AMASA Announces 2018 Award Winners

143
AMASA Announces 2018 Award Winners
Bongani and Mags from ECR

The AMASA Awards gala event took place at the Hilton Sandton on 10 October, where the award winner were announced.

AMASA Chairperson Wayne Bishop said, ’We extend massive congratulations to the team at Playmakers who impressed the judges with their #CokeScoreChallenge. The campaign offered unparalleled excellence in media strategy, media planning and the creative and innovative use of their chosen media platforms. As the agency with the most number of Highly Commended, Golds and overall Grand Prix, Playmakers were also crowned Agency of the Year.’

Sports management consultancy Playmakers was named the inaugural Agency of the Year and overall Roger Garlick Award winner.

The winners list:

Ignition Awards (students)

Departments of Strategic Communication & Graphic Design, University of Johannesburg – Lion Matches

Gold

Departments of Strategic Communication & Graphic Design, University of Johannesburg – Ama Kip Kip

Highly Commended

Best Branded Content Campaign

Ogilvy Huggies’ The World’s First Baby Marathon

Gold

OMD Standard Bank Your Next Million

Highly Commended

Best Contribution by a Media Owner

Tiso Black Star Nando’s #Rightmyname

Gold

Mediamark Foschini Sebenza Girl

Highly Commended

 Best Experiential / Event

Ogilvy Carling Black Label – #NoExcuse

Gold

Playmakers – Captivate Brand Activations Jaguar Landrover Two Icons

Highly Commended

Best Integrated: Financial

Vizeum & King James / NMP Sanlam 2 Minute Shower Song

Gold

OMD Standard Bank Joy of Jazz

Highly Commended

Best Integrated: FMCG

Ogilvy Carling Black Label – No Excuses

Gold

Dentsu Aegis Network, Loxyion Conexyion & Greater Than, Russian Bear Vodka #IAMNEXT

Highly Commended 

Best Integrated: Media

Retroviral, JCDecaux & Afrokaans M-Net Survivor billboard

Gold

Best Integrated: Retail

The MediaShop Nando’s #RightMyName

Gold

Best Integrated: Other consumer goods

Levergy New Balance #BeProteas

Highly Commended

Best Integrated: B2B

Demographica Nedbank Seat At the Table

Highly Commended

Best Online

Ogilvy Huggies Kids Marathon Campaign

Gold

The MediaShop Cell C Skip to the Best Bits

Gold 

Best Social Media

Brand Truth FNB Budget Speech

Highly Commended

Levergy New Balance #BeProteas

Highly Commended

Best Pro Bono/Cause Related

AdReach Heartlines Beyond the River

Highly Commended

Best Sponsorship

Playmakers #CokeScoreChallenge

Gold

Levergy New Balance #BeProteas

Highly Commended

Best Trade Marketing

Mediamark Black Friday #WTBF

Gold

Best Use of a Small Budget

MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi

Gold

Best Use of Mobile

TMI A Havaianas Summer

Highly Commended

Best Use of Technology

AdColony South Africa & Red Star  Heineken South Africa – UEFA Champions League

Gold

Best Tactical Use of Media

The MediaShop Cell C Skip to the Best Bits

Gold

Red Star Soweto Gold Launch

Gold

MediaCom & Arc Interactive Royco Let’s Eat with Siphokazi

Highly Commended

 

AMASA extended its thanks to the all the awards contributors, the committee, judges and sponsors who made the awards happen. This year’s sponsors were AdColony, Els Event Architects, Emedia Sales, Gumtree, Kaya FM, Kantar Millward Brown Mediamark, The MediaShop, US Engage, Mediamark and Cinevation.

AMASA www.amasa.org.za