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JCDecaux Flights The Meg Campaign

JCDecaux Flights The Meg Campaig

Village Roadshow and OMD employed JCDecaux’s Innovate panels in Melbourne’s Southern Cross Station and on Sydney’s George Street using touch-activated LCD screens to promote the launch of biggest shark flick of the year ‘The Meg’.

The custom JCDecaux panel featured a touch-activated LCD screen that displayed a mysterious, murky deep-sea scene when not in use. Passers-by were encouraged to ‘knock at their own risk’ to activate the action. When the touchscreen was activated, a giant shark emerged from the murky waters and ‘attacked’ the LCD screen, creating a dramatic faux shattered glass effect and gave passers-by an equally dramatic shock.

JCDECAUX www.jcdecaux.com

Take Off With The Largest Signage And Printing Expo In Africa

Take Off With The Largest Signage And Printing Expo In Africa

Africa’s largest dedicated signage and print exhibition, the Sign Africa and FESPA Africa expo, returns for the fifth year at the Gallagher Convention Centre, Johannesburg, between the 12-14 September 2018.

Co-located with Africa LED and Africa Print, you can connect with over 6000 industry professionals all coming together to view the latest developments in technology, equipment, solutions and software.

The event is ideal for those looking to invest in new technology and business opportunities, showcasing cutting-edge technology, such as: all aspects of wide format digital printing, garment decoration, screen printing and signage.

Printers looking to diversify into wide format printing, signage and graphics and vehicle wrapping will be spoilt for choice with many exhibitors catering to these markets and industry experts available to share extensive knowledge.

Hall 1 will feature a dedicated Textile Print Expo, showcasing all disciplines of print, including screen printing, transfer printing, sublimation, direct digital printing and more. Printers in Africa are increasingly seeing textile printing as a new revenue stream. The advancements in ink and machine technology and wider availability of reliable printers has made this area a very attractive business opportunity.

There will be a range of activities during the event, including:

Speed Wrap Challenge

The Speed Wrap is a national, live wrapping competition. The event is brought to you by platinum sponsor Roland, vinyl sponsors Grafiwrap (distributed by Maizey Plastics), Hexis (distributed by Falcon) and expo sponsors FESPA Africa and Sign Africa. The Speed Wrap challenge will take place on all three days of the expo. The first round will be at 10am. The final round will take place on Friday 14 September. Enter your best wrapper!

Textile Experience

Visit this hands-on workshop where printers can learn different techniques all taught by Charlie Taublieb, who has been in the screen printing industry since 1976, and heads up Taublieb Consulting in Greenwood Village, Colorado, a company specialising in technical screen printing consulting for textile printers. This takes place from 12-14 September, in hall 1 on the Rexx Screen & Digital Supplies stand.

T-Shirt and Bag Printing Workshop

Free demonstrations by local experts on T-shirts and bags with speciality printing techniques, direct to transfer and screen printing. Pop into hall 1 during the three expo days to get tips and tricks and ask our local experts questions.

Business Opportunities In Print, Sign & LED

Business opportunities will be showcased on various exhibitor stands. Opportunities for start-ups or those looking to grow their businesses will be showcased in daily 30 minute sessions on the hour. A range of topics relating to all aspects of the digital printing, signage, vehicle wrapping and wide format industry will be covered.

Advanced CorelDRAW workshop

Book your seat for the industry focused Advanced CorelDRAW workshop, covering topics for signage, screen printing, wide format print, engraving and more.

Enter The Midcomp/Direct Color Systems T-Shirt Design Competition

Designers are invited to post their ‘Where T-Shirt Printing Takes Off’ themed T-shirt on the FESPA Africa and Sign Africa Facebook pages.

Captions should include the hashtag ‘#FESPAAfrica’/ ‘#SignAfricaExpo’, and ‘Where T-Shirt Printing Takes Off’ tagline.

Entries close on 10 September 2018. Email the posted design to Thapy@practicalpublishing.co.za

Printing SA Conference

The 5th annual Printing SA Conference takes place 14 September, Gallagher Convention Centre, Midrand. As a delegate, you’ll leave armed with greater insights and an appreciation of the latest industry trends. SAIP members qualify for a 25% discount and will earn 2 CPD points for attending each topic (8 CPD points can be earned in total). Printing SA members qualify for 10% discount. If a member of both, the highest discount of 25% applies. For more information click here.

