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TBWA Teams Up With Facebook For Regional Creative Agency Programme

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TBWA Teams Up With Facebook For Regional Creative Agency Programme

TBWA is entering into a regional programme with Facebook that will be rolled out in Africa, the Middle East, Turkey and Central and Eastern Europe (CEE). 

The TBWA Facebook Foundry is a programme focused on Inspiration, Learning and Creativity. As part of this partnership, more than 1500 TBWA employees will benefit from a custom-built Facebook Blueprint learning initiative that combines online courses, in-person training and the option for certification on Facebook and Instagram campaign implementation and measurement.

Facebook’s Head of Agencies in Middle East and North Africa, Ian Manning said, ‘In today’s competitive digital environment, the Facebook Foundry programme offers a differentiated and reliable platform to measure and hone a creative agency’s competencies. We’re pleased to work together with TBWA’s regional offices on this programme and are confident that each and every session will further empower the teams to enhance their digital creativity.’

Cem Topcuoglu, President, TBWA\ CEE, Middle East and Africa said, ‘Our partnership with Facebook serves as a foundation for a long-term strategic roadmap to deliver new digital experiences in the fast-growing MEA and CEE markets. This initiative could not have come at a better time as we pave the way for new and impactful campaigns.’

Noah Khan, Regional Head of Digital and Innovation, CEE, Africa and Middle East, TBWA & DAN said, ‘Our partnership with Facebook will facilitate deeper, meaningful conversation between our clients and their target audiences. This initiative further signifies our commitment to collaborate with our partners and our collective vision of creating incredible disruptive work. It also further enforces our belief in training and cultivating the incredible talent of people we have at TBWA.’

Sean Donovan, Group CEO, TBWA\South Africa said, ‘It’s really gratifying to formalise this partnership as Facebook have been a very enthusiastic partner over the past year. Our partnership unlocks the ability to bring further strong data-driven insights into the strategic and creative processes.’

TBWA
www.tbwa.co.za
 

Scan Retail Exhibits Fabric Pop-Up System

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Reporter
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Scan Retail Exhibits Fabric Pop-Up System

The Fabric Pop-up System has collapsible frames that quickly and easily pop open to form sturdy structures. The fabric graphics slide into silicon edging built into the frames, concealing the structure under smooth, seamless prints. There is no need for tools or specialised skills.

Benefits of the Fabric Pop-up System:

– It’s an affordable, durable and re-usable product that carries huge potential savings in the long-term.
– The simple set-ups need minimal time and labour.
– The folded away system is compact and lightweight, making it easy to transport and at a lower cost.
– The system’s modular design and versatile connection options allow users to assemble the parts into different configurations. Users can mix and match them like Lego bricks – a few structural parts can create many different designs.
– Although the fabric prints are re-usable, new prints are also very affordable. Users can update the marketing message, or look and feel, as needed.
The system includes many parts and accessories, such as walls of varying sizes, bulkheads, counters, LED backlighting behind the fabric graphics, mounted screens and shelves.

Justin Hawes, CEO of Scan Retail (Scan Display’s sister company) said, ‘The system is suited to a range of retail environments where displays need to be updated often, such as showrooms or in-store promotional displays, and where they need to be easily moveable, such as mall activations and pop-up shops.’

SCAN RETAIL 
+27114921079 
justin@scanretail.co.za
www.scanretail.co.za

Sign Africa And FESPA Africa Expo 2018 Announces Range Of Educational Features

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Reporter
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Sign Africa And FESPA Africa Expo 2018 Announces Range Of Educational Features

Sponsored by Roland, the Sign Africa and FESPA Africa Expo, taking place from 12-14 September 2017 at Gallagher Convention Centre, delivers world-class exhibitors and distributors and allows you to add value to your visit by attending one of the free educational and inspirational features.

Speed Wrap Challenge

The Speed Wrap is a national, live wrapping competition. The event is brought to you by platinum sponsor Roland, vinyl sponsors Grafiwrap (distributed by Maizey Plastics) and expo sponsors FESPA Africa and Sign Africa. The Speed Wrap Challenge will take place on all three days of the expo. The first round will be at 10am. The final round will take place on Friday 14 September. Enter your best wrapper.

Textile Print Experience

Visit this hands-on workshop where printers can learn different techniques all taught by Charlie Taublieb, who has been in the screen printing industry since 1976, and heads up Taublieb Consulting in Greenwood Village, Colorado, a company specialising in technical screen printing consulting for textile printers.

T-Shirt and Bag Printing Workshops

These are free demonstrations by local experts on T-shirts and bags with speciality printing techniques, direct to transfer and screen printing. Pop into hall 1 during the 3 expo days and get tips and tricks. There’s also an opportunity to ask our local experts questions about techniques and processes. This will help you streamline processes; save you time and money and increase your profits.

