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Chatbots – Potential Artificial Intelligence For Brands?

Chatbots - Potential Artificial Intelligence For brands?
Image sourced from Marketing and Entrepreneurship

Belinda Kayton, Media Strategist at The MediaShop, said we’ve all heard about chatbots and some of us might even have interacted with one without knowing it. But what are they all about and what is the potential of this Artificial Intelligence (AI) for brands?

Basically, chatbots function within messaging apps (enabling businesses to provide customer support 24/7, answer customer queries or provide complaint resolutions through the likes of FB Messenger, WeChat etc.)

Chatbots have AI at the heart of them. The former is powered by machine learning and the latter is only capable of interacting by following pre-programmed rules. The fact is that chatbots are still in their infancy, and what we’re experiencing is just the tip of a billion dollar industry in the space of 10 years. But the adoption of chatbots is catching on and large companies such as Uber, Sephora and CNN have fully adopted this technology. Chatbots are always available, they’re never rude, tired or irritated – they’re pleasant 24/7/365. This is why chatbots are prevalent in customer service related industries.

A key driver for this has been the adoption of smartphone technology with Instant Messenger (IM) being the primary means of communication. IM is being adopted at a faster rate than social networks, with over 4.1 billion users worldwide using Facebook Messenger, WhatsApp, WeChat and Slack as examples. Consumers are so used to instant communication in their private lives that they expect the same when they communicate with companies.

According to Research and Markets, the chatbot market is expected to reach billions in revenue by 2021. Although South African consumers predominantly purchase goods in store, 76% of people are using their mobile devices to get more information from online sources, to help make their buying decisions.

The aim of a successful chatbot is to create an experience where users feel like they’re speaking to a human being instead of to a sophisticated bot that is continually learning and optimising itself based on other user interactions.

The possibilities are immense in retail, financial services, travel, hospitality and even in utilities for service-related and transactional conversations:

Government

Chatbot technology has the potential to be a valuable tool in helping to transform the way people engage with government departments. Chatbots are able to communicate in any language, and they learn through engagement.

Financial Services 

Users would be able to converse with the bot just as they would with a human being, providing advice or assisting with new accounts in any of our 11 official languages. Chatbots are also able to better understand the customer’s needs and requirements in a friendly and always-on manner.

Hospitality 

Gartner predicts that by 2020, 85% of enterprise-customer relationships will be managed without human interactions. It will be possible to interact with restaurants through IM with an emoji. Chatbots will be more than capable of taking reservations, placing orders and even recommending wine pairings if requested to do so. The bot will be able to remember this interaction for future interactions.

Chatbots are already being used in the hotel industry, in their operational processes, and are reporting a good ROI.

Healthcare and Education 

At the International AIDS conference in Durban, MomConnect was launched by the Praekelt Foundation which has the potential to revolutionise healthcare in South Africa. The aim of this bot is to provide maternal health advice through the use of cell phone technologies. It is free to all users, and more importantly it is available in all 11 official languages.

The Legal Arena

In June of 2016, news broke that a lawyer chatbot service successfully contested 160,000 out of 250,000 (64% success rate) parking tickets in London and New York (for free). DoNotPay was created by a 19-year-old, second-year law student from Stanford University!

Education 

National Geographic Kids UK has launched a chatbot to teach young children about dinosaurs. Conversational learning is more fun and interactive. The possibilities are endless.

Chatbots are everywhere, we may not even realise that we’re interacting with one. As examples, we’re already able to place food orders online and are given constant updates on the time of delivery and the cost thereof. We are able to order rides from Uber and we know exactly where our driver is.

Some South African examples

– Savant is on Twitter and chats about current scientific trends, research topics or market moves. It represents Sentient Labs ZA.
– KeiraBot: this is a real estate bot that connects you to your dream home.
– Hazie, this is a job recruitment bot that will connect you to your dream job.
– IFRS Rookies, an AI tutor for tomorrow’s accountants specialised in IFRS.

Chatbots Magazine predicts that every business is going to have a bot – messaging apps are growing fiercely and if messaging apps become the number one way in which people communicate, then every business is going to need a way to engage on these platforms.

