SA Rappers Join Forces With KFC Streetwise For New Campaign

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March 4, 2025

SA Rappers Join Forces With KFC Streetwise For New Campaign

The three rappers have joined forces with KFC Streetwise for the Original Feeds Original campaign, supported by a group of Tastemakers. Just as KFC has its signature blend of 11 herbs and spices, these are people who’ve developed a style of their own and used it to inspire themselves and others.

The campaign launched on 21 February 2025 with:

– The release on Spotify and YouTube of a new song – the Originals Anthem – written and recorded by Khuli Chana, Blxckie and 25K.
– An epic TV commercial from director Sam Coleman, featuring the rappers and Tastemakers, with the Originals Anthem as its soundtrack.
– The first packaging collaboration between KFC Streetwise and Tastemaker Sindiso Nyoni, an illustrator who has built a stellar career after being inspired by an ‘original’ – his high school art teacher, a retired graphic designer.

KFC Africa Chief Marketing Officer Grant Macpherson said it’s a time when young people are hungry to share their unique signature with the world. ‘Who better to feed their hunger than the originals who came before them?’ he said.

‘We want the Originals Anthem and all the activity around it to inspire all the young South Africans trying to make their mark through their creativity and individuality. Not many brands could authentically pull this off, but KFC Streetwise is already walking the walk. Young people identify with it so strongly, and that means it can be at the heart of the Original Feeds Original story and make it ring true.’

Khuli said that as one of the legends of South African hip-hop, he’s passionate about inspiring new artists. ‘The reason I started Maftown Heights in 2009 was to help rappers from Mahikeng find their footing in Joburg with a sound and language that wasn’t mainstream at the time,’ he said. ‘It led to great things and it’s still giving new artists a platform. I love inspiring musicians to find their original sound.’

Blxckie said his career and development has been built on collaborations, and every one of them keeps him original. ‘Musicians lift each other up,’ he said. ‘They support each other and make each other better at what they do.’

25K was introduced to rap by artists such as DJ Mojava, Ghetto Squad, and old school hip-hop groups Dead Prez and Outcast, and became an original by rapping in S’Pitori, a mixed language spoken in Pretoria.
‘I want to be remembered for that and I want to inspire kids,’ he said. ‘When I’m no longer here, I want to feel like I left something that will make it easier for another kid to come out of Pretoria.’

Tastemakers who appear in the Original Feeds Original TV commercial include Kind Kid toymaker Sanele Qwabe, ‘Nail Pimp’ Nailed Ntswembu, the Island Gals skateboarders, fashion designer Ruberto Scholtz, designer and visual director Rowan Sakarombe, the Botswana Metalheads, and custom car pimper Ofentse Mphatsoe.

The commercial begins with Khuli starting to write the Originals Anthem and ends with him as the OG, welcoming Blxckie and 25K on stage and handing over the mic to them.

‘It’s the story of my life and it’s the story of KFC Streetwise,’ said Khuli. ‘Passing the mic is like passing the torch, and that’s how Original Feeds Original.’

Coleman said the 90-second video portrays the endless cycle of inspiration, in which each creator is galvanised by the ones before and motivates those who follow. ‘It’s an explosive mix of visual eye candy, entertainment, musical reward, style, and unique brand integration that instantly hijacks your attention and eyeballs,’ he said. ‘Everything about it is engaging, surprising and fresh.’

And there’s an extra twist to the campaign, said Macpherson. ‘Every time someone streams the Originals Anthem, the money it earns will go to KFC Add Hope. It will be used to feed malnourished children throughout the country.’

KFC
http://www.kfc.co.za

Marketing Achievement Awards Announce Qualifiers For 2025 Competition

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Modern Marketing

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March 4, 2025

The Marketing Achievement Awards (MAAs) recognise the pivotal role of marketing in driving business growth and shaping the South African cultural landscape. Anchored in business strategy, the awards celebrate initiatives that demonstrate the positive impact of marketing and brand building as critical commercial tools.

These entrants have demonstrated exceptional strategic thinking and impactful execution, achieving an average score of 70% or more from its esteemed panel of judges. This accomplishment positions them among the top percentile of entries in their respective categories. Qualifying for the MAAs is a testament to the power of well-conceived strategy, impactful execution and substantiated business results.

