HLS Launches In-House TV And Podcast Production Facility

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July 9, 2025

HLS Launches In-House Tv And Podcast Production Facility

Hook, Line & Sinker (HLS), is proud to unveil HLS Studios, the agency’s in-house TV and podcast production facility, designed to strengthen its digital services and integrated capabilities. Located in Woodstock, Cape Town, the 50 square metre studio offers three versatile sets: a formal news desk for interviews and reporting, a casual two-armchair setup for relaxed conversations, and a five-seater table ideal for group or panel discussions.

The sound-proof studio is air-conditioned and features professional lighting and camera equipment, wood-panel walls with LED lighting, colour changing lights for client branding, and teleprompters for speakers. HLS’ strategic expansion provides high-quality audio and visual content as HLS continues to grow and diversify offerings in the digital PR space.

As on-demand content continues to grow, podcasting in South Africa has emerged as one of the fastest-growing formats with over 3.2 million listeners in 2023 increasing to 4.8 million by 2027. This shift underscores the importance for brands to adapt their marketing and PR strategies to remain relevant and engaging across digital platforms.

Heading-up the studio, HLS has appointed Chloe Kiley as Digital Content Lead. Kiley will oversee the full content lifecycle including bookings, creative concepts, production and post editing, all tailored for clients’ unique production needs. Kiley’s role as Digital Content Lead will also include managing the HLS social media division, to ensure optimal content curation and distribution across all channels and platforms.

With more than 60% of PR budgets now allocated to digital content creation, influencer engagement and online media, HLS Studios is a natural extension of the agency’s offering. ‘Public relations is no longer confined to just a press release,’ said Adam Hunter, Managing Director at Hook, Line & Sinker. ‘PR now lives across all digital platforms. HLS Studios elevates our service offering, adds further value to our campaigns, and strategically connects the communications-dots for our clients.’

Studio bookings are available on a half-day or full-day basis. Additional services include graphics, animation, music and jingles, and creative assets.

HOOK, LINE & SINKER
https://www.hooklinesinker.biz/

Jacaranda FM Announces New Commercial Manager

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Modern Marketing

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July 9, 2025

Jacaranda FM Announces New Commercial Manager — Nthabeleng Nhlapo, Jacaranda FM.

Nthabeleng Nhlapo’s appointment as Commercial Manager comes at a significant time for Jacaranda FM as the station continues to expand its commercial portfolio, strengthen partnerships with brands and agencies, and innovate in multi-platform content monetisation.

With over 15 years of experience across broadcasting, media sales, brand marketing, and digital strategy, Nhlapo brings both passion and precision to this pivotal role. Her career journey includes impactful roles at a number of SABC radio stations (including Metro FM), Gagasi FM, and Blue Label Telecoms, where she managed diverse portfolios spanning media sales, sponsorships, business development, and customer engagement.

She holds a BA in Communication and Media Studies (graduating with distinction), along with executive development programmes from GIBS and Duke Corporate Education, equipping her with a powerful blend of strategic thinking and leadership acumen.

‘Returning to the world of broadcasting feels like a homecoming,’ said Nhlapo. ‘Radio is my first love. To now re-enter the space in such a transformative role, at a station as dynamic and beloved as Jacaranda FM, is both humbling and thrilling. I’m passionate about using the power of media to build meaningful brand connections, and I look forward to partnering with clients and agencies to create high-impact campaigns that drive real business results.’

In her new role, Nhlapo will act as a strategic intermediary between Jacaranda FM and MediaMark, working closely with both teams to drive commercial solutions for advertisers, unlock new business opportunities, and develop integrated commercial strategies that align client partner objectives with the station’s content, audience, and brand objectives.

‘Nhlapo is an exceptional talent and a strategic thinker with deep industry knowledge and a natural ability to lead and inspire,’ said Vuyani Dombo, Managing Director at Jacaranda FM. ‘She understands the evolving needs of brands and agencies and brings the kind of forward-thinking leadership that will help us deepen client relationships, unlock effective commercial solutions, and further our business growth trajectory.’