Bots will be faster than websites and mobile apps – currently, bots are still learning BUT they’ll get to the point where the experience of talking to a business via a bot is at least as good as using its website or mobile app. It will be quicker and easier to talk to a bot and will, therefore, be preferred.

Bots will be easier to use than any other technology ever created – language is the most natural interface humans understand, and that’s the interface that bots use. We won’t have to interact with buttons, text and images which can be cumbersome when interacting with different sites. In five to ten years, bots will be able to understand you completely – in whatever language you choose to use. In the future – talking to a bot will be like talking to a real person who has instant access to entire databases of information, and can process your thoughts and desires instantly.

So, in short, every business needs to get a bot in order to communicate with people on message apps, and bots need to provide as much value as a website or mobile app. The most important takeout is that we need to embrace this AI technology and make it work for our brands within our consumer interactions because it’s coming, whether we like it or not.

THE MEDIASHOP
+27112584000 
www.mediashop.co.za

Hoorah Acquires Tenzing Agency

Hoorah Acquires Tenzing Agency

Hoorah Digital is ramping up its e-commerce capabilities by acquiring the Durban-based design and development agency, Tenzing. Under the terms of the deal, Tenzing will be absorbed into Hoorah, effectively becoming its e-commerce arm.

The relationship between Hoorah and Tenzing Agency started when the Durban-based company was approached to help Hoorah achieve its vision for the WWF’s revamped e-commerce offering at WWF store.

The agency’s e-commerce business offering is truly holistic, featuring end-to-end solutions that eliminate the barriers that brands face when venturing into the online shopping environment. An innovative approach to backend development enables vital business focused integrations to product fulfillment and distribution networks.

In addition, Tenzing boasts a strong digital offering within the automotive industry, a result of a defined focus when building the ever-growing team. With motor journalists, videographers and photographers as part of the DNA of Tenzing, they have proven their ability by driving results to the biggest brand names in South Africa, namely BMW, Jaguar Land Rover, VW and Toyota.

Producing real business results

While the South African online retail space remains relatively small, it is growing. Hoorah hopes to help clients capitalise on that growth by using targeted media to drive customers to online stores that look good and work well.

Hoorah CSO and co-founder Jay Thomson said, ‘At Hoorah, we’re all about producing real business results for our clients. The work we did with Tenzing on the WWF store brought home how important e-commerce can be in producing those results.’

‘If you understand how to target consumers correctly, and we believe we do, you can ensure that they get to your site. Once they get there, however, the shopping experience has to be one that makes them want to buy. By bringing Tenzing into the Hoorah family, we can ensure that happens.’

A wealth of digital experience

‘We’re incredibly excited to have a permanent presence in Durban,’ said Thomson. ‘The city has a growing sense of energy and vibrancy, with companies there demanding the same kind of quality in their digital offerings as they’d get in Cape Town and Johannesburg.’

‘The Hoorah team has a wealth of digital experience. They’ve seen it all within South African and international contexts. The mentorship they provide can only benefit us as we become part of the Hoorah family,’ concluded Liebenberg.

HOORAH DIGITAL
+27103125733
info@hoorahdigital.com
www.hoorahdigital.com

Moving Tactics Shares Ways Of Using In-Store Digital Media To Inform, Entertain And Drive Revenue

Moving Tactics Shares Ways Of Using In-store Digital Media To Inform, Entertain And Drive Revenue

Moving Tactics states that according to recent research, 60% of Generation Z, who are by definition digital natives, prefer to purchase in-store. This may come as a shock to some but the challenge for retailers is how to make the best of the in-store shopper experience to capture these on-site customers and drive sales.

An often overlooked method of getting the shopper’s attention is to use in-store digital media sales to inform, entertain and drive revenue.

Ray Smeda, Head of Digital Media at Moving Tactics said, ’Digital media advertising in the retail space isn’t always top of mind for marketers and retailers, however, we have found great success with several top retail brands in South Africa and the figures speak for themselves; but it’s not just about slapping an ad on a screen, it’s about strategic content at the right time and the right place.’