‘This year’s entries have impressed our judges, attesting to the thorough and robust adjudication process,’ said Ivan Moroke, Chairperson of the MAAs. ‘Each written submission underwent careful evaluation against specified criteria, with judges engaging in spirited discussions to determine the merits of top-scoring entries. Achieving qualifier status is a significant accomplishment, and we congratulate all those who have reached this milestone.’ Qualifiers are now invited to the prestigious awards ceremony where finalists and winners will be revealed.

Categories And Qualifiers

The 2025 MAA qualifiers have demonstrated excellence across 13 main award categories, including: Excellence in Brand Marketing B2B, Resourceful Marketing, New Product or Service Launch Strategy, Strategic Sponsorship Marketing, New Brand Launch/Relaunch Strategy, South African Resonance Marketing, Marketing Innovation, Purpose-Led Marketing, Brand Positioning, Integrated Marketing, Digital Brand Marketing, Reputation Management, and Internal Marketing.

Leadership Awards And Adjudication Process

The MAA Leadership Awards, including Rising Star of the Year and Marketer of the Year, are currently undergoing a rigorous adjudication process, including interviews with nominees and their colleagues.

Entry	Brand / Organisation	Lead Partner	Category
Absa Brand Launch	Absa	Avatar	Excellence in Brand Positioning
Absa Brand Positioning Launch	Absa	Avatar	Excellence in Digital Brand Marketing
Absa Brand Sponsorships	Absa	Avatar	Excellence in Strategic Sponsorship Marketing
Absa Brand Positioning Launch	Absa	Avatar	Excellence in Internal Marketing
Audi Curated Collection	Audi South Africa	Ogilvy South Africa	Excellence in Marketing Innovation
Betway SA20 Catch R2 Million	Betway	Mscsports	Excellence in Strategic Sponsorship Marketing
Cadbury – Give A Little Thanks	Cadbury	Ogilvy South Africa	Excellence in Integrated Marketing
Checkers brings Xtra Joy to Stanford	Checkers	99c	Excellence in Purpose-led Marketing
Checkers brings Xtra Joy to Stanford	Checkers	99c	Excellence in South African Resonance Marketing
Game-Changing Marketing l How Discovery Insure drove positive Net sentiment through social media campaigns to build brand equity and resonance.	Discovery Insure	RCK	Excellence in Resourceful Marketing
Discovery Vitality Padel benefit	Discovery Vitality	RCK	Excellence in Integrated Marketing
Discovery Vitality Run Series	Discovery Vitality	–	Excellence in Strategic Sponsorship Marketing
Vitality HealthyFood relaunch	Discovery Vitality	–	Excellence in New Brand Launch
DKMS Africa: The 360° Patient Appeal	DKMS Africa	–	Excellence in Integrated Marketing
DKMS Africa’s World Blood Cancer Campaign	DKMS Africa	–	Excellence in Purpose-led Marketing
DKMS Africa’s Resourceful Resilience: Patient Appeal	DKMS Africa	–	Excellence in Resourceful Marketing
FNB’s #BoksNeedYou Rugby World Cup Campaign	First National Bank	Gizmo	Excellence in Strategic Sponsorship Marketing
Futurelife	Futurelife	MullenLowe South Africa	Excellence in Integrated Marketing
GoSolr Digital Launch	GoSolr	Correlate Digital	Excellence in Digital Brand Marketing
#WomenpreneurHerPerfectPitch by Jacaranda FM	Jacaranda FM	–	Excellence in Brand Positioning