Printing SA Gala Dinner

The Printing SA Gala Dinner will be hosted during the Africa Print Expo, on the evening of Wednesday 12 September in The Ballroom at Gallagher Convention Centre, 18:30 for 19:00. This year’s event will take attendees back in time with a 1920s New York theme, a period when news was delivered and devoured through 2000 dailies. RSVP to: https://printingsa.org/2018-gala-dinner/.

For more info visit https://www.signafricaexpo.com/landing-page/sign-africa-jhb/educational-features-2.

Online registrations are open. To register free of charge, and for more information, visit: www.signafricaexpo.com or www.fespaafrica.com.

SIGN AFRICA
+27114501650 
dyelan@practialpublishing.co.za
www.signafricaexpo.com

Vizeum SA Appoint Business Unit Heads

Vizeum SA Appoint Business Unit Heads
Marvin Kgasoane, Kelvin Storie and Sthanda Manciya.

Vizeum South Africa appointed Sthanda Manciya and Marvin Kgasoane as the new business unit heads. They will be responsible for managing core clients.

They equally boast over 20 years of media experience, having worked with clients such as Unilever, DSTV, MTN, McDonald’s and the Brandhouse. Manciya and Kgasoane will be reporting directly to Kelvin Storie, Group Managing Director for Vizeum SA.

Kgasoane and Manciya hold a National Diploma in Advertising and a BA in Communications Science degree respectively.

Comment from Vizeum

Storie said, ‘I’m very pleased to welcome Manciya and Kgasoane to the senior leadership team at Vizeum Johannesburg. Vizeum has experienced a great amount of growth over the past few years and now is the time to build up the leadership team to support staff and myself in helping drive the evolution of Vizeum. Both new joiners come with a wealth of knowledge and respective learnings, which will complement the team. Our value as an agency is people, and I’m looking forward to their contribution towards the Vizeum culture. Vizeum’s position in the market is ‘Accelerating Business Growth Through Media’. The need for strong, self-starters is even more prevalent and I have no doubt that both Manciya and Kgasoane will delight our client base.’

Although the main purpose of the job is strategic, in their new roles, Manciya and Kgasoane will be responsible for ensuring the quality of work across media strategies and media implementation output on a portfolio of clients, with a strong focus on building and maintaining client relationships. Through innovative and brilliant solutions, they will be able to deliver business value to clients, while focusing on financial targets and growing agency profitability.

Manciya stated, ‘The team is amazing and I’m excited to be working with some of the greatest minds in the business and I look forward to learning and contributing considerably to a winning team. My commitment will be deliberate with a view to make a substantial impression that impacts our clients’ businesses.’

Kgasoane stated, ‘I am excited to be part of a diverse team of individuals who share the same vision – and that is accelerating our clients’ businesses through media. In joining Vizeum, I hope to contribute to its success over the years and elevate the business to new heights.’

VIZEUM AFRICA 
+27115079000 
www.vizeum.com

 

 

Alliance Media Helps Bring Clean Water To Communities In Need

Alliance Media Helps Bring Clean Water To Communities In Need

Charity: Water is a non-profit organisation bringing clean and safe drinking water to people in developing nations. They are a passionate community of world-changers who are working toward the day when everyone has clean water to drink. Alliance Media is supporting this worthy cause.

Alliance Media has an entrepreneurial spirit and is focused on supporting charity initiatives that grow Africa. Greg Benatar, Sales and Marketing Director at Alliance Media said, ‘Supporting a charity that provides clean and accessible water to communities in Africa allows us to make a difference that could not have been done without the support of our valued customers.’

ALLIANCE MEDIA
info@alliancemedia.com
www.alliancemedia.com

The Mediashop: Does Your Brand Matter?

The Mediashop: Does Your Brand Matter?

Jedd Cokayne, Business Unit Manager at The MediaShop, states that more and more brands are finding it difficult to trade in this ever-changing and difficult market we find ourselves in. The biggest challenge is remaining relevant to a core target market.

Consumers are becoming more and more fickle with very little brand loyalty, and with easy access to a vast amount of information at a click of a button, they’re able to do their own brand and product comparisons before consuming a product.

