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The Industry Needs More Strategic Patience

The Industry Needs More Strategic Patience

According to Lindiwe Mncube, Account Director at Tribeca PR, the best PR advice might be: wait. PR has become very good at moving fast....
Three AI-Powered Strategies For South African Retail

Three AI-Powered Strategies For South African Retail

Driven by intense macroeconomic pressures, consumers in South Africa are actively rewriting the rules of the omnichannel shopping journey. Globally, AI usage has hit...
Airports Are Presenting Better Opportunities For Advertisers

Airports Are Presenting Better Opportunities For Advertisers

Major infrastructure investment and new direct routes are turning regional airports into high-value gateways for travellers, brands and local economies. A wave of capital...

AI Is Only As Good As The Data On Which It’s Trained

Generative AI is transforming how marketing ideas are developed, adapted, and scaled. But real advantage comes from creative that is most relevant, resonant, and...
How Creativity Helps Shape South Africa's Football Culture

How Creativity Helps Shape South Africa’s Football Culture

Vicki Scheffel, Founder of Ge:Skenk, writes that in a country where a match has a way of bringing people together like very few things...
The Success Of AI Will Ultimately Be Determined By Trust

The Success Of AI Will Ultimately Be Determined By Trust

Sujatha Iyer, Head of AI Security at ManageEngine, talks about how organisations can unlock greater value from AI by focusing on secure, well-governed, and...
Communications Advisory Firm Announces Strategic Partnership

Communications Advisory Firm Announces Strategic Partnership

As investment into Africa continues to accelerate, organisations increasingly require more than regional communications support. They need experienced advisors who understand stakeholder complexity, policy...
What Leaders Can Do To Protect Work That Can Build Brands And Shift Business

What Leaders Can Do To Protect Work That Builds Brands And Shifts Businesses

The Nedbank IMC has announced Fran Luckin and Roanna Williams, Co-Chief Creative Officers at Boundless, as speakers for its 2026 conference. Under the 2026...
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