Woolworths South Africa Appoints Flume As Digital Media Agency


Woolworths South Africa appointed Flume as its new Digital Media agency. Flume will be working alongside Woolworths’ internationally acclaimed internal creative agency, offering a digitally-driven perspective to drive innovative work that complements and enhances what they already do exceptionally well.

Flume will lead an integrated media approach across various digital channels with the emphasis being placed on Flume’s strategic digital media capabilities and effective media buying.

Digital services such as digital strategy, development, animation, SEO, tracking and analytic services, and digital marketing dashboards will likely also form part of the scope of work.

Garren Coetzee, GM of Flume Cape Town said, ‘The team is counting down the days to 1 November 2020, the day on which we can start making our contribution to the reputable and much loved Woolworths brand.’

‘It should go without saying that we are fortunate to be able to work on such an iconic South African brand,’ Coetzee said. ‘Having gotten to know the Woolies team a bit better over the last few months, we can’t wait to get stuck in and begin working with such a passionate group of individuals. It’s a hugely significant client win for the agency.’

Sam Wilson-Späth, Head of Digital and Social Media for Woolworths, is also looking forward to the partnership. ‘We love the energy of the team at Flume and are counting on their expertise to assist in our ongoing journey towards becoming a digital-first company.’