This leaves brands in a very precarious position where they not only have to remain relevant to their consumer but most importantly have to look again at their business model and what they stand for in order to ensure they set themselves apart from their competitors. Brands need to be able to trade in tough economic environments but also have a little fun along the way.

Personally, I think it’s more about making stronger connections with the exact consumers a brand is trying to reach over a period of time rather than offering a unique product or service. Does your brand resonate with its core needs and desires? Pushing brands, products and services onto consumers without a core consumer insight has become a thing of the past – brands need to really connect with their consumers.

So as brands go through the process of reinventing themselves and developing their new Vision, Mission and Value statements that will determine their next 5 to 10 years of development, one area that brands often neglect before any of this is done is the Brand Purpose. Your brand purpose is the reason your brand exists, something you can offer your consumers that no one else can, and that becomes not only what your brand stands for but also a philosophy that the staff live by. It needs to be actionable and impact the lives of the very consumer you are trying to reach.

A key area that tends to be neglected when developing the brand purpose is the buy-in from internal staff, stakeholders and service providers, ensuring they are aligned and the ethos becomes part of their daily trading habits. It may sound very cliché but employees need to live the brand to fully understand the impact they have on consumers’ lives. It needs to become part of the company’s DNA. This is a lengthy process and should not be taken lightly because to ignore this vital step is to inhibit your brand growth twofold.

Brands need to remain authentic, ask what it is that you do or offer that is better than your competitor and remain dedicated to that. Often this entails combining forces with like-minded brands that can offer an add-on service or product combined with yours that will lead to a competitive edge and enhance the brand stickiness in the eyes of the consumer. Often this co-existence will further develop the brand and its reputation as it is seen as progressive and forward thinking.

But often building your brand through its brand purpose is not enough. The brand stickiness is not complete.

What we really want is to create a brand movement, create a brand experience that consumers are drawn to and have an emotional connection with – that’s the real relevance. Brands are moving from offering traditional products and services to delightful engaging experiences and communicating their value in the market in a powerful way. By doing this, brands will develop a passionate and loyal customer base that will not only continue to use the brand but also become brand advocates, not something a lot of brands can boast in the current trading environment.

It is often not essential to create a movement to be successful if all the other elements fall into place but it sure does help in terms of encouraging rapid growth and adopting a creative thriving business.

THE MEDIASHOP
+27112584000 
www.mediashop.co.za

Heineken Engages Champions League Fans With Media Firsts

Heineken Engages Champions League Fans With Media Firsts

Heineken was able to ‘Share the Drama’ and bring the thrill of the Champions League to life for their fans using two brand new media firsts in sub-Saharan Africa.

Heineken, together with their media agency Red Star (Powered by the Dentsu Aegis Network) via Digital OOH (DOOH) and mobile video channels, created real-time excitement and anticipation in the lead up to the Heineken Champions League matches from the quarter-finals onwards.

The UEFA Champions League final is the most watched annual sporting event worldwide. The finale of the 2012/13 tournament had the highest TV ratings to date, drawing 360 million television viewers. This emotional frenzy is the heart of the Champions League experience and Heineken saw the opportunity in this.

Comments from Heineken SA

According to Ilsa Gräbe, Communication and Engagement Manager for Heineken South Africa, ‘Finding new ways to disrupt in an attention scarce economy means we can cut through the clutter and engage our audiences in a relevant, entertaining and more valuable way.’

The first part of the campaign was driven by Liveposter on DOOH. This campaign featured a dynamic countdown as well as half-time and final score updates that were displayed on multiple DOOH screens. Insights from Liveposter that drove this solution was that globally, there’s a 20% increase in awareness and 50% increase in message recall when viewing dynamic digital OOH campaigns.

The challenge, for any football fan is that there’s nothing worse than being stuck in traffic while your team is playing, unable to partake in the magic and excitement of the game. Heineken, together with Red Star gave football fans the medium to keep them in the loop during their frustrating commute.

Countdown clock

The Liveposter platform delivered a countdown clock until kick-off on match days, after which it showcased the half-time and final score updates within minutes of the results, to ensure that fans never miss out on the action. Liveposter is the only platform of its kind in Sub-Saharan Africa with the capability to show changing components across several DOOH networks and media owners, which made it the perfect platform to deliver this campaign.

