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Tribeca Public Relations Announces Account Director

Tribeca Public Relations Announces Account Director
Refuwe Makhubo, account director.

Tribeca Public Relations has promoted Refuwe Makhubo to account director. Makhubo’s growing confidence in providing strategic consultancy has resulted in her building long-standing relationships with clients to deliver on integrated internal and external PR campaigns, ultimately providing support, value and return on investment.

Makhubo joined the agency in July 2019 as a junior account manager, and has been promoted in recognition of her exemplary client service and team management.

Her passion is in industry and trade PR and corporate communications, but she continues to tackle new challenges with the outlook of learning new skills to expand her knowledge. Her leadership approach of being hands-on while providing mentorship is well respected by her team and colleagues.

‘Makhubo is an invaluable asset to Tribeca and we respect and appreciate her determination to excel in her career. She has very strong values and ethics, which serves her well in both her personal and professional capacity,’ said Nicola Tarr, business unit director at Tribeca Public Relations.

TRIBECA PUBLIC RELATIONS
https://www.tribecapr.co.za

HelloFCB+ And Fuelcontent Create Campaign For Ninety One

HelloFCB+ And Fuelcontent Create Campaign For Ninety One

HelloFCB+ were tasked with creating a hard-working campaign that would highlight exactly who Ninety One is and what they do, giving its audience genuine reasons to include them in their consideration set.

Ninety One is one of the most accomplished and decorated asset managers in the business. However, due to the demerger from Investec and listing as Ninety One in 2020, awareness of the brand and its positioning have been relatively low.

‘It’s been just over two years since our name change,’ explained Kotie Basson, Head of Marketing, Africa at Ninety One, ‘and even though we have a track record spanning more than three decades, and are today the biggest investment manager in South Africa, for many people our name is still relatively unknown.’

‘Ninety One is a company that fully embraces change, so telling people who they are and what they do in a conventional way just wasn’t an option’, explained Mike Barnwell, CCO at HelloFCB+. ‘So, instead of resorting to a campaign filled with the usual category clichés, we decided to shine a spotlight on them instead, and then give people compelling reasons why they should invest their hard-earned money with Ninety One.’

Gerhard Pretorius, director of the piece and Head of Concept at Fuelcontent said, ‘From the very first draft of the script, it was clear that this was going to be something completely different. The writing is smart, wry and confident, but one thing we all agreed on from the outset was the tone. We didn’t want to come off as arrogant in any shape or form. Casting was also super important, and so was finding talent that could nail both Afrikaans and English performances. So, casting Marvin-Lee Beukes was a no-brainer.’

Pretorius added, ‘We had to walk a tonal tight rope and didn’t want this to be satire, but rather a light parody of the investment category’s tropes. That’s why the decision was made to shoot in black-and-white as the actor spoke directly to camera while referring to the clichéd metaphor of a small sapling growing into a mighty oak tree (which was brought to life by the Refinery’s Rory Mark and his amazing team). By turning off all the VFX and switching to colour at the end, what we’re saying is, right now, the world needs results, not clichés.’

‘This campaign needed to not only build awareness for our brand, but of course, do it in a memorable and unexpected way. We’re absolutely thrilled with the result,’ concluded Basson. The TVC is accompanied by a fully integrated campaign, comprising of digital, radio and print that highlights a whole host of reasons to believe.

HELLOFCB+
https://hellofcb.com

Springbok Rugby Captain Teams Up With Luno For Educational Campaign

Springbok Rugby Captain Teams Up With Luno For Educational Campaign

South African crypto investment app Luno has teamed up with Springbok rugby captain Siya Kolisi to launch an educational campaign that encourages South Africans to think long-term when it comes to crypto investing.

The two-year educational campaign kicked off with Kolisi’s appearance in a TV commercial, which was aired for the first time during the Springboks’ Rugby Championship match against Australia in Adelaide on 27 August.

‘Like many South Africans I am new to crypto investment so I had to do some research before deciding to partner with Luno. I love that Luno focuses on providing education for new crypto investors like me so we can make better, long-term financial decisions. I have always believed that with the right team behind you, you can focus on the long game,’ said Kolisi.

Vanina Schick, VP of Marketing at Luno, said that Luno jumped at the chance to work with the rugby icon. ‘Kolisi tells us that life and career can be a journey of ups and downs but it’s the long game that really matters. This is something that we can all relate to, especially when you apply it to investing. The crypto market, which is still in its early years, sees a lot of ups and downs, but as Kolisi reminds us, what really matters is what you do over time,’ she said.

