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Tips On Achieving Digital Marketing Objectives

Tips On Achieving Digital Marketing Objectives

Chelsea du Plessis, Social Media Manager at Vuma, says one of the biggest challenges holding brands back from meeting marketing objectives and creating a truly engaged online community is inauthenticity. Promoting the brand, its products and services is still taking precedence over bringing audiences content that adds value to their lives.

That being said, true authenticity is not an easy feat to achieve and I don’t think there is a brand that has got it 100% right and managed to build an authentic online community of engaged followers.

And that’s also not to say that social media can’t be used to promote, it is an incredibly effective sales and marketing tool, and the massive growth that social commerce has experienced in just the last few quarters alone speaks to this fact. It’s just how brands seem to be going about it at the moment that leaves me with a few reservations.

Achieving digital marketing objectives of course requires that brands have a properly ideated and effectively executed strategy in place, and that, I believe, involves two key first steps: knowing your audience (who is your target market, what space and context do you exist within as a business) and understanding your value. That is, what value do you bring to South Africans’ lives, and how does your value translate for audiences online. Why should someone choose to follow you and engage with your content?

Once brands have these two crucial aspects down, they have a stronger foundation on which to start building a strong, effective and successful digital strategy. On that note, here’s what brands really need to stop doing as part of their strategic digital approaches from here and into the future:

Stop trying to block the ‘bad stuff’: this is by no means a new piece of digital marketing advice, but the fact that many businesses and brands are still looking to block negative comments from appearing on their channels means it bears repeating. Don’t delete the negative stuff, you simply have to know that if you are going to share content online, people are going to engage with it. And whether their feedback is positive or negative, there is still a lot of value to gain from it.

Don’t just jump on the digital bandwagon: I’ve seen many instances of brands getting pressured into creating a profile on a particular social media channel, simply because the channel is popular. Again, this comes back to knowing your audience, your brand and your specific value-add. Your content is just going to get lost, and engaging on the channel will become a burden instead of aiding your brand and business. Be targeted, do your research and then post.

Stop creating content for content’s sake: this is a classic case of ‘quality over quantity’. Don’t overproduce content and share as much as you possibly can online simply for the sake of saying something. Make your goal to produce quality content that intentionally and strategically resonates with your audience, and that’s tailored for your different digital platforms. Be consistent with when and how you post. It’s also important to track your objectives against your online activity, then re-evaluate and refine where necessary.

Don’t expect to move mountains in minutes: despite the instantaneous, ‘always-on’ nature of digital, it’s important to understand that results will not happen overnight. From boosted Facebook posts to influencer partnerships, getting results takes time, don’t be disheartened or frustrated if your website doesn’t immediately rank top of the search engine results pages, or if you aren’t racking up high sales volumes within a week of an intervention. Be patient, keep at it and trust the process.

VUMA
https://www.vuma3d.com

DUKE Group Appoints Chief Creative Officer

DUKE Group Announces Of Appoints Chief Creative Officer
Suhana Gordhan, DUKE Advertising.

Suhana Gordhan has spent 18 years in advertising, during which time she has made great strides, not only in her work, but in her contribution to the industry. DUKE Group is excited to announce the promotion of Gordhan from Executive Creative Director (ECD) of DUKE Advertising, to Chief Creative Officer (CCO) of the group.

Gordhan joined DUKE Advertising in 2020, having moved from her role as ECD at FCB, and in just two years, has made a significant impact on the agency, both with the work and the people.

CEO and founder of DUKE Group, Wayne Naidoo said, ‘This was a very easy decision to make. When Gordhan joined the team, she seamlessly integrated into the DUKE ethos and environment. I am excited to have her at the helm with the Exco team, leading DUKE Group into the future. Gordhan has that unique ability to inspire great work and lead with heart. I have no doubt that she is the right person for the job.’

