The Evolution Of Retail Experiences And Other Market Trends

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June 13, 2024

The Evolution Of Retail Experiences And Other Market Trends

Fads, such as TikTok challenges and the latest slang, may be short-lived, but they serve as valuable signposts of broader cultural shifts. They offer brands a playful and relevant way to connect with their audience. On the other hand, futures represent deeper, more profound changes that gradually transform the world and have the potential to inspire brand strategies for years to come.

Compiled by Point’s strategy director, Carla Gontier, this edition of ‘Fads and Futures’ outlines key market trends, including the rise of sustainability, the integration of AI in various industries, and the evolution of retail experiences.

Gontier expressed, ‘Understanding these trends empowers brands to make informed decisions. Embracing sustainability, leveraging technology, personalising interactions, investing in unique in-store experiences, and exploring innovative materials are crucial strategies for staying relevant and competitive. By keeping a finger on the pulse of both fads and futures, brands can navigate the ever-evolving digital landscape with confidence and foresight.’

Here are some trends, dissecting the fads from the futures from the report:

Sustainability: a dominant theme reflecting growing consumer eco-consciousness.
· Fads: ‘Conscious production’ campaigns.
· Futures: Systemic changes towards sustainable materials and practices.

Technology: tech continues to transform how we live and shop.
· Fads: AI-powered chatbots.
· Futures: AI seamlessly integrated into supply chains and everyday operations.

Experiential retail: as online shopping booms, physical stores must adapt.
· Fads: Pop-up shops.
· Futures: reimagined retail spaces that offer immersive and interactive experiences.

Sustainability Fad: The Rise In Conscious Production

As consumer awareness about the environmental impact of mass consumerism grows, the demand for sustainable practices is reshaping the market. Fast fashion, fossil fuels and waste reduction are at the forefront of this shift. Major brands like Zara, H&M, L’Oreal, Selfridges, and Sainsbury’s, known for their significant influence in the retail and consumer goods sectors, lead the charge by launching innovative campaigns, programmes, products, and pop-ups focused on conscious consumption. This mainstream movement towards sustainability drives circular habits and sets a new standard for corporate responsibility.

Sustainability Future: Materials Migration

Materials migration, a term used to describe the shift from less eco-friendly materials to sustainable alternatives in manufacturing, is reshaping sustainability efforts. This strategic move has led to year-on-year carbon reduction trends. Using FSC-certified, recyclable, and recycled-content materials, brands are making more conscious decisions that have long-term positive impacts.

A prime example is Fabrick, an innovative material for retail displays. Made from repurposed recycled textiles, Fabrick addresses textile waste and produces durable bricks, creating an eco-conscious retail environment. Combining strength and sustainability, Fabrick is set to upgrade materials in retail, aligning with environmental stewardship goals.

Technology Fad: AI-Powered Chatbots

While AI chatbots offer 24/7 service and handle simple tasks efficiently, their limitations in understanding complex requests, lack of human touch, and potential privacy concerns can make them feel impersonal and fad-like. However, they can also significantly reduce customer service costs and improve response times, making them a popular choice for many businesses.

Technology Future: AI In The Supply Chain

Brands and retailers are increasingly turning to AI to transform their supply chains. Large Language Modelling and Generative AI enable them to predict consumer behaviour, personalise offers, optimise demand planning, and enhance inventory control. This AI-powered approach also leads to improved media targeting and advertising, delivering highly relevant products, deals, and promotions to consumers based on their first-party data. Fujitsu and L’Oreal used AI in demand planning. L’Oreal has had its Modiface for several years in virtually trying on make-up on Amazon.

Technology Future: Operation AI

Operation AI, a term used to describe the integration of AI into various operational processes, is reshaping how businesses operate. Nestlé and PepsiCo are transforming their operations with AI technology. Nestlé is harnessing AI to forecast demand and optimise stock levels, ensuring product availability while minimising waste.

Meanwhile, PepsiCo is deploying AI-driven logistics systems to streamline delivery routes, significantly enhancing supply chain efficiency and cutting costs. These advancements mark a new operational excellence and sustainability era for global brands. In the UAE, Barakat, a fresh produce company, has AI-powered fraud detection systems to identify and prevent suspicious online transactions. Almarai, a dairy company in Saudi Arabia, is exploring pilot projects for AI-powered robotic milk delivery to further automate and improve their logistics operations.

