KLA Report Reveals Brands With The Most ‘Buzz’ In The Market

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February 15, 2024

The Quarterly Buzz leverages the YouGov BrandIndex tool, a dynamic tool that continuously measures public perception across over 200 brands in South Africa. In August 2023, KLA introduced the 8th sector, the General Retailer category, encompassing brands offering home décor and furniture, included in this release. The BrandIndex tool tracks the top 10 performing brands across sectors, highlighting the top five brands within each category.

Operating on a comprehensive set of 16 metrics across the marketing funnel, the BrandIndex tool’s Buzz metric takes centre stage. This metric evaluates consumer perception, gauging whether individuals have encountered positive or negative information about a brand in the preceding two weeks. With performance scores ranging from +100 to -100, a net score emerges, offering a view of a brand’s performance relative to its competitors. These scores are collected over a three-month period, forming the basis for the Quarterly Buzz results, with the latest results being measured from October 1 to December 31, 2023.

The Top Performing Brands Across All Sectors In Q4 Are:

The Food, Groceries and Consumables sector continues to maintain a strong presence in the top 10, with four of the top 10 brands from this sector. There are significant declines in Buzz performance across all four brands in this sector, reflective of the broader environment. While this dip in performance has intensified in Q4, it is important to note the contextual challenges within this market.

Looking back on 2023, consumers have been negatively impacted by an ongoing cost of living crisis, resulting in a financially strained consumer that has shifted buying behaviour. While these constraints have not eased, it has resulted in consumers altering behaviour to align with circumstances. With greater positivity moving into 2024, consumers’ intentional spending habits continue, with a drive towards product value. This has resulted in consumers proactively searching for lower-costing products without compromising on quality.

Takealot continues to lead the pack, but noteworthy declines continue in this quarter across 14 of the 16 metrics across the marketing funnel. Vodacom, a new entrant in Q3, climbs the rank to 8th position in this quarter, with Engen once again making the top 10 since the Q1 read. With a new sector read, new entrant, Mr Price Home ranks in 6th position resulting in Pick n Pay and Clicks slipping in rank, facing a decline in Buzz.

In the latest report, specific brands’ performance reflects dynamic trends in the South African market.

Checkers: Delivering Value And Convenience

With customers feeling the pinch of a depressed market, Checkers has drawn customers’ attention towards lower pricing, fuelled by a rewards programme that highlights consumer benefit in a clear and easy-to-understand manner. With this, the brand has achieved great gains in driving accessibility and convenience through their delivery programme, supporting the needs of a more premium market.

Vodacom: Continued Adaption To Evolving Consumer Needs

Vodacom has continued to leverage its offerings to deliver tangible value to its customers. Despite the significant impact of load-shedding on businesses across the country, Vodacom has aimed towards building resistance against this through the implementation of systems that have supported longevity during prolonged outages. The network operator has also rolled out new products supporting the development of emerging technologies that enhance user experience. The brand further successfully extended its Black Friday deals, highlighting commitment to supporting South Africans with value offerings to alleviate financial strain. This, coupled with a move towards aiming to meet consumers’ holistic lifestyle needs further entrenches the brand into consumers’ lives and drives meeting consumer needs in an ever-evolving market.

Engen: Supporting The Community

While Engen has received buzz in the market for its takeover by Dutch-Swiss owners, Vitol Energies, its associated news to ramping up Black-owned petrol stations by the competition commission has been welcomed. Beyond this, the brand has extended its helping hand to communities within the South Durban Basin in light of financial struggles and donating towards the Reach for a Dream Foundation, highlighting the brand’s commitment to the South African people.

With macro-environmental factors continuing to shape consumer behaviour, there is an increased importance that consumers place on value for money in a tough economic environment.

Sector Specific Results For Q4

Sector-specific results for Q4 showcase a relatively stable top five within each sector, with a few new entrants across three of the eight sectors tracked – notably, Caltex, Markham and Momentum in their respective categories. Mr Price Home, Makro and PEP Home feature as the top three within the new General Retailer sector.

KLA
www.kla.co.za

Roland Announces Latest Wrap2TheMax Design Competition Winners And Free Competition Entry

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Modern Marketing

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February 15, 2024

First place: Tyler Jade.