LUNO
https://www.luno.com

One Club For Creativity To Induct Co-Founder Of South African Agency Into Hall Of Fame

One Club For Creativity To Induct Co-Founder Of South African Agency Into Hall Of Fame

The Creative Hall of Fame has a rich heritage of honouring the lifetime achievements of creative luminaries from across the work in all forms of advertising and design, beginning with the induction of Leo Burnett in 1961 and TBWA\Media Arts Lab’s Lee Clow in 1997. Hunt’s fellow inductees in the class of 2022 are Nancy Vonk, Janet Kestin, Carol H. Williams, Joe Duffy and Cheryl D. Miller.

The One Club for Creativity will induct John Hunt, Global Creative Chair at TBWA\Worldwide, co-founder of the internationally recognised South African agency TBWA\Hunt\Lascaris, and award-winning author and playwright, into the Creative Hall of Fame on October 27 in New York.

The black-tie Creative Hall of Fame induction ceremony, which is a fundraising gala to support The One Club’s many global DE&I programs, will take place at Tisch Skylights at The Shed, Hudson Yards in New York.

‘Hunt is most deserving of this honour,’ said Kevin Swanepoel, CEO, The One Club. ‘He has been a champion of creativity for Africa and has used creativity to build iconic brands while advancing democracy, human rights, and human welfare. He is the very definition of a creative giant. John joins a group of inductees who have influenced culture, uplifted underrepresented groups, and inspired the next generation of creative thinkers and doers. We are honoured to celebrate him alongside our other inductees in October.’

In 1983, Hunt and his partner Reg Lascaris founded Hunt\Lascaris, with the ambition to be the first world-class agency out of Africa. With the mantra ‘Life’s too short to be mediocre,’ they created bold and breakthrough work that could only be from Africa, but routinely gained worldwide attention and recognition. Clients included BMW, Nando’s, South African Airways, and The Zimbabwean’s ‘Trillion Dollar Campaign,’ which raised awareness of the newspaper and the corruption within the Mugabe regime around the world, and became the most awarded campaign of all time, after sweeping the awards at The One Show, Cannes Lions, The Clio Awards, ADC and D&AD.

Shortly after its founding, Hunt\Lascaris sought an international partner to accelerate its growth. TBWA was the ideal match, with its high creative standards, entrepreneurial spirit and founder culture, and a decades long partnership was born.

The agency has continued to create bold, award-winning work, including ‘Breaking Ballet’ for the Joburg Ballet, which brought the art form to an entirely new generation of fans, and earned a Gold Lion and South Africa’s first-ever Data Lion at Cannes; and ‘Blame No More’ which won five Cannes Lions in 2020, including a Gold and South Africa’s first-ever Glass Lion.

Proof that advertising can make the world a better place, Hunt was intimately involved in Nelson Mandela’s first ANC election campaign in 1993. Although harrowing at the time, this unique moment in history ushered South Africa into the light of democracy. He was also involved in creating iconic work for the First HIV AIDS campaign in South Africa. TBWA\Hunt\Lascaris was named Agency of the Century in 2000, and Agency of the Decade in 2010, the same year that work for The Zimbabwean Newspaper gained worldwide recognition.

‘I’m deeply honored to receive this recognition from The One Show,’ said Hunt. ‘In truth, though, it’s a team award. It belongs just as much to all the co-workers, clients and organisations I’ve worked with over the years. Ultimately, it’s their trust that turned seemingly impossible ideas into reality. No doubt, creativity can make the world a better place. But it’s so much more powerful when played as a team sport.’

Troy Ruhanen, CEO, TBWA\Worldwide, added, ‘I have such tremendous respect for Hunt, not just for what he has achieved, but more importantly, how he has gone about it. He inspires us, continues to be our creative north star, and has given so much to our company, industry and society. Hunt’s integrity, generosity and talent are matched only by his enormous heart. We are immensely proud to see him join the Creative Hall of Fame.’

In 2003, Hunt moved to TBWA’s New York headquarters to assume the role of Worldwide Creative Director, becoming a creative compass for the agency collective, helping to reshape the TBWA collective to think less about ads and more about ideas. Upon arriving in New York, Hunt founded the TBWA Young Bloods creative residency programme, and a year later began the ‘SWAT’ initiative, a programme that ensures a global answer to the creative questions often asked by worldwide clients. In 2021, TBWA re-introduced the Young Bloods program with a focus on promising talent from historically underrepresented groups. Hunt returned to South Africa in 2006 to continue his Worldwide role from Johannesburg.