Moving Tactics, which manages the digital media sales and content development for retailers such as Clicks and Edgars suggests five tips:

Be Strategic

Have a strategic reason for your advertising – know who you’re targeting, when they shop and what they want. Experience shows that the best in-store digital advertising opportunities that translate into increased sales are: promotion with the gift, product price promotion or a new product launch. Always include a price as part of your content and take advantage of having a captive audience while they’re in your store.

Cross-Channel Marketing

Retailers such as Clicks are doing phenomenally well by using their in-store digital screens as part of a multi-channel advertising package. Advertising a product or promotion via various channels, such as via their magazine and in-store digital screens, is more likely to capture a shopper’s attention and reinforce the message.

Use the Data

Retail business decision-makers are increasingly recognising the value of data and insight-driven decision-making. Data retrieved via Retail Analytics software linked to in-store digital screens prove that 33% (1 in 3) of customers notice the screen content and pay attention to it for 9-11 seconds. So instead of running one long advert in a 10-minute communications loop, rather place two 15-second adverts in that same time period. It not only increases brand awareness but also improves the probability of being seen and noticed. However, at till points, up to 100% of customers pay attention to and notice the screens.

KISS

Keep the content simple, minimalist and visual. Consumers appreciate simplicity and our brains respond well to patterns, such as three-word sentences, groups of ideas and an image that makes contextual sense. Don’t bombard consumers with lots of wording, imagery and moving graphics. Too much is simply, too much.

Use dwell time to your advantage

Customers who spend time in queues, whether it be at a till-point or when waiting to see the pharmacist, are a captive audience. Between 96-100% of shoppers pay attention to screen content when dwell time increases. Another recommendation for retailers would be to implement a one-minute per category rule to retain interest and keep content fresh. Infotainment mixed in with advertising and informative content breaks the monotony of waiting in line and cuts perceived wait times.

Having implemented dual networks for Clicks, Smeda said that understanding the consumer profile in a specific space within the store is important. ‘We have installed their front of store network that offers a digital presence within their top 50 performing stores (nationally and internationally) whereas for their Pharmacy network, we’ve used a more focused digital advertising approach in their 400+ locations.’

MOVING TACTICS
+27118070094 
chris.day@movingtactics.co.za
www.movingtactics.co.za

Sign Africa And FESPA Africa Announce Midcomp/Direct Color Systems T-Shirt Design Competition Winner

Sign Africa And FESPA Africa Announce Midcomp/Direct Color Systems T-Shirt Design Competition Winner

Loren Fisher was crowned the winner of the Midcomp/Direct Color Systems T-shirt 2018 Design Competition, which took place at the FESPA Africa and Sign Africa expos from 12-14 September 2018 at Gallagher Convention Centre. Fisher won a cash prize of R5000, runner-up Amanda Steyn won R2500 and the second runner-up, Palesa Fekefeke, won R1500.

– Submitted designs had to comprise of the ‘Where T-Shirt Printing Takes Off’ theme.
– Contestants had to post their designs on either the FESPA Africa or Sign Africa Facebook page.
– Facebook posts caption needed to include the words ‘Where T-Shirt Printing Takes Off’ along with the hashtag #FESPAAfrica or #SignAfricaExpo.
– Contestants had to get as many likes as possible for their design to be printed and showcased at the FESPA Africa and Sign Africa Expo.

The top 15 entrants’ designs were then printed and showcased at the event’s registration area for the public vote, where Fisher’s design gathered most votes.

Sign Africa www.signafricaexpo.com

Explore Business Opportunities In Print At The Sign Africa And FESPA Africa Expo

Sign Africa And FESPA Africa Expo Returns For Fifth Year At Gallagher Convention Centre

Business opportunities will be showcased on various exhibitor stands at the upcoming Sign Africa and FESPA Africa Expo, taking place from 12-14 September at Gallagher Convention Centre.

Opportunities for start-ups or those looking to grow their businesses will be showcased in daily 30 minute sessions on the hour. These sessions are free of charge. A range of topics relating to T-shirt printing, signage, branding, working with acrylic, doming and wide format printing will be covered.