Experiential Retail Fad: Pop-Up Shops

While trendy and exciting, pop-up shops can be seen as a fad. The novelty of the temporary experience can wear off, and the limited reach and capacity of individual pop-ups might not be sustainable for long-term brand building. Additionally, the reliance on creating a unique and engaging experience can be challenging to maintain, potentially leading to repetitive or unoriginal pop-ups.

Experiential Retail Future: Reimagined Retail Spaces That Offer Immersive And Interactive Experiences

Amid the rise of ecommerce, physical stores are innovating to attract customers. Retailers are introducing interactive elements and personalised services to enhance the shopping experience. Carrefour, a global retail chain in the UAE, has launched ‘Dine & Play’ stores featuring in-store restaurants, play areas, and entertainment zones, creating a family-friendly destination beyond just grocery shopping. Meanwhile, Noon, an ecommerce platform in Saudi Arabia, has introduced ‘Scan & Pay’ technology, allowing customers to scan and pay for groceries directly from their phones, reducing checkout queues and offering a seamless shopping experience. These changes aim to merge the convenience of online shopping with the unique benefits of in-person experiences, making stores more dynamic and engaging.

Understanding the interplay between fleeting fads and enduring futures is crucial for brands aiming to stay competitive. Download the full ‘Fads & Futures’ report here.

POINT
www.pointgroup.biz

Nedbank And Joe Public Collaborate On Fully Integrated Campaign

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Modern Marketing

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June 13, 2024

Nedbank And Joe Public Collaborate On Fully Integrated Campaign

Nedbank, together with Joe Public Johannesburg and Joe Public Durban, collaborated on a fully integrated campaign, which has a digital commerce platform at its heart, allowing consumers to turn saved time into a currency.

The campaign is spearheaded by a film shot by Greg Gray of Romance Films. The emotive story depicts a man in his older years looking back at his younger self missing out on some of the most important moments in his life. He watches his youth unfold in front of him and admits that if he could go back, he would spend more time doing the things that really matter.

‘We are proud of how smart our digital offerings are, allowing people to save time. This campaign encourages you to do the things you don’t usually have the time to do,’ said Khensani Nobanda, Group Executive: Group Marketing And Corporate Affairs at Nedbank.

Executive Creative Director at Joe Public Johannesburg, Martin Schlumpf, added, ‘We’re grateful to have such a brave client. It is not often that you will hear a bank tell people that time is more valuable than money, and that you should spend it wisely.’

The mechanic behind the ‘Bank Your Time by Nedbank’ campaign is to drive people to use Nedbank’s innovative digital products and start saving time – ranging from opening an investment account to applying for a credit card.

By making these purchases, clients can bank their time and choose to purchase experiences, not with their money but with their time. There are a wide range of experiences to choose from including a trip back home, a dance class or a family sho’t left.

‘This campaign is a reminder that the currency of life’s most defining moments is far more valuable than money. Now South Africans can get the chance to spend it wisely,’ explained Brandon Govender, Executive Creative Director at Joe Public Durban.

JOE PUBLIC
www.joepublic.co.za

Final Chance To Enter And Showcase Your Creative Excellence In The 2024 Loerie Awards

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Modern Marketing

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June 13, 2024

The Loeries entry deadline has been extended until 12 July 2024. Don’t miss your final chance to showcase your creative excellence. Modern Marketing is a proud media partner of the event.

Submit your entries before the deadline to ensure your work is considered for one of the industry’s most prestigious awards. As Africa and the Middle East’s premier award that recognises, rewards, inspires and fosters creative excellence in the advertising and brand communication industry, winning a Loerie is the highest accolade for creativity and innovation across our region. The Loeries, a proudly not-for-profit company, promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.

The Loeries focuses on key categories where creative excellence amplifies a brand’s ability to connect with its audience. Entrants therefore have the choice of submitting their work in a number of categories such as film, print, radio and audio, digital, design, live events, PR, social impact campaign, service design, media innovation and a number of other innovative categories. These categories are continuously refined annually to ensure that they represent a true view of the types of consumer communication being created across the region.

For any queries regarding your entries, please contact the Loeries support team: info@loeries.com.