In 1996 he was inducted into the South African Advertising Hall of Fame and, a year later, received the Financial Mail’s Long Term Achievement Award. Hunt has served as juror across every major industry awards show, including as President of the Cannes Film, Press and Outdoor Advertising Festival in 2005. He has also found time to write a number of television and theatre plays and books. He was named South African Playwright of the Year for Vid Alex, a play that condemned censorship during the apartheid years, and has also published a book, The Art of the Idea: And How It Can Change Your Life.

THE ONE CLUB
https://www.oneclub.org

TBWA
https://tbwa.co.za

Hoorah Turns To Music For TV Commercial

Hoorah Turns To Music For TV Commercial

With a brief to create a campaign for Bain’s Whisky that would have relevance for a new and wider consumer audience, Hoorah once again turned to music as the pillar on which to base the new commercial.

The final ad brings AI, CGI and advanced sound technology together to recreate a Miriam Makeba performance of ‘Pata Pata’. The unmistakable opening bars of the song transition into the remastered version, performed by Sun-EL Musician and Msaki. Combining the music with a complex process to bring Mama Africa back to life required a body double and transposing mapped images of Makeba’s face over that of the actress.

Working with Robin Kohl of Kohlworx as well as the Miriam Makeba Foundation, Hoorah brought in SAMA-winning contemporary artists Sun-EL Musician and Msaki who brought a modern twist to the song, whilst showing deep respect for the original version.

Superbly lit to match archive footage of an original performance, the TVC is testimony to the vision and hard work of Hoorah and the entire technical and production team behind the project.

The ad builds on Hoorah’s previous TVC for Bain’s – titled Whisky Made To Music – which helped sell out the limited edition, double matured in first-fill bourbon casks, shortly after its release.

The passion of Bain’s master whisky distiller, Andy Watts and his goal to challenge the traditional perceptions around whisky was the inspiration behind the latest #WhiskyRemastered TVC and resonated with the agency’s own quest always to make the best better.

In brainstorming the germ of the idea, the Hoorah team looked for a South African musical virtuoso with an iconic song. ‘The challenge was to find a way somehow to remaster the music at the same time as creating something visually outstanding,’ said Hoorah co-founder Shaune Jordaan.

The digital agency came up with what they, and the client, were looking for. Few tunes in the South African playbook have a more immediately identifiable intro than Miriam Makeba’s ‘Pata Pata’ and so the germ took root and the creative process began.

Said Jordaan, ‘There were so many elements that we had to get just right in order to retain the integrity of the original song when in fact the entire object of the exercise was to remaster it, so we really took our time with the project. It was important for us that the end product would convey the authenticity of both the artist and the song, and of course, most importantly, that of the Bain’s Whisky brand.’

HOORAH DIGITAL
www.hoorahdigital.com

Foschini And RAPT Creative Execute In-Store And Digital Campaign For Denim Brand

Foschini And RAPT Launch Instore And Digital Campaign

Denim is a versatile fabric that can be worn up and down and has undoubtedly become a part of everyday life as it transcends age, gender and class. It is arguably more than a cotton fabric as it allows for self-expression through craftsmanship like colour, buttons, pockets, belts, fits and the cut, making its appeal timeless.

The Foschini Group’s (TFG) denim brand, Relay Jeans, has launched a new in-store and digital campaign, dubbed Be Undefined. The campaign, which it conceptualised and executed with its partner agency RAPT Creative, is about empowering individuality and opening up the beauty of great denim to everyone.

The campaign comes as the brand sets to show how it has evolved over the years with its customers, moving from purely prioritising its functional benefits to immersing itself in the local denim culture. This is achieved by unearthing and sharing real stories and denim experiences that are relevant and relatable to customers.

Featuring local denim-loving disruptors and creatives such as Kagiso ‘Khujo’ Malefane, Tshepo Mogorosi, Sibangani Ncube, Mahlatse ‘MJ’ James, Marvin Louis, Mandla Thabethe and Kalo ‘K.Dollahz’ Canterbury, Be Undefined is about pushing against the grain and encouraging customers to be their true authentic selves.

‘South Africa has an ever-evolving denim culture that has been expressed and experienced in different ways over the years,’ said Brand Lead, Kaybee Ntloana. ‘As a brand, we’re all about empowering individuality and opening up the beauty of great denim to everyone. To put a spotlight on the local denim culture movement, we have launched this fresh campaign that will live across all our 113 stores in Southern Africa and across all digital platforms, encouraging us to step out and lead the way in pushing the culture forward, together with the individuals and communities that represent it.’