TIME

WED 12 SEP

TIME

THURS 13 SEP

TIME

FRI 14 SEP

09H30

Gawk hall 3: Take your textile printing to new levels with Triga Max and the all NEW Triga Go fabric tension display systems.

09H30

Gawk hall 3: Take your textile printing to new levels with Triga Max and the all NEW Triga Go fabric tension display systems

09H30

Gawk hall 3: Take your textile printing to new levels with Triga Max and the all NEW Triga Go fabric tension display systems

10H30

Midcomp hall 3:Work smarter with the HP R2000

10H30

Midcomp hall 3:Business opportunities in branding bottles and more.

10H30

Midcomp hall 3: T-shirt printing on the DCS 1800 mini Flatbed printer.

11h30

Maizey Plastics hall 3: T-shirt graphics using Poli-flex Turboflex Heat Transfers.

11H30

Maizey Plastics hall 3: Working with Plexiglas – A variety of tools will be onsite to demonstrate correct working techniques.

11H30

Maizey Plastics hall 3: Doming using UltraDome

12H30

JG Electronics hall 1: Start or expand your own corporate gift branding  business

12H30

JG Electronics hall 1: Investigate adding white toner T-shirt printing vs traditional printing.

12H30

JG Electronics hall 1:Investigate adding white toner T-shirt printing vs traditional printing.

13H30

Uprint hall 1:  Start up or value add to your business for a TOTAL print solution system on all Promo goods. Demo’s will be shown.

13H30

Uprint hall 1:  Start up or value add to your business for a TOTAL print solution system on all Promo goods. Demo’s will be shown.

13H30

Uprint hall 1:  Start up or value add to your business for a TOTAL print solution system on all Promo goods. Demo’s will be shown.

14H30

Rexx Hall 1: Visit this hands-on demo on getting started in screen printing with Charlie Taublieb

14H30

Rexx Hall 1: Get ahead of your competition with these screen printing techniques taught by Charlie Taublieb

14H30

Rexx Hall 1: Visit this hands-on demo on working with special effects to enhance your T-shirt printing taught by Charlie Taublieb

For more information, and to pre-register online, please visit www.signafricaexpo.com or www.fespaafrica.com.

AfricaCom 2018 To Address Issues Affecting Companies in Africa’s Digital Market

AfricaCom 2018 To Address Issues Affecting Companies in Africa’s Digital Market

Now in its 21st year, AfricaCom 2018 will take place at the Cape Town Convention Centre (CTICC) from 13 – 15 November 2018, the technology, media and telecommunications conference and exhibition will cover the most strategic digital issues affecting companies in Africa’s digital market: services, efficiency, profitability, customer experience, partnerships, policy and more.

AfricaCom this year will be co-located with: 5G Africa, Africa Video Forum, The AI Summit Cape Town, IoT World Africa and Mission Critical Technologies Africa.

Whether focus is on 5G, policy and regulatory frameworks that are going to enable communications, ICT investment, new revenue streams or accelerating the spread of digital connectivity throughout sub-Saharan Africa, AfricaCom will be the place to be to shape Africa’s telco future.

AfricaCom 2018 will bring together 14 000 attendees, 450 speakers and 400 exhibitors showcasing technologies and solutions covering everything from 5G, AI, IoT, Fintech, Blockchain and beyond, with a host of new content and exciting developments.

Some of the key events that delegates can look forward to:

Connecting Africa

Connecting Africa is a top track at AfricaCom 2018 focussing on accelerating the spread of digital connectivity throughout sub-Saharan Africa. Connectivity champions will unite to discuss how favourable policy and the right technologies and business models will enable MNOs and ISPs to expand their networks to bridge Africa’s digital divide.

Hot topics include strengthening broadband networks, expanding satellite connectivity, innovative rural connectivity solutions, fibre deployment and establishing new partnerships to close connectivity gaps.

Data centre market

Disruptive factors have forced dramatic changes in the data centre (DC) market. At AfricaCom, learn how to navigate the need for consumer proximity when location costs are high, how regulatory frameworks can balance protection concerns with storage imperatives, whether capacity outweighs convenience and how cloud services will impact the DC market in Africa.