Business Opportunities Programme

Business opportunities will be showcased on exhibitor stands at the Sign Africa, FESPA Africa, Africa Print and Africa LED exhibitions. Opportunities for start-ups or those looking to grow their businesses will be showcased in daily 30 minute sessions on the hour. A range of topics relating to all aspects of the signage, vehicle wrapping, wide format and digital printing industry will be covered.

For more information about the expos and to register online, visit: www.signafricaexpo.com

SIGN AFRICA
+27114501650 
dyelan@practialpublishing.co.za
www.signafricaexpo.com

MediaCom Lists Five Insights For SA Advertising And Media Agencies

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Reporter
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MediaCom Lists Five Insights For SA Advertising And Media Agencies

MediaCom recently released a global report that highlights five insightful trends, which were based on the powerful and impactful work awarded at Cannes 2018.

1. Gender remains a hot topic

One year on from the launch of the #unstereotype alliance and at a time when the #MeToo movement is forcing many to rethink their approach, a number of brands spoke openly about addressing inequality. Perhaps the most high-profile was Procter & Gamble’s (P&G’s) Chief Brand Officer, Marc Pritchard, who explained ‘sex sells’ is an outdated concept in 2018.

2. New technology is helping brands cut through and transform lives

As Malcolm Poyton, Global Chief Creative Officer at Cheil Worldwide, explained at the event, ‘Consumers expect brands to use technology to connect with them because that’s how they are connected to the world.’ Often, however, brands simply use technology for the sake of using something new. One of the heartening themes of this year’s Cannes was the best campaigns used technology relevant to the insight or message.

3. Diversity matters (in your ads)

As Pritchard said at Cannes, ‘The days of general audience and general marketing are gone, and that is a good thing. People want to see themselves and to see brands with points of view – that is what is going to connect.’ He stressed, ‘If you are not doing multicultural marketing – you’re not doing marketing.’

4. Diversity matters (in your company)

Ensuring diversity at a time when data and digital are changing the roles of the marketing department – and the skills needed to successfully understand how data, technology and marketing are driving business outcomes – is no easy task. That’s because two separate areas need to be addressed: the diversity of skills and ensuring that the team truly reflects the target audience.

5. Nothing matters if people don’t trust your brand

Marketers often speak a lot about building ‘brand love’. But to get consumers to start loving your brand you first need to win their trust. To do that, you must convince them that you are authentic and sincere in what you say. Get it wrong and consumers will not only ignore your messages, but they’ll actively avoid your brand, too.

Diversity is one of South Africa’s strengths and should be celebrated in the world of communications. When approached in the right way, advertising can be so much more than simply pushing a product. It can and should reflect the things that matter to South Africans, such as addressing inequality, paying tribute to diversity, and showcasing the uniqueness of its country and citizens.

If brands put people first by showing they are proudly South African, consumers will be too.

MEDIACOM 
+27115826600 
michelle.dewitt@mediacom.com
www.mediacom.com/za

Cell C Partners With FCB And 1886 For Corporate Identity Evolution

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Reporter
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Cell C Partners With FCB And 1886 For Corporate Identity Evolution

Cell C has begun the process of evolving its strategic focus and, with this, its brand identity. Aided by FCB Africa group agency and 1886, the mobile communications solutions provider kicked off the rebrand with a colour change to orange and purple, on all new marketing materials including all branding elements on Cell C’s office campus.

Cell C also rolled out a new logo. ‘Orange is a vibrant, fresh and exciting colour. It is also an ‘unowned’ or ‘unclaimed’ colour, and will assist Cell C to stand out from the crowd,’ said 1886 Chief Creative Officer, Stuart Stobbs. ‘It represents the newly invigorated Cell C culture and shows the energy that the team is bringing to the brand’s products and services.’ Cell C will continue to roll out the new brand identity over the next few months.

1886 ADVERTISING  
derek.coles@1886advertising.co.za
www.scanretail.co.za

FCB  
www.fcb.co.za

 

Absa Rebrands To Embrace Africa

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Reporter
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Absa Rebrands To Embrace Africa

Besides South Africa, the new Absa Group has a presence in 12 African countries and plans to open international offices in the UK and the US.

‘Our new name and brand are an expression of our new purpose and strategic direction, which commits us to growing in Africa. We are rallying around a shared sense of purpose and identity while celebrating our diversity,’ said ABSA CEO Maria Ramos.

Absa brand design rollout

The rollout of the new Absa brand design in South Africa will be completed in 2019, and to Absa Group’s Barclays banks in Botswana, Ghana, Kenya, Mauritius, Mozambique, Seychelles, Tanzania, Uganda and Zambia by mid-2020, subject to approvals, including from regulators in those countries. Product and service functionality will not be affected by the rebranding programme.

In renaming Barclays banks across the continent, the group will be able to build on the pedigree of the Absa brand as a strong and stable bank.