‘Through this campaign we wanted to make sure that every customer possible can see themselves represented and be able to boldly walk into our stores to shop for their favourite denim,’ Ntloana added.

The campaign launched on Saturday 27 August in partnership with Feel Good Series and will continue to be amplified across digital and social media channels.

RAPT CREATIVE
www.raptcreative.com

Wunderman Thompson SA Supports Youth Initiative

Wunderman Thompson SA Supports Youth Initiative

Wunderman Thompson South Africa runs annual internship and learnership programmes, but the business wanted to offer its services to an initiative such as Youth@worK so that it could extend its influence to a much broader pool of recipients. The agency partnered with Youth@worK in a pro bono capacity to help the NGO build awareness as a brand that has massive potential to impact the macro and socio-economic challenges the country faces. 

While the youth are resilient, the biggest issues they face are access to quality education and meaningful employment, and in South Africa, Statistics SA reports that unemployment among young graduates aged 15-24 sits at a bleak 32,6%.

Youth@worK, an implementor of the YES programme, a joint initiative by the private sector and government, helps South African youth gain invaluable work experience through employment placements. As an NGO, however, marketing and communications budgets are tight.

Erica Kempken, Director at Youth@worK, said, ‘Wunderman Thompson SA opened our eyes to the processes needed to develop brand awareness and the depth of understanding required to see how best to translate this into a positioning strategy and communication strategy. As an NGO, we focus on getting more young people into employment, but WTSA has shown us how best to speak about our ‘Why’ to various stakeholders and beneficiaries. Their dedication and patience in this process have been humbling and are much appreciated, as well as their openness to incorporating different operating approaches into their largely corporate world. I believe this journey has been truly transformational for both parties.’

The Wunderman Thompson executive sponsor for the project is Kayembe Ilunga, Consulting Director, who explains that Youth@worK is poised to now implement its strategy, including social media management, content creation, and website development.

Kempken added, ‘We’d love to see more companies like Wunderman Thompson offer to work with us; it’s rewarding and very necessary work as many young people are growing up in families where there is little experience of formal work. Our programme exposes them to the digital world of work and e-learning, allowing youth to step into self-employment or formal employment within 12 months. The benefits for young South Africans who get an opportunity to be exposed to a real-life workplace as a result of us being able to successfully grow skills and attract more corporate partners into the YES programme are tangible. It’s in the private sector’s interests to nurture our economy’s future talent.’

WUNDERMAN THOMPSON
www.wundermanthompson.com

11 Tips To Effectively Execute Email Campaigns

11 Tips And Ways To Effectively Execute Email Campaigns

Richard Frank and Nadia Moore, Flow Communications, outline 11 steps for effective email campaigns.

Emailers and newsletters are a key tool for keeping your customers informed and for encouraging them to visit your digital properties. This type of marketing is also relatively affordable. And it is a growing channel.

When it comes to staying abreast of the latest industry news about their favourite brands, many people rely on the regular newsletters they receive via email. More than four billion people now use email daily, making it the largest social network in the world, so it makes sense for anyone marketing or selling something to constantly sharpen their skills on this channel.

HubSpot reported in July 2022 that over the previous 12 months, 77% of marketers saw an increase in email engagement. And with a return on investment of $44 for every $1 spent (HubSpot, 2021), it’s no wonder that 37% of brands are increasing their email budget, and only 1.3% are making cuts (Litmus, 2021).

So, how do you ensure your brand gets a piece of this massive pie? Here are seven tips from the team at Flow Communications:

1. Make sure you’ve got the right tools

When using email marketing campaigns as part of your strategy, make sure you use a third-party tool rather than sending the emails from your own account. This will help you automate bulk sending and give you campaign analytics such as who opened your mail, how many times and which links they followed.

Email marketing companies such as Campaign Monitor, Mailchimp and HubSpot have spent decades ensuring their email servers have a good reputation and don’t get blocked by spam filters. They’re also whitelisted with all the major email providers, such as Gmail and Office 365, so your emails stand the best chance possible of being seen by your intended audience.

2. Use existing newsletter templates

Once you’ve selected your provider and are ready to create your mailer, it’s always best to use the preset templates that come with the platform. This is because the starter templates have already been tested against all the biggest email software apps such as Gmail, Outlook and Apple Mail.

What’s great is that you can customise the existing templates to suit your brand identity by changing the colours, images and font.

