Twiga Communications has been appointed to develop and implement the PR strategy for new insurtech company Granadilla. The agency will deliver strategic communications that complement the brand’s overall marketing campaigns and product releases, to ensure growth in both brand recognition and take-up by consumers.
‘The insurtech space and how it is disrupting the traditional insurance model is exciting. Working with app-based insurer Granadilla is a fascinating process as consumer needs and products change rapidly. So, innovation, relevance and creativity in how we communicate to the target audiences is key to effectiveness,’ said Franco D’Onofrio, Managing Director of Twiga Communications.
Led by Jonathan Walker, the team at Granadilla is smart and forward-thinking and their tech-savvy equity positions them as one of the leading tech start-ups in this sector. ‘Granadilla will soon be celebrating one year in business and we are thrilled to be part of their intrepid growth ambitions,’ concluded D’Onofrio.