Roland DG South Africa has announced the top December 2023 and January 2024 winners of the Wrap2TheMax Déjà Vu design competition. For this phase of the competition, contestants could double their prize money. First place: Tyler Jade (R20,000), second place: Robin Luke (R16,000) and third place: Marlouise van Zyl (R10,000). A special prize was also awarded to Ruben Du Plessis (R7000).

Entries to the competition are now free. Entrants can, however, make a donation to one of the organisations Roland DG supports if they wish.

Second place: Robyn Luke.

Designers can let their imaginations run wild as they embark on a journey with Roland to shape a brighter and more innovative future together. Entrants will need to choose one client brief, and using their artistic brilliance, transform these into something that is ground-breaking. Once the brief is chosen, entrants will need to submit a logo that screams ‘wow!’, a vehicle wrap that turns heads on the road, a T-shirt that inspires everyone who lays eyes on it, and an advertising poster that will make jaws drop.

Third place: Marlouise Van Zyl.

Each month, three designers can win cash prizes in the competition. The best overall designer will be crowned the Designer of the year, and their designs will feature on the Roland Road Show vehicles in 2024. First place will win R210,000, second place will win R105,000 and third place will win R60,000. There is no limit to how many times you can enter.

Special prize: Ruben Du Plessis.

ROLAND DG SOUTH AFRICA
+27 11 875 9300
www.2themax.co.za

Allan Gray Partners With Accenture Song For Latest Advertising Campaign

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Modern Marketing

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February 14, 2024

Allan Gray Partners With Accenture Song For Latest Advertising Campaign

Allan Gray’s advertising style is very much entrenched in storytelling and cinematography and its latest offering, ‘Everything comes around’ is no different. Allan Gray has partnered with Accenture Song to create an exceptional story about the life of a jazz musician from the late ’40s whose commitment to his craft is unwavering, even as musical trends come and go. His patience is rewarded with a triumphant comeback.

Filmed in Cape Town but set in New York, ‘Everything comes around’ is the latest in Allan Gray’s catalogue of beautifully crafted and memorable ads. As with Allan Gray’s previous ads, the film tells the story of time through a human lens and artfully lands the message that investing takes time – something that Allan Gray has consistently reinforced over its 50-year history.

Zwelethu Nkosi, Head of Marketing at Allan Gray, said, ‘Everything comes around’ was specifically conceptualised to commemorate Allan Gray’s 50 years of investing. It is a continuation of the brand story we have told since we started our advertising journey. We continue to use advertising to communicate our investment philosophy, beliefs and approach by telling human stories that make investing accessible, relatable and inclusive. As a brand, we believe in the power of stories to capture the minds and imaginations of audiences.’

Accenture Song Executive Creative Director, Graeme Jenner, said that ‘Everything comes around’ deliberately leans towards the future. ‘It was important, especially on Allan Gray’s 50th anniversary, for the brand not to just look back at its milestones, but to keep an eye on the future and all the potential that’s yet to be realised.’

It is a fully integrated campaign, but it’s not ‘matching luggage’. The theme of ‘time being the greatest gift of all’ is what holds the campaign together across radio, magazines, newspapers, out of home, digital and social media.

While both client and agency were keen on local talent, Jenner shares that casting was not limited to South Africa. Happily, when director Sam Coleman from Patriot Films presented his preferred cast, the selected lead, Aubrey Mogale, was from Johannesburg. And instead of a busy musical score, a sparse piano and vocal piece by local artist Muzi was used to create a mournful but simultaneously hopeful soundtrack to the man’s journey.

Jenner said, ‘All the best Allan Gray ads set out to give goosebumps, and that’s deliberate; a piece of communication that resonates with you emotionally is always going to be more memorable and create an affinity to the brand. Allan Gray stories about time always touch a heartstring because time is the one thing that none of us can get more of. So, it’s deeply personal to every single one of us.’

He added, ‘A production of this scale requires a shared vision: trust, open dialogue and collaboration between the agency, client and production house. You need
to all be pulling in the same direction to get it over the line.’

Nkosi concluded, ‘When investing, whether as an investment manager or client, one needs commitment, skill and patience. These are the qualities displayed by the lead
character. Most importantly, one also needs time. This film reinforces our core belief in the value of time. It can be incredibly difficult to stay the course when the markets test you and investment trends come and go, but over the last five decades we have
learnt how essential and rewarding conviction and perseverance are when it comes to building long-term wealth.’

