The MediaShop Celebrates 30th Milestone

By

-

July 6, 2018

The MediaShop, which turns 30 this year, was the first independent media agency and was formed in 1988 by Dick Reed. All team members continue to carry that sense of independence and the pioneering spirit with them every day.

With it comes the responsibility to make sure that they keep changing, stay pioneering, and make sure that 30 years from now they are still around. The organisation is celebrating with their staff, clients and media owners throughout the year and thanks everyone for being part of what got them to where they are.

TLC Welcomes New Agency And Strategic Directors

By

Reporter

-

July 6, 2018

TLC Welcomes New Agency And Strategic Directors — Ryan Coomer and Kate Macildowie

TLC Marketing has welcomed the newly appointed Ryan Coomer and Kate Macildowie to fulfil the roles of agency director and strategic director respectively.

Coomer’s background

Coomer has extensive experience in advertising, marketing, shopper marketing and experiential activations and has worked for the likes of Ogilvy, JWT, Geometry Global and Strawberry Worx. He has worked with many brands during his career ranging from Sun International, Vodacom and Kellogg’s to Bayer and Bentley. He also sits on the board for the SA Institute for Inventors and Innovators (iii) as he has a real passion for assisting local entrepreneurs in getting their products to market.

Coomer commented, ‘I am extremely excited to be joining the amazing team at TLC South Africa. I look forward to driving the business to new heights and being a part of TLC’s big and bright future.’

Macildowie’s background

Macildowie comes from a background in film, advertising and exhibitions. As an MBA graduate, she is passionate about building compelling narratives for brands and bringing them to life for consumers. Much of her career has been spent working with brands in the FMCG and automotive sectors.

Macildowie commented, ‘We are living in the experience economy. This, combined with fierce market competition, disruptive technology and financially squeezed consumers, means that loyalty and real-time customer engagement is no longer a nice to have but a core business imperative to a company’s survival. Having a nice advertising campaign is no longer sufficient to drive sales and build brand affinity. Today we are truly in a new era of ‘Experience-led Loyalty’, that’s why I couldn’t be more delighted to join TLC SA at this exciting time.’

Comment from MD

Preneshen Munian, Managing Director, commented on their latest hire, ‘TLC Marketing is really excited to welcome Coomer and Macildowie to the team, they both bring extensive experience to the company, which will only drive our focus on quality and further enhance our strategic value propositions across Africa.’

TLC MARKETING
www.tlcmarketing.com/za

Jeevansathi Turns Bus Shelters Into Mandaps

By

Reporter

-

July 6, 2018

Jeevansathi Turns Bus Shelters Into Mandaps

Jeevansathi converted bus shelters into ‘Shaadi Ka Mandaps’ by decorating them with flowers and vinyl to make them look attractive and grab the attention of passers-by.

The traditional Indian shaadi is incomplete without a ‘mandap’ – the venue for the pheras ritual that takes place around a holy fire – and becomes a focal point for those much-photographed moments. Taking a cue from the relevance a mandap holds in an Indian wedding, Jeevansathi, an online matrimonial platform and part of Infoedge – has adopted some of the bus shelters across Delhi for a unique branding and advertising exercise. These bus shelters have been transformed and decorated to depict them as traditional ‘mandaps’ found at Indian weddings.

Concept execution

Walter Thompson of JWT is the man behind this concept and executed the whole campaign in a month. A mandap at Saket was built for a day-long activation in collaboration with Red FM. Red FM popular radio jockey Kisna engaged with shoppers and residents of Saket as a part of the promotional drive on the idea of modern-day marriage. The participants from the crowd had some hilarious takes on the subject.

Esha Arora, vice president, Marketing at Jeevansathi said, ‘As activations are a good way to engage with audiences and create experiences, we felt that this was an effective route for hyper-local marketing. Along with the bus shelters, we are also advertising in the Delhi Metro, and an engagement-led activity would give us an extra boost. The brief given to the agency was to effectively target a few localities and engage with audiences. Hence, the solution was the ‘mandap’, as it is an integral part of weddings in India.’

JEEVANSATHI www.jeevansathi.com

B-Tech AV Mounts Announces BT8390 Angle Adjustment Connector

By

Reporter

-

July 1, 2018

B-Tech AV Mounts Announces BT8390 Angle Adjustment Connector

The new BT8390 Angle Adjustment Connector (ACC) is an angled bracket that allows for creative, curved installations using System X mounting technology for signage displays, video walls and menu boards.

The bracket fixes between two System X rails to provide an angled joint. With angle capability up to 45°, the connector is designed for assembling video walls and menu boards in curved configurations.

The BT8373, BT8374, BT8375 and BT8376 use B-Tech’s range of bases to give freestanding, mobile and bolt down options and are pre-configured with B-Tech’s angled bracket.