As a woman of colour, she has been focused on creating access to the industry for young women and creatives of colour. Gordhan said, ‘I feel honoured to become CCO. I have such respect for DUKE and its leadership to be able to promote from within. This is deeply personal to me, I get to take up the ranks amongst a tiny handful of women CCO’s, let alone women CCO’s of colour. I want to make sure that other young women coming up in the industry know that there is a place for us at the top. It hasn’t always been ours for the taking, but now it is, and it’s about time. It is my dream that this industry looks different to the one I started out in.’

DUKE is committed to excellence, and beyond the work, this is about leading the charge in real transformation, recognising, rewarding, and developing talent by looking inward first. DUKE has the compass set for a world-class reputation, and the group believes that it starts with authenticity, and with developing their own people with a global mindset, achieved through local pride and prowess.

Gordhan has many local and international awards under her belt. She was baptised as a Cannes Lions Juror in 2017. And this year, she was again given the honour for the Film Craft Category. She has also judged at One Show and The Clios. Gordhan serves on key findustry boards in South Africa – The Loeries and the Creative Circle Exco. She is the former ‘Chair Aunty’ of The Loeries, where she started Open Chair, which creates space for young women in advertising to have face time with senior female leadership. This year she was invited to represent Africa alongside 21 other global creative leaders on the International Board for the One Club for Creativity.

Steve Miller, Chief Strategic Officer at DUKE Group said, ‘Working alongside Gordhan has been an uplifting experience. She brings a wealth of experience but also a freshness of thought, a breadth of vision and an eye for the big idea that is truly remarkable. And she’s a magnet for great creative talent and a superb nurturer to boot. Given the nature of our expansion plans we’ll be putting this flair to full use over the next few years, and I look forward to witnessing Gordhan’s future growth.’

DUKE GROUP
+27 21 421 4239
www.duke.co.za

RAPT Creative Ticks All The Boxes In Beefeater Influencer Campaign

RAPT Creative Ticks All The Boxes In Beefeater Influencer Campaign

Beefeater gin has always been an authentic product of London. Its personality is intrinsically linked to the big city and it had recently launched a global campaign called ‘The Spirit of London’ to refresh the target market’s love for life in the city. RAPT Creative has delivered a three-pronged influencer campaign for Beefeater that has resulted in the agency being tasked to re-imagine its creative and strategy to further entrench the brand in South Africa.

According to Beefeater Marketing Manager, Grant Hendricks, the gin category continues to boom with the spirit’s widespread appeal driven by both occasion and liquid versatility, value and shareability.

‘Beefeater had experienced good growth during the boom but wanted to aggressively gain more traction as several competing brands waivered in the second half of 2021,’ said Hendricks. ‘This presented us with an opportunity to increase our influence.’

A key part of the strategy and go-to-market plan was to partner with local relevant voices to not only tell but show consumers what City Stories meant to them. Logically, RAPT Creative partnered with South African macro and micro influencers who truly embodied the Spirit of London.

Rouge and Priddy Ugl were engaged to assist the agency with content creation via photo and video shoots as well as event appearance, and posts on Instagram and Twitter. Other influencers, including Foyin Og, Nkuley and Cherrified, were tasked with attending events and posting regularly on the same platforms.

The second prong of the campaign was to partner with content creator, Azee Green, to amplify Beefeater’s participation in Airmax Day. She was tasked with documenting the day using the Beefeater City Stories lens and compiling 10 Instagram stories and one grid post.

‘Our final task was to amplify the brand’s position at the Gin & Tonic Festival in Cape Town and support the week-long programme of activations we had organised, including a dinner event hosted by Master Distiller, Desmon Payne. For this component of the campaign, we partnered with key local influencers who attended the events, created Instagram stories and tweeted all week long,’ said RAPT Creative’s Divisional Head: PE and Influencer, Khangelani Dziba.

While budget was challenging, the agency achieved considerable success. For City Stories and Airmax Day alone, the Instagram engagement rate exceeded industry average while the total number of impressions and total reach on that platform topped 1,5-million.

