The second Future Fit Networking Event was held on 2 May 2019 at Joe Public United. The event was sponsored by Joe Public, Roco Mamas and Stark Raving.
The event was themed around the concept of being #WokeFit, which took the audience through an immersive experience by telling different pop-up stories in various shapes and forms.
Being woke is an alert to injustice in society, especially racism. People are becoming more aware, interested and informed about themselves as well as supporting brands whose values are aligned with their own.
‘These jam-packed events are there to harness industry thought leaders, trailblazers and mover and shakers who think outside of the proverbial box. We aim to inspire people to reimagine and be inspired so that they can utilise what they learn within their working or personal environment,’ said Carmen Murray, the founder of Boo-Yah! and host of Future Fit Networking Events.
The speakers selected had a dynamic take on the theme. Timothy Maurice Webster of Brain and Brand Science focused on the link between brain power and brand Influence. He is the author of four bestselling books on human and brand behaviour.
Rebone Masemola is a Founder of the Woke Project, a Tedx speaker, BET marketer and was voted Top 8 Youth Wonders in South Africa under the age of 30. She shared the narrative to create a better world that we would all want to live in. She redefined what the idea of what a ‘seat at the table’ looks like and ensures that the next generation grows up in a world that reflects the diverse stories and the realities of people like them. As an activist, Masemola shared real stories and thoughts on what it means to be woke and be more conscious as a brand and an individual.
Tarryn Pickup, Marketing Manager at Joe Public United and non-medical hypnotherapist at The Wellness Space, believes in being a force for good in the world, because when you change yourself, you may, in fact, change the world.