Creating your own template from scratch costs money and takes a long time. So only explore this option if you have a large budget and enough time on your hands.

3. Avoid spam blockers

Did you know that using certain words in your subject line can immediately classify your email as spam?

These ‘trigger words and phrases’ activate spam blocking engines and increase the likelihood that your email may fall into a spam trap. Avoid using words and phrases such as ‘money back’, ‘get paid’, ‘cash’, ‘big bucks’, ‘paid’, ‘free’, ‘price’, ‘limited time’ and ‘100% off’. If you’re unsure about words to avoid, doing a quick Google search will help you identify a much wider range of trigger words.

4. Ensure the email sender is authenticated

Make certain that your domain is authenticated with the email service sending on your behalf. For example, when Campaign Monitor sends an email as ‘info@abc.com’, it is actually sending from its own servers, not from ABC Company’s. So you need to prove that it is an authorised email and is allowed to send emails on behalf of your company.

5. Make sure people’s personal information is protected

You need to be compliant with the Protection of Personal Information Act when sending out emails. People must agree to receive marketing communications from you. You can encourage people to sign up by having a clearly visible email or newsletter subscribe button on your website. This must include a ‘checkbox’ that guides a person to opt in and give permission to receive marketing material from your business. If the person is currently doing business with you, you are entitled to send them communications, but they must have the choice of opting out.

6. What is the likelihood that your emails will be opened?

The open rate varies across all industries, but the average rate is 21.33%, according to Mailchimp. This might not seem like an encouraging number, but even with 21% of your customers reading your emails, you’re still getting a return on your investment of $44 to every $1 spent.

7. Choose your time wisely

Sending out your newsletters at the right time and on the right day can play a major role in the open rate of your emails. Research by Omnisd that looked at more than two billion email accounts shows that there are three best times to send emails: 8am, 1pm and 4pm. At Flow, we regularly schedule our mailers to go out between 8am and 10am – first thing in the morning while people are checking their emails.

Research further shows that campaigns published earlier in the month perform better than those published later in the month. The 5th, 7th and 12th of the month work best, taking into consideration whether or not these dates fall on the weekends (email usage on weekends drops, so don’t send out email campaigns then).

Let’s talk content

A successful email marketing campaign requires strong content to capture your audience’s attention. It’s one thing for them to click on the link, but it takes a powerful content strategy to keep them reading. The person who has signed up for your newsletter wants to get your news to stay informed, and very often they’re loyal to your brand.
Here are four ways to guarantee your marketing campaign keeps them glued to their screens:

1. Subject lines

A 2021 Barilliance study found that 64% of consumers decide to open emails based on the quality of its subject line. Your subject line acts as the gateway to your content. What are you saying in your subject line? Think of it as the window to your store. What are you placing in that window to attract current customers and potential customers?

The recommended length is 40 characters, as this ensures the full subject line is readable on a smartphone. Subject lines with six to 10 words have an open rate of 21%, while subject lines that are 21 to 25 words long come up short at 9%.

Using emojis in a subject line increases its effectiveness by 70%, provided they are relevant and in sync with your brand. For example, including a cappuccino emoji when you send out your email first thing in the morning makes sense. Research emojis and find out what works best for your brand tone.

2. Your content checklist

Make sure your content is informative and relevant by including hyperlinks to interesting blogs, news articles and videos. Always double-check that your hyperlinks work and lead to the correct sites.

Incorporating multimedia such as images, GIFs and videos can make your content come alive and entertaining to consume.

Include calls to action (CTAs) in your newsletter in the form of buttons to prompt your readers to take actions you want them to take, such as buying a product

How can people follow you on other platforms? Have clear icons that lead people to your social media platforms. Ensure there is a way to share the newsletters with others via email and social media platforms.

3. Design and layout

Play around with your template to make it visually interesting rather than repetitive and predictable. Think about content placement: where will your GIFs, images and videos go?Make use of buttons and customise your CTAs. Again, double-check your button links

4. How does it look on various devices?

One of the useful features of Campaign Monitor is that it shows you previews of how your newsletter will appear on different kinds of devices, like a smartphone, laptop or desktop.

This helps you see if the design and layout of your content will make sense and reads well for all users.

FLOW COMMUNICATIONS
www.flowsa.com

New Humanz VP Of Sales For Africa To Support Strategic Objectives Across Markets In The Region

New Humanz VP Of Sales For Africa To Support Strategic Objectives Across Various Markets In The Region
Nicole Capper.