As expected, Twitter delivered in line with the industry average and, while influencers were not required to use Facebook, one of the content partners did and achieved an engagement rate that exceeded the industry average by 8%.

‘We were very pleased with the results achieved by RAPT Creative and their content partners, so much so, that we have tasked the agency with re-imagining The Spirit of London for the brand during the second half of 2022,’ concluded Hendricks.

RAPT CREATIVE
https://raptcreative.com

FCB Joburg Adverts Feature Prominently On Most Liked Ads List

FCB Joburg Adverts Feature Prominently On Most Liked Ads List

Toyota and Coca-Cola have shown to be prominent brands in a recently announced list of favourite adverts. Kantar announced South Africa’s Top 20 List of Most Liked Ads for 2021 earlier this month and FCB Joburg dominated the line-up with five Proudly South African television commercials, three in the Top 10 at positions 3, 8 and 9 and the other two ranking 13 and 18.

Toyota accounted for two of the other Top 20 ads and Coca-Cola for FCB Joburg’s fifth. ‘We’re ecstatic,’ said MD of the FCB Joburg and Hellocomputer group, Joey Khuvutlu. ‘We know that the ability to create ads that win the hearts and minds of South Africans is in FCB’s DNA. And there’s visible proof of that: the Most Loved Ad of the Last Three Decades, the Most Loved Ad of the Last 15 Years and the Most Loved Campaign in Kantar/Millward Brown history all came from our creative studios.’

‘But to feature on Kantar’s annual Most Liked Ads – to be consistent in engaging so positively with our clients’ most important target markets – is for us the Big Win every year. It’s humbling, it’s reaffirming and proof that what we do is relevant. Huge respect and congratulations to the teams.’

Khuvutlu and Chief Creative Officer, Tseliso Rangaka, have distilled their goal for the agency into two: to deliver timeless and timely work, and to put creativity at the centre of the business as the foundation that will deliver employee satisfaction and business growth.

‘Timeless work is the kind that makes people fall madly in love with brands. Storytelling, purpose and resonance are the building blocks for work that can literally move people to action and product off shelves, and these most-loved ads are demonstration of timeless work,’ said Rangaka.

Nahana CEO, Thabang Skwambane, echoed the duo’s sentiments, ‘It isn’t easy to create a ‘most liked ad’ without the research data, strategic insights development, a great creative idea and most importantly, a client who wants to create and grow real affinity and equity for their brand. So, hats off to all the many people who made the work and the clients who appreciate the value of consumer connection.’

FCB Joburg’s list of Top 20 Best Liked Ads for 2021 are:

3: Toyota Corolla Cross ‘Prequel’.
8: Coca-Cola Uplift Internet Café’.
9: Toyota Corolla ‘Hatch Robots’.
13: Toyota Corolla ‘Cross Robots’.
18: Toyota Rumion ‘More room for fun’.

FCB  
www.fcb.co.za

Building A Great Digital Experience

Building A Great Digital Experience
Greg Gatherer, Account Manager, Liferay Africa.

Greg Gatherer, Account Manager, Liferay Africa, writes that before taking a deep dive into how great digital experiences can help organisations grow their customer bases, it’s worth taking a look at what makes a good digital experience.

Most organisations today understand that customer experience is vital to both their survival and growth. They probably would’ve read that research has shown that customers are willing to pay more for a great customer experience and that organisations which provide those experiences can expect higher degrees of loyalty and increased spend. But what they may not realise is that providing those experiences is just as important for new and potential customers as it is for existing ones.

And whether your organisation operates on a business to business (B2B) or business to consumer (B2C) model, chances are the first interaction any potential customer has with your organisation will be digital, as will the majority thereafter. It’s therefore critical that any organisation looking to grow its customer base focus on building out the best possible digital experiences.

Critically, these experiences shouldn’t just be great in and of themselves, but should form a seamless journey that makes it as easy as possible for someone to go from being a potential customer to being a fully-fledged, loyal, repeat buyer.