The second part of the campaign, another media first in sub-Saharan Africa, made use of mobile interactive video with partner Ad Colony to drive high View Through Rates (VTR). The campaign was amplified through market technology called Aurora Video and supported by Ad Colony, who were instrumental in launching this interactive video. The campaign locally had two main TVC 30’ assets which were promoted by the Aurora technology and brought to life within an in-app highly engaged environment, targeting key consumers of the Heineken market.

How did it work?

Football is a social occasion, it’s a place where fans find a sense of community with their fellow football fanatics. A place where they share their disappointments, excitement and fair share of banter all over social media. What better way to connect football fans than through their mobile phones?

Using Facebook, Heineken, together with Red Star, turned fans to their phones via Mobile Video. Consumers were encouraged to experience two parallel video story lines of football legends: ‘The Wall’ with Ronaldinho and ‘The Chase’ with van Nistelrooy, simultaneously tapping their screens to interchange between the videos. This allowed them to create their own stories by deciding which parts they wanted to follow. The mobile phone would vibrate and ‘switch’ between videos on every tap. The premise behind the campaign was that these interactive elements brought about increased engagement, which generated higher video completion rates.

This innovation brought about a seamless interaction for the consumer and continued to drive high VTR % (77%).

Aurora Interactive video is a first of its kind technology, which allows for increased engagement for the consumer on video assets. The campaign achieved a 168% engagement rate, which is well above the average engagement of non-interactive video ranging between 2-5%. Mobile video completion rates are usually closer to 10% (with Heineken performing at 70%).

DENTSU AEGIS NETWORK 
+27214425600 
HelloSSA@dentsuaegis.com
www.dentsuaegisnetwork.co.za

Transit.TV: Delivering Highly Effective, Incremental Reach

Transit.TV: Delivering Highly Effective, Incremental Reach

Shamendran Naidu, Executive: Transit Ads, shared key research insights into how and why digital television network Transit.TV delivers highly effective, incremental reach when bundled with terrestrial TV campaigns.

As marketers, we know that TV viewing is no longer limited to the living room. Today’s viewers watch what they want, when they want across multiple devices and screens. In this respect there is no doubt that television viewing has become fragmented and this is posing a challenge for brands and agencies. So how do you maintain reach and continue to influence viewers? We conducted a research study with Kantar Millward Brown Media Research and the results confirmed what we already knew – reach and influence is incrementally augmented when marketing campaigns include both terrestrial television and Transit.TV. Because the campaigns reach the right audience at the right time and when they are in the right frame of mind, there is far less wastage and brands receive a much higher level of ROI.

Let’s take a step back and outline the background. Our view is that linear broadcast TV will remain the centre of gravity for the video ecosystem in the foreseeable future, across nearly all audiences. However, we also expect to see viewing diversifying out from this centre as devices, distribution and consumption are enabled by current and emerging technologies that support video.

Effective video strategy

The most effective video advertising strategies will be those that have a unified and holistic approach to the video ecosystem, as opposed to those that only activate via silo-solutions, and only solve one part of the equation. With fragmented audiences presented with a variety of advertising assimilation options, marketers need to ensure that campaigns strategically engage with audiences in ways that are very effective.

As part of the Kantar Millward Brown Media Research, we worked with key category leading brands to shed light on Transit.TV’s role in complementing TV and driving cost-effective incremental reach.

A variety of campaigns, with a core focus on the LSM B market, across various sectors – FMCG, retailer, financial institution and QSR – with different TV investment strategies, were chosen for the study.

Incremental reach

The results showed that all the campaigns experienced high levels of incremental reach when Transit.TV was used in conjunction with TV.

Regardless of the length of the TV campaign, or the Rate Card TV investment, or the TV planning strategy; Transit.TV was able to deliver incremental reach above TV in every case. The incremental reach ranged from 8% to a staggering 50%, proving that Transit.TV offers media planners a way to connect with audiences that cannot be reached on TV alone. Campaigns that achieved a TV reach of 70%+ and included Transit.TV, all benefitted from double (or triple) campaign frequency, due to high overlaps in exposure.

Furthermore, GRP delivery for Transit.TV channels was impressive, given the level of investment. Brands that wish to target core LSM B commuters can expect GRP delivery anywhere from 900 to 2000 GRPS (depending on the packages and timeframe chosen).

