Lunga Majija has been appointed as Managing Director for JCDecaux South Africa. He is a highly accomplished, successful and well-regarded business leader with extensive experience working in the media industry across the continent.
Before taking on the role of MD, Majija was Regional Director: Southern Africa, where he was responsible for defining and implementing business strategy as well as supporting the strategic growth across the region. Prior to that, Majija was Operations Director for the Middle East and Africa, where he was responsible for new product development, introducing business growth measures and working processes.
Majija will be responsible for implementing the South African business growth strategy by continuing the digitisation of the company’s assets, supporting their data by design approach, service delivery and customer excellence to attain corporate sales and profitability objectives. Coupled with this, Majija will support the sustainable development priorities of the group to ensure their ESG goals are achieved. His deep knowledge of cross-channel marketing, media strategy and sales enablement focus will ensure the implementation of the highest standards across business disciplines.
Majija has wide-ranging knowledge and experience from his prior roles in engineering and project management in Petrochemical and power plants and other multinationals such as Mitsubishi, Thyssenkrupp and Bvi Consulting Engineers across various markets. He holds a degree in Civil Engineering and completed his MBA studies at the Gordon Institute of Business Science.
Majija said, ‘I look forward to introducing several initiatives that help monetise our Data Solutions offering by delivering greater value and accountability to our customers. I aim to gear the business to leverage market opportunities while addressing diverse trading challenges through operational efficiencies and several business optimisation initiatives. Together with the new talent in business, I hope to strengthen our relationships with customers, industry experts and stakeholders, to position the business as the company of choice in outdoor advertising. JCDecaux is synonymous with innovation, and I’m excited to be part of the leadership team responsible for the advancement and development of this amazing organisation.’
Martin Sabbagh, CEO of the Middle East and Africa of JCDecaux, said, ‘Majija was involved in developing our strategic road map and will be responsible for implementing the business revenue growth initiatives. Through his operational and commercial expertise, he will support the utilisation opportunities across our product portfolio to improve yield and revenue. His excellent executive leadership skills will ensure relationships with the South African team, executives, the board and other stakeholders are well managed. I am confident he will help deliver our commercial targets.’