World Branding Awards named Amarula as 2019 Brand of the Year – National tier. It was the only brand in the Alcoholic Spirits – Cream Liqueur category from South Africa to be selected for the 2019 Awards. This is the third consecutive year that Amarula has been acknowledged with this accolade, solidifying its reputation as South Africa’s most awarded liqueur.
Global Brand Director Michael Lloyd said that the award speaks to the brand’s consistent commitment to retaining its authentic African roots while also expanding its global footprint. ‘Being honoured with this prestigious award once again cements Amarula’s status as a truly global brand. Amarula is Africa in a bottle, and its distinctive Marula taste inspires people to explore the unexpected cultural diversity and rich natural beauty of this continent.’
The World Branding Awards celebrates the very top brands that have become household names in terms of their work and achievements, both in their home countries and abroad. With over 4500 various brands competing from different sectors, only 316 winners were announced in their respective categories. Winners are judged on a unique three stream system – brand valuation, public online voting, and market research – which all contribute to a brand’s final evaluation score.
Amarula has been widely acknowledged for its pledge to quality and has earned over 39 awards since its inception some three decades ago. This third win in the World Branding Awards joins other illustrious accolades, including the 2018 Michelangelo Double Gold Award, a silver at the 2018 San Francisco Spirits Competition, and a silver at the 2018 IWSC awards.
The World Branding Award win also acknowledges Amarula’s ongoing commitment and efforts in safeguarding its African heritage by raising funds for the conservation of Africa’s natural wildlife via the Amarula Trust. The initiative ensures that animals such as the elephant, an animal synonymous with the Amarula brand, can continue to thrive under the Marula trees of the African wilderness. The Amarula Trust implements sustainable environmental and education projects to ensure the preservation of the precious African heritage in partnership with Wildlife Direct.