Building a great digital experience

First off, any digital experience should be as easy for customers or potential customers to access as possible. That means they should have the ability to reach your brand’s service, regardless of where they are or what time it is. The best way to ensure that’s the case is by taking an omnichannel approach which facilitates access across various channels through an integrated system.

Organisations should also make it as easy as possible for new and potential customers to get any assistance they need at every point in their customer journey. It’s important then to ensure that customer service tools are easy to find via your digital platforms and that they give customers the option to solve simple issues themselves, rather than having to contact customer support.

Those may seem like small things, but they can make a massive impact on prospective customers. Think about your own experiences as an e-commerce site. Are you more likely to shop with a site that lets you buy instantly or one that makes you go through a tedious registration process? And are you more likely to keep buying from a site that makes it easy to get help with things like changing delivery dates or one that makes it impossible for you to get any kind of customer support?

The right technology

Of course, building these experiences isn’t a given. Instead, it’s something that businesses have to work on continuously. That said, the right technology can make it a great deal easier.

A digital experience platform (DXP), for example, can help ensure that customers can take each step in their journey seamlessly. DXPs connect disparate data sources into one user experience – for example, a web portal or mobile app.

Utilising digital self-service tools can also be helpful. By streamlining ordering through a self-service portal, for example, you eliminate the need for customers to take time to speak with a customer service representative. Remember, the goal is to reduce friction as much as possible and make things as easy for someone to become a customer as possible.

With organisations operating in increasingly competitive environments and product seldom a major differentiator, digital experiences are somewhere that organisations can really stand out.

Long-term dividends

It’s clear then that creating great digital experiences is incredibly important for organisations looking to grow their customer bases. But in order to keep those customers once they’ve gained them, organisations need to build on these early experiences and ensure seamless transitions in each phase of the customer journey.

Remember, loyal customers buy more frequently and spend more with every purchase. It’s therefore in every organisation’s best interest to combine growth with retention when it focuses on its digital experiences. By taking this approach, organisations put themselves in the best possible position to achieve long-term success. Fortunately, with the right tools and mindset in place, it’s something that’s entirely achievable.

LIFERAY AFRICA
https://www.liferay.com

Tractor Outdoor And Partner Raise Awareness Of Missing Children Crisis

Tractor Outdoor And Partner Raises Awareness Of Missing Children Crisis

Outdoor media owner Tractor Outdoor has partnered with Missing Children South Africa (MCSA), an organisation that assists the authorities whenever a child goes missing, to speedily return missing children safely to their homes. The media owner has offered up its country-wide digital billboard network, which reaches more than 30 million consumers each month, to the organisation on a no-charge basis.

This will allow for the rapid communication of new missing child alerts to key areas, as well as high-traffic locations such as highways and petrol stations. Nelson Mandela once famously said that, ‘There can be no keener revelation of a society’s soul than the way in which it treats its children.’ Cut to 2022: at least one child is reported as missing every five hours in South Africa, with child kidnapping, abductions and human trafficking rising each day. If Madiba was here today, he would no doubt agree that our country should be gravely concerned about the state of its soul.

When a child goes missing, the first 24 hours are critical. As more time passes, the statistical likelihood of finding the child alive drops drastically. This is where the role of the community becomes so critical in recovering a lost child; and the more people who are aware that a child is missing, the better the chances.

Explained Remi Du Preez, Commercial Director at Tractor Outdoor, ‘There is nothing in this world more distressing to a family or a community than a child going missing. We approached MCSA with the intent of creating a digital channel that would facilitate fast-to-market communication close to areas where the child in question was last seen. This approach has been very successful in the United States; media owners and authorities collaborate closely when matters of national concern arise, and we wanted to replicate this model closer to home.’

Du Preez explained that key to the rapid dissemination of these alerts was designing a seamless process, which included the creation of a universal template. ‘MCSA can swiftly insert important details such as the child’s name, age, image and area where they were last seen into the template, and share it with Tractor’s content management team. Our team immediately upload the creative and schedule the campaign roll-out, and the alert is flighted within minutes of its receipt.’