THE LOERIES
https://www.loeries.com

NTT DATA Continues The Acceleration Of Business Growth With Marketing Appointment

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Modern Marketing

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June 12, 2024

Thembeka Ngugi

NTT DATA has appointed Thembeka Ngugi as the company’s Head of Marketing and Demand Generation for NTT DATA Middle East and Africa. A transformational strategist and growth-focused marketing leader, Ngugi has over two decades of success in conceptualising strategic marketing plans and spearheading award-winning campaigns to reposition and enhance brand image.

Leveraging her expertise, she will play a pivotal role in shaping and executing marketing strategies that align with NTT DATA’s vision for growth by enhancing the company’s presence across the Middle East and Africa.

Ngugi’s appointment comes at a critical juncture for NTT DATA Middle East and Africa as the company is driving growth in existing regions. With her experience working in multiple sectors across Africa such as Fintech, hospitality, media, banking, mobile technology, and fast-moving consumer goods, Ngugi is known for enhancing brand image while generating revenue and increasing profit margins. Her vision aligns seamlessly with NTT DATA’s goal to drive growth of the new and expanded NTT DATA portfolio in the Middle East and Africa region.

‘We are thrilled to welcome Ngugi to our team,’ said Alan Turnley-Jones, CEO of NTT DATA Middle East and Africa. ‘She brings a wealth of knowledge and experience to this role and with her leadership we are confident in our ability to accelerate growth in the region, deepen our engagement with clients to provide a differentiated, consistent and better client experience, and deliver through a richer portfolio of services and tailored industry solutions to meet the evolving needs of organisations across the various industries we serve.’

Ngugi joins NTT DATA after almost a decade as the Senior Director of Marketing at VISA – Sub-Saharan Africa, where she earned a reputation for providing data-driven, actionable insights and solutions that drove strategic plans which delivered business impact.

She is passionate about coaching, mentoring, and developing high-performing teams. ‘Joining NTT DATA Middle East and Africa is an exciting opportunity, and I’m thrilled to be part of a team that is dedicated to driving innovation and delivering outstanding client experiences,’ said Ngugi. ‘I look forward to leveraging my experience and bringing in a new era of growth and innovation allowing the team to continue delivering unparalleled solutions and services to our clients across the region.’

Ngugi graduated with a Bachelor of Arts in English, Education and Psychology before completing her Honours.

NTT DATA
https://services.global.ntt/en-us/

Local Online Shopping Platforms Are Still The Go-To Option For South Africans

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Modern Marketing

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June 12, 2024

Local Online Shopping Platforms Are Still The Go-To Option For South Africans

Despite the onslaught of big-name competitors, pioneering homegrown platforms are still the go-to option for a broad cross-section of South African society.

With Amazon’s South African operations now up and running, the question on everybody’s lips is what the impact will be on homegrown online shopping platforms. The ecommerce giant has market capitalisation of more than a trillion US dollars, and there are fears it will crush local competitors.

What some may not realise, however, is that ecommerce sales still only account for around 5% of total retail sales. This is despite the Online Retail in South Africa 2024 report, prepared by World Wide Worx in partnership with Mastercard, Peach Payments and Ask Afrika, stating that the country’s online retail sector surged to R71 billion last year – a 29% increase from 2022.

Yet even with such phenomenal growth, a massive piece of the ecommerce pie remains. Some local brands even view Amazon’s arrival on these shores as positive.

‘We believe that while Amazon’s launch will bring in more competition, it also shows that South Africa is an attractive market with growth potential,’ said Craig Lubbe, Head of Marketplace at ecommerce ecosystem Bob Group.

‘We hope this interest will further help bring ecommerce into the mainstream for everyday people in the country. Growth for the industry is what we hope to see overall.’

He added that it should be remembered that South African shoppers are extremely value-conscious and have learnt to turn to platforms that best suit their pockets. And while it may have taken a while, they have also come to have faith in local payment solutions and shipping support channels.

It stands to reason that established local online sales platforms will need to find ways to differentiate themselves from what big-name competitors like Amazon can offer. Lubbe believes this won’t be a problem for the homegrown ecommerce industry.

In his foreword to the Online Retail in South Africa 2024 report, Gabriel Swanepoel, Mastercard country manager for Southern Africa, said the group recognises the transformative power of digital commerce and remains committed to enabling businesses of all sizes to thrive in this digital-first environment.