JACARANDA FM
https://www.jacarandafm.com/

PR Delivers Powerful ROI For Small Businesses

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Modern Marketing

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July 7, 2025

Nadia Hearn, Get Published.

Nadia Hearn, founder of Get Published, wants business owners to know this: PR is not about instant leads, it’s about lasting impact. And that impact, when strategically planned and consistently executed, delivers a powerful return on investment (ROI).

Small business owners often see Public Relations (PR) as something reserved for brands with big budgets. Since PR focuses on building trust and visibility over immediate results, it’s frequently treated as a marketing accessory, not a business driver. But with more businesses fighting for attention online, PR has become a smart way to build credibility and stay top of mind, without breaking the bank.

‘Too many SMMEs and entrepreneurs focus all their energy on lead generation without investing in the credibility layer that actually converts those leads into paying customers,’ said Hearn. ‘PR fills that gap.’

PR Supports The Entire Sales Funnel, Not Just The Top

While marketing and paid ads drive awareness, PR enhances every stage of the customer journey, from discovery to decision. By securing media coverage, creating thought leadership content, and crafting meaningful brand narratives, PR gives your business the credibility it needs to stand out in a competitive market.

Today’s consumers are looking for brands they can trust. Before making a decision, they want proof, stories, values, and visible signs that your brand is credible and consistent. This is the moment where PR justifies the investment. It influences purchasing behaviour by establishing you as the expert, the go-to, and the brand that shows up consistently with value.

The Hidden Value: SEO, Trust And Social Proof

As more customers turn to Google and other search engines to learn about businesses, a strong digital presence has become essential for building credibility. Effective PR organically enhances your online profile by elevating trusted media coverage and meaningful brand storytelling in search results.

When your brand is featured on high-ranking platforms, these PR placements strengthen your digital footprint and support SEO, extending your brand message beyond your owned channels. In addition, PR assets such as articles, interviews, and expert quotes can be repurposed across social media, newsletters, and pitch decks, giving your investment long-term value and reach.

The PR Payoff Isn’t Always Instant, But It Compounds Over Time

Expecting one media feature to spark a flood of leads is unrealistic. But three to six months of strategic PR activity can significantly elevate your profile. Over time, the results compound: media builds media, brand recognition builds trust, and trust shortens the sales cycle.

When Does PR Start Paying Off?

Small businesses should plan to run PR for at least 3 to 6 months to start seeing results

The Pay Off Includes:

– Higher close rates from warm leads.

– Increased web traffic from earned media.

– Media assets that build social proof.

– Stronger organic SEO presence.

– Elevated brand authority.

– Easier introductions and more receptive audiences.

If your business already has sales traction, PR can accelerate your growth. If you’re still building brand awareness, PR can be the catalyst.

Hearn concluded, ‘In a super competitive environment, businesses need big credibility and that is what PR does. It isn’t a nice-to-have; it is a must. It’s a smart way to promote your business, build trust and get noticed.’

PR helps people believe in what you’re doing. With a full-circle approach, you’re not just promoting your business but building a brand that sticks in your consumers’ hearts and minds.

GET PUBLISHED
https://www.get-published.co.za

TourismX Index Reveals Social Media Performance Of SA’s Metro Tourism Agencies

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Modern Marketing

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July 3, 2025

TourismX Index Reveals Social Media Performance Of SAs Metro Tourism Agencies

Durban and Cape Town are leading the way in metro tourism social media engagement. This is according to the latest TourismX Index, powered by Gerom Media, which has released its findings on the social media performance of South Africa’s metropolitan tourism agencies for the period January to May 2025.

The Index evaluated each agency’s Facebook presence using measurable metrics, including content output, follower growth, interaction rates, likes, comments, reshares, and total engagement to determine which cities are best connecting with digital audiences around the world.