The power of out of home advertising is to constantly remind consumers of a brand message. An array of opportunities exists for advertisers wanting to penetrate a highly sought-after, economically active market segment.

PROVANTAGE MEDIA GROUP
+27861776826  
enquiries@provantage.co.za
www.provantage.co.za

New Lexmark Solution Helps Retailers Automate In-Store Signage

New Lexmark Solution Helps Retailers Automate In-Store Signage

The new version of Lexmark Print and Digital Signage is a unique and powerful solution that automates the store signage and labelling processes, allowing store owners to easily print and publish quality, on-demand signs, labels and tags, freeing store staff to interact with customers.

The latest version features enhanced mobile capabilities that allow store associates to make signage without leaving the sales floor, so customers get the attention they need to make buying decisions.

John Linton, director, Lexmark Retail Industry Solutions said, ’Generating engaging and accurate in-store signage is a challenge for retailers across the globe, as stores struggle with price changes, pricing integrity, template management and waste. We developed the Lexmark Print and Digital Signage solution to automate the in-store signage process, helping retailers quickly and easily develop engaging, accurate and on-brand signage so store staff can be on the sales floor with customers.’

The Print and Digital Signage solution is a proven enterprise solution for printing and publishing shelf-edge signs, labels and tags used in retail stores. The Lexmark Publishing Platform, which evolved from AccessVia software, uses one system to print paper signs from laser printers in the store, produce volumes of press-ready output for high-speed printing at a central location, and print electronic shelf labels, allowing brand consistency across all signs and reducing IT costs.

Solution benefits include:

– Mobility: mobile applications allow staff to create, audit and print signage when they need it, where they need it, from the sales floor instead of the back office.
– Automation: Automated, graphically-rich sign production with Lexmark colour/spot colour hardware ensures the brand and messaging is well represented in every aisle. Rules-based formatting, dynamic graphics, and multi-item groupings simplify the production of complex signs.
– Scalability: signage solutions scale to meet the needs of the largest retailers in the world, where productivity gains are multiplied in thousands of store locations.
– Accuracy: Lexmark software helps ensure price integrity from the host pricing systems, to shelf, and to the register.
– Localisation: signs can be localised with store-specific pricing, quantities and formats, in the proper shelf sequence.

LEXMARK www.lexmark.com

Vivitek Releases Version 3.0.0 NovoTouch Interactive Display

Vivitek Releases Version 3.0.0 NovoTouch Interactive Display

The version 3.0.0 interactive display features NT LiveScreen and NT LiveReceiver for screen-to-screen mirroring among NovoTouch panels. The update also features mobile device management and more integrated applications.

The update includes an enhanced GUI, featuring Quad-View dynamic screen layout and input source naming for all HDMI inputs. Other features include:
– Improved annotation.
– Improved remote management tools such as on/off control and password configuration.
– Updated Youtube version to support HD resolution.
– Mobile device management for remote management.

VIVITEK www.vivitek.eu

IBASE Unveils OFP Modular Series

IBASE Unveils OFP Modular Series

The full flat Open Frame Panel (OFP) series pc provides a flexible solution for seamless integration into kiosks, customised housings and wall mounts. Designed for space-critical environments, the platforms are targeted for use in the banking, hospitals, retail, transportation and other vertical markets.

The OFP series features a single-unit solution combining a fully flat touchscreen display with an embedded computer to enable a slim and compact design for industrial and commercial applications. The IBASE OFP series fanless panel computers are built with an easy to mount, open-frame modular design with optional coloured frames. The systems come with IP65 front panel protection against dust and water and are built with industrial-grade components to ensure stable fanless operation.

The series supports 15-inch and 21-inch touchscreen displays with resolutions of 1024 x 768 and 1920 x 1080 respectively plus an additional HDMI and DP interface. To deliver superior performance, the OFP-151-PC and OFP-2100-PC are powered by an Intel® Pentium QC N4200 processor, while the model OFP-2101-PC is installed with a 7th Gen Intel Core i7/i5/i3 processor according to customer requirements.

OPS Series features:

– Flat bezel open frame design with optional coloured frame.
– Easy to integrate with customised housing.
– Rich set of I/O interface.
– Remote power button connector.
– 9V-36V DC wide-range power input.
– Modular design, upgradeable.

IBASE TECHNOLOGY www.ibase.com.tw

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