Friday, July 1, 2022
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Moving Tactics Introduces Digital Content Division

Ryno Colyn, Moving Tactics.

Moving Tactics has launched a Digital Content division to provide a specialised content service that will maximise the value their clients achieve from their digital signage investments.

Chris Day, Managing Director of Moving Tactics, said, ‘It’s very important for us to offer a comprehensive digital signage service from hardware, software and content. At the end of the day, the network is only as good as its content. For this reason we see the value in offering a content service to our clients to ensure maximum return. The industry growth has helped us gain experience in more than just content animation and with this growth, Moving Tactics has established a specialised service in content strategy, content development and content analytics.’

Moving Tactics’ Digital Content will be headed by Ryno Colyn, who has 14 years’ experience in the digital signage industry in content strategy and development, play listing, scheduling, networks and installations. In the retail space, he has worked within Woolworths to develop and grow their in-store digital offering and has also established the content strategy for the Clicks and Clicks Pharmacy’s digital signage networks. Most recently, he has developed the content strategy for the MTN digital in-store network as well as for their Brand and Touch channels.

‘Digital Content will provide an in-house digital content development team to produce bespoke content for all the departments within Moving Tactics. For our clients, we will specifically assist with the transition from traditional media to in-store digital. In-store digital signage content must be treated differently than traditional media content such as TV, print or radio. This can be a big challenge for a brand or it’s agency that is only used to producing content for traditional channels,’ explained Colyn.

And what is the secret to creating great content? According to Colyn, ‘It must be great visual effects and hours of animation, right? Although effects and animation has its place, it doesn’t necessarily make content great or engaging. Visual appeal will make you look but will it influence your buying decision? A relevant and measurable content strategy paired with well-produced content will allow for a solid foundation. The science behind content development is the ability to skilfully manage your content sources and marketing strategy in order to deliver on engaging, relevant and measurable content.’

MOVING TACTICS (+27 21) 462 7977

JCDecaux UK Deploys Sound Showers

JCDecaux UK Deploys Sound Showers

JCDecaux and Twentieth Century Fox deployed a collection of ‘Sound Showers’ in malls across the UK to celebrate the musical soundtrack of new film ‘The Greatest Showman’ upon its release.

Shoppers were able to stand under the special speaker, positioned on top of each D6 screen, where they were immersed in the film’s music and could feel like they were a part of the mesmerising spectacle.

The campaign was booked through JCDecaux by Rapport and was a part of a wider campaign running on M-Vision, Mall D6, Euston Motion and Motion@Waterloo.


FMIDecaux Awarded Contract For Yangon City

FMIDecaux Awarded Contract For Yangon City

FMIDecaux Co. recently won a 20-year contract with Yangon City Development Committee for advertising street furniture in the city of Yangon. FMIDecaux is a new joint venture between JCDecaux and First Myanmar Investment Co.

FMIDecaux will combine JCDecaux’s global expertise in outdoor advertising and street furniture with FMI’s decades of experience in the local Myanmar market. The first contract in Myanmar covers the design, installation, operation and maintenance of 500 brand new advertising bus shelters equipped with USB ports and LED screens on the roof with Estimated Time of Arrival display, as well as 500 city information panels city information panels (CIPs).

Some CIPs will be equipped with battery recycling containers or drinking fountains, and all downtown bus shelters will be replaced within 18 months with installations starting in June 2018.

The provision of all street furniture is backed by second-to-none cleaning and maintenance. The whole duration of the project is financed by advertising according to the business model invented by JCDecaux in 1964. This contract will be of no cost to Yangon city or its citizens.

His Excellency U Phyo Min Thein, chief minister of Yangon said, ‘This contract is a key milestone for Yangon. We are enhancing and improving people’s lives by building a smart city. This alliance between FMI and JCDecaux is a great complement to the improvements we’ve seen after the reforms of the Yangon Bus System, making operations safer and more efficient.’

His Excellency U Maung Maung Soe, mayor of Yangon stated, ‘The contract between YCDC and FMIDecaux is going to take the city of Yangon further as we are enhancing people’s convenience and improving passengers’ commute. With the beautiful street furniture, from bus shelters to CIPs, we are not only beautifying Yangon, but making the city innovative. Yangon will be a smart city of the future.’ Serge Pun alias U Theim Wai, the executive chairman of FMI stated, ‘With JCDecaux’s industry expertise, our local knowledge as well as shared values of respect, transparency, commitment and shared vision of a great future for Yangon, I’m confident we will achieve and deliver quality street furniture for the city.’