Developing wholesale services to increase revenues is another hot topic. Speakers will also discuss how market strength can be leveraged to expand across the wholesale value chain; creating new revenue streams through B2B offerings.

 

AFRICACOM tmt.knect365.com/africacom

Hughes Network Systems Lists Benefits Of Digital Signage For Universities

Hughes Network Systems Lists Benefits Of Digital Signage For Universities
image source: usnews.com

According to Tony Bardo, assistant vice president of government solutions at Hughes Network Systems, Llc, colleges and universities have a responsibility to keep students and faculty informed with timely updates and campus developments.

From spotlighting campus events to showing highlights of Saturday’s football game to providing daily cafeteria menus, schools have a wealth of information they have to share with a range of different audiences. Schools can take advantage of the latest digital signage technology to communicate quickly and effectively with staff and students.

An integrated campus-wide digital signage platform brings organisational communications into the 21st century, improves efficiency and ensures message delivery in an era when people (students especially) need a reason to look up every once in a while. The same state-of-the-art technology that’s dynamically changing major industries across the country, including retail, restaurant and hospitality, can also help schools stay at the forefront of communications technology. Moreover, deploying or upgrading to a single campus-wide digital signage platform is an important component to reaching the potential of a modern communications infrastructure.

Campus administrators can use a unified platform to help campus visitors by displaying touch-screen options for FAQ and other general information such as campus maps and office locator applications on lobby kiosks. Another application that a unified system can deliver is faculty and staff training. With features like video-on-demand (VOD) and live town hall addresses from institutional or departmental leadership, schools can ensure everyone can easily access the information they need.

A unified approach

Many campus communications outlets consist of disjointed signage networks, an infrequently visited intranet or messy and over-crowded bulletin boards. For example, the college of engineering at a given university might have deployed their own signage system, which may be a completely different signage platform than the athletics department; meanwhile, the finance building still has flyers cluttering a tack board in their lobby. That severely limits the reach of the messages and information.

This often results from one or more departments leading the signage adoption independently due to the absence of plans for a campus-wide implementation. However, colleges and universities that make the investment in a single, trusted, campus-wide digital signage platform find they can streamline critical information delivery, reduce costs and continuously deploy the latest technology and upgrades in an easy and calculated manner.

Universities often overlook the potential of these systems in the event of an emergency, and how effective they are at providing urgent updates and instructions across campus, all the way from the labs to the dorms and even to the parking garages.

Flexibility and immediacy

The most robust digital signage systems available today are those that include anytime/anywhere, cloud-based access to the content portal. With a single platform, the team implementing the system has only one service contract and customer support channel instead of different support groups and capabilities for various systems throughout the campus. What’s more, with one system, IT support staff and content managers can benefit from a single interface that can easily control the entire network of screens while enabling customised content for specific audiences based on screen location.

The most advanced systems offer backend access through any connected device — a convenience and a critical feature for deploying emergency messages and notifications. Use of a secure and collaborative, cloud-based interface also simplifies management of permission levels and user access credentials for multiple groups or departments across the campus. Systems with high flexibility allow administrators from different departments to curate information that is pertinent to their target audiences, such as setting content specific to those who frequent any given building or set of buildings on campus.

This means that while IT may manage the entire network of digital signs, the English department can post a Shakespeare quote of the day on the signs in their building while the admissions office can promote upcoming student tours.

Efficiencies and cost-savings

For higher education institutions, a unified digital signage system can be highly efficient and even save money compared to a multi-platform approach. When compared to systems that are brought in to departmental silos, unified systems cost less per unit due to higher number of screens for a campus vs. a building or two. Moreover, a unified platform compounds savings over time when also accounting for on-going maintenance and upgrades.

Finally, deployment of a digital signage system is now more efficient than ever, especially when leveraging the latest SmartTV technology. With SmartTVs, the signage platform becomes a cloud-based application that enables sharing of resources and content calendars and can even deliver a live TV frame wrapped in customisable and dynamic information. In addition, with SmartTVs, all that is needed to install the screens is a mount, power outlet and internet connection. This easy-install approach allows schools to save on installation costs by deploying the system through their facility and IT teams if they are in a position to do so. And with everything stored and managed in the cloud, universities do not have to bear the brunt of storing multiple gigs of content locally.