Durban Tourism emerged as the clear frontrunner, topping the rankings with an impressive 33% Page Performance Index. With over 338,000 followers and a 2.15% growth rate, Durban’s consistent posting and high interaction rate cement its position as the most effective city in engaging online audiences.

Following closely is Cape Town’s tourism agency, Love Cape Town, with a strong 13% performance score and a large follower base of 578,000. The city’s rich media content and steady stream of engaging posts earned it over 90,000 interactions, making it one of the top digital destinations in the country.

Buffalo City Tourism also stood out with a strong interaction rate of 0.80%, generating 13,000 interactions from just 121 posts, a sign of a highly engaged, albeit modest-sized, audience.

Similarly, Nelson Mandela Bay recorded a notable 1.20% interaction rate, though it lagged in total engagement volume.

In contrast, Johannesburg Tourism underperformed in terms of both reach and engagement. With less than 350 total interactions each over several dozen posts, these metros show a clear need for strategic repositioning and content revitalisation to keep pace with the leaders.

According to Gerrit Davids, MD, Gerom Media, ‘The TourismX Index serves as a benchmark for tourism marketers to assess how well they’re leveraging social media as a tool for tourism growth, destination branding, and stakeholder value.’

‘The results of the Index also allow tourism agencies to enhance their online engagement to be shortlisted for the upcoming sector-wide TourismX Social Media Awards, taking place later this year,’ said Davids.

GEROM MEDIA
www.gerommedia.co.za

Front Row Initiative Calls For Nominations For Top Young Digital Marketing Talent

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Modern Marketing

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July 3, 2025

Front Row Initiative Calls For Nominations For Top Young Digital Marketing Talent

The Interactive Advertising Bureau of South Africa (IAB SA)’s Education Council’s Front Row initiative has commenced nominations for its third year. The Front Row initiative aims to identify and provide a platform for the top 15 young, ambitious, and talented industry members, offering a springboard to launch their careers.

The programme aims to provide members with sponsored access to awards ceremonies, digital media and marketing educational platforms, workshops, courses, and industry-leading events for knowledge-sharing, networking, and mentorship from South Africa’s respected industry giants. The experience leaves them inspired and energised for their future careers.

‘The Front Row initiative was born out of a clear need to bridge the gap between academic learning and the fast-paced realities of South Africa’s digital media and marketing industry,’ said Su Little, Lead Chair of the IAB SA Education Council. ‘It’s about more than just exposure, it’s about unlocking access, inspiring ambition, and building meaningful connections between the next generation of talent and the leaders shaping our industry’s future.’

‘Once again, we thank the industry for their generosity in supporting our initiative. We want to thank each of our partners. The young talent who participate in the programme receive a significant boost in their exposure to the industry, which leapfrogs their careers,’ commented Deborah Whitlock, Head of Brand and New Business at Joe Public and Front Row project lead.

‘I’m proud to support the Front Row initiative, it’s exactly the kind of programme I wish I had existed when I started my career in advertising. It accelerates exposure, access, and learning that would normally take years to achieve. Participants get to experience the heart of the industry through training and exclusive event access that some professionals may never get in their entire careers. It’s a rare and valuable launchpad that gives young talent the knowledge, networks, and confidence to thrive,’ said Kyle Oosthuizen, CEO of Blue Robot.

‘I’m truly grateful for the Front Row programme. It’s been a life-changing experience that has exposed me to opportunities and spaces I never imagined I’d be part of so early in my career. Beyond the professional growth, the programme has helped me discover my voice and build confidence in ways I didn’t think were possible. I’ve learned to trust my ideas, speak up, and show up as my most authentic self. The programme has been a catalyst for my personal and professional development,’ commented Limpho Mokuku, 2024 Front Row member.