Jean-Charles Decaux, co-CEO of JCDecaux said, ‘We are delighted to enter Myanmar thanks to this strategic contract in Yangon, in line with our unique model of organic development in partnership with local companies in faster-growth countries, which now account for 36% of our revenue. Each project is unique and we have tailor-made this offer to bring Yangon the best of our 53-year experience and passion for street furniture. We are totally motivated to enter the long-term partnership, contribute to the beautification of Yangon and its transformation into a smart city as well as offer exceptional visibility to advertisers.’


William Smith Adds Decorative Window Films

William Smith Adds Decorative Window Films
William Smith has added decorative window films to its range of materials. The Barnard Castle-based company, which is part of William Smith Group 1832, will stock its exclusive VION Dichroic Film, Ambience, Contra Vision Campaign Clear series and Contra Vision HD Performance.

Boasting five-year durability as well as being fully REACH RoHS compliant, the VION Dichroic Film, Ambience, has been designed to create colour shifting effects on interior glass panels.

With its dichroic and chameleon-like properties, the self-adhesive Ambience film changes in hue and colour with every variation in angle of observation.

Ambience decorative film, which is suitable for a wide range of internal applications on flat and slightly curved surfaces, uses natural light to maximum effect and is ideal for creating a shimmering effect on glass.

Valid for vertical glazed surfaces or standard glass surfaces, this decorative window film is scratch-resistant, durable and easy to maintain during window cleaning.

Contra Vision Campaign Clear series is a perforated self-adhesive vinyl, used for the production of inside application see-through graphics and has been developed specifically for short-term promotional campaigns with a low-cost price.

This short-term promotion window film, which is suitable for UV, solvent, eco-solvent and latex printing technologies, is ideal for office and shop windows, offering a wide range of transparencies and a removable, pressure-sensitive adhesive.

Delivering high-definition printed images, Contra Vision HD Performance, available from February, is a white-on-black 40 percent transparency (60/40) perforated window film for one-way vision graphics, providing a smoother see-through experience from the inside.

It provides higher quality images, with greater detail than other perforated window films because of a ground-breaking perforation pattern, with micro perforations, which creates minimal disruption to the graphic.


Red Hand Sign Supplies Collaborates With Branding Design Swaziland

Red Hand Sign Supplies Collaborates With Branding Design Swaziland

Branding Design Swaziland approached Red Hand Sign Supplies to come up with a solution for their client’s main feature sign at a brand new building.

The sign had to accommodate certain design features to match the client’s needs. Among other requirements the sign had to indicate the name of the building clearly while being floor mounted and independent from other walls or balustrades.

The client needed the double sided sign to accommodate the official opening plaque and give this prominence in the design. The opening plaque was mounted in a specially designed cavity in the top centre of the Vista Light sign to give it a floating effect while making it the centre of attention for visitors.

As the building was officially opened by the King of Swaziland, the project had to be completed on time.

The design and production teams at Red Hand Sign Supplies worked in partnership with the Branding Design team to meet the above mentioned needs and deadline.


Primedia Outdoor Food Gardens Bear Fruit

Primedia Outdoor Food Gardens Bear Fruit

Primedia Outdoor, in collaboration with NGO Food and Trees for Africa, is pleased to report the fruition of two food gardens that were established last year, as part of its ongoing drive to promote food security and skills transfer.

The food gardens were implemented in Siyamnaka Youth Centre in Pinetown and Balebogeng Higher Primary School in Mamelodi in March and June 2017 respectively.

Primedia Outdoor has partnered with Food and Trees for Africa since 2011 and has actively been involved in establishing six other vegetable gardens at schools and youth centres in various parts of South Africa.

Siyamnaka Youth Centre’s garden is flourishing under the committed care of 16 community members, who in November 2017 harvested their summer crop, which will feed their families as well as support the centre’s crèche.

Meanwhile, Balebogeng Higher Primary School also celebrated their yearend harvest in November 2017. The MMC for Community and Social services, Ntsiki Mokhoto, was a special guest at the event and helped the garden’s guardians grade 7 learners, educators and groundsman to harvest their crop. The vegetables supplement the school’s feeding scheme and also provide much needed meals for some of the learners at home.

MMC Mokhoto, a former teacher, expressed pride at the learners’ and staffs’ hard work and dedication in the garden and in the classroom.

‘Education is important and it is everyone’s responsibility to make sure our children are given all they need to make learning conducive,’ she said. ‘Partnerships with companies such as Primedia Outdoor and Food and Trees for Africa are crucial. We want more learners and teachers to join such gardening initiatives as they are empowering. The garden also keeps kids busy after school; consequently they won’t have time to get into dangerous activities like drug and alcohol abuse.’

Balebogeng’s headmistress Grace Mkhize and Siyamnaka Youth Centre Project Leader Thabisile Dube were both delighted and grateful for the support they are receiving from Primedia Outdoor. They echoed similar sentiments about the importance of good nutrition provided by the gardens as well as gratitude for the training from Food and Trees for Africa, which is equipping them with skills to alleviate hunger in their communities.

