British Airways’ unique offering is showing on Airport Ads’ Visionet digital billboard at King Shaka International Airport. The large format Visionet digital billboard is located in the bustling domestic departures area in the airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.
With close to half a million passengers passing through the airport each month, the digital billboard offers the perfect platform for the advertising of luxury brands, services and products that would be of interest to the leisure and business traveller market.
In line with global trends, advertising in the airport environment has become a key element within the marketing mix aimed at the upper-income bracket. And, concurrent with other OOH environments, Digital Out of Home (DOOH) has become increasingly popular within airport precincts.
The global trend towards making use of this highly effective advertising medium points to its relevance and immediacy. It reaches travellers poised to engage with, and purchase, products and services that are significant to their lifestyle.