Primedia Outdoor was nominated as one of the Top 3 Out-of-Home Media Owners for the Technology and Innovation Award at FEPE International’s 60th Anniversary Congress, which took place in Dubai from 1 to 3 May 2019, with the theme being ‘The Fame Game’.
The FEPE International Congress is an essential event for the global Out-of-Home industry, recognising key players and technical developments changing the Out-of-Home landscape.
The three contenders, Exterion Media, Ocean Outdoor and Primedia Outdoor, were given the opportunity to present their technical innovation and for the first time this year, the winner of the FEPE International Technology and Innovation Award was chosen by delegates attending the annual congress.
Showcasing their ‘Immediate Integration of Other Media Platforms with DOOH’, Primedia Outdoor is at the forefront of harnessing new technologies and reimagining how Marketers can effectively engage audiences through their latest technical innovative product offering, Social Wall and Radio-to-Road:
• The Social Wall offering demonstrates the synergy of Social Media and Digital Out-of-Home as an ideal pairing for an interactive and engaging multi-channel campaign — linking live feeds from social media platforms to be displayed onto Primedia Outdoor’s Digital Out-of-Home assets. This fully automated digital technical innovation serves to prove the immediacy and interactive capability of Digital Out-of-Home.
• Radio-to-Road, in collaboration with Primedia Broadcasting, is a first-to-market innovation. This offering is a powerful multi-channel solution that synchronises audio and visual channel to enhance the impact of advertising communication, by delivering both an audio and a visual advert for the same campaign, simultaneously. The synchronised process is fully automated through Primedia’s highly advanced media management system.
‘It is an incredible achievement to have been selected as one of the Top 3 nominees for this year’s Technical and Innovation Award,’ said Dave Roberts, Chief Executive Officer of Primedia Outdoor. ‘It serves to confirm that Primedia Outdoor is on par with global standards for technical innovation. We continuously strive to push boundaries to deliver engaging and memorable Out-of-Home campaigns, fuelled by technology.’
‘We wish to congratulate Ocean Outdoor for being selected as the winner of the Technology and Innovation Award at the 2019 FEPE International Annual Congress. Ocean Outdoor was voted the winner for their ‘Ocean Rescue’ technical innovation. Furthermore, we’d like to thank FEPE International for the opportunity to showcase our initiatives at the congress.