Avatar Agency Announces COO

Avatar Agency Announces COO
Avatar Agency Group COO, Kumari Moodley.

Kumari Moodley’s 27-year working career has mainly been spent in the fast-paced, ever-evolving world of advertising, working at some of the largest agencies in South Africa as well as sitting on Absa’s Marketing Exco for five years as GM: Integrated Marketing at Absa Group.

The Avatar Agency Group recently named Moodley as its Chief Operating Officer. Moodley has been with Avatar since April 2021 as Head of Client Service: Johannesburg. The new COO role aims to bolster Avatar’s leadership structure and will report directly to Mzamo Xala, the group’s newly appointed GCEO.

‘Moodley’s appointment makes sense for the agency at this time’, said Xala, Group CEO, ‘Women represent one of the biggest consumer groups through their influence and buying power, and their impact on the economy is growing every year. We do not take representation for granted, and this is why it is important for us as an agency to lead with women brilliance at the heart of our agency group.’

In this newly created COO role, Kumari will lead Avatar’s operations to increase efficiency and cohesion across all operating departments including Account Management, Creative, Strategy, Technology, Digital, Social, Traffic and Project Management.

Moodley is a passionate, lively, and curious being who is intentional and deliberate around the ‘Lifting as I Rise’ philosophy, ensuring her teams are thriving, growing, and performing consistently well while having huge amounts of fun along the way.