BIG Freeze by Jacaranda FM	Jacaranda FM	–	Excellence in Marketing Innovation
#WomenpreneurHerPerfectPitch by Jacaranda FM	Jacaranda FM	–	Excellence in Purpose-led Marketing
#WomenpreneurHerPerfectPitch by Jacaranda FM	Jacaranda FM	–	Excellence in Brand Marketing B2B
Jungle Oat Drinks Range	Jungle Oats	–	Excellence in Marketing Innovation
Make It KFC	KFC South Africa	Ogilvy	Excellence in Integrated Marketing
KFC Block Booked – Taking Back Lunch One Email At a Time	KFC South Africa	Ogilvy	Excellence in Digital Brand Marketing
L’Oreal Paris x McCann Joburg / Let Your Melanin Glow	L’Oreal Paris	McCann Joburg	Excellence in New Product or Service Launch
No Lay’s, No Game	Lay’s	MullenLowe South Africa	Excellence in Strategic Sponsorship Marketing
Magnum Chocolate Cookie Crumble Launch	Magnum	Hyphen Creatives	Excellence in Integrated Marketing
Marmite Smear Campaign	Marmite	MullenLowe South Africa	Excellence in Resourceful Marketing
Milo Future Champs	Milo	Offlimit Communications	Excellence in Purpose-led Marketing
Learning Towards the Youth for Growth – MTN SA	MTN SA	–	Excellence in Brand Positioning
Connecting People by Giving a Voice to the Voiceless – MTN SA	MTN SA	–	Excellence in South African Resonance Marketing
Nando’s Cabo Sosatie NPD Launch	Nando’s	M&C Saatchi Abel	Excellence in New Product or Service Launch
Nando’s Cabo Sosatie Integrated Marketing Campaign	Nando’s	M&C Saatchi Abel	Excellence in Integrated Marketing
Nedbank, Bank Your Time	Nedbank	–	Excellence in Brand Positioning
Nedbank, The Art of Wine	Nedbank	Levergy	Excellence in Marketing Innovation
Nedbank, The Art of Wine	Nedbank	Levergy	Excellence in Strategic Sponsorship Marketing
Nedbank #Run4Avos	Nedbank	Levergy	Excellence in Strategic Sponsorship Marketing
The Signwriter – Nedbank Youth Honours Board	Nedbank	Joe Public	Excellence in Purpose-led Marketing
Nedbank #Run4Avos	Nedbank	Levergy	Excellence in South African Resonance Marketing
Nedbank, The Art of Wine	Nedbank	Levergy	Excellence in Resourceful Marketing
Nescafé Make Your World	Nescafé	Publicis Machine	Excellence in Integrated Marketing
Nescafé Make Your World	Nescafé	Publicis Machine	Excellence in Brand Positioning
Nescafé Make Your World	Nescafé	Publicis Machine	Excellence in South African Resonance Marketing
Nescafé Make Your World	Nescafé	Offlimit Communications	Excellence in New Product or Service Launch
Nestlé Hot Chocolate #NowServingSelfcare – pause with purpose for South African Women	Nestlé	–	Excellence in Brand Positioning
Nestlé confectionery – Enjoy a little magic	Nestlé Confectionery	VML	Excellence in Integrated Marketing
Nestlé Confectionery – Enjoy a little magic	Nestlé Confectionery	Revolve (Hoorah)	Excellence in Digital Brand Marketing
NESTLÉ NESPRAY® IPlug Yeskolo	NESTLÉ NESPRAY®	Publicis Machine	Excellence in South African Resonance Marketing
NikNaks_Own your Nak	NikNaks	MullenLowe South Africa	Excellence in South African Resonance Marketing
The Perfect Sishebo	Rajah, Knorrox and Knorr	Hyphen Creatives	Excellence in South African Resonance Marketing
The Perfect Get-Togetha Braai	Robertson, Aromat and Knorr	Hyphen Creatives	Excellence in South African Resonance Marketing