Universities are already catching on, capturing student and staff attention with dynamic content playing on digital screens 8 to 10 times larger than the one in their audience’s hand. As colleges and universities continue to adopt this powerful engagement technology, those that maximise their potential and ROI are the ones likely working with a single, unified digital signage platform, the 21st century way to simplify and streamline communications across campus.

HUGHES NETWORK SYSTEMS www.hughes.com

Sign Africa And FESPA Africa Expo Returns For Fifth Year At Gallagher Convention Centre

Sign Africa And FESPA Africa Expo Returns For Fifth Year At Gallagher Convention Centre

Africa’s largest dedicated signage and print exhibition, the Sign Africa and FESPA Africa expo, returns for the fifth year at the Gallagher Convention Centre, Johannesburg, between the 12-14 September 2018.

Co-located with Africa LED and Africa Print, you can connect with over 6,000 industry professionals all coming together to view the latest developments in technology, equipment, solutions and software.

The event is ideal for those looking to invest in new technology and business opportunities, showcasing cutting-edge technology, such as: all aspects of wide format digital printing, garment decoration, screen printing and signage.

Printers looking to diversify into wide format printing, signage and graphics and vehicle wrapping will be spoilt for choice with many exhibitors catering to these markets and industry experts available to share extensive knowledge.

Hall 1 will feature a dedicated Textile Print Expo, showcasing all disciplines of print, including screen printing, transfer printing, sublimation, direct digital printing and more. Printers in Africa are increasingly seeing textile printing as a new revenue stream. The advancements in ink and machine technology and wider availability of reliable printers has made this area a very attractive business opportunity.

There will be a range of activities during the event, including:

Speed Wrap Challenge

The Speed Wrap is a national, live wrapping competition. The event is brought to you by platinum sponsor Roland, vinyl sponsors Grafiwrap (distributed by Maizey Plastics), Hexis (distributed by Falcon) and expo sponsors FESPA Africa and Sign Africa. The Speed Wrap challenge will take place on all three days of the expo. The first round will be at 10am. The final round will take place on Friday 14 September. Enter your best wrapper!

Textile Experience

Visit this hands-on workshop where printers can learn different techniques all taught by Charlie Taublieb, who has been in the screen printing industry since 1976, and heads up Taublieb Consulting in Greenwood Village, Colorado, a company specialising in technical screen printing consulting for textile printers. This takes place from 12-14 September, in hall 1 on the Rexx Screen & Digital Supplies stand.

T-Shirt and Bag Printing Workshop

Free demonstrations by local experts on T-shirts and bags with speciality printing techniques, direct to transfer and screen printing. Pop into hall 1 during the three expo days to get tips and tricks and ask our local experts questions.

Business Opportunities In Print, Sign & LED

Business opportunities will be showcased on various exhibitor stands. Opportunities for start-ups or those looking to grow their businesses will be showcased in daily 30 minute sessions on the hour. A range of topics relating to all aspects of the digital printing, signage, vehicle wrapping and wide format industry will be covered.

Advanced CorelDRAW Workshop

Book your seat for the industry focused Advanced CorelDRAW workshop, covering topics for signage, screen printing, wide format print, engraving and more.

Enter The Midcomp/Direct Color Systems T-Shirt Design Competition

Designers are invited to post their ‘Where T-Shirt Printing Takes Off’ themed T-shirt on the FESPA Africa and Sign Africa Facebook pages.

Captions should include the hashtag ‘#FESPAAfrica’/ ‘#SignAfricaExpo’, and ‘Where T-Shirt Printing Takes Off’ tagline.

Entries close on 10 September 2018. Email the posted design to Thapy@practicalpublishing.co.za

Printing SA Conference

The 5th annual Printing SA Conference takes place 14 September, Gallagher Convention Centre, Midrand. As a delegate, you’ll leave armed with greater insights and an appreciation of the latest industry trends. SAIP members qualify for a 25% discount and will earn 2 CPD points for attending each topic (8 CPD points can be earned in total). Printing SA members qualify for 10% discount. If a member of both, the highest discount of 25% applies. For more information click here.

