Zambia Institute of Marketing awarded Lafarge Zambia for Most Creative Outdoor Advert and Most Creative TV Commercial (TVC) for its outdoor adverts and TVC created by Boomtown’s creative team.
The Zambia Institute of Marketing is a professional marketing Institution that was established by Act of Parliament No. 14 of 2003 to regulate, promote, uphold and improve the standards of training, practice and professional competence of persons and organisations engaged in marketing and advertising in Zambia. The Institute is also the sole examiner and certifier of three professional marketing programmes namely, the ZIM Certified Professional Marketing Programme, the ZIM Professional Diploma in Marketing and the ZIM Postgraduate Diploma in Marketing in Zambia.
The outdoor advertising campaign and heartwarming TVC were made to mark Lafarge Zambia’s 70-years celebration. The outdoor advertising campaign highlighted the landmarks that Lafarge Zambia has helped to construct, such as the Kariba Dam and the University of Zambia – structures built for the people that ensure the ongoing progress of Zambia.
Glen Meier, Boomtown Strategic Director said, ‘By using the line Building Dreams, we reference the dreams of Zambians. It gives Lafarge a greater purpose because, yes, they are constructing buildings, dams, monuments and houses, but all of these structures began as a dream in the mind of a Zambian. Once built, these dreams create a stronger, better Zambia, for future generations.’
Boomtown partnered with local teams in Zambia, resulting in collaboration with a local activation company, a TV production company and local actors to produce a high-quality final product that is genuinely Zambian.