Castle Lite x Nando’s Battle of the Billboards	SAB (ABINBEV)	Ogilvy South Africa	Excellence in New Product or Service Launch
SASKO Care in Action	SASKO	MullenLowe South Africa	Excellence in Integrated Marketing
SASKO Siyasizana – Better Play for Better Tomorrows	SASKO	MullenLowe South Africa	Excellence in Purpose-led Marketing
SASKO Flour Moir’s Safari	SASKO, Moirs and Safari	MullenLowe South Africa	Excellence in Digital Brand Marketing
Sea Harvest Fish Friday – Everyone’s Favourite Day	Sea Harvest	CRT Create	Excellence in Digital Brand Marketing
Sea Harvest Fish Friday – Everyone’s Favourite Day	Sea Harvest	CRT Create	Excellence in New Product or Service Launch
Make Savings Simple with Shoprite Xtra Savings	Shoprite	99c	Excellence in South African Resonance Marketing
Xtra Savings Plus by ShopriteX	ShopriteX	99c	Excellence in New Product or Service Launch
Spar-letta “Eyakho! It’s Yours: A Taste of Home”	Spar-letta	Offlimit Communications	Excellence in Integrated Marketing
Spar-letta “Eyakho! It’s Yours”	Spar-letta	Offlimit Communications	Excellence in South African Resonance Marketing
Standard Bank Be #Walletwise 360 Integrated Campaign	Standard Bank	Matte BLK	Excellence in Integrated Marketing
Standard Bank Be #Walletwise Consumer Education Programme	Standard Bank	Matte BLK	Excellence in Purpose-led Marketing
Standard Bank Be #Walletwise Regionalised Activations Campaign	Standard Bank	Matte BLK	Excellence in South African Resonance Marketing
Enabling South Africa’s small businesses to ‘Rise Above the Noise’	Standard Bank Business & Commercial Banking	M&C Saatchi Abel	Excellence in Integrated Marketing
Enabling South Africa’s small businesses to ‘Rise Above the Noise’	Standard Bank Business & Commercial Banking	M&C Saatchi Abel	Excellence in Brand Marketing B2B
We Believe In Here	Standard Bank Corporate & Investment Banking	M&C Saatchi Abel	Excellence in Brand Marketing B2B
We Believe In Here	Standard Bank Corporate & Investment Banking	M&C Saatchi Abel	Excellence in Reputation Management (Corporate and Brand)
Suzuki Jimny Launch	Suzuki	Penquin	Excellence in Integrated Marketing
Suzuki Jimny Launch	Suzuki	Penquin	Excellence in New Product or Service Launch
Telkom, Stand Tall	Telkom	Levergy	Excellence in Integrated Marketing
Show Up Big with Telkom	Telkom	BlackSwan Assets	Excellence in Integrated Marketing
Telkom, Stand Tall	Telkom	Levergy	Excellence in Strategic Sponsorship Marketing
Telkom, Stand Tall	Telkom	Levergy	Excellence in South African Resonance Marketing
Telkom, Stand Tall	Telkom	Levergy	Excellence in Reputation Management (Corporate and Brand)
The Department of Science and Innovation Campaign	The Department of Science and Innovation (DSI)	Matter Advertising	Excellence in Purpose-led Marketing
Unilever Professional – Better Clean Better Business – Food Safe Launch	Unilever Professional	Attic Rush	Excellence in Brand Marketing B2B
Volkswagen – Night School	Volkswagen	Ogilvy South Africa	Excellence in Purpose-led Marketing
Zam-buk Take Me Home	Zam-buk	Offlimit Communications	Excellence in South African Resonance Marketing
Zam-Buk Take Me Home	Zam-Buk	Offlimit Communications	Excellence in Resourceful Marketing