Technology was key to the successful roll-out of this initiative. Tractor’s systems allow artwork to be easily connected across metros at the touch of a button, enabling high-priority content to be flighted before other content.

‘Due to the dynamic nature of our systems, it generally takes less than five minutes for our system to identify available inventory and then upload content for flighting. As time is of extreme importance in missing children cases, this fast turnaround plays a crucial role.’

Bianca van Aswegen, National Coordinator at MCSA, said that the partnership with Tractor could not have come at a better time for the organisation. ‘Over the past few months, there has been a dramatic and frightening spike in the number of child kidnappings, abductions, human trafficking cases and missing children. We’ve been inundated with new reports daily. Now with the increased and far-reaching exposure that we’re able to give these cases via Tractor’s network, and with each additional eyeball on our alerts, we improve the chances of bringing a child home.’

Prior to the partnership with Tractor, MCSA predominantly made use of social media and community-based flyers to alert communities about children reported as missing. ‘With the addition of Tractor’s digital screens, we’re not only reaching a wider audience; we’re also alerting more people to the existence of an organisation that assists caregivers should their child go missing, at no cost to them. This is hugely significant for us as an organisation, and we cannot thank Tractor Outdoor enough for offering this service to us, helping make South Africa a safer place for all our children,’ she added.

Said Du Preez, ‘One of Tractor’s foundational pillars is to give a voice to those who need it, and we are excited to roll out many other partnerships of this nature in the months to follow.’

TRACTOR OUTDOOR
www.tractoroutdoor.com

DUKE Group Launches Specialist Media Agency

DUKE Group Launches Specialist Media Agency
Amy Leibbrandt, FAME.

The DUKE Group has partnered with Omnicom Media Group South Africa to launch FAME, an independent, locally owned, specialist media agency. The joint venture will provide FAME with state-of-the-art consumer data and media buying volume, which will greatly facilitate their local and global communications planning and media buying capabilities.

Clients stand to benefit from an independent-thinking media agency underpinned by the muscle of one of the globe’s most prestigious media groups. FAME forms the seventh specialist agency within the DUKE Group alongside DUKE Advertising, Mark1 Digital, Dialogue PR, production company Duchess, market research agency NUDE and sponsorship marketing business, CHAMP.

The new media business is spearheaded by Managing Director, Amy Leibbrandt, formerly from PHD Cape Town. Leibbrandt has 15 years of media strategy experience, working at both full-service agencies and media independents. Her vision for FAME is to deliver consumer-centric, innovative and data-driven media strategies and excellent client service, as well as to nurture young talent in the ever-changing media industry. ‘I am extremely excited about this fantastic new business and the opportunity to launch and lead something in partnership with OMG. At the same time, I’m delighted to be able to benefit from the depth of experience and wide reaching scope that is accessible to us through our incorporation into the DUKE Group of companies.’

DUKE Group CEO Wayne Naidoo added: ‘The launch of a media agency within the Group was the next logical step for us, to be able to ensure that we are able to provide our clients with a full-service branding and communications offering. The opportunity to partner with OMG South Africa was beyond any of our expectations and we are incredibly enthusiastic about the opportunities that lie ahead through this unique collaboration and the obvious value this will provide our clients.’

OMG CEO, Josh Dovey, commented, ‘We are delighted to be able to partner with an independent, free-thinking partner like the DUKE Group, which has a proven track record of innovation and pushing boundaries. FAME will be acutely focused on finding local brand solutions with the benefit of access to international best practice, which will ultimately provide clients with superbly-tailored solutions and afford us incredible bang-for-buck media buying power.’

DUKE GROUP
www.duke.co.za  

InMobi Expands Partnership With Microsoft Advertising

InMobi Expands Partnership With Microsoft Advertising
Rohit Dosi, Director, Microsoft Advertising at InMobi.