Having obtained her Bachelor of Pharmacy degree from Wits in 2006 along with a qualification in Operations Management from UCT in 2017, and Strategic Communications from the University of George Washington in 2021, Nicole Capper wanted to pursue new avenues and challenges that would ‘fill the creative void’ in her life. As such, Capper’s professional and personal journey over the years has been diverse and far-reaching.

Capper, a pharmacist, Communications and Marketing Strategist and a public figure, has joined Humanz South Africa as its Vice President of Sales for the African market. Capper will be responsible for spearheading the growth efforts of the business to further expand the adoption of its platform by e-commerce sites, marketing agencies and talent managers.

Her new role on the Humanz team gives her the opportunity to bring the skills and experience she’s honed across a wide spectrum of industries to support the company’s strategic objectives across various markets in Africa.

‘I don’t see myself as a salesperson and this is the greatest value I bring to the table. I see myself as a connector. My greatest skill has always been bringing brands, people and opportunities together to create a synergistic environment for achieving goals and business objectives, whilst ensuring that everyone walks away from an interaction having achieved more value than when they walked in the door,’ said Capper.

Capper began exploring the world of marketing around the same time as her journey with the Mrs South Africa pageant in 2018, successfully bringing a global luxury lifestyle magazine to South Africa. After her many mountain climbs around the world, and claiming runner-up on Survivor S7, she founded her full-service marketing agency. She considers these all as fundamental steps of growth along her journey and considers her wealth of knowledge gained from her agency background a significant advantage.

‘Along the way, doors opened for me in both TV and business. Survivor was just one of these adventures, after which TV presenting work followed. All of this I see as footnotes in my life’s bio that I aim to build upon every day,’ she said. ‘Every step of my journey, whether success or failure, is a valuable ingredient in what makes me who I am.’

As she embarks on her new position at Humanz, Capper has made it her mission to advocate for the safe, efficient landscape that the platform provides not only for content creators but for brands and marketers as well, optimising value for all parties involved.

‘Humanz is a world leader, and the product sells itself. My job is simply to put the right people in front of the platform,’ added Capper. ‘As for the internal global culture, the team at Humanz has the same common goal of creating a more transparent and rewarding industry for both brands and creators, and it creates a unity that’s not frequently found at many companies. This unity extends to the client partners we engage with, and was an initial attraction for me in joining the team, aside from the prospects of career and personal growth.’

Speaking on the influencer marketing and content creator landscape in South Africa, Capper believes that the country is advancing rapidly, but that it is still behind the curve in many crucial ways – a challenge she says she hopes to address through her new role.

‘I’d like more of our local brands and marketers to start seeing influencer marketing as a serious contender with, and complement to, a lot of above-the-line marketing that doesn’t offer nearly as much traceability and audience engagement, and to change some traditional marketing stereotypes that a lot of our brands still hold on to,’ said Capper. ‘I would like for Humanz to be the primary source of data driving the country’s most impactful and visionary marketing campaigns.’

HUMANZ
www.humanz.com

Tribeca Public Relations Promotes Executive Committee Members To Managing Partners 

Tribeca Public Relations Promotes Executive Committee Members To Managing Partners
Nicola Tarr and Davina Malan, managing partners, Tribeca Public Relations.

In their new roles as managing partners, executive committee members Nicola Tarr and Davina Malan will continue to support Nicky James, managing director, in leading the agency and upholding its people-first culture that remains at the agency’s core.

Both Tarr and Malan are Tribeca shareholders and have been a part of the Tribeca story for 13 and nine years respectively. They will also be responsible for guiding Tribeca’s strategic direction, identifying and implementing new agency services, and managing, monitoring and reviewing the company’s business processes and operations.

They will proactively support the growth and retention strategies for their teams and clients and will continue to consult strategically to Tribeca’s clients. The promotions follow Tarr and Malan’s appointments from senior account directors to business unit directors in 2018, which expanded Tribeca’s executive leadership team and formalised the agency’s growth and development strategy.

‘Tarr and Malan are so deserving of these promotions that celebrate and acknowledge the invaluable contributions they have made and continue to make to Tribeca, our team and our clients,’ said Nicky James, co-founder and managing director at Tribeca. ‘While the managing partner roles are new to Tribeca, the introduction of these positions serve to formalise and reward their strategic input and insights, acute business acumen and operational efficiencies that they bring to the agency.’

With the introduction of these two new roles, Tribeca has also created additional growth opportunities for its leadership team who can now grow and develop into business unit director roles.

TRIBECA
www.tribecapr.co.za

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