The new intake will have the sponsored opportunity to participate in a series of events, with more planned in the pipeline for 2025 and 2026:

– The Bookmark Awards – August 2025.
– Swag bag from Google and Red & Yellow Creative School of Business.
– Micro-courses of their choice with Red & Yellow Creative School of Business.
– Building Your Personal Brand virtual workshop.
– Effie Dialogue Series – 2025/2026.
– Nedbank IMC Conference – September 2025.
– Loeries workshop access – October 2025.
– Pendoring Imbizo – November 2025.
– Pendoring Awards – November 2025.
– Assegai Awards – November 2025.
– Learner Judge observation opportunities at the IAB SA Bookmark Awards – 2025.
– SMARTIES Awards – May 2026.

The IAB SA are calling for nominations for any of the below candidates within the creative, advertising, and marketing industry fields, who possess the potential to thrive and become future leaders in our digital world through mentorship and opportunities:

– Students in their final year of study.
– Graduate interns.
– Juniors who’ve spent 1-2 years in industry.

Nomination forms: Google or Typeform.

Closing date: nominations end on 18 July 2025.

IAB SA EDUCATION COUNCIL
iabsa.net/education_council

SA CEO Elected President Of American Marketing Association’s New York Chapter

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Modern Marketing

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July 3, 2025

SA CEO Elected President Of American Marketing Association’s New York Chapter — Kerushan Govender, Blacfox.

Kerushan Govender, the South African-born CEO of growth strategy firm Blacfox, has been elected President of the American Marketing Association’s New York chapter, one of the world’s most respected marketing networks, founded 94 years ago. It’s a breakthrough moment for Govender and a proud one for South Africa.

A long-time member of the AMA community, he steps into the role with a strong track record of helping global businesses grow and a belief that marketing should be more; it should help people unlock financial independence, dignity, and creative power through honest trade.

At the core of Govender’s approach is a belief in the power of commerce – done honestly, creatively, and intentionally – as a force for good: ‘People thrive when they trade their wares. Marketing, when properly practiced, enables that trade. It creates value, drives demand and allows people to earn not just income, but independence and pride.’

‘This is a moment to showcase what’s possible when cultures collide in powerful ways,’ said Govender. ‘I’m proud to bring a South African lens to this role and have a deep belief that marketing can be a force for both growth and for good.’

His appointment comes at a pivotal moment for the global marketing profession, as the industry navigates seismic shifts in technology, consumer behaviour and societal expectations. Traditional playbooks are being rewritten in real time and marketers are being called on to drive growth while responding to complex challenges with agility and integrity.

As President of AMA New York, Govender plans to champion a bold, future-facing agenda rooted in three priorities: inclusivity, digital transformation, and the cultivation of high-impact marketing leaders. His vision is to elevate marketing as a full-spectrum strategic discipline; one that drives both economic value and social progress.

Under his leadership, AMA New York will focus on elevating underrepresented voices in the industry, equipping professionals with the tools to thrive in a tech-enabled world and nurturing a new generation of marketers who combine creativity with commercial acumen and social conscience.

‘This is about building better companies. We have an opportunity to put marketing back where it belongs – at the heart of business success and human advancement.’

Govender’s election also presents a unique opportunity for African marketing voices to gain greater visibility in global conversations: ‘There’s no shortage of creativity or capability on the continent. What we need are more bridges between local talent and global platforms. I intend to be one of those bridges.’

Govender’s firm, Blacfox, headquartered in Cape Town, has built a reputation for driving accelerated growth in both local and international markets. Its client roster includes global technology giants such as Microsoft, SAP, and Cisco. Prior to founding Blacfox, Govender led a US$250 million business segment at Microsoft across 80 countries, where he was credited with doubling revenues in under three years.

As part of a broader communications strategy, Blacfox will engage audiences in both the US and South Africa to amplify the significance of this leadership moment and share insights on how marketing can drive meaningful results, even in resource-constrained environments.

BLACFOX
https://blacfox.com/

Authenticity Is Your Biggest Competitive Edge As A Creator

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Modern Marketing

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July 3, 2025

Authenticity Is Your Biggest Competitive Edge As A Creator — Ethan Kieffer.