ACCENTURE SONG
https://www.accenture.com/za-en/

The Crucial Role Of Marketing In Capitalising On Special Occasions

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Modern Marketing

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February 14, 2024

While some may see Valentine’s Day as merely a day for love, flowers, chocolates, and greeting cards, savvy marketers recognise it as a prime opportunity to align their brand values, drive sales, and maximise return on investment (ROI). At the heart of this lies the crucial role of marketing in positioning brands effectively and capitalising on special occasions.

Angela Bruwer, the Executive Academic Head of the Faculty of Marketing, Supply Chain, and Business Management at the IMM Graduate School, emphasised the significance of strategic opportunistic marketing in this regard. ‘Marketing isn’t just about selling products: it’s about creating meaningful connections with consumers and leveraging various touchpoints to drive business success,’ she explained.

She noted that holidays and special events serve as perfect occasions for brands to showcase their values, engage with their audience and boost sales. ‘By aligning their marketing strategies with these moments, companies can create memorable experiences that resonate with consumers and foster brand loyalty.’

She illustrated this as follows: ‘Picture a small specialist chocolatier nestled in a bustling city. With Valentine’s Day on the horizon, the chocolatier decides to leverage the occasion to showcase their commitment to quality and craftsmanship. Instead of merely advertising their chocolates, they craft a story around the artistry behind each piece, highlighting the passion and dedication that goes into creating the perfect treat for loved ones. Through social media posts, behind-the-scenes videos, and personalised packaging, they invite customers to immerse themselves in the romantic journey of chocolate-making. The result? Quite likely, a surge in sales and a loyal following of chocolate aficionados who appreciate the brand’s authenticity and attention to detail.’

One of the key aspects of successful holiday and special occasions marketing is authenticity. Brands that authentically align their messaging and promotions with their core values tend to resonate more deeply with consumers. For instance, a company known for its commitment to sustainability might promote eco-friendly gifts or initiatives that give back to the community, whether related to Valentine’s Day, or Mother or Fathers’ Days.

‘Moreover, effective holiday and special occasions marketing extends beyond traditional product offerings,’ added Bruwer. ‘It involves crafting compelling narratives that evoke emotion and connect with consumers on a deeper level. Whether it’s telling stories of love, friendship, or self-care, brands can leverage these themes to create meaningful connections with their target audience.’

By leveraging various channels such as social media, email marketing, and influencer partnerships, savvy brands can reach a wider audience and generate excitement around their offerings. Additionally, tactical pricing strategies, exclusive deals, and limited-time promotions can incentivise consumers to make purchases, thereby maximising ROI.

‘Valentine’s Day isn’t just about romantic love; it’s also a celebration of friendship and self-love. Recognising this, a beauty brand decides to embrace inclusivity and empowerment in their Valentine’s Day campaign. Instead of focusing solely on romantic partnerships, they launch a campaign celebrating friendship and self-care. Through inspiring stories of female friendship, uplifting affirmations and special promotions on skincare and wellness products, they encourage customers to pamper themselves and show appreciation for their loved ones, whether romantic or platonic.’

From a career perspective, marketing offers an exciting and dynamic field filled with opportunities for growth and innovation. As Bruwer pointed out, ‘Marketing professionals are the architects behind successful brand campaigns, driving business growth and shaping consumer perceptions. By pursuing a career in marketing, individuals can leverage their creativity, strategic thinking, and analytical skills to make a tangible impact on the success of organisations.’

The IMM Graduate School recognises the importance of nurturing future marketing leaders and equipping them with the skills and knowledge needed to thrive in the industry. Through its comprehensive programmes and industry-aligned curriculum, the tertiary institution prepares students for the ever-evolving landscape of marketing, empowering them to become effective strategists and innovators.

These anecdotes illustrate the transformative power of strategic marketing on special occasions. It’s not just about selling products; it’s about telling compelling stories, fostering meaningful connections, and aligning with core values. ‘Such special occasions provide a canvas for marketers to paint a portrait of their brand values and connect with consumers on a deeper level,’ added Bruwer.

By tapping into the spirit of the special day and leveraging storytelling, personalisation, and inclusivity, marketers can create memorable experiences that resonate with consumers and drive business success.

