Regency Global’s Old Mutual Campaign Scoops A Gold Loerie In Shared Value Category

Shani Kay (SA Inc), Yaron Assabi (Digital Solutions Group) and Suhana Gordhan (FCB Africa)

The Loeries aim to recognise productions that epitomise improving the African narrative. As such, Regency Global’s Empowering People To Empower Themselves campaign for Old Mutual won a Gold award in the Shared Value category at the Loeries Awards at the Durban ICC (23-24 August 2019).

The campaign tells an award-winning story about Old Mutual Alternative Investments’ innovative approach to expanding access to homeownership and growing secure and inclusive communities across South Africa.

The campaign is the story of Jealous Tshwala, who was able to purchase his first home in Karino Estate, one of OMAI’s Housing Impact Fund developments, we come to understand the important role of impact investing in solving some of our key development challenges and the potential that exists for business to create financial returns alongside social outcomes.

Panelist Shani Kay at the Loeries 2019 Brand South Africa MasterClass said, ’People care about people. We care about the challenges they have overcome and the success they have achieved. And in doing so we will care about the brands that have helped and enabled them along the way. This is how brands are built by people and how authentic stories can be used to build a brand that matters.’