TLC Welcomes New Agency And Strategic Directors

TLC Welcomes New Agency And Strategic Directors
Ryan Coomer and Kate Macildowie
TLC Marketing has welcomed the newly appointed Ryan Coomer and Kate Macildowie to fulfil the roles of agency director and strategic director respectively.
Coomer’s background

Coomer has extensive experience in advertising, marketing, shopper marketing and experiential activations and has worked for the likes of Ogilvy, JWT, Geometry Global and Strawberry Worx. He has worked with many brands during his career ranging from Sun International, Vodacom and Kellogg’s to Bayer and Bentley. He also sits on the board for the SA Institute for Inventors and Innovators (iii) as he has a real passion for assisting local entrepreneurs in getting their products to market.

Coomer commented, ‘I am extremely excited to be joining the amazing team at TLC South Africa. I look forward to driving the business to new heights and being a part of TLC’s big and bright future.’

Macildowie’s background

Macildowie comes from a background in film, advertising and exhibitions. As an MBA graduate, she is passionate about building compelling narratives for brands and bringing them to life for consumers. Much of her career has been spent working with brands in the FMCG and automotive sectors.

Macildowie commented, ‘We are living in the experience economy. This, combined with fierce market competition, disruptive technology and financially squeezed consumers, means that loyalty and real-time customer engagement is no longer a nice to have but a core business imperative to a company’s survival. Having a nice advertising campaign is no longer sufficient to drive sales and build brand affinity. Today we are truly in a new era of ‘Experience-led Loyalty’, that’s why I couldn’t be more delighted to join TLC SA at this exciting time.’

Comment from MD

Preneshen Munian, Managing Director, commented on their latest hire, ‘TLC Marketing is really excited to welcome Coomer and Macildowie to the team, they both bring extensive experience to the company, which will only drive our focus on quality and further enhance our strategic value propositions across Africa.’