IMM GRADUATE SCHOOL
https://imm.ac.za/

Flow Awarded Contract To Assist GIZ In Its Communication Work

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Modern Marketing

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February 14, 2024

Flow Awarded Contract To Assist GIZ In Its Communication Work

As a public-benefit federal enterprise, the Deutsche Gesellschaft für Internationale Zusammenarbeit GmbH (GIZ) supports the German Government, in particular the Federal Ministry for Economic Cooperation and Development (BMZ), and many public and private sector clients in achieving their objectives in international cooperation in around 120 countries. Flow Communications has been awarded a three-year contract via a public tender process to assist GIZ in its communication work across the African continent.

Over the next three years Flow Communications and its Francophone partner, Dakar-based communications agency, Africaine de Conseils et de Communication (ACC), will be working with GIZ in Africa to develop strategy, implement communications activities, deliver capacity development training, and monitor and evaluate communications.

Since 2004, GIZ has been a reliable and trusted partner of the African Union (AU) to enhance inclusive growth and sustainable development on the African continent in line with the AU’s Agenda 2063: The Africa We Want. GIZ African Union cooperates with the AU Commission, as well as the AU’s specialised institutions and agencies, such as the Development Agency AUDA-NEPAD, at continental, regional and national level in more than 35 member states. Key areas of engagement include Peacebuilding and Conflict Prevention, Governance and Migration, Sustainable Economic Growth and Employment, and Health and Social Development.

‘While Flow has worked fairly extensively with GIZ in the past on various projects and initiatives, this is the first time we have embarked on regular retainer work of this scale and magnitude across the entire African continent,’ said Tiffany Turkington-Palmer, managing director of Flow Communications. ‘Our team is super-excited and ready to embark on this journey along with our partner agency, ACC. We could not ask for a better way to start 2024, with such a wealth of fascinating, value-driven work.’

‘We are very happy to support GIZ in its communication in partnership with Flow. We will bring our expertise to French-speaking markets in particular,’ said Fabrice Marrel, associate director of ACC.

FLOW COMMUNICATIONS
https://www.flowsa.com/

AI-Generated Content Poses Significant Threats To Brand Reputation

By

Meggan McCarthy, Modern Marketing

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February 14, 2024

Joe Hamman, Director Novus Group, says that with the rise of AI-generated content, reputation management matters now more than ever.

At a time when AI-generated content is blurring the lines between what is real and what is fabricated with the capabilities to generate content at scale and influence public opinion, brand reputation management has become more important than ever. While media monitoring has always been a crucial aspect of managing brand reputation, these new dynamics have significantly increased its importance.

‘The rise of AI in creating sophisticated media, such as deepfakes as seen with the recent Tayor Swift issues on X, and AI text, pose significant threats to brand reputation,’ said Hamman. ‘The proliferation of AI-generated content makes media monitoring essential to flag any potential issues when it comes to a company’s reputation. Rapid and early detection allow brands to respond quickly and mitigate potential damage.’

The potential for deepfakes and other AI-generated content to influence public opinion in the upcoming South African elections is of concern. Created at scale, this content can easily help the spread of misinformation and fake news. But this is a global challenge.

Platforms like YouTube have begun implementing labelling systems for AI-generated content to help users distinguish it from human-created content. Meta, on the other hand, uses fact-checking partners who clearly label misinformation and inform users before they share this content. They also ensure it appears lower in the feed to reduce the number of people who see it.

AI tools and skilled human resources make it possible to analyse vast amounts of data across various platforms to promptly understand the sentiment about a brand or topic. The need for real-time media monitoring becomes indispensable in the event of a crisis. There are tools that can track the spread and sentiment related to the crisis, enabling brands to make informed decisions that help contain the situation and protect their reputation.

It’s important to continually innovate and update media monitoring solutions to rapidly respond to the evolving media landscape. Given how almost 80% of publishers globally have admitted to the importance of AI in content generation, it’s important to choose a company that keeps refining their approach to provide clients with the most accurate and reliable media monitoring services to ensure they have the tools to manage their reputation effectively.

NOVUS GROUP
https://novusgroup.co.za

Momentum Metropolitan Holdings Partners With Nine Top-Tier Agencies To Elevate Its Public Image

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Modern Marketing

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February 13, 2024

Following a rigorous pitch process, Momentum Metropolitan Holdings (MMH) has appointed nine top agencies to amplify collective impact. The agencies will elevate its public image and build further credibility within the financial services sector. This strategic move underscores MMH’s commitment to enhancing excellence and engaging diverse audiences through its marketing initiatives.

