, we always aspire to grow our people in the process to enable them to thrive, too. We’re organising ourselves in a way that enables us to assemble teams that complement each other and build an agency brand that becomes synonymous with the best digital, tech and creative solutions in South Africa.’
‘I’ve been exposed to diverse industries that have experienced major changes or disruptions and need to shift their focus to innovate and drive the adoption of new technologies, so I’ve had the privilege of seeing things from multiple vantage points. I look forward to sharing this perspective and my learnings with the team at Wunderman Thompson and most importantly to deliver on our mission to unlock growth for our clients’ brands and businesses,’ concluded Bodibe.