MAA
www.marketingawards.co.za

Penquin Announces New Hires And Promotions

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Modern Marketing

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February 27, 2025

Siphu Romeo, Lwando Marambana and Lloyd Nyesvu, Penquin.

Penquin is celebrating growth with new hires and key promotions across the agency. The new talent joining the team includes Siphu Romeo, who comes on board with Team Accelerate as a Mid-Level Graphic Designer; Lloyd Nyesvu, who has been appointed as Business Unit Director of Team Illuminate; and Lwando Marambana, who is joining the team as the Business Unit Director on Team Accelerate working on the Suzuki account.

These new additions bring fresh perspectives and specialised expertise that will further enhance the agency’s creative and strategic capabilities.

In addition to welcoming new talent, Penquin is excited to announce the promotion of several key team members: Brenton Bekker has been promoted to Senior Brand Activations Manager, Lauristeen Booysens is now the Lead Digital Strategist, Nolwazi Mbongwe has advanced to Senior Account Manager, and Kelebogile Mopeloa has been elevated to Senior Media Planner and Buyer. These promotions reflect Penquin’s dedication to nurturing internal talent and rewarding hard work and innovation.

‘Our continued growth is a testament to the remarkable talent and dedication of our team. By bringing in fresh expertise and promoting from within, we’re not only reinforcing our commitment to excellence but also ensuring that our clients benefit from innovative, forward-thinking strategies,’ said Veronica Moleele, CEO at Penquin. ‘I couldn’t be prouder of the progress we’ve made and excited for the future as we continue to set new standards in the industry.’

PENQUIN
https://www.penquin.co.za

IAB South Africa Calls For Applications For Bookmarks Learner Jury

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Modern Marketing

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February 27, 2025

IAB South Africa Calls For Applications For Bookmarks Learner Jury

The Interactive Advertising Bureau (IAB) South Africa is inviting young, passionate professionals to be part of the prestigious IAB Bookmarks Learner Jury, an initiative designed to foster the next generation of digital leaders. Being part of the Learner Jury offers exclusive industry access, allowing participants to engage with top digital experts and thought leaders.

The Learner Jury, now in its second year, offers an exciting opportunity for individuals to gain hands-on experience in digital marketing, advertising, and media.

‘We are delighted to introduce the Learner Jury as a way to empower young minds and give them a platform to engage with industry experts,’ said Pippa Misplon, Bookmarks Committee Lead and MD at Retroviral. ‘This initiative aligns with our commitment to nurturing fresh talent and ensuring the future of digital remains innovative and inclusive.’

By integrating them into the judging panels, Learner Jurors will gain invaluable insights from industry experts, fostering a network that can propel their future careers.

What Is The Learner Jury?

The Learner Jury will comprise of a selected group who will work alongside industry professionals to evaluate entries in the IAB Bookmarks Awards. Through mentorship, guided discussions, and exclusive industry exposure, these young jurors will gain valuable counsel into what makes digital campaigns successful.

Who Should Apply?

IAB South Africa is looking for enthusiastic professionals with a keen interest in digital media, advertising, marketing, and technology. Applicants should be: passionate about digital creativity and innovation; curious about the digital advertising landscape; and willing to learn from industry leaders. They are looking for a maximum of 18 Learner Jurors, two will be allocated to each panel.

Learner Jurors must be 28 years old or younger and should be up-and-coming talent in fields such as copywriting, design, development, UX, publishing, and more. They will be involved in both rounds of judging, encouraged to participate and share their perspectives in each round, though their votes will not count towards the final tally.

How To Apply

Aspiring jurors can submit their applications here. You can also nominate someone using the same link. The deadline for applications is 7 March 2025. Selected learners will be notified and provided with further details about their role in the judging process.

Why Join The Learner Jury?

You will gain hands-on experience by learning what goes into award-winning digital campaigns. Additionally, this opportunity provides valuable networking opportunities, enabling learners to connect with professionals and potential future employers. Finally, participants will receive recognition by being involved in a prestigious industry event that sets the benchmark for digital excellence.

IAB SOUTH AFRICA
https://iabsa.net/  

Publicis Groupe Africa’s CEO Announced As Judge For Global Gerety Awards

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Modern Marketing

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February 27, 2025

Publicis Groupe Africa proudly announced the appointment of its CEO, Koo Govender, as a judge for the Middle East and Africa Jury at the globally renowned Gerety Awards. As a judge, Govender joins a global panel of industry leaders tasked with recognising groundbreaking work that not only meets but redefines the standards of creativity. The awards’ focus on originality, quality of execution, and cultural relevance makes it a true benchmark for excellence in advertising and communications.

Named after Frances Gerety, the copywriter who famously coined the slogan ‘A diamond is forever’ in 1948, the Gerety Awards honour the highest standards of creative excellence in advertising from a unique and diverse perspective.

Govender is a dynamic and accomplished leader with extensive experience across marketing, strategic planning, and business growth.

In her current role as Groupe CEO of Publicis Groupe Africa, Govender oversees a network of more than 60 agencies across 36 countries. She is recognised for her commitment to diversity, equity, and inclusion (DEI), and for nurturing high-performance teams to cultivate the next generation of creative talent. Govender’s impressive portfolio includes serving as a judge for prestigious awards such as the Cannes Lions Festival, Loeries Awards, AdFocus Awards, and Promax Awards, showing her demonstration of making an impact in the industry.