InMobi and Microsoft have been in a strategic partnership since July 2018 to help enterprises accelerate their digital transformation by providing them with insights, audience, and engagement platforms for a connected world. InMobi recently announced an expansion of its partnership with Microsoft Advertising to support enterprise and strategic advertisers in South Africa, Southeast Asia, Turkey and Middle East.

InMobi will offer marketers an integrated solution to power their campaigns built on the search and native display capabilities of Microsoft Advertising and mobile ad tech capability of InMobi’s advertising platforms.

Microsoft Advertising’s EMEA and LATAM Vice President Mark Richardson said, ‘Microsoft Advertising are thrilled that InMobi will further expand their representation of our full suite of advertising offerings to strategic and enterprise clients in the Middle East, Turkey and Africa as part of our continuation to expand our sales and marketing efforts into this region.’

Microsoft Advertising offers advertising solutions that reach people across Microsoft properties including Bing, Microsoft News, Edge, and Outlook as well as on partner sites like AOL and Yahoo.

Microsoft Advertising’s APAC Vice President, Nick Seckold said, ‘Over the last 2.5 years InMobi has done a wonderful job establishing Microsoft Advertising’s Indian footprint while doubling revenue over the same period. InMobi’s extensive knowledge and expertise of the digital advertising ecosystem in India combined with their trusted client relationships has delivered significant growth despite the effects of the pandemic. InMobi’s successful track record in India has led Microsoft Advertising to extend their coverage across Southeast Asia where they will be tasked with building close relationships with advertisers and agencies to grow the business in the region.’

As part of the expansion, Rohit Dosi, General Manager, Microsoft Advertising business at InMobi, will take up additional responsibilities for growing the Microsoft Advertising business across Southeast Asia, Middle East, and African markets and leading the global relationship with Microsoft.

‘The extended partnership between Microsoft Advertising and InMobi will enable marketers to deliver a unified brand experience to customers by bringing together the best of search and native display platforms across both organisations,’ said Rohit Dosi. ‘We are positioned uniquely to bring Microsoft Advertising to marketers in Southeast Asia, Middle East, and Africa through our deep appreciation of marketers’ needs, a keen understanding of the markets, and a customer-obsessed team.’

InMobi will be responsible for the sales, account management, marketing, finance, collection, and billing for Microsoft Advertising customers, managed by InMobi, in India, South East Asia, Turkey and Middle East and Africa from now onwards. The direct billing with InMobi is intended to enable a seamless and hassle-free experience to advertisers, from InMobi, as they leverage its services.

INMOBI
www.inmobi.com

MRF Releases Research Survey Data

MRF Releases Research Survey Data
Johann Koster, MRF CEO.

The Marketing Research Foundation (MRF) has released the data for the latest  Marketing All Product Survey (MAPS). This is the second of four releases this year.

MRF recently presented the latest MAPS to its subscribers and the media. This release comprised the first full calendar year, January 2021 to December 2021 fieldwork of data and is the second MAPS release for 2022.

‘Since we started the MRF and MAPS, there have been a total of six releases of data and now, with the latest release, we have 18 months of data, building trendable data and new observations in consumer behaviour,’ said MRF’s CEO, Johann Koster. ‘With fieldwork started in July 2020 we will reach 24 months of continuous fieldwork at the end of June 2022. This amounts to 40 000 interviews and over 21 000 diaries that have been completed.’

For this release, the sample target of 20,000 face-to-face interviews and 10,000 leave-behinds were again surpassed by achieving 20,052 and 11,136 respectively.

MAPS is a continually evolving survey and covers, for example, consumer life stages and life styles, media consumption, purchasing behaviours, financials (banking products and consumer behaviour) and product purchasing, from household groceries to pet food. The survey segments by means of LSMs, SEMs, self-perceptions, demographics and income. Interesting to note is the consumer’s self-perception of parenting and health status. 34% of those surveyed with an average income of R12,947 believe that their parenting skills are good giving themselves a score of nine or ten out of a possible 10. Conversely, households that earned less than R10,000 only rated their parenting skills and health between one and four.