The newly appointed agencies include:
– FleishmanHillard: PR and reputation management for Momentum Metropolitan Holdings and Group and Momentum Health and Multiply.
– Flume Digital Marketing: digital agency for Momentum Metropolitan Group.
– Grey Advertising: creative agency for Metropolitan.
– Mediology: media agency for Momentum Metropolitan Group.
– MSL South Africa: PR for various business units within the Group.
– M-Sports Marketing: PR for the Metropolitan and Momentum brands.
– The Odd Number: creative agency for Momentum.
– Rogerwilco Digital: digital CX agency for the Group and RVM Communications: PR for various business units within the Group.

Each agency brings unique expertise and perspectives to the table, further enriching MMH’s approach to meaningful connections with its stakeholders.

Nontokozo Madonsela, Group Chief Marketing Officer at Momentum Metropolitan, expressed enthusiasm about the new appointments and ongoing relationships with the appointed companies: ‘I am thrilled to collaborate with these exceptional agencies, each bringing a unique set of skills and expertise to the table. Our strategic partnership signifies our commitment to staying at the forefront of innovation, creativity and customer engagement, while enhancing our positioning – a dynamic force which is purposeful in driving positive change in the industry.’

‘These agencies have been carefully selected for their proven track records, deep industry knowledge, transformation credentials, and shared passion for delivering impact. I am confident that through these partnerships, we are poised to elevate our brand presence and credibility, spark impactful conversations and engage our target audiences on a deeper level. We want to do our part in driving sustainable growth for the Group and to grow our share of voice in the financial services sector,’ she said.

Collectively the agencies will support 16 key business brands across the Momentum Metropolitan Group and will focus on brand strategy, design, storytelling, digital marketing, PR and reputation management, media buying, social media management and performance management.

‘We thank our previous agencies for the good working relationships we formed, their excellent work and the results we achieved together.’

Madonsela concluded, ‘This marks an exciting chapter of our journey and by leveraging the collective expertise of the agencies, we look forward to making more data-driven and insight-led decisions that will drive growth and impact for all our stakeholders.’

In line with Momentum Metropolitan’s commitment to transformation (and as a Level One B-BBEE contributor), all agencies were vetted and are aligned to the Group’s preferential procurement policies.

MOMENTUM METROPOLITAN HOLDINGS
https://www.momentummetropolitan.co.za

Bookings Open For Nedbank IMC Marketing Conference

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Modern Marketing

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February 12, 2024

Nick Law presenting at the 2023 Nedbank IMC Conference.

The Nedbank IMC is taking place in-person in Johannesburg and online on the 19 September. The 2024 theme is: ‘Challenge yourself! Keep Learning. Keep Leading.’ Known for its one-day, hard-hitting agenda with over 20 global and local industry leaders, the conference is relevant to every person in the business of communication. Modern Marketing is a proud media partner of the event.

‘Our theme this year stresses that you can never settle for what you already know,’ said IMC CEO Dale Hefer.

The theme came about off the back of a quote from Nedbank IMC 2023 global keynote presenter, Nick Law who said, ‘To make new things you have to remake yourself’. Law is the Global Creative Chairperson of Accenture Song who made the trip from New York to present at the conference.

‘Our call to action to marketers is to be constantly curious,’ said Hefer. ‘This can be a real challenge in an industry where changes are coming at us at pace. The conference is geared towards providing a significant solution to this challenge.’

‘Each year we challenge ourselves to provide an even better marketing experience for our 2000 plus delegates,’ said Nedbank Group Executive for Marketing and Corporate Affairs, Khensani Nobanda. Nedbank is the conference’s naming sponsor.

The event is hybrid with eight hundred in-person and over 2000 virtual delegates. Last year, the in-person tickets were sold out two months in advance. Challenge yourself to be part of Africa’s most prestigious marketing conference.

In-person tickets are priced at R2000 (excl VAT) until 31 March 2024. Limited seats are available. Virtual tickets are priced at R1499 (excl VAT).

The annual Nedbank IMC Conference is Africa’s foremost integrated marketing conference. The Integrated Marketing Council (IMC) believes that Marketing is Business© and that marketing deserves its place at the boardroom table. This conference has more CMOs, senior marketers and agency leaders attending than any other in Africa and is relevant to anyone in the business of communication.

One day of 15-minute presentations (with some exceptions), the conference is known for its hard-hitting global agenda with no sales pitches.