Govender’s career is underscored by her passion for uplifting women in business and advancing African creativity on the global stage. She founded and chairs the Phakama Women’s Academy, an initiative equipping young women with corporate career skills, and participated in the launch of Female Foundry in South Africa, a mentorship program for female entrepreneurs.

‘I am honoured to be part of the Gerety Awards judging panel, which celebrates creativity through an inclusive lens,’ said Govender. ‘This platform allows us to amplify diverse voices and recognise work that resonates deeply with today’s audiences. It is a privilege to join an exceptional group of jurors dedicated to shaping the future of advertising.’

PUBLICIS GROUPE AFRICA
https://publicisgroupeafrica.com/

Irvine Partners Signs Exclusive Licence To Unlock Opportunities For Brands And Influencers

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Modern Marketing

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February 26, 2025

Irvine Partners and Dreaminfluence are accelerating the growth of Africa’s creator economy. Irvine Partners has signed an exclusive licence with Dreaminfluence as their Africa partner. Dreaminfluence, an all-in-one platform that empowers brands to build and scale influencer marketing, has executed thousands of influencer campaigns and worked with over 20,000 influencers.

This innovative platform’s digital capabilities will support the content creators who are driving Africa’s rapidly expanding US$ 3.08 Billion creator economy. Despite creators on the continent taking advantage of platforms like TikTok, African creators still earn significantly less than their counterparts in other regions, despite producing high-quality content. Furthermore, infrastructure limitations and a digital skills gap hinder the progress of the creator ecosystem.

Monetisation should not be out of reach for African creators said Rachel Irvine, CEO of Irvine Partners. She added that ‘Dreaminfluence provides digital infrastructure and connects creators to brands, backing their work so they too can unlock opportunities while brands can grow their reach with authentic content that resonates with audiences.’

Dreaminfluence CEO, Mads Wedderkopp, explained, ‘We have worked with many leading brands in the Nordics and are excited to finally bring our platform to Africa through this exclusive partnership with Irvine Partners. The decision to work with Irvine Partners as our Africa partner was a no-brainer, given the roster of clients they serve, and their continental and European footprint.’

Some of the leading brands that use Dreaminfluence for their influencer campaigns are Nivea, L’Occitane, and Estee Lauder Group.

How It Works

Dreaminfluence was founded in 2018, to transform influencer marketing from being about affiliate links and discount codes to focusing on actual brand ambassadorship. This vision is translated into the features that Dreaminfluence offers, for both brands and influencers.

These Brand Features Include:

– Discovery of influencers: brands can find the right influencers for their campaigns, without wasting time on influencer outreach.
– Campaign analytics: track campaign performance, report the value and identify the best-performing influencers.
– Building relationships: influencers move from short-term brand campaigns to long-term brand ambassadorship.
– Campaign management: manage influencer payments, product shipping and secure content usage rights.
Paying multiple influencers at a time with one click.

For Influencers, The Features Are:

– Apply to join a brand team or campaign through the app.
– Be selected as part of the ambassador team.
– Join new campaigns when they are published.
– Run all campaign admin including payments, content ideas, and approvals through the app.

Irvine Partners is constantly working with influencers across Africa on different campaigns for its clients and Dreaminfluence provides an innovative way to streamline agency relations with leading and emerging content creators on the continent.

Mohale Moloi, Content Director at Irvine Partners, explained that ‘Creator marketing studies tell us that more than 50% of brands plan to increase their spending on influencer marketing in 2025. But making sure these campaigns deliver results across the whole marketing funnel requires an in-depth understanding of market nuances, which is what we bring to the table.’

By working with a dynamic platform like Dreaminfluence, Irvine Partners will take influencer campaigns to the next level by combining local insights with a platform that makes everything from campaign selection to payments more efficient.

‘We are most excited about the actionable campaign data and high ROI that Dreaminfluence offers,’ said Moloi.

