The agency’s newly appointed PR guru Crystal Slingers will oversee both local and international PR and communications campaigns for clients such as Meet and Code, which spans 35 EU countries; the Santa Shoebox Project; CBI-electric: low voltage and its IoT product launch to the African market; and the SAP Social Sabbatical global communications roll-out, amongst many others.
Slingers began her career in broadcast journalism and has six years’ experience in media, public relations, social media and influencer marketing, working with some of the world’s best-loved brands. She will be harnessing her award-winning skills to provide creative solutions while executing the agency’s 360 degree Paid, Earned, Shared and Owned (PESO) offering.
‘2022 has certainly kicked-off with a bang,’ said Hook, Line & Sinker Head Honcho, Adam Hunter. ‘We are thrilled to see several new clients partnering with HLS while we welcome our new PR maven aboard. Over and above her invaluable experience and strengths, Slingers has a warm and bubbly personality, making her the perfect addition to the HLS agency culture as we fast-track our exciting growth trajectory.’
HOOK, LINE & SINKER