‘The empowerment of small businesses through digital commerce holds significant promise for South Africa’s economy, enabling these enterprises to tap into broader markets, improve their operational efficiency and contribute to economic growth and job creation,’ he wrote.

BOB GROUP
https://www.bob.co.za/

Red Ribbon Communications Announces Dedicated Consumer Tech Division

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Modern Marketing

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June 12, 2024

Red Ribbon Communications Announces Dedicated Consumer Tech Division — Karabo Mafolo, Ronelle Bester and Zenahrea Damon.

Red Ribbon Communications has launched a consumer tech division. This strategic move follows Red Ribbon’s recent success in securing the PR account for LG Electronics South Africa in collaboration with MCD Magic Factory, creating opportunities to expand their portfolio with more lifestyle clients.

The tech division will meet the rapidly growing demand for public relations and marketing services in the technology and consumer electronics sectors. Zenahrea Damon, an industry veteran with a stellar track record, heads the division, with support from former Daily Maverick journalist Karabo Mafolo.

‘Establishing a dedicated consumer tech division allows us to bring an even stronger focus and specialised expertise to this burgeoning sector,’ said Ronelle Bester, founder and account director of Red Ribbon Communications. ‘With Damon’s experience in lifestyle brands like Clicks, Sorbet and Shimansky, and Mafolo’s journalistic background, we have the ideal team in place to deliver world-class PR and marketing support.’

Besides LG Electronics, Red Ribbon is already offering PR services to multiple consumer-focused companies within the fintech and edtech sectors.

‘I’m thrilled to use my experience and love for consumer brands to Red Ribbon’s new consumer tech clients,’ said Damon. Her dynamic leadership and expertise in lifestyle brands position her as a key asset in driving the consumer division towards success.

‘I’m proud to be part of a team that’s all about pushing limits and reaching for excellence in media relations. With Red Ribbon, I aim to lift brands, inspire people, and change the way consumers connect with companies in South Africa.’

Mafolo’s recent appointment as PR Account Executive further strengthens the division. ‘Coming from a journalism background and diving into the world of PR, I’m eager to bring new perspectives to the table,’ said Mafolo. ‘This journey lets me see things from both sides — understanding what our clients need and also getting what journalists look for in stories and relationships.

‘We are excited to see Mafolo and Damon collaborate in providing world-class PR services to our consumer tech clients. Their exceptional talent and diverse expertise will undoubtedly propel our nascent consumer tech PR division to extraordinary levels,’ Bester concluded.

RED RIBBON COMMUNICATIONS
https://redribboncommunications.co.za

Rogerwilco Appointment Will Help Grow The Agency’s UK And EU Footprint

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Modern Marketing

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June 12, 2024

Rogerwilco Appointment Will Help Grow The Agencys UK And EU Footprint — Dominic Anschutz.

Dominic Anschutz has joined the board of Rogerwilco’s UK-based parent company, Rogerwilco Limited. Anschutz’s appointment is backed by a wealth of experience. Serving as Microsoft EMEA Data Center Strategy Director, his journey began in South Africa, where he founded several successful tech start-ups, leveraging his product development and sales skills to guide them to successful exits.

Anschutz joins the UK board as a non-executive director, aiming to drive growth in the UK and EU markets and provide mentorship to the agency’s UK team. This impressive track record is a testament to his ability to drive growth and innovation.

‘Joining the Rogerwilco board is a rewarding new chapter in my journey, and I am eager to contribute to the agency’s growth trajectory. I look forward to working alongside the talented team to amplify our presence in the UK and EU. It’s an honour to bring my passion for technology and innovation to a company that’s equally enthusiastic about driving success for its clients through digital innovation.’

‘We are thrilled to welcome Anschutz to our board,’ said Charlie Stewart, CEO of Rogerwilco. ‘His appointment is a testament to our commitment to growth and innovation. Anschutz’s fresh perspective and critical thinking will be invaluable as we continue to scale our operations and deliver exceptional results for our clients, ensuring we stay ahead in this dynamic industry. We’re particularly excited to have access to his insights around blending human intelligence with artificial intelligence, an area that, through his role at Microsoft, he’s particularly well placed to guide us on.’

Anschutz will also act as an advisor to Rogerwilco’s South African board, which includes: Tom Fels, CEO of Animarem and former group MD of Machine_, Zimkhita Buwa, CEO of Quintica, Joe Hundah, ex CEO of Econet and MD of Multichoice Nigeria, and Robert de Rooy, founder of Creative Contracts.