IRVINE PARTNERS
www.irvinepartners.co.za

Dialogue PR Joins World’s Largest Partnership Of Independent Communications Agencies

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Modern Marketing

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February 26, 2025

Dialogue PR Joins Worlds Largest Partnership Of Independent Communications Agencies

Dialogue has been selected by the PROI Worldwide board to join their network of the world’s largest partnership of independent communications firms as their second South African partner agency, alongside Accenture Song. This partnership with PROI positions Dialogue at the forefront of the industry, allowing the agency to bridge local expertise with international excellence.

By fostering collaboration between independent agencies across Africa and the global PROI network, Dialogue is actively shaping the future of PR, ensuring its clients benefit from cutting-edge communications strategies. The partnership further enhances PROI’s footprint in Sub-Saharan Africa while providing Dialogue with direct access to global expertise, resources and best practice.

Tracy Jones, Founder and Managing Director of Dialogue, sees the partnership as a game-changer for the agency, its team, and its clients. Jones said, ‘Joining PROI Worldwide allows us to elevate South African brands on a global stage while bringing fresh global insights back to our market. As part of this powerful network, we gain access to the best strategic minds in PR, marketing, and digital communication worldwide. This means our clients benefit from global best practice and expertise tailored to the unique needs of South African audiences.’

For South Africa’s marketing and communications sector, Dialogue’s inclusion in PROI represents a significant step towards international collaboration and knowledge-sharing. As the landscape continues to evolve, shaped by AI, digital transformation and changing consumer behaviour, Dialogue’s partnership with PROI offers a competitive advantage to brands looking to remain at the forefront of industry trends.

Angela Scaffidi, Global Chair of PROI Worldwide, welcomed Dialogue PR into the network, stating: ‘South Africa is a key market for PROI Worldwide, and Dialogue’s expertise, creativity, and deep understanding of local market dynamics make them the ideal partner. We’re excited to collaborate with them and strengthen our presence in the African region.’

Knowledge Share Transfer And Expertise

For Dialogue’s clients, this partnership means access to global insights, innovative strategies, and a broader network of international expertise, all while maintaining the local knowledge and agility that has defined the agency’s success.

For the Dialogue team, the collaboration presents exciting learning, development, and networking opportunities, from cross-market collaboration with PROI partners to international exposure for industry training and event participation.

Jones emphasises the significance of this dual affiliation, stating: ‘Through our partnership with PROI and our active role within PRCA Africa, we are in a unique position to drive both global and regional impact. This enables us to bring world-class insights to our clients while strengthening South Africa’s role in the international communications landscape.’

DIALOGUE PR
www.dialogue.co.za

Airport Ads Announces Extension Of Exclusive Advertising Rights To Lanseria Airport

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Modern Marketing

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February 25, 2025

Airport Ads Announces Extension Of Exclusive Airport Advertising Rights To Lanseria Airport

Lanseria International Airport is a growing hub for domestic and international business and leisure travel and is now South Africa’s largest independent airport. It has continued to grow exponentially, currently catering to an average of more than two million passengers per annum. Airport Ads®, a Provantage company, has been awarded the Lanseria Airport media rights tender.

The renewed partnership will incorporate significant upgrades, including the installation of advanced audience measurement technology, a large format digital screen on the gantry at the airport entrance and new, larger Airport TV screens. The contract awarded reaffirms Airport Ads as a leader in airport media and advertising.

Rampa Rammopo, CEO of Lanseria International Airport, said, ‘Extending our relationship with Airport Ads was a strategically sound decision due to the company’s professionalism, transparency, authenticity and creativity. We are confident that our passengers and guests will experience exciting new content, brought to them by bold brands, set to make a lasting impression and enhance travel experiences.’

To align with global standards in audience measurement, Protrack – an audience measurement platform, powered by AllUnite – will provide real-time, verifiable data on audience volumes, frequency and impact. Using Wi-Fi sensors, Protrack technology captures individual movement and activity in a full 360-degree range, extending up to 70 metres. Sensors track movement in front of screens and detect the direction of motion. These sensors are linked to Airport TV screens and the large format Visionet digital screens.

High visibility translates into unique opportunities for advertisers to deliver powerful brand messages to a diverse audience of high-income consumers passing through the airport – a captive space known for longer dwell times and high advertising recall. According to Protrack data, Lanseria airport is a high-impact environment, delivering 3.96 million and 733 732 viewed impressions or Visibility Adjusted Contacts (VACs) monthly on Visionet and Airport TV respectively (Protrack, December 2024).

