PAMRO Awards Two Students With Media-Studies Related Bursaries


Pan African Media Research Organisation’s (PAMRO) commitment to the industry includes ‘paying it forward’ by offering media-studies related bursaries to two worthy recipients, as well as an opportunity for these students to attend the conference and meet leaders in their chosen professions.

PAMRO is a 20 year old NPO run by volunteers who host an annual conference in different African countries. PAMRO was founded on an express interest to better the media, marketing and advertising industries across Africa by sharing knowledge and creating a uniform research infrastructure. By aligning research methodologies, members of the industry can make informed decisions about how to reach, and communicate with, certain target markets. 

This year’s conference takes place in Mauritius (25 – 28 August 2019 at Hilton Mauritius Resort and Spa). As a result, two Mauritian students, Ashwinee Rajkoomar from Middlesex University Mauritius and Shameema Peeroo from Curtin Mauritius are the proud recipients of the bursaries.

Rajkoomar commented, ‘It is an honour to have been recommended by my tutors and the award gives me a sense of satisfaction. But most importantly, it represents a challenge to uphold excellence in my performance as an advertising, public relations and media student. It also proves that young people are not isolated but we are part of a community of supportive organisations and people who can lead us to success.’

Peeroo said, ‘I am honoured beyond words to have been selected as a recipient of this bursary. This bursary breathes confidence into me to soar and thrive. It also contains the gratifying element of alleviating my financial burdens to which words fall short to describe my immense appreciation and gratitude.’

While neither of the students had heard of PAMRO prior to receiving the bursaries, on learning about the aims of the organisation and its annual conference, they were quick to realise its enormous potential for networking and strengthening the media industry.