The Newcastle Municipality in KwaZulu-Natal appointed 100% black female owned outdoor advertising agency, Outsmart, as its preferred partner in the design, maintenance and operation of taxi rank branding, taxi rank TV and billboards in the municipality’s taxi rank network.
Joyleen Mahanetsa, Managing Director at Outsmart said, ‘This is another feather in our cap that we are incredibly proud of. The OOH market is extremely competitive, so as a growing player we are humbled to take on this responsibility. We can’t wait to bring value not only to our advertisers but to that community too.’
This follows Outsmart’s successful tender bid to the Newcastle Municipality to exclusively operate in that OOH market. Newcastle is the seat for KZN’s Amajuba District and is the province’s third-largest urban centre.
Outsmart has proven itself a leader in unconventional and innovative OOH media solutions that are targeted at the LSM 4-8 markets. Their work in the tax rank environment is particularly notable, executing pioneering campaigns for their clients, including McDonald’s, MTN and African Bank.
Outsmart manages several mixed media OOH rights in Gauteng, Limpopo, KwaZulu-Natal and the Free State. The company has also executed several campaigns at the country’s major airports.
The company is a member of FEPE International, a global OOH association that seeks to promote and improve the industry on behalf of its members. It is also a member of the Advertising Media Association of South Africa (AMASA).
‘Growing our footprint across South Africa will not only allow us to extend our reach for advertisers, but it is a massive win for small to medium enterprises. It showcases entrepreneurship and how those small companies can deliver superior results. Winning this latest tender affirms that our work ethic and values stand strong; that the work we deliver is carried out with integrity; and that the respect we have in the industry was honestly earned,’ said Mahanetsa.