ROGERWILCO
www.rogerwilco.co.za

Publicis Groupe Africa Announces Multiple Representatives On The IAB Bookmark 2024 Jury

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Modern Marketing

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June 11, 2024

Publicis Groupe Africa Announces Multiple Representatives On The IAB Bookmark 2024 Jury

Publicis Groupe Africa is proud to have 12 jury members from the group across 8 different panels for the IAB Bookmark Awards.

The IAB Bookmark Awards measure not only excellence in craft and original, innovative work, but true effectiveness in the digital media and marketing industry.

Pete Little joined Publicis Groupe Africa as Chief Creative Officer in January and is on the 2024 Bookmarks ‘Marketers’ panel. Robyn Campbell is the IAB South Africa Agency Council lead, is on the ‘Special Honours’ Panel and is MD of Machine_ (part of Publicis Groupe Africa). They address what they’re looking for in 2024.

Q&A with Campbell

What are some of the new digital marketing trends emerging in South Africa that you’re expecting to see more of this year?

I know I’m not alone in eagerly waiting to see how generative AI is going to show up. From the tools used to the dynamic execution of campaigns, it’s going to be incredible seeing how creativity intersecting with this emergent technology will bring ideas to life in new, unexpected ways.

‘Best Contribution to Transformation in the Digital Industry’ is one of the categories judged by the Special Honours Panel, for the organisation or the person who has made the most convincing contribution to growing diversity in the digital marketing industry in SA. You have been personally awarded as an individual and leader in the industry for your commitment to supporting and nurturing young, diverse talent in SA. What are some key factors that you take into consideration when judging this category?

We’re looking for true digital innovators. The talents who have passionately led the charge in growing the digital economy in South Africa through their work, businesses, thought leadership and generosity of spirit. We’re looking for the change-makers who have relentlessly driven for the advancement of the industry, of young talent all while empowering agencies and brands to thrive in the digital landscape.

On the one hand, studies show that purpose-driven brands outperform their competitors in terms of loyalty, while other studies show that purpose-driven marketing has become so commonplace that it’s no longer a differentiator for audiences – in terms of capturing attention. Can you talk more to the ‘Pixel for Purpose’ award and its significance in the SA landscape today.

We know in South Africa there is a tremendous amount of work to be done to ensure our marketing is truly representative and inclusive, working to shift those ingrained societal biases. Pixel for Purpose is a particularly special award, one that honours how digital marketing can create work that delivers social impact, along with long-term sustainable change. Creating work with this gravity and care isn’t an easy task, particularly in this tough economy with limited marketing budgets and increasingly sales driven metrics being awarded the lion share of budgets. When brands are brave enough to create work that uses creativity to drive meaningful and long-term behaviour change, that’s pure magic and deserves so much recognition.

Q&A with Little

What trends in marketing work are we expecting to see this year that we haven’t seen before?

Innovative use of existing tech and platforms will still be a feature this year, but the drive for creating unique brand experiences will hopefully provide some ‘never seen before’ solutions.

One of the categories judged on the marketers panel is ‘Breakthrough on a Budget’. With so many budgets being cut over the past year, what is the secret recipe to creating a successful marketing campaign on a shoestring?

Work with your client partners to ensure the brief and objectives are simple, clear and achievable. Then there is often a mind shift that needs to happen from one of ‘in spite of the budget, we want to make a great idea’ to ‘regardless of the budget, the idea will be great’. It has to be said though, that if this was easy, everyone would be doing it and we wouldn’t have a specialised category for it.

Another category being judged on the Marketers Panel is ‘online video content’ that is not a brand TVC. Can you talk to the key differences in approach when it comes to making successful online video content vs TVCs.

Format should always be a primary consideration when it comes to content. While a TV audience is generally broader and more generic, an online audience will be more targeted and discerning; with their preferences and tastes heightened due to the bespoke, curated content on the platform they’re currently on.

Congratulations to the rest of the talent who have been selected to represent their agency and Publicis Groupe Africa as jury members this year:

Roderick Laka, Machine_ Creative Group Head – Youth Action Panel.
Vuyani Masango, Digitas Liquorice Art Director – Youth Action Panel.

Nkululeko Vilikazi, Machine_ CD – Marketers Panel.
Ntokozo Nhlanhla, Digitas Liquorice ECD – Marketing Craft Panel.