ABSA www.absa.co.za

FCB Africa Appoints Chief Technology Officer

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Reporter
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FCB Africa Appoints Chief Technology Officer
Andre Pillay

FCB Africa has appointed Andre Pillay as the first Chief Technology Officer, and awarded him a seat on its Executive Committee (EXCO).

Making the announcement, FCB Africa Chief Executive Officer, Brett Morris, said that Pillay’s responsibility in his new role will be to consider technology and its impact on the business beyond the functionality of information technology.

‘The role of a CTO is a critical one for companies seeking to remain at the top of the heap. By continually assessing and implementing the latest developments and innovations in technology to improve our internal operations as well as our output, Pillay will play a significant role in ensuring FCB Africa’s continued business success,’ he said.

Pillay’s background

Pillay joined FCB Africa in 1997 and went on to attain a Masters in Business Administration in 2004 and a Masters in Information Systems Management & Technology in 2016. This, added Morris, was a shining example of his commitment to continued success, which is embodied in FCB Africa’s Never Finished ethos.

 

Eclipse Corp Serves Gigantic 3D Fries With Massivit 1800

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Reporter
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Eclipse Corp Serves Gigantic 3D Fries With Massivit 1800

The 3D printed fries from Eclipse Corp was printed in six sections and took 58 hours to print. The piece was finished with a layer of paint mixed with sawdust.

The final colour was a Sherwin Williams automotive paint with a satin clear coat. Eclipse Corp built the piece for their booth at the Burger King Franchise meeting in Washington D.C. This piece has also travelled to Minneapolis, Minnesota for the Latitude recharge summit.

ECLIPSE CORP www.eclipse-corp.com

MASSIVIT 3D www.massivit3d.com

Mactac Graphics Materials Used To Create Unique Clubhouse

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Reporter
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Mactac Graphics Materials Used To Create Unique Clubhouse

During the World Cup, Mactac Graphics materials were applied to create a locker-room theme, following Soho Warriors’ request for a unique clubhouse residence.

The resulting ‘International Clubhouse’ is designed to welcome football fans. An arresting space uses Mactac graphics materials to transform the interior. Many guests will see events such as match screenings, talks, music nights, exhibitions, takeovers and more. Onward Display helped with the installation.

INTAMARKET GRAPHICS 
+27114440404 
inta@intamarket.co.za
www.scanretail.co.za

Successful Advertising Campaigns Rely On Authentic Data Collection

By
Meggan McCarthy, Modern Marketing
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Successful Advertising Campaigns Rely On Authentic Data Collection

Information and advertising and the way we access it, consume it and share it has undergone significant changes. And with these changes has come the fake news, false advertising and stories that have been spun in order to propagate hatred and coupled to all of that there is the falsification of data and research. Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment.

In our industry we, unfortunately, come across false data more often than we should. Because of this, and also in spite of it, at Transit Ads™ we are sticklers for authenticity. All our research, our data, our statistics and numbers are verified. We do this because it makes us better at what we do, it keeps us aligned with consumer behaviour and it ensures that we consistently create and execute great campaigns for our clients. We understand that a successful advertising campaign, with success that continues long after the campaign has ended, relies on authentic data collection, research and the relevant interpretation of that data.

Keeping fingers on pulses and teams on the ground

At Transit Ads™, not only do we quite literally keep our finger on the pulse – we have a dedicated team manning all aspects of TRANSIT.TV™ from programming to advertising to on-site operational teams, and our ear to the ground, Transit Ads™ representatives are present at transit nodes, taxi ranks, train stations and bus stations to ensure that all parts of a campaign are running smoothly. Furthermore, we constantly have conversations with our target audience.

When marketers approach us, we strategically create campaigns that are relevant to the target audience, because we know and understand these consumers. In fact, a large part of what we do revolves around research and part of it is having conversations with commuters, i.e. the people who engage with our advertising platforms every morning and every evening as they travel to and from work, school and everywhere else. We ask them what they like, what they buy (including what they like to buy and what they buy out of necessity), when they purchase, where and why.

We dig deeper and go even further and ask them what influenced a particular purchasing decision. We also ask them what type of content they’d like to engage with on our platforms, especially on TRANSIT.TV™.

Brand/consumer centric approach

If advertisers want their brand creative and messaging to stick they need to align themselves with consumer needs. Our platforms revolve around both the consumer and the advertiser. Why? In order for advertising to be effective it needs to be delivered to the consumer in an engaging manner, at a place and time when the consumer is most open to assimilating it. Over and above knowing what the consumer wants and how he or she wants to consume your brand message, the other element of marketing success is location and placement.

We take a scientific approach called EMM or environment media mapping. This process ensures that every single screen, billboard, Powa Towa and branding platform is placed for best visibility, maximum impact and most effective engagement.

When it entails effectively engaging with South Africa’s commuters, it is accurate data, research and authentic results that will ensure that advertising campaigns within the highly desirable transit environment are effective and successful against brand and budget objectives.

TRANSIT ADS +27 (0) 86 177 6826 www.provantage.co.za/transit-ads

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