The survey also measures the macro media and penetration of print (newspapers 39%, newspaper inserts 15%, magazines 11% and store magazines 19%), radio (71%), TV (74%), cinema (1%), online (streaming media 40% and social media 53%) and Out of Home (58%). During this fieldwork period, there was decline in most media types, in all probability, due to the changing Covid restrictions in South Africa.

One of the favourite questions asked is how consumers multi-screen or multi-platform, and this is answered in detail. Respondents were asked which secondary activities they engage with while using various media platforms. While watching TV, 40% of respondents favour browsing social media and 21% listen to the radio. Interesting to observe is that radio is the most frequent secondary activity while streaming, surfing the internet, reading a newspaper or magazine. This suggests that radio is a high frequency companion media and social media is omnipresent.

The data also goes in great detail with regard to categories like cellphones, financial services and automotive. The Cellphone category for example includes purchasing behaviours, top cellphone brands (Samsung 29% with the second brand, Nokia, coming in at 17%), top networks (Vodacom 39%), average monthly spend, household entertainment and top Internet Service Provider.

Taking segmentation even further, the Media Stretch analysis was demonstrated by Dr Sifiso Falala from Plus94 Research. Cluster analysis makes it easy for marketers to target customers, instead of having one general marketing approach. To help analyse media data, clusters based on the intensity of media usage were created. Dr Falala says that consumers face a bewildering choice of media platforms and the media and advertising industry also want to know what platforms (and how many other different platforms) are being used by whom. Four stretch levels that includes social media, Cinema, Magazines, Store Magazines, Newspapers, Streaming, Radio, Television, Internet and Out of Home mediums were identified: Low Stretch (0-2 mediums) at 29%, Lower Medium Stretch (3-4 mediums) at 26%, Upper Medium Stretch (5-7 mediums) at 38% and High Stetch (8-10 mediums) at 7%.

According to Koster, the Media Stretch analysis is still in testing phase and will be trialled by a small user group over the next month or so before being released to MAPS subscribers.

The near future will be a busy time for the MRF. A full independent audit of MAPS and its underlying processes, procedures and protocols will be undertaken. With 18 months’ worth of released data available it is the opportune time to implement any possible corrective steps while the survey is still relatively young. The next MAPS releases are scheduled for August 2022 and November 2022, covering the respective fieldwork periods of April 2021 to March 2022 and July 2021 to June 2022.

‘Thank you to everyone at the MRF and Plus94 Research that have put in a herculean effort to make this data available,’ concluded Koster. ‘Thank you too to our subscribers, that have made this all possible, and the industry who took the time in their busy schedules to attend the webinar. We look forward to the next release in August.’

MRF
https://mrfsa.org.za/

Hook, Line & Sinker Assisting FPG In Relaunching Its Newly Refurbished Malls

Hook, Line & Sinker Assisting FPG In Relaunching Its Newly Refurbished Malls

FPG Property Fund is a privately held property investment and development company that spans all facets of the real estate industry and specialises in the retail convenience sector across South Africa and offshore.

South Africa’s retail sector is growing and to support FPG Property Fund, Hook, Line & Sinker (HLS) has been appointed to launch three newly revamped malls across the Western Cape: Ottery Centre, Bothasig Mall and Laguna Mall.

To assist FPG in relaunching its newly refurbished centres, HLS will support with PR and communications, including video scripting, trade and business media relations, content creation and website and brochure material.

Emma Rijkers, HLS Chief Whip added, ‘Dynamic convenience and mixed used properties are FPG’s hallmark. The group has created transformative destinations that infuse new life into communities and offer a sense of convenience within vibrant atmospheres. We look forward to announcing FPG’s new-look malls to local media while assisting the group with our PR and communications expertise that continues to build on their success journey.’

FPG Property Fund will form part of the HLS Business Division, which manages global brands such as SAP, DKMS, CBI-electric and Global Wealth Group.

HOOK, LINE & SINKER
http://www.hooklinesinker.biz/

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