BTECH MOUNTS www.btechavmounts.com

Fujifilm Invites You To Enter The Second Edition Of The Design Challenge

By

Reporter

-

June 29, 2018

Fujifilm Invites You To Enter The Second Edition Of The Design Challenge

Fujifilm is hosting the second edition of the Design Challenge where over R38,000 worth of Fujifilm cameras can be won.

Entrants are challenged to submit a design for a number of different categories (which include Interior Design, Retail Environment and ‘free’ category, where you can let your creative juices run free), using the Acuity LED 1600 II’s unique features creatively.

These unique features include:
1.Two or three-layer one-pass printing: simultaneous two or three-layer printing with colour, white and clear inks provides the ability to produce high-value creative prints. Print colour-white-colour layers in one pass for two-sided images on transparent materials.
2. Emboss effect: LED UV cures the ink instantly so there is no need to wait for the print to dry before finishing or shipping. This technology enables you to print multiple layers: you can print an imaged raised up to nine times.
3. Heat sensitive materials: LED UV lamps use a fraction of the energy of conventional curing systems, which means users can work with heat-sensitive media without deformation, saving money on power consumption and substrates.
4. Added value with clear and white inks: clear ink offers the luxury to highlight or enhance print with high-gloss spot finishes. High-density white ink can be used to produce creative effects on clear and coloured media. Colours, white and clear inks can be printed simultaneously
5. Print on coloured materials: high-density white inks and multiple layer print enables Acuity LED 1600 II users to print vibrant images on a wide range of coloured substrates and achieve high-value special effects.
6. Print directly on to roll or rigid: quickly switch between the roll and rigid printing. Flatbed feed and receive tables are used for printing rigid media. It supports substrates up to 1610mm wide and can print on rigid sheet substrates up to 13mm thick.
7. High quality and fine text: achieve smooth tones and outstanding close-up clarity thanks to light inks, variable drop print heads and dot gain control. The Fujifilm technologies are accurately tuned to deliver brilliant images at speed.

You do not need to own an Acuity LED 1600 II, just the design must be able to be produced on the machine. There is no cost to enter the competition.
Closing date is 10 August 2018.

Winners will be announced at the upcoming FESPA Africa expo, taking place from 12-14 September 2018 at Gallagher Convention Centre.

For more information visit www.fujifilmdesignchallenge.co.za

FUJIFILM SOUTH AFRICA (+27 11) 430 5400  www.fujifilm.co.za

Sign Africa Video Series: How To Efficiently Apply Vinyl To A Wall

By

Reporter

-

June 29, 2018

Sign Africa Video Series: How To Efficiently Apply Vinyl To A Wall

In this video, Avery Dennison technical marketing manager Sarel Kruger addresses how to apply vinyl to a wall.

If your company has an idea for an educational video on a product or service related to the signage and graphics industry, send your details to journo@practicalpublishing.co.za

AVERY DENNISON SOUTH AFRICA (+27 11) 249 5700
www.averydennison.com

Marin’s Southern Africa Announces Stick’n Glide Displays Distribution

By

Reporter

-

June 29, 2018

Marin’s Southern Africa Announces Stick'n Glide Displays Distribution

Marin’s Southern Africa are now the exclusive distributor of Stick’n Glide. With features that ensure the display will stick to any level surface, without glue, and not fall over or blow away, the product is also easy to move and install, is colourful and sturdy, as well as wind, tear and water resistant.

With endless uses and possibilities, these displays are customisable and offer a simple fold-and-stand setup, ensuring easily obtainable impactful marketing for any brand, anywhere.

Three different sizes (A4, A5 and A6) are available to be used as table stands, menus and counter displays in every industry including hospitality, retail, pharmaceutical, cosmetics, electronics and more, while customisable shapes allow for a writing area, drinks holder, coasters or flyers and further shapes that can be explored upon request.

MARIN’S SOUTHERN AFRICA derek@marinssa.co.za www.marins-sa.co.za

JCDecaux Launches VIOOH

By

Reporter

-

June 29, 2018

JCDecaux’s global independent automated planning and trading platform, VIOOH, is designed to accelerate growth of Out-of-Home and connect the industry to the programmatic digital ecosystem.

The capital of VIOOH, pronounced View, is currently owned 93.5% by JCDecaux and 6.5% by Veltys, a data specialist and modelling company.

VIOOH’s purpose is to grow Out-of-Home advertising spend globally by offering an integrated platform to provide automation and offer programmatic trading for media sellers and buyers.

