The Nedbank IMC has announced Fran Luckin and Roanna Williams, Co-Chief Creative Officers at Boundless, as speakers for its 2026 conference. Under the 2026 theme Shift Happens™, Luckin and Williams will deliver The Creative Shift: Why Brave Work Wins. Modern Marketing is a proud media partner.
The joint session will focus on how good ideas are weakened inside organisations and what leaders can do to protect work that can move people, build brands and shift business.
Their argument is direct: the industry does not have a creativity problem as much as a bravery problem. Too often, distinctive work is softened by caution, politics and over-processing before it ever reaches the people it is meant to influence. The event is taking place on 17 September 2026 at Mosaïek Teatro, Johannesburg.
Luckin, Co-Chief Creative Officer at Boundless, has spent more than 20 years leading creative departments and shaping brave work across South African agencies, including Grey South Africa and VML South Africa. She has judged at Cannes Lions, D&AD and other major international awards, and is recognised as the first South African female jury president at Cannes Lions. She is also a founding director of Open Chair, which helps more women move into leadership.
Williams, Co-Founder and Co-Chief Creative Officer of Boundless, is known for work that enters culture rather than simply fills media space. She has judged at Cannes Lions, The One Show, Clio Awards and other major creative platforms. As the first woman to chair the Creative Circle, she pushed for a braver, more diverse and less self-serious industry. She is also a director of Open Chair.
Together at Boundless, Luckin and Williams are building around a simple belief: the best ideas are rarely the safest ones. Their session will be relevant for marketers and business leaders who need work that is more distinctive, more effective and more culturally alive.
‘Luckin and Williams bring the kind of creative honesty marketers need right now,’ said Dale Hefer, CEO of the Nedbank IMC. ‘They know how great ideas are made, and how quickly they can be diluted. Their message is a sharp reminder that bravery is not a mood. It is a business skill.’
The Nedbank IMC 2026 will blend global insight with African context. Thousands of students will also attend virtually at no cost through the YOUTH1000 programme, in partnership with MASA.
Under the 2026 theme Shift Happens™, the programme brings a clear point of view to a day of marketing, creativity, culture, technology and leadership: the shifts shaping business are happening at once, and marketers need practical ways to respond. The event is taking place on Thursday, 17 September 2026 at Mosaïek Teatro, Johannesburg or online. The full agenda is available here.
Nedbank IMC
www.imcconference.com