Printing SA Gala Dinner

The Printing SA Gala Dinner will be hosted during the Africa Print Expo, on the evening of Wednesday 12 September in The Ballroom at Gallagher Convention Centre, 18:30 for 19:00. This year’s event will take attendees back in time with a 1920s New York theme, a period when news was delivered and devoured through 2000 dailies. RSVP to: https://printingsa.org/2018-gala-dinner/.

Online registrations are open. To register free of charge, and for more information, visit: www.signafricaexpo.com or www.fespaafrica.com.

Ogilvy Announces MDs And Head Of Delivery

Ogilvy Announces MDs and Head Of Delivery
Luca Gallarelli, Tassin Albertyn and Vicki Buys

Ogilvy made three new senior appointments that deepen the client-centric approach at the recently re-founded agency. These include: Luca Gallarelli as the MD of the Ogilvy Group, Vicki Buys as the MD of the Ogilvy Cape Town operation and Tassin Albertyn as the Head of Delivery.

Gallarelli was instrumental in driving the agency’s Next Chapter journey during his five years as MD at Ogilvy Cape Town, implementing a more agile business model that removes duplication and addresses clients’ broader business needs. Under Gallarelli’s management, Ogilvy Cape Town was named most integrated agency in Cape Town for five years running and recently won a Cannes Grand Prix for the Carling Black Label ‘Soccer Song For Change’ campaign. He has been a member of the Ogilvy Holding Board since 2016.

Buys has long been responsible for Ogilvy’s iconic relationship with Volkswagen SA. The 2016 Volkswagen Uber Up! Campaign she worked on won a Gold Loerie for marketing effectiveness – the first time the award was presented. Ogilvy’s VW account has been consistently awarded, winning two Silver Lions and a Bronze in Cannes this year.

Buys has served as Managing Partner and Deputy Managing Director at Ogilvy, and has been a board member since 2013. She has also worked closely with Gallarelli to shape and implement the agency’s Next Chapter philosophy.

New Head of Delivery Albertyn comes to Ogilvy from Old Mutual, where she was Lead Digital Project/Programme Manager and responsible for managing project stakeholders, digital operations, and project and programme planning, among other disciplines.
Besides project management expertise, Albertyn has experience in agencies, in print and online media, having worked at Liquorice Africa, Highbury Safika, and M&C Saatchi Abel as well as at Ogilvy.

Ogilvy South Africa CEO Alistair Mokoena said, ’These appointments strengthen Ogilvy’s ability to put client needs at the centre of what we do. With our recent re-founding as a fully integrated global creative network, we now offer clients services like marketing, digital strategy, reputation management and business development with a single point of contact. This client-centric philosophy is geared toward ensuring our client brands matter to their audiences, and that they remain culturally relevant at all times.’

OGILVY 
+27117096600 
joburg@ogilvy.co.za
www.ogilvy.co.za

Spark Media Appoints Head Of Integrated Media Solutions

Spark Media Appoints Head Of Integrated Media Solutions
Debbie McIntyre

Spark Media has appointed Debbie McIntyre to a newly created role as Head of Integrated Media Solutions. This will enable her to offer clients access to all Caxton Magazines and Spark Media platforms, focusing on a cross-platform approach and making sure that this is a simple, streamlined process for clients. In this new position, McIntyre has also been welcomed as an EXCO member at Spark Media.

‘Debbie’s role will involve her identifying strategic opportunities for clients across our platforms,’ said Gill Randall, Joint CEO Spark Media.

‘She is the ideal candidate based on her vast and relevant experience within our Group,’ said Randall. ‘We’re all excited about this new position and believe that we have a very powerful and varied media, audience as well as conceptual content offerings for bespoke client campaigns. We are geared to implement, measure and optimise campaign performance too.’

‘Together with our media offering, our ROOTS research, audience panels and alignments with the latest international marketing thinking, we can offer clients clarity and assistance in strategising, planning and implementing campaigns that deliver.’

SPARK MEDIA
+27104928391
info@sparkmedia.co.za
www.sparkmedia.co.za
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