NEDBANK IMC CONFERENCE
www.imcconference.com

Ogilvy Report Shows That Culture Is Still At The Centre Of Social Media In 2024

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Modern Marketing

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February 12, 2024

Ogilvy Report Shows That Culture Is Still At The Centre Of Social Media In 2024

Ogilvy released its 2024 Social Media Trends Report, highlighting sub-trends within the broader shift towards a culture-first approach to social media. Ryan Laing, Digital Strategy and Intelligence Director at Ogilvy Social Lab, lists the top four insights from the report.

1. Culture Is (Still) At The Centre Of Social In 2024  

Culture has long been a buzzword within the broader marketing community, however it is now clear that it sits right at the centre of Social 3.0. Brands will need to understand and tap into to culture in a more nuanced and empathetic way than ever before, going beyond simply reacting to trends but rather playing an active role in shaping and leading them by embedding culture into the brands meaning . The key to this will be a clear understanding of culture, powered by a customised cultural intelligence model.

2. We Are Living In The Era Of Authenticity  

In case you’ve been living under a rock, creators are now an essential part of any winning social strategy. The numbers are staggering, with the creator economy expected to hit $480 billion by 2027. For brands, creators provide a more agile and scalable way to stay at the forefront of culture. As creator-led content becomes more integrated, its impact will spread across categories, even ones not traditionally associated with these types of partnerships – the rise of Healthcare Professionals on TikTok being one such example. Brands will need to consider more permanent (and meaningful) creator engagement plans in 2024 to really take advantage.

3. From Snackable To Serious Storytelling, Video Will Drive Valuable Attention

‘TikTok is the new TV’ really says everything you need to know about the proliferation of video content in the past few years. Users spend more time consuming video on social that any other social media activity. The dominance of TikTok and Instagram Reels, and uptake of YouTube Shorts speaks to consumers’ love for punchy short clips – and we know this works. However, long-form content offers huge potential for extended, creative brand content. We’ve even seen TikTok testing 30 minute uploads in 2024 already. Most importantly, long-form video can potentially be an indicator of the most valuable metric of them all: attention.

4. AI Will Continue To Have An Everyday Impact On Our Industry

This was always going to be part of any trends list and in 2024 we see AI propelling brand social teams forward. It’s set to take over community management tasks such as social monitoring and customer service. AI will shorten the process of equipping brand teams with invaluable insights into customer behaviour, sentiment, and social trends, enabling deeper connections targeting and personalisation in content distribution. Creatively, AI is clearly going to play a massive role in supporting conceptual development all the way to execution through generative content creation. All of this will result in freeing up valuable human resources for more strategic (and creative) initiatives, hopefully leading to bigger and better work.

OGILVY
https://www.ogilvy.co.za/

Bayer Announces Partnership Between Eben Etzebeth And Berocca

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Modern Marketing

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February 9, 2024

International Rugby Player, Eben Etzebeth has teamed up with Bayer as an ambassador for Berocca® in South Africa.

The collaboration between Etzebeth and Berocca® marks a union that is geared towards bringing consumers closer to the action. This ambassadorship with Etzebeth ties in perfectly with Berocca®’s mission to support many consumers such as athletes to stay sharp and physically fit to reach their full potential.

Etzebeth expressed his excitement about the partnership and said, ‘I am thrilled to join forces with the Berocca® brand. The brand’s commitment to support peak performance aligns perfectly with my own goals on and off the rugby field. Together, we aim to inspire individuals to unlock their full potential.’

Along with encouraging consumers to take care of their physical and mental health and demonstrating to them the opportunities that come with sports, the partnership will also feature exclusive content that highlights Etzebeth’s training regimens and way of life, which are all centred around the significance of enhancing health and wellness.

‘We are thrilled to welcome and collaborate with Etzebeth as we continue to grow the Berocca® brand presence in South Africa. Etzebeth’s resilience, dedication towards excellence and relentless pursuit of success and performance makes him an ideal partner to communicate our trusted formula of achieving the right mental and physical performance,’ said Nompumelelo Thwala, Senior Brand Manager for Berocca® at Bayer South East Africa.

Through collaborations like this one, Bayer hopes to change the way people think about health and wellness by sharing knowledge that inspires them to think beyond traditional ideas of healthcare and daily responsibility for personal healthcare.

BEROCCA
https://www.berocca.co.za/