Sbu Sitole, Chief Creative Officer at The Odd Number, has been announced as the new Loeries Chairperson for 2022-2024. His role will entail promoting a culture of creative excellence across Africa and the Middle East.
‘I feel humbled and blessed to have been given the opportunity to take on the Chairmanship of The Loeries. I look forward to playing a role in recognising and celebrating the power of creativity across the continent as well as the Middle East. Ultimately, it’s really about my fellow creative peers — nurturing, supporting, honouring and being a part of them realising their inherent potential and ability to compete globally,’ said Sitole.
The Loeries, the premier brand communications awards across Africa and the Middle East, began 44 years ago with the core goal of recognising, rewarding, inspiring and fostering creativity — a mission it continues nearly half a century later.
The Loeries celebrates the innovative work done by brands, agencies, production companies and individuals in their pursuit of communication that creates a positive impact on the lives of consumers and the economy. The focus areas are every point where a brand interacts with people from traditional categories like film, print and radio as well as areas such as digital, design, music videos, architecture, live events, PR, shared value and service design.
The globally respected Loeries Creative Week will be held between 3-14 October. Modern Marketing is a proud media partner of The Loeries.