In an attempt to frame the real edge behind the authenticity advantage, Webfluential spoke to digital fashion and lifestyle creator, Ethan Kieffer, to unpack his creator journey and how authenticity has become his biggest competitive edge.

How Did Your Creator Journey Begin?

I started posting fashion content just after high school, mostly on TikTok. At the time, I didn’t have a long-term plan. I just loved fashion and wanted to share it. I actually posted more back then than I do now! But after a while, growth plateaued, and I pulled back.

Then, in 2023, I shifted my mindset: I decided to post purely because I enjoy creating. And I think that was the best piece of advice I gave myself. Luckily enough, people started really enjoying that. That’s when things really started taking off. All of a sudden, the numbers started coming in. I set a few goals for the end of the year, and I doubled them.

You’ve Built A Strong Brand In Fashion. Why Add Lifestyle Content Now?

Fashion will always be a passion, but I realised that people follow you not just for what you do, but also for who you are. People go on social media for connection. As much as I enjoy fashion, I don’t want people just to view me as an object online, something that they come to just to gain fashion inspiration. I want to be someone that they can connect with and relate to on a personal level. One of the big reasons I got into YouTube was to show more of my personal brand, not just the product side of things (like the fashion advice I share on social media).

What Role Has Personal Branding Played In Your Success?

It’s been everything. People can copy trends, editing styles, and even outfits. But they can’t copy you. Your personal brand is what makes you stand out. It’s the reason people stay. Personal branding makes you memorable. When people feel like they know you, they stick around, and brands notice that too.

It’s been pretty special to see how people have reacted to all the media that I’ve posted and how much they resonate with a lot of things. And the fact that I’m able to help inspire people in a little way – I think that’s also one of the coolest parts of doing what I do.

You’re Landing International Brand Deals — How Did That Happen?

A lot of people assumed I wasn’t from South Africa because of my style. That helped me attract a more global audience. Eventually, I signed with an agent in Paris, which helped open more international doors. She’s a former creator herself, so she really gets it.

What Advice Would You Give To Other Creators Looking To Grow?

Focus on what makes you different. Don’t just chase trends, create what you’re passionate about, and do it consistently. People can tell when you’re authentic. That’s what builds a real community.

WEBFLUENTIAL
http://www.webfluential.com

Ten Shifts In Digital Out-Of-Home

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Modern Marketing

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July 3, 2025

Ten Shifts In Digital Out-Of-Home — Simon Wall, Glynt.

According to Simon Wall, Group CEO at Glynt, at this year’s World Out of Home Organisation (WOO) Congress, held from 4-6 June in Mexico, one thing was obvious: digital out of home (DOOH) media is moving into a new era. The focus is sharper, the stakes are higher and the expectations from brands are rising fast.

This evolution reflects changing advertiser expectations and consumer behaviours. In a world where attention is fragmented and measurable outcomes matter more than ever, outdoor media is having to prove its value in ways it never has before. It’s no longer enough to simply be seen. The medium must now demonstrate impact, accountability and agility. This means becoming more intelligent, more integrated, and more aligned with how people move, think and shop in real life.

10 Shifts Pointing To Where The Industry Is Headed Next:

1. Smarter Targeting Is Winning Budgets

The DOOH industry is shifting from location-based buying to audience-based targeting. This means advertisers can now tailor messages to specific audiences, not just general areas. That level of precision is helping DOOH secure a bigger share of digital ad budgets, where accountability and relevance is key.

2. Retail Is Leading The Way

Retail environments are becoming a powerful space for DOOH. Screens placed in or near stores give brands the opportunity to reach customers at the exact moment they’re ready to buy. These placements are driving innovation in creative, data use and integration with retail media networks.

