Hoorah Digital won a silver award for the World Wide Fund for Nature (WWF) campaign ‘For Nature. For You.’ Sustainable Apparel Project at the recent Loeries Awards that were held in Durban.
Hoorah Digital developed a digital launch that spanned email, social media, paid social, and also owned and earned media all driven by data insights. The campaign was so successful that the consultancy achieved its annual targets in under six months with a 245% increase in digital revenue for the WWF. Core sizes were sold out within three months.
‘We needed to break tradition. That is why we created an eco-commerce platform that produces shared value by generating a new source of revenue for WWF and its partner, K-WAY,’ said Shaune Jordaan, CEO at Hoorah Digital.
‘Hoorah Digital was instrumental in helping WWF conceptualise and deliver a project that tested and challenged the organisation’s appetite for innovative thinking,’ said Koogan Pillay, head of business development at WWF South Africa. ‘Jordaan and his team managed to find and deliver an e-commerce solution that has helped us open further revenue streams for the organisation. The solution is one which the WWF network can leverage and gain further income from globally.’
Simon Spreckley, Hoorah’s executive creative director said, ‘Through this campaign, we managed to turn WWF into a fashion e-tailer with a difference. Customers were enabled to change the world by changing their wardrobe with a WWF signature range of fully recycled apparel.’