DOOh growing platform

While Digital Out-of-Home (DOOH) is expected to be the second fastest growing medium between 2017 and 2020, the platform will strengthen JCDecaux’s capacity to meet the new expectations of its clients, brands and agencies, and enlarge the group ecosystem.

JCDecaux believes that Out-of-Home can compete with digital advertising (mobile, search and display) by transforming its whole offering through optimised campaigns using data and technology, which is why the group decided to create VIOOH organically on a worldwide footprint and to open it to Out-of-Home media owners.

VIOOH

VIOOH has developed a best-in-class planning and trading platform for the Out-of-Home industry. The platform has been in development for over two years, and provides a full stack for automated trading, data management, content serving and ad exchange functionality. The new business is based in London and VIOOH already employs a team of over 65 developers, coders, commercial and support staff.

VIOOH can incorporate many data sources and relies on machine learning algorithms to improve the targeting and effectiveness of advertising campaigns.

Starting in the UK and the USA, the platform will soon be deployed in Belgium, Spain, Italy, Hong Kong, Australia, Denmark, Finland, Germany, Singapore, Dubai, Norway and the Netherlands, among other markets.

Adelaide McKelvey, Group Sales Director at JC Decaux Sub Saharan Africa explained, ‘The launch of VIOOH is an important step in the evolution of OOH. From a local perspective, this further reinforces the critical work that the OMC is doing to establish a credible trading currency to allow OOH to compete in the world of automation and programmatic trading.’

JCDECAUX AFRICA
+27115141400
wandile.setlhodi@jcdecaux.com
www.jcdecauxafrica.com

Clip-Tite Announces New Double Sided Fabric Light Box Design

By

Reporter

-

June 26, 2018

Clip-Tite Announces New Double Sided Fabric Light Box Design

Clip-Tite has announced the availability of its new 70mm deep double-sided fabric light box. According to managing director Vic Anderson, there has been an increased demand for narrower light boxes.

Clip-Tite’s light box has been designed according to that demand. The light box is illuminated with high powered LED’s around the edge. ‘We can now offer free-standing illuminated boxes, as well as the normal non-illuminated free-standing fabric frames,’ said Anderson.

Light box suspension function

The light box can be suspended or mounted as a projecting sign attached to a wall or fitted with feet. The product is for internal applications, namely shopping centres.

CLIP-TITE
+27114404910
info@clip-tite.co.za
www.clip-tite.co.za

Metropole Creates Full-Size Triceratops With Massivit 3D Printer

By

Reporter

-

June 26, 2018

Metropole Creates Full-Size Triceratops With Massivit 3D Printer

Massivit 3D announced that its customer, Metropole, created an ultra-realistic, full-size triceratops to promote a new palaeontology exhibition at Paris’ Musée national d’Histoire naturelle.

With the objective to drive visitor footfall to the museum’s exhibition, the visually-striking dinosaur was brought to life using Metropole’s Massivit 1800 3D Printer in just two days. Measuring a gigantic 1.8m wide, 2.33m long and 3m high (5.9 feet x 7.6 feet x 9.8 feet), the reptile is currently grazing on vegetation at the Gare d’Austerlitz railway station, adjacent to the museum.

Bringing history to life

‘When it comes to producing giant attention-grabbing models that truly turn heads and capture people’s attention, our Massivit 1800 is the solution of choice,’ said Denise Zanet, Executive Partner at Metropole.

Using the Massivit 1800’s unrivalled print speed of up to 35cm (14’’) per hour and dual print heads, Metropole was able to meet the museum’s stringent deadline by producing the triceratops in just eight components. Once assembled, the company strengthened the construction with ballast to guarantee the dinosaur’s longevity during sustained interaction within a public environment.

To ensure even greater lifelikeness, Metropole’s cinematic artistic team then covered the dinosaur with a textured surface to achieve its natural-looking skin, while also producing realistic eyes to enhance its authentic appearance.
‘The Musée national d’Histoire naturelle was completely blown away by how astonishingly lifelike our 3D printed triceratops looks,’ said Zanet. ‘It’s already generating huge buzz at the train station with many passers-by asking how it was created and where they can find out more.’

Securing repeat business

According to Zanet, France’s leading transport company, SNCF Gares & Connexions approached Metropole following its close collaboration and success of last year’s Corto Maltese campaign. This saw the company produce a life-size replica of the Italian comic book adventurer in celebration of the series’ 50th anniversary.

She explained, ‘Gares & Connexions were so overwhelmed by the incredible success and interaction that the 3D printed replica generated, that they recommended us for this campaign. This is a testament to the strong customer engagement and brand awareness attainable with our Massivit 1800.’

The triceratops will be wowing the public throughout the duration of the paleontology exhibition, which is on display until 2 September 2018.

Modern Marketing

The MediaShop Celebrates 30th Milestone