3. Programmatic Is Growing But Still Complex

Buying DOOH programmatically is becoming more common, but it’s far from seamless. Advertisers face too many disconnected platforms, inconsistent standards and a general lack of education. Until these gaps are addressed, scale will remain limited.

4. Advertisers Want Proof It Worked

Impressions are no longer enough. Advertisers want to know if their campaigns are driving real-world results, like increased foot traffic, app activity or sales. DOOH partners that can demonstrate this kind of performance will stand out.

5. Ads That React To The World Work Better

Campaigns that adapt to real-world triggers – such as weather changes, traffic conditions or time of day – consistently outperform static messaging. With more data and automation now available, this kind of contextual creative is becoming a baseline expectation.

6. Audience Insight Goes Beyond Location

Advertisers are looking for more than just where people are. They want to understand who those people are, what motivates them and what they’re likely to do next. DOOH platforms that offer deeper behavioural and psychographic insights are better positioned to deliver meaningful impact.

7. Complexity Is Getting In The Way

The DOOH ecosystem has become crowded with intermediaries, platforms and processes. For advertisers, this means more friction and less efficiency. Simplifying the supply chain is becoming essential to unlock scale and effectiveness.

8. Local Messaging Delivers More Impact

Generic creative is no longer enough. Campaigns that are tailored to specific neighbourhoods or communities tend to drive stronger engagement. Hyperlocal relevance builds trust and makes brands feel more connected to the people they’re trying to reach.

9. Sustainability is becoming a deal-breaker

More clients are prioritising sustainability in their briefs. They want to know that their media partners are investing in cleaner technology, reducing emissions and offering credible ways to offset environmental impact. Those that can’t show progress risk being left behind.

10. Direct Relationships Bring More Control

In a complex landscape, some advertisers are choosing to bypass intermediaries and deal directly with media owners. This gives them more say over placement, better creative flexibility and often greater cost efficiency.

Out-of-home is entering a new phase. Advertisers want less complexity, more proof of results and stronger alignment with their goals. The businesses that can deliver on those needs will be the ones that lead the future of the industry.

GLYNT GROUP
https://glyntgroup.co.za/

Creativity Drives Business And Powers Brands

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Modern Marketing

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July 3, 2025

Creativity Drives Business And Powers Brands

South Africa’s economy is overdue for a reinvention. Growth remains sluggish, unemployment remains one of the highest globally, and our power and infrastructure crises continue to hinder progress. Amid these challenges lies an opportunity to reimagine how we solve problems, do business, and equip the next generation to flourish.

Why Creative Thinking Is At The Heart Of That Opportunity

We’re not talking about painting, poetry, or passion projects (though there’s value in all of that too). Solving complex business problems with originality, empathy, logic, and vision can’t be replaced by AI or automation.

‘We have to shake off this outdated notion that creativity doesn’t pay,’ said Verusha Maharaj, Managing Director of Red & Yellow Creative School of Business. ‘Creativity drives business. It powers brands, fuels innovation, and solves problems in fresh, human ways.’

Here Are The Creative Solutions We Have Been Looking For

While advertising, branding, and design are often associated with ‘creative’ careers, the demand for creative thinking spans every industry. From data science to digital marketing, web development to business analytics, the modern business world needs hybrid thinkers and people who can apply logic and imagination to challenges.

‘We don’t teach creativity for creativity’s sake,’ Maharaj explained. ‘We teach creative thinking that’s plugs into business strategy. This helps us support thinkers, doers, and changemakers, and people who are trained to solve problems in more than one way.’

Students from forward-thinking business schools today walk away with a certificate and practical experience. Their education is often grounded in real-world application, taught by industry-active lecturers, and shaped around solving tangible challenges. Whether it’s developing a go-to-market strategy, analysing consumer behaviour, or designing intuitive user experiences, these graduates are equipped to hit the ground running.

Many are trained to think outside of the box of the conventional job title. They’re Strategists and Savants, Brand Managers and Renegades, to Digital Marketers and Mavericks. These hybrid thinkers blend logic with creativity, insight with instinct. That’s exactly the kind of thinking modern businesses want and the future workforce demands.