Recent research results shared by Provantage reflect that 54% of digital ad viewers noticed digital Airport OOH (Out-of-Home) advertising ‘all’ or ‘most’ of the time. 68% of viewers engaged in at least one action after seeing a digital airport ad, and 59% engaged in mobile device actions after seeing a digital airport ad.

Mzi Deliwe, Deputy CEO of Provantage Media Group, concluded, ‘We are delighted to continue our journey with Lanseria. Our ongoing collaboration provides advertisers unparalleled opportunities to connect with diverse and engaged audiences. As we continue to grow our footprint at airports throughout the country, our strategic partnerships provide immense scope for brands to connect with more consumers and achieve consistency in campaign messaging in various locations.’

‘It is with great pleasure that, with our 360-degree approach, we continue offering our clients bespoke classic solutions, Airport TV, Visionet and activations in all the key airports in South Africa. We look forward to collaborating with brands to develop innovative campaigns that deliver results.’

AIRPORT ADS
https://airport-ads.com

Loeries Young Creatives Showcase Entries Are Now Open

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Modern Marketing

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February 25, 2025

Loeries Young Creatives Showcase Entries Are Now Open

The Loeries Young Creatives Showcase (LYCS) is built on the same principles that are used in the globally renowned Loeries judging process, as a platform that will showcase talented young individuals from the brand communications industry across Africa and the Middle East. Entries close on 24 March. The Loeries Youth Committee (LYC) aims to inspire and elevate young talent through this innovative showcase. Modern Marketing is a proud media partner of The Loeries.

Open to individuals aged 27 and under, the showcase provides the chance for young professionals to submit up to 5 examples of their work, earn recognition, and compete for the highly coveted Loeries Young Creatives Award. Enter here.

‘The Loeries Young Creatives Showcase is a launchpad for the next wave of creative brilliance. This is FOR US, BY US – where the boldest, sharpest and most fearless young minds in advertising get the recognition they deserve,’ said LYC Chairperson Sibuyiselwe Nhlangwini. ‘It’s not just about celebrating their work: it’s about planting seeds, opening doors and proving that fresh ideas and fearless creativity are what keep this industry alive.’

Submissions will be evaluated by the LYC, with an industry leader serving as Jury President. The winners will not only gain bragging rights but will also secure a spot as finalists for the Loeries Young Creatives Award, to be presented at the annual Loerie Awards. For more information, click here.

‘The Loeries Young Creatives Showcase is the launchpad for the boldest young minds in Africa and the Middle East. The future of our industry is being shaped right now by the next generation of talent – and they deserve to be seen, heard, and celebrated,’ said LYC member Anna Sadykova. ‘The next wave of game-changers is here, and we’re ready to witness their brilliance take flight.’

Open to young professionals from all disciplines, winners for the LYCS will be announced on the Loeries Young Creatives Instagram page. This is the perfect opportunity for those looking to gain exposure, receive insightful feedback from industry leaders, and build a standout portfolio with recognition from the premiere awards in Africa and the Middle East.

THE LOERIES
loeries.com/loeries-young-creatives-showcase/

Latest MAPS® Data Reveals Insights Into South African Consumer Behaviour

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Modern Marketing

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February 25, 2025

Latest MAPS Data Reveals Insights Into South African Consumer Behaviour

The Marketing Research Foundation (MRF) has released its latest Marketing All Product Survey (MAPS®) dataset, covering the period from October 2023 to September 2024. Now into its 5th year, this release marks the 14th consecutive quarterly release covering research from July 2020 to September 2024.

The data offers invaluable and trendable insights into South African consumer behaviour, media consumption, and economic trends.

The MAPS® survey boasts an impressive sample size, with over 20,000 interviews conducted annually across all provinces and municipalities in South Africa. This stratified random sample ensures a representative view of the nation’s diverse population.

For more information about MAPS® and how to access the full dataset, please contact the Marketing Research Foundation.

MARKETING RESEARCH FOUNDATION
mrfsa.org.za