Balebogeng Higher Primary and Siyamnaka Youth Centre receive biweekly training on permaculture and support from Food and Trees for Africa to maintain the gardens as long-term sources of nutrition. Primedia Outdoor staff visit regularly to make sure that everything is in order and to lend a hand.

Speaking at Balebogeng’s harvest, Kennedy Tshabalala, executive: rights and development at Primedia Outdoor said, ‘Education is key. We previously donated school uniforms, stationery and computers to schools, but realised that for the children to excel, they have to be fed. No one can learn effectively on an empty stomach. We are happy that both Balebogeng and Siyamnaka continue to dedicate their time and energy to keep the gardens flourishing. This success proves that we are all working together effectively for the benefit of the children and the community.’

PRIMEDIA OUTDOOR (+27 11) 475 1419

JCDecaux Launches Channel Bristol

JCDecaux Launches Channel Bristol

JCDecaux UK has announced the launch of Channel Bristol. This entails the installation of new digital advertising locations across Bristol City Centre.

The contract was awarded to JCDecaux by Bristol City Council after a competitive tender, and will see the existing paper advertising displays replaced with a new premium network of 18 double-sided 218cm (86 inch) HD digital screens, as well as brand new installations placed in carefully selected locations in the heart of Bristol’s shopping area.

This premium, high-impact advertising network builds on JCDecaux’s pioneering use of synchronisation technology, which ensures any content changes on screens along the same street happen simultaneously. The technology has already had a transformative effect on other premium retail zones, such as Edinburgh’s Princes Street and London’s Oxford Street.

The new city centre locations will complement JCDecaux’s recent installation of a large format M-Vision screen and a new channel of digital 6-sheets in Cabot Circus shopping mall, which welcomes a footfall of 345,000 consumers every week.


Calling Vehicle Wrapping Champions To Enter The Durban Speed Wrap Challenge

Calling Vehicle Wrapping Champions To Enter The Durban Speed Wrap Challenge

The next Speed Wrap Challenge will be held at the Sign Africa Durban Expo taking place from 7-8 February at the Durban International Convention Centre (Hall 3).

Contestants will race against the clock to wrap a vehicle door to the best standards. This event is brought to you by platinum sponsor Roland, vinyl sponsors Grafiwrap (distributed by Maizey Plastics) and Ri-wrap (distributed by Red Hot Media).

Compete in three easy steps:

1. Pre-register at the Speed Wrap stand.
2. Your registration will be confirmed with your time slot.
3. Be present at your time slot and wrap to the best standards.

SIGN AFRICA (+27 11) 450 1650

GPA Adds New Products To Its Wide Format Range

GPA Adds New Products To Its Range

GPA recently announced the addition of five product families to its wide format offering, ideal for industries ranging from retail, restaurants, boutiques, automotive, corporate, schools and higher education, government, and more.

With this latest collection of unique substrates, graphic arts professionals can create even more attractive graphics that allow their clients’ messages to take centre stage. It includes materials for creating lightbox displays, easy-install window graphics, opaque display graphics, resilient signage, and large photo prints.

The new collection includes:

GPA Polyester Backlit Film.
GPA Low Tack Window Film.
GPA Blockout Display Film.
GPA Polycarbonate Film.
GPA Photo Papers.


New Aslan EtchedBoard Dryapply ASLAN EBL 300 Creates Sophisticated Look

New Aslan EtchedBoard Dryapply ASLAN EBL 300 Creates Sophisticated Look

A re-writable self-adhesive glass decoration film that can transform any glass surface into a whiteboard, the Dryapply ASLAN EBL 300 can be written on using conventional whiteboard markers and dry-wiped with a microfibre cloth.

Combined with the sophisticated etched glass look of the film, this creates a unique 2-in-1 effect. Thanks to ASLAN Dryapply technology, the film can be dry-applied easily without any bubbles. Users can create presentation areas in office spaces by turning just about any transparent surface into a whiteboard.

– Create decorative effects or privacy screens from transparent surfaces.
– Create dry-erase whiteboard surfaces.
– Writing can be changed daily in offices, seminar rooms, hospitals, schools, nurseries, POS displays, etc.

Product advantages:
– Writing from whiteboard markers can be easily dry-erased using a microfibre cloth, without leaving any shadows or ghosting.
– Dryapply technology: very fine air release channels for quick and easy bubble-free dry application.
– Perfect combination of air release channels and adhesive prevents stress whitening and allows the film to be repositioned during application.
– Application tape can be removed immediately after application.
Film is easy to remove, even after several years.
– Writing in unsuitable media (e.g. permanent marker) can be removed easily using alcohol-based cleaning products.


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