Kuhle Verby, ARC Digital Marketing Lead – Performance Marketing Panel.

Paul Coetzer, LePub CD – Social, community and Influencer Marketing panel.
Samkelisiwe Mndaweni, Digitas Liquorice Snr SMM – Social, Community and Influencer Marketing Panel.

Shareef Galveen, Digitas Liquorice Head of Design – Builders Panel.

Warren le Roux, Digitas Liquorice Head of Technical – Innovative Engineers Panel.

Paula Hulley, Digitas Liquorice MD – Special Honours Panel.

Finalists are announced on the 11th of July before a second round of judging. The awards show takes place on 15 August. For more information on the IAB Bookmark Awards, click here.

PUBLICIS GROUPE AFRICA
https://publicisgroupeafrica.com/

How To Look Challenges In The Eye And Stare Them Down To Win

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Modern Marketing

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June 11, 2024

How To Look Challenges In The Eye And Stare Them Down To Win — Steve Babaeko

This year Africa’s biggest marketing conference, the Nedbank IMC, of which Modern Marketing is a proud media partner, is all about challenges and how to keep pace with an industry constantly catching up to change.

In emerging markets, like those on the African continent, these challenges are often intensified by socio-political intricacies, financial constraints and under-developed technologies.

And yet the marketing and branding opportunities are huge, especially in the digital space. The continent is on the cusp of a (largely) youth-driven digital revolution – a young population armed with smart phones and a hunger for knowledge. Recent predictions indicate that more than half of Sub-Saharan Africa is set to be connected on mobile by 2025 (according to a Global System for Mobile Communications Association (GSMA) study, 2022).

If anyone knows how to take on challenges in this landscape and win, it is Steve Babaeko, CEO/Chief Creative Officer of X3M Ideas. Babaeko, one of five international speakers presenting at the conference, will unpack his chosen topic of ‘How to look challenges in the eye and stare them down to win’.

Babaeko – a name synonymous with Nigeria’s creative industry and a revered entrepreneur – has an unyielding resilience and belief that with challenges come opportunities and innovation. His ‘never say die’ attitude has helped him overcome many difficulties and build a globally recognised, creative empire that spans multiple genres and countries.

Babaeko’s accolades and recognition from both Africa and the world are numerous. From being Nigeria and West Africa’s first ever Cannes Lions Winner to appearing in Adweek’s Top 100 Creatives in the World, as well as having X3M Ideas emerging as the African Agency of the Year at the African Cristal Awards in Morocco in 2023.

The conference theme this year calls on delegates to challenge themselves to keep learning and to keep leading. And this is precisely what Babaeko has done to realise his goal of building the first truly African agency. ‘I want to be remembered as the man who contributed a little in making the future generation’s life a little easier.’

Babaeko’s success is a testament to the potential of African creativity and innovation. Book your ticket now to hear more about his inspiring journey.

The Nedbank IMC will be held at the Focus Rooms, Modderfontein, Johannesburg on the 19th September 2024. In-person tickets are sold out. book your online ticket and join the in-person waiting list to upgrade if a space becomes available. Virtual tickets are priced at R1499 (excl VAT).

NEDBANK IMC CONFERENCE
www.imcconference.com

Elevate Your Branding With Solutions On Show At The Modern Marketing Expo

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Modern Marketing

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June 7, 2024

Elevate Your Branding With Solutions On Show At The Modern Marketing Expo

After the success of last year’s Modern Marketing Expo, the stage has been set to build and grow Africa’s biggest dedicated marketing event. The 2024 expo will be a showcase of even more diverse solutions and technology.

Visitors can see the latest offerings in branding, marketing, graphics, signage, digital signage, point of sale displays, promotional clothing, in-store branding, digital printing, T-shirt printing, vehicle graphics, promotional gifts and more. The event will be held from 11-13 September 2024 at Gallagher Convention Centre.

Attending the exhibition is also a great way to connect and network with other professionals. Don’t miss out on this opportunity to learn, connect and discover new solutions that can elevate your branding.

Entrance to the Modern Marketing Expo, taking place from 11-13 September 2024 at Gallagher Convention Centre from 9am-5pm, is free, please register online.

MODERN MARKETING EXPO
+27 11 568 1894
https://modernmarketingexpo.co.za