Future-Fit Careers Aren’t Built On Repetition

AI and automation will continue to transform industries. This means that the safest jobs won’t be the most traditional ones – they’ll be the most human. Creativity, adaptability, and critical thinking will stay irreplaceable. These skills help businesses navigate uncertainty, tell better stories, connect with real people, and stay relevant.

That’s why investing in a creative business education is far from frivolous. Simply put. It’s future-proof.

The government’s renewed focus on digital infrastructure, renewable energy, and small business development points to a growing need for creative problem-solvers. Who else will design more sustainable products, rethink service delivery models, or translate complex data into action?

Breaking The Stigma And Rewriting The Narrative

The stigma around studying creative disciplines still lingers in many South African households, especially when compared to so-called ‘safe’ options like law, medicine, or engineering. But the world has changed and with it, the definition of what a smart career choice looks like.

‘We’ve seen first-hand how young people light up when they realise that creativity can be more than a hobby,’ said Maharaj. ‘That moment of possibility is everything.’

If you’re a young South African weighing your future, or a parent helping to guide that decision, ask yourself:

– What kind of work will always need a human touch?
– What skills are becoming more valuable, not less?
– And what kind of graduate is every business looking for?

The answer is usually found at an intersection. Between marketing and meaning. Between data and design. Between business goals and human needs.

RED AND YELLOW SCHOOL OF BUSINESS
www.redandyellow.co.za

SA Tourism Appoints Accenture Song As Public Relations Agency

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Modern Marketing

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July 2, 2025

SA Tourism Appoints Accenture Song As Public Relations Agency

South African Tourism (SA Tourism), the official tourism marketing arm of the South African government, has appointed Accenture Song as its Public Relations agency of record following a competitive tender process. This three-year partnership will harness Accenture Song’s expertise in communications, innovation, and technology to enhance SA Tourism’s global brand reputation.

Leveraging research-driven insights and cutting-edge technology – supported by the global digital might of Accenture – Accenture Song will deliver a communications approach that drives material results for SA Tourism – and South Africa.

As a key driver of economic growth, tourism in South Africa is expected to grow at an average rate of 7.6% annually over the next decade, contributing over R554.6 billion to GDP and creating more than 800 000 jobs by 2032. Accenture Song’s research-driven approach, combined with its digital and creative capabilities, will support SA Tourism’s mission to position the country as a top global destination for leisure, business, and events.

‘Tourism is not just about driving GDP growth, it’s about creating sustainable jobs, fostering transformation, and ensuring that all South Africans benefit from the economic and social empowerment the sector brings,’ said SA Tourism CMO Thembisile Sehlolo. ‘Accenture Song’s ethos and capabilities are a natural fit for this mission. With its proven ability to combine imagination, technology, and intelligence, Accenture Song will help us inspire global audiences and unlock new opportunities nationwide.’

‘We are thrilled to partner with SA Tourism to showcase South Africa as a premier travel destination,’ said Moagi Bodibe, Managing Director of Marketing at Accenture Song. ‘By combining industry knowledge, data-driven insights, and an understanding of global and local trends, we aim to develop innovative strategies that resonate with diverse audiences. Together, we will craft compelling stories that highlight South Africa’s unparalleled beauty and experiences while amplifying tourism’s role in economic growth, job creation, and transformation. As proud South Africans, it’s an honour to collaborate with SA Tourism to share our nation with the world.’

Mandy Kojetin, Practice Head: Earned Media at Accenture Song, said, ‘Our strength lies in the unmatched synergy of our seasoned, award-winning Earned Media professionals, the cutting-edge expertise of Accenture Song, and the Public Sector team’s strategic insights. This collective depth of talent and experience equips us to navigate complex challenges and craft winning solutions that truly resonate’

ACCENTURE